If you have severe ADD like me, this may help…

So I’m walking on the treadmill, I’ve got music playing, I’ve got all these things happening around me. And I’m focusing just on one monitor, and the only open on that monitor is a word document, as well as an image file, I have all the images for the book. I was not allowed to get off the treadmill until the book was done. I started walking and what happened for me, all the other senses were…..for you to walk, and to think and to read and to have music playing. All these things happening at once, your brain has to focus. So I did that and it short circuited all my body’s ability to go and complain, “Hey, why don’t you check Facebook?” “I can’t check Facebook! I’m walking, if I check Facebook I’ll fall off this thing. Just back to the book.” It kept forcing me to go and do and accomplish.

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Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Welcome back. Hope you guys are having a good time. I’m heading to the office and its cold today. And of course I didn’t wear shoes or socks, I got flip flops on. My car…the gas light just turned on which means I have to get gas right now, in my flip flops in the freezing cold.

You’d think I’d be a little smarter than this at this point, but I’m not. So there we go, one more time for my wife to tell me “I told you so. For not wearing your socks and shoes today.” I don’t know about you but I can’t’ stand wearing socks it’s not worth the 30 seconds of warmth you get from the walk from the car to the door. I don’t know, I hate that at night if I wear socks….or go to church.

Socks are tight around your ankle and you take them off and there’s that sock line. And that sock line doesn’t leave immediately. It stays there for like an hour, maybe I got swelling in my calves or my cankles, I don’t know what it is, but it’s no good. I’d rather go bare foot all the time. And that’s what I do. Except for church. It’s cause we’re in America. My aunt and uncle live in Samoa. I went to church out there, with them. In Samoa they wear, you know those lava lava’s, those nice flowery ones people wear in Hawaii and Samoa.

So they have them at church and the men wear formal lava lavas. They actually look like…honestly looks like a big skirt. They have a belt on them and they’re long and they all wear sandals. They can wear it Samoa, why can’t I in Boise. It’s not that weird. Maybe I’m going to start wearing lava lava’s and flip flops to church. Is that sad I’m laughing at myself? Back on to mission for today. We’re kind of on a series of time management and getting crap done. I wanted to share another thing that hopefully will help you guys a lot.

I don’t know about you, but there are some things in my to do list of things that I need to do, that for some reason when I look at them I have so much pain associated with those things. That I’ll do almost anything to avoid them. I know you guys all know what I’m talking about. I’ll look at something, If I do that…..your subconscious mind associates pain with some things.

Probably the best example, we have a new offer coming out called, Funnel University. Maybe you’ve heard of it, if not it’s going to be awesome. I wanted to make a really good free plus shipping offer to get people into that program. There’s a bunch of cool stuff I’m filming today. One of the things I’m doing is….I found out…I’m off on another track, but I’ll come back I promise. We did a periscope a little while ago. I talked to you guys about how we did 150k from this periscope. All I did was take the perfect webinar script that I normally do on a webinar.

I did it on a periscope and we made 150 grand. That concept works, I can do the one thing, the 3 secrets, the stack close everything the same way we do in a webinar, but I can do it on a video. My next thing I’m going to make a sales video, a VSL, but I’m going to follow that model. So we’re doing that with Funnel University. We’re actually filming that today, which I’m excited about.

It should turn out epically amazing. We’ve spent a lot of time and effort to make this one sweet. You will all see it soon. For that free plus shipping thing, I wanted to write a book similar to the DotcomSecrets Labs book, something that’s really powerful and useful. So I wrote this book called Funnel Stacking, The Three Core Funnels and I walk you through tripwire, perfect webinar, and high ticket funnel. I show the sequencing and the email sequences that pushes you from one to the next. How we ascend people up in the whole….everything.

People always ask about that, so I’m like, “I’m going to show them everything. Here’s the email templates, here’s the stats, the numbers page by page. Just everything. So I was really excited by that. When we were in London, I actually wrote the first chapter. It took me…. it was when we got to London and our times zones were messed up in our brains, it was 2am which, I think is like morning time for me. So I spent like 5 hours that night writing this thing. I wrote chapter one.

When it was done, it sucked. I hated it. I don’t know about you guys. Writing is hard for me, it’s not something I just flow with. I had so much pain afterwards. That chapter sucked! It took me two months to get the next to sections done. Because every time I looked at that I was like, “Remember that night in London, It was painful, my eyes hurt, I was tired, my kids were up”. All these things associated with that one task that caused pain. So much pain that I would avoid it at all costs.

I’d be like, time to write the book, and all the sudden something popped up. Of course I’m going to go to sushi with you guys today. Me, who hates taking phone calls, the phone would ring, and I’d be like let me answer real quick. Anything on earth I could do to avoid that task, I would do it. I think all of us have that same kind of problem. When there’s things we know we have to get done but we don’t want to, somehow our brain finds a million ways to deviate from it, because we have so much pain associated with that thing.

The brain is always looking for pleasure. Where’s the outlet, where can I get pleasure. And we’re looking for every escape possible. For me, some people are stuck in that spot forever, I’m guessing if you’ve got a task, a website or business that you haven’t launched yet, it’s because of that. You’ve got so much pain associated with the birthing of this thing that you just never do it. And that’s why you’re frustrated and not happy with yourself and not accomplishing what you want to accomplish. I’ve been trying to figure out different ways for me to smash through those things.

I’m going to tell you my strategy, what works for me. Hopefully some variation of it works for you. So when I have a task, that I have so much pain associated with it, that I know my body, my brain, my mind, and everything is going to sabotage me. Keep me from doing that. I know that I have to overload my senses. I have severe ADD, as I’m assuming most of you do. Most entrepreneurs have some form of ADD and even if you’ve never been diagnosed, I’ve never diagnosed, but I know the symptoms. I know the root issues, I know how it works.

I‘m a big believer that ADD is not a bad thing; I think it’s a super power. It’s kind of like the X-MEN. You got these dudes that can fly, some can be invisible, some have metal things that shoot out of their hands. They’re super humans. The whole show of the X-MEN, the humans, the normal people are trying to take away their powers so they can be normal with them. It’s like, “Dude you can fly, why would you try to get rid of that? It’s not a bad thing”.

I feel the same way about ADD, it’s a super power. Everyone’s trying to give your kids drugs and talk about how it’s bad. But you look at everyone who’s hyper-successful today that I know all have severe ADD. It’s a good thing, but you gotta learn how to channel it. So with typical people, you can look at a task and you focus on it and you accomplish it, right? For people like me, and probably you who have ADD if we focus on one task, it stresses us out. It’s hard to do. So in school; and I was a horrible student in school, but one of the reasons, teachers are like focus, don’t talk, don’t make noise, listen to me. I’m trying to listen to this teacher talk and I’m stressing out.

There’s just this one thing happening and your brain is going a million miles a minute. So one thing I learned, I had a chance to meet the #1 ADD doctor in the world and he confirmed this, and its cool; I’d have to have something in my hands and fidgeting with it, to be drawing on my paper. I’d have to be doing 8 other things just to be able to understand to my teacher. Because ADD people, we have to be doing multiple things or else you can’t focus on anything. The more things you’re doing the more you can focus on one thing. In school I’d have to fidget or tap my pencil, be doing something.

If you look at me now, when I’m in the office, I’m on a conference call, I’m doing 8 things. I’m usually drawing while I’m flipping the paper. I’m doing all these things just so I can focus on the one thing that‘s actually important. It’s really weird, but that’s how our brains work. If you understand that, it’s kind of cool. For me to actually write the book, I had to completely short circuit all my other senses.

Otherwise, I’d be looking at Skype, looking at Facebook, jumping back and forth. What I did…If you’ve seen my office, I’ve got 3 monitors, I’ve got a treadmill desk, a rising desk, things like that. So what I did I took all my chats, my Facebook, everything, I moved them on the two side monitors. And then I used my rising desk to raise my monitor up, put my treadmill under my desk, turned on music. So what happened, I started walking on the treadmill.

So I’m walking on the treadmill, I’ve got music playing, I’ve got all these things happening around me. And I’m focusing just on one monitor, and the only open on that monitor is a word document, as well as an image file, I have all the images for the book. I was not allowed to get off the treadmill until the book was done. I started walking and what happened for me, all the other senses were…..for you to walk, and to think and to read and to have music playing.

All these things happening at once, your brain has to focus. So I did that and it short circuited all my body’s ability to go and complain, “Hey, why don’t you check Facebook?” “I can’t check Facebook! I’m walking, if I check Facebook I’ll fall off this thing. Just back to the book.” It kept forcing me to go and do and accomplish. There’s the trick, guys. There’s the hack, something I do. So if you’ve got something like that….I remember one time when I’m going to go to Barnes and Noble to sit at the café and I’m going to write this thing out. It didn’t work for me.

I’m looking at these people walking by and I can’t focus. For me, it’s all about getting a spot where I have to focus on the one thing without having all these other external things happening. Maybe a coffee shop would work for some of you guys. It didn’t for me. I kept wanting to go look at different books and magazine. I was doing research. I kept standing up and walking over to the books. That’s something that worked for me. The biggest thing I would do with you guys, your strategy is going to be different, but the concept is the same.

There’s a task or something that’s causing so much pain inside you that your body is forcing you to not do it. So understand that you’ve got to force yourself to do, but you’ve got to figure out a way to do it, in a way that keeps you focused. We talk about, we’ve been doing a lot of work with addictions and things like that.

A big part is you’re always moving towards pleasure and away from pain, because that’s how our bodies work. You’re moving towards pleasure and away from pain. So if you can surround yourself with….when you have something that is naturally towards pain, so you’re swimming upstream, you’ve got short circuit the other things around you, so you can focus, then also tying pleasure to it.

How do you make this pleasurable? So for me, as soon as this book is done, boom we’re going to sushi. Or, as soon as this chapter’s done, what’s going to happen… For me, it’s a blend of those two things. One is, doing a lot of things so your mind can focus on the one thing at hand. Number two is tying a big reward to it, so that that pleasure is more pleasurable than the pain and experiences you go through. There’s some ideas, some techniques I use.

Hopefully that helps you guys a little bit. I’m at the office now. Today’s filming day. So I’m going to be recording 30 something videos today for four or five different projects. That’s how we roll over here. So that’s what I’m going to be doing today, you guys. Appreciate you all. Have an amazing day, and I’ll talk to you all again soon.