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195 - It's On Like Donkey Kong

It’s On Like Donkey Kong

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How to get so much stuff done that people don’t think you ever sleep.

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In fact, my bet is that I work the same or maybe less hours than most people, but when I’m working I’m on. A couple of things about that, first off when I’m working I’m on. I heard somewhere, some study, or I don’t know, something. They’re talking about how the average employee at the office gets I don’t know, two hours of work done in an 8 hour day or whatever.


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Good Morning everybody, this is Russell Brunson and today it is on like Donkey Kong. Alright guys, so today I have my yellow shirt on that says, “It’s on like…” and then there’s a big picture of the 8 bit Donkey Kong. You know what that means right? Its means it is on, it means we have a webinar today and we are gonna get paid. It’s going to be payday today. So I’m excited. It’s officially on like Donkey Kong and I’m really, really excited.

It’s been a little while since I’ve done a live, live webinar. I kind of took a couple weeks off and let auto webinars run, because I’ve been buried in so much stuff. So I’m getting my hands dirty today, I’m getting out in the trenches and doing it. I’m excited, really excited actually. We’re doing it with Jason Fladlien’s audience, who are all Amazon sellers which is cool too, so we’re going to be converting everyone from the world of Amazon to the world of Funnels, which is a great, really great thing. So I’m excited.

With that said, I gotta share some cool stuff with you guys today, so I was trying to think about what we have….I don’t even know how to explain it, but kind of the back-story. Some of you guys saw, if you follow me on Facebook, I don’t know if you follow it, it was on my personal Facebook, I don’t know if you can follow it. But if you are one of my personal friends on Facebook, you probably saw I posted the manuscript for Expert Secrets. We finished the first manuscript and I printed it out and was going to start reading and editing, so I printed and posted it there. Which was really cool. Tons of people commenting and stuff. Someone’s comment was, “When do you sleep?” Which is awesome. And it made me smile for a couple of reasons.

First off, I sleep a lot and I play with my kids a lot, and I goof off a lot and I don’t work as much as people think I do. In fact, my bet is that I work the same or maybe less hours than most people, but when I’m working I’m on. A couple of things about that, first off when I’m working I’m on. I heard somewhere, some study, or I don’t know, something. They’re talking about how the average employee at the office gets I don’t know, two hours of work done in an 8 hour day or whatever. My guess is some of you guys probably do that right? You’re probably on Facebook goofing off, checking emails. If I’m at the office for 8 hours, I work for 8 hours; it’s not me goofing off. People want to come to the office and see what’s happening, it’s me working. It’s not exciting. It’s exciting for me because I’m working on cool stuff, but there it is.

Okay, second thing, and this I think is the big secret, this is if I could give you one thing today that I think will be the most valuable for you is, the reason why I get so much stuff done and it seems like I don’t sleep, is because I have built up over the last twelve years, an amazing team of people that can help me with all the different aspects of what I want to get done. If I’m like, “Hey, I wanna do…I have an idea to sell something.” Most people it’s going to be like a 6 month process to have it come to fruition, where for me first off I know, here’s the twelve things that need to get done. I know here’ s my video guys, Boom, here’s my graphic guy, here’s who’s doing the logo, here’s who’s writing the concept, here’s doing copy, here’s doing…..and so as soon as I have an idea, I send it in Trello, which is where I do all my magic, I post some things and within five minutes we have an idea every single person who I have found to be the best in the world in my humble opinion. Have messages on what to do, and then they just do it, and they send it back and within a week I’ve got back everything I need. It would take a normal person 6 months to a year.

It’s not that I’m magic, because I’m not at all. In fact, I’m not talented at all to be honest. Don’t tell anybody. What I have though, I have built up an amazing team of people. And they’re not all employees, a lot of them are contractors as well. They’re kind of both. I think about when I first got started and it took me a long time to get stuff done and I think about that, why was it hard? And I think it’s because I didn’t have the people in place. I look at now, I know who does my logos, I know who does this, I know all those pieces right. It took me a long time. Sometimes, I didn’t find those guys for 5 or 6 or 8 years into my business before I found them. But when I found them I treated them really, really good. Because I want when I have a crazy idea at 2am and I want it done by 4am, I want to be able to message those guys and they take care of it. Same reason why when I have babysitters, we pay them a lot, and the reason why first off, I got 5 insane kids, so that’s kind of crazy. But second off, I want when I call them to see if they’ll come babysit, I want them to cancel other babysitting jobs and come to my house instead. If I’m paying them more, it’s a better experience, and all those kind of things. Same with contractors, I want to be able to take care of them, so much as a boss, that when I’m like, hey I need this, it just happens.

This is really, really cool actually. Vince Palko, some of you guys know him from Adtunes. We had this idea for marketplace when we were trying to get done in three days, and it’s like 8pm or something and I vox him like, “Hey man I have an idea we’re trying to launch Thursday. Is there any way you can get it done in time?” And his messaged me back, and he was like, “For most people that would be”…I can’t remember exactly what he said, but something like, “For most people that would be impossible, but for you it’ll be done.” And I was just like dude, that’s awesome! I try to make it so my relationships with everyone who is doing things is like that, so they’ll drop other projects and other things because I take care of them and I care about them as people and things like that.

For you guys I’d recommend, because everyone’s on different cycles in their business, but I would be looking at where you are now, a big part of it when you’re going out there and you’re trying to find your team. Everyone’s gotta have an amazing…I’ve got an amazing team of people. Everything from graphic design, to artist, to web, to copy, to animators, to sketch artists, to traffic generate. Every piece of this puzzle I’ve got really good relationships with people that can do all those things, and that’s how I’m able to get stuff done so fast.

It wasn’t always that way. I was thinking about when I first kind of started I was trying to find programmers and I was using a site back in the day, called Scriptlance, it was recently purchased by, but same thing as and, it was a site, right? And I would start hiring all these Indians, and Romanians, and Filipino’s and all these people on projects. I would say on average, I would probably hire 15 to 20 people before I found someone that was reliable, someone that was actually good, that I was like, wow, this person is good. I’d be like, “Hey, I wanna do more stuff with you, you cool with that?” and they’d be like, “Yeah, sure.” I’d give them more projects, and eventually some of these guys became friends. I’ve had one of them actually moved here from Ukraine.

When I find people who are good, I treat them well and I try to involve them. Either I make them an employee or a contractor, or just one of our go-to people that we use over and over again. And that’s kind of what we do. So for you right now I would start hiring people, a lot of people. And even if they’re for dumb little tasks, a lot of them, my projects that I hire people for on those sites are just stupid little things that don’t matter. But, I’m trying to find talent. People who respond who take care in their work., people who are awesome. That’s kind of how it works. When I see somebody’s sit e that I like, or I see a logo that I like, I try to find who did that logo, where are they at? For designers I go to this site called Dribbble. D R I B B B L E .com. Three b’s it’s kind of weird. I go there and I swear I spent an hour and a half last night, but I do this all the time. I search for stuff and I find people that have awesome UI design, or awesome logo design, or awesome….whatever I’m looking for and then I just contact them and I’m like, “Dude, that logo is amazing!”And they’re like, “oh, thanks.”Cause they’re designers and they want you to talk about it. I just like, “Man, I respect good design and your stuff is amazing. You’re awesome. Are you hirable, can I hire you in the future to do something? Cause this is awesome.” Then they tell you yes and you go from there.

I would think one of the biggest things you can do to have more success today, but even more so tomorrow, and the next day, and it’ll make it so as you’re growing your business, it’s like a ball or a big rock rolling down a mountain and it’s getting bigger and bigger the whole way down, is by identifying those team members and people that could become your go-to people to get stuff done. I would spend a huge focus on that cause that’s so much more valuable than you getting smarter, or you figuring out how to do things. It’s all about finding out who are the people that you can trust, that are rock stars that you can put on your team. And then when you find those people treat them awesome. Don’t be mean. Do whatever you can to bring value to their lives and if you do that they’ll do whatever they can to serve you back. And it’s awesome.

That my friends, is how you get so much stuff done. Not because of me, because I understand all the pieces and I found a team that can do all the pieces and because of that we can move fast. So there you go. Hope that helps. I would say right now there’s probably 15 projects that I have that are in Trello, not in transit, they’re in some level of thing and there’s people from all around the world building pieces of those while I’m sleeping. So I can sleep at night because those pieces are all happening and moving forward, which is awesome. There you go. With that said, I am almost to the office. So there is your homework assignment today you guys. Start building your team, and then it’ll be on like Donkey Kong. So go get a shirt that says, “On like Donkey Kong” for your sales days, it’ll help.

Actually I hope. I will let all you know if I crush it today. If I bomb, this shirts going in the garbage, going in the fire. It’s gone. Alright, I’m out of here. Have an amazing day everybody, and I’ll talk to you all soon.


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