Good morning, good morning. This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. Today I’m going to talk to you about your new role as an entrepreneur.
Alright so I hope you guys are doing amazing, it’s morning time here, but I’ve been awake since 3 am. It’s one of the side benefits of jet lag, is that you wake up super early in the morning. And I couldn’t fall asleep, actually what happened is I rolled out of bed, went to the bathroom, came back, looked at my phone and I got a message from Amy McLaren saying that they found my video card in Kenya, which is exciting. If you listened yesterday, basically I recorded 10 days worth of video footage and I left the video card in a tent in the middle of Maasai Mara village and I wanted to cry, but they found it.
So I was excited and actually want to deliver a message for about this partnership where I try and work on this new software that you guys are going to freak out about. And then I got excited so I couldn’t sleep, so then I went into the office and started working on the Traffic Secrets book, I got the outline flushed out and I am so excited. The biggest fear I have, how do I make a topic that is the most non-evergreen topic ever known to man, traffic, into an evergreen thing where it will stand the test of time, so in a hundred years from now someone could read the book and it will still be 100% applicable. And I’ve been struggling with that for almost a year, and I finally nailed it. I’m so excited.
Then I started wire framing out the software, anyway so many cool things. And then I tried to lay back down and I couldn’t fall asleep, so then I decided to go get eggs, because we were out of eggs. So I drove to the store to buy eggs, and the store was still closed. Who knew that the stores close at night? I assumed they were 24 hours. So then I came back to the office, worked another hour until the store closed, went back to the eggs, came home and cooked eggs, bacon, avocado for the kids, and now I’m getting tired. But I’m driving to the office.
But today as I’m driving in, I’m looking at my feet and I am wearing the new K Swiss Gary Vaynerchuk shoes. Now you may be wondering why I am doing a podcast about these shoes. A couple of reasons, number one, some of you may know I’m not the biggest Gary Vaynerchuk fan in the world and I’m not going to go into details why, but it stems back to when we had him speak at the bubble soccer event and just….anyway, I’ll leave it at that. That’s a story for another day. And since then I’ve found that a lot of people who’ve had a chance to work with him kind of felt similar.
I hope, my goal is if any of you guys ever meet me in person, in real life, that I’m not a huge extreme letdown. I hope that when you guys meet me in real life, you’re like, “Dang, Russell really is a normal nice person.” That’s my goal. I know sometimes I’m awkward when people meet me and I apologize for that. I’m trying to be less awkward, but I try to be…anyway, that’s my goal. I’m going to leave it at that.
But why am I excited? I got these shoes from Gary and they’re really cool. If you’ve ever heard his little rant on the clouds and the dirt, if you look inside the shoes, one sole is clouds and one sole is dirt, and the tongue says clouds and dirt, and the bottom had two different quotes, I can’t read them right now from where I’m at, and they’re pretty cool shoes actually. I really like them. So I’m wearing them.
But the reason why I’m really wearing them is because this represents something really, really big for you, as an entrepreneur. I don’t know about most of you guys, but I wasn’t born 6’9”, I wasn’t able to dunk, I wasn’t able to run really, really fast, or smash people through the offensive line, I wasn’t able to throw a football. I was a good wrestler, but there’s not many wrestling sponsorships out there, unfortunately. But for me it’s like, you look at all these cool, amazing things and you’re like “oh, these athletes have these sponsorship deals and it’s such a cool thing.” And most of probably never thought that something like that would be possible for us.
Now with the onslaught of social influencers and people with big followings, there’s more of this happening. People are paying influencers to promote their products and their services and to wear stuff and all those kind of things, and it’s pretty cool. But for me these shoes represent Gary Vaynerchuk who is a fellow entrepreneur, getting a sponsorship deal because he’s an entrepreneur, which is exciting.
It’s exciting for me. He was probably one of the first big ones, and I wanted to be the second big one, so it’s now a goal and a focal point for me, to try and get a legit sponsorship from something like this, like a shoe company or a clothing line, or I don’t even know. Headbands, hats, cars, I don’t even know. But it’s exciting and it’s come on my radar and I just want to share with you guys because I want you guys to understand that entrepreneurship is becoming cool. It didn’t used to be. Entrepreneurs were the ones who were unemployed, who couldn’t get a job.
But now we’re in a day and a time, it’s a timing thing, with Shark Tank, and the Profit, and all these TV shows coming out. Entrepreneurship is becoming a cool thing. You have all t he tech stuff happening in software companies, and supplement companies and all these cool things where entrepreneurs are becoming the cool person. They’re becoming the role models.
Unfortunately for me, and I’m not going to go on a huge rant about this, but a lot of people aren’t good role models. And I think most of you guys who are listening here are good role models, otherwise you wouldn’t be paying attention to me. I’m not the guy who feeds the ego of those who just want to hustle 24/7 and not actually care about their family and friends and society and actually impacting and changing the world.
I’m guessing if you’re listening to me, you’re probably on the same bandwidth and listen to the same radio station as I am, right, same frequency. But I think it’s exciting because we have a chance to become the next wave of role models for other people. I think entrepreneurship is going to be taught more and more in schools, I think it’s going to be more of a cool thing. People aren‘t going to be trading baseball cards of their favorite football players, they’re going to be trading baseball cards of their favorite entrepreneurs, which is exciting.
Entrepreneurs are going to be getting deals like this, they’re going to be speaking, they’re going to be guest starring in TV shows, they’re going to be on Dancing with the Stars, they’ll be the stars. I really do think that entrepreneurship is the future, it’s the cool new thing.
And I think that all of you guys, including me, we’re in a good spot. We’re in a good spot right now where we’re creating products and services with a goal to change the world. We are out there working hard, we’re having an impact, we’re not just selfishly collecting all the money for ourselves, hopefully we’re trying to have some kind of external impact. You’re focusing on your customers, these are all things I’ve talked about in the last three or four episodes. So you’re focusing more so on your customers than yourself, you’re focusing on impacting other people who can’t benefit you by buying your products or services, and you’re being a good human being.
And the cool thing is that, that is now being rewarded. And I think as all of our collective followings, continue to grow as a people, we serve and continue to grow, we’re going to become more and more well known. And deals like this that came to Gary will be coming to people like me and people like you. And I think it’s exciting.
So it’s the new future of entrepreneurship and it should get you guys pumped, and get you excited, should get your kids excited. You should tell your kids, “Look, this guys Gary Vaynerchuk, he got a shoe named after him. And before it used to be just Michael Jordan and stuff like that. Now an entrepreneur, someone who is trying to change the world got it. And now you can have it as well. Just because you’re not 6’9”, you can still have something like this.” And hopefully it feeds the dreams and the visions and the ideas and the excitement of this game we’re all playing.
I love this game, entrepreneurship is probably my second favorite game in the world, number one is definitely wrestling. Of course wrestling is not really a game, but you know what I mean. I love this game, it’s so much fun. I love the people we interact with, the people’s lives we change and it’s just really cool to see entrepreneurs being recognized more and more for that and I think it will continue to happen in the future. But this, my friends, is the turning point.
So if you didn’t get any K Swiss Gary V shoes, even if you don’t like Gary V, you should still support him and get some because they are actually really cool shoes. And like I said, it’s the future of where all this stuff is going. With that said, I’m at the office, I’m going to go try and get some work done before I pass out, before jet lag sets back in. But I feel good, I’ve got a full day’s worth of work done already and it’s just a little after 9. So thanks guys for listening, I appreciate you all and we’ll talk to you soon.