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162 - How Long Is Your Sequence

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How Long Is Your Sequence?

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Episode Recap:

I was SHOCKED to see that this guy’s sequence was 190 weeks…

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Best Quote:

I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It's crazy. If you're not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That's kind of what I found.

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Transcripts:

Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I don't even know anymore. We’re in the middle of a re-brand. I can't figure out what the name is yet, but as of right now, I'm pretty sure we're still Marketing In Your Car.

Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. I've been dragging my feet a little slow. I'm not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. It's I don't really want to move so I've moved really, really, really slow today but ... Finally in the car, heading in to get a little bit of work done for the day. I'm actually really excited. I haven't had a chance to sit down and work for like a week and a half, so it will be really good. I'm going to share with you guys something that I think was really interesting and good. I've been fighting it internally in my head for the last two days since I heard it. But I think, I think he's right. I'm pretty sure. I might be wrong.

It was funny because on the trip, I like ... You know traveling and time zones and all sorts of stuff, I didn't have time to really email my list at all which if you don't email your list, you don't make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It's crazy. If you're not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That's kind of what I found. So I hadn't emailed my list because I landed, I'm tired and I don't know where I'm at. I don't have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didn't email my list. That's kind of what was happening.

When I was at Joe Polish's event, Brendon Burchard, he's been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, "When someone joins your list, how many emails do they get automatically?" And then he said, "I bet you I can judge your income based on how many emails are in that sequence." So I was like, "Okay, I'm going to play with this a little bit." Just curious.

My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. He's pre drilled out a four year auto responder sequence. He said, "The reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence." I was like, "Dang, dude. That's pretty dang cool."

I'm kind of jealous that I don't have that right now. I've always fought that. I think there's value and power in having emails that are happening in real time based on what you're excited about today, with the atmosphere, with the environment, with what's happening ... You know, kind of tied to that. That's kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening.

The other thing he talked about is that sequences ... The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where he's talking about ... Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so you're giving them each piece they need and helping them to expand their mind and their vision as they're moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and what's the sequence I’m introducing to people. Honestly, it's kind of all over the place. I don't really have a super good path that I take people down.

I think part of that's because there's products that I know I want to create that I've got partially created that I know would be valuable and need to be in a certain order. Right now they're not so I was like, "How do we ..." Anyway, so I think one of the fun things I’m excited to do today is I'm going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. I'll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, what's the first logical offer that makes sense? Where's the second and the third? Where are we taking people over a fifty-two week period of time? That's kind of what I've been working on.

The cool thing about Actionetics too, which is nice, is you don't have to just go build out a hundred and ninety week sequence. What I'm going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so let's just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. We've got Perfect Webinar Secrets. We've got all these different High Ticket Secrets, so we've got these different products in our product catalog. It's figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that there's cool, fourteen days worth of content that are wrapping around one of our core product lines, right?

Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, let's say that they just bought the DotComSecrets book so they'd get a fourteen day sequence about the DotComSecrets book. When that's finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When that’s done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there it's the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I don't know if you guys heard that. I almost just killed it live on air.

Any who, so that's kind of what I'm thinking. I'm not positive I'm going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think I'll put people on a broadcast list after the first fourteen days I believe. Anyway, I'm going to play with that a little bit. I'm going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. That's my plan.

I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I don't really want to do it, but it's one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, I'll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. It'll be good though. That's the game plan.

Any who, that's what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and I'm doing them from all around the world. If you're missing out on those, in real time you're missing out. If you go to the blog, blog.dotcomsecrets.com, there's info there on how to subscribe to the daily periscope or just download the periscope app.

Search Russell Brunson and there should be one ... I think there's two. Someone got a fake account under my name. Punks. So there's the fake Russell Brunson account and then there's one called the Marketing Quickies show. Subscribe to that one and everyday you'll get a little chirp on your phone when I jump on live and we'll hang out. I'll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. I'll talk to you guys all again soon.

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