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262 - On The Brighter Side With Russell (Part 2 of 4)

262 - On The Brighter Side With Russell (Part 2 of 4)

Listen To Today's Episode: 

Episode Recap:

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the second part of Russell’s interview:

-- Why it’s okay to be afraid and to just move forward until you find your voice.

-- Who Russell thinks is the coolest most influential person he’s met as an entrepreneur.

-- And why Russell credits Collette with keeping him humble and grounded.

So listen here to the informative second part or Russell’s interview with Monica in this 4 part series.

Subscribe To Get All Future Episodes:

Best Quote: need to start documenting your journey, and there’s different ways to do it. I always ask people, whoever’s listening, how many of you guys who are listening consider yourself a writer, like you like to write stuff? If you’re a writer you should start a blog. You should be blogging 2 or 3 times a week just telling your journey, you moving towards some result you’re trying to get. If you like talking, then you should do a podcast, like this, interviewing people or telling your own story or both. And document your journey that way. And the third, if you like video, which is my platform I have the most now days, turn on the video camera and video tape yourself, or do a facebook live, or instagram.


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Hey everyone, its Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you enjoyed the first part of our series yesterday, which was the first half of my interview with Monica Tanner on From the Brighter Side interview.

So today we’re basically going to queue up the second half and then tomorrow, not tomorrow, but the next episode you’ll have a chance to listen to my better half, and have Collette tell her side of the story, so I’m excited for that. So with that said, I’m going to queue up the theme song, and let you listen to the exciting conclusion of my interview with Monica Tanner.

Monica: So I’m sure several of my listeners would love to do something amazing like, I try to talk a lot about finding your life’s purpose, and I know that so many of my listeners out there are like, “I want to do it.” Maybe even they’ve found their purpose but they’re so afraid that it will require doing something uncomfortable, or really far out of their comfort zone. So what advice do you have for them to just kind of put that aside and be like, “this is my mission, this is what I have to do, even if I’m deathly afraid.”?

Russell: The good news is we’re all afraid, and you’re all going to be afraid at first. So this is my big thing I believe. So I think for everybody when you’re trying to find your life mission and your purpose, whatever it is, a lot of times even if we haven’t achieved it yet we know this is where I’m going. And we have this goal, I always picture there’s a mountain and on top of the mountain there’s this result we want to get, that’s where I’m going.

So I’m going this direction to try and go up there right. But most of us aren’t there yet. And the biggest fear I see with people that are trying to actually change the world, is they’re always like, “Okay, when I get there, then I’ll be able to do stuff.” The problem is you’ll never get. It’s like the horizon line right, the closer you get to the horizon the further it’s away. You never actually get to the end. So I think the biggest thing is just starting. Starting.

And that’s the scaring thing because we’re like, we’re not ready to start. One of my friends Gary Vaynerchuk, he said something that was really profound one time. He said, “A lot of people will go out there and try to create content to do whatever they’re trying to do. Don’t create content, figure out where you’re going and then document the journey.” I was like, oh my gosh. It blew my mind for a couple of reasons.

One of them is after my whole business collapsed and crashed, and I was like, the worst possible time for me to start telling my story is when I started my podcast. I remember I was so, part of me was like, “Why am I doing this? I’m a failure at business, why am I starting a business podcast? I’m the worst person.” But I was like, “I’m going to start it now because I think, even though I failed I know some things that other people haven’t, so I maybe I can start sharing some stuff that someday someone is going to start helping with.” So I created a podcast, similar to what I told you do, which you’re doing, which is so cool.

Monica: I was totally going to point that out, I was going to say, you sat on my couch and you said, “Just do it.” And I’m like, “But I don’t know what to talk about.” And you’re like, “It doesn’t matter, just start talking, you’ll find your voice.” And I was like, “Okay, I’m going to do it.” And we’re on episode 16.

Russell: It’s amazing, you’re doing it. It’s crazy because for me, I knew that I wouldn’t, I didn’t have a microphone or anything when I got started so I would just grab my phone and I would just record it while I was driving. So my first podcast was called Marketing In Your Car, and it was literally me driving to the office. Because we’d gone from a 20,000 square foot office to this 2000 square foot one, and I had a 4 minute commute.

So I was like, “For 4 minutes a day I’m just going to talk about what I’m praying will work today because everything hasn’t been working.” So I’d do that every single day, well, I’d do it probably 3 times a week, and I would publish it. And luckily, I didn’t know at the time how to check podcast stats, so I had no idea if anyone was listening. And I found out later nobody was for a long time, for a couple of years. But I was doing it 3 times a week, it’s been about 5 years now since I first launched the podcast. Now we get tons of downloads, but for a long time we didn’t get any. But it was me documenting this journey.

And what’s cool about it now, now people find out about me and they’re like, “Oh Russell built this huge company called Clickfunnels…” and they hear like the big result we’ve done, but what’s crazy is people don’t connect with me like, “Oh Russell’s built this huge company.” It’s almost hard to connect with people when you’ve actually gotten the result. But I always tell people, “Go start my podcast, go start episode number one.

This is like, we barely didn’t, we almost went through bankruptcy, we didn’t, and then I’ve documented the last 5 ½ years, how we got here. So start listening there and you’ll hear everything I learned along the way and the frustrations and the whole journey. You guys can come on this thing with me.” And what people tell me is they log in and they start the first one, and they say, “Yeah, I went and I binged and listened to 5 years of your life.” And it’s funny because they’ll come and tell me stories, I’m like, ‘Oh I forgot about that, 5 years ago.”

But they binge listen to everything and all the sudden, now they’re connected to me and now they care about the result because they’ve heard about the downs, and so now they care about the ups. When people only hear about the ups, they don’t care about you and what you’re doing.

So for everyone I would say, if you’re listening right now, you need to start documenting your journey, and there’s different ways to do it. I always ask people, whoever’s listening, how many of you guys who are listening consider yourself a writer, like you like to write stuff? If you’re a writer you should start a blog. You should be blogging 2 or 3 times a week just telling your journey, you moving towards some result you’re trying to get. If you like talking, then you should do a podcast, like this, interviewing people or telling your own story or both.

And document your journey that way. And the third, if you like video, which is my platform I have the most now days, turn on the video camera and video tape yourself, or do a facebook live, or instagram. Just talk and by you documenting the journey of you trying to get the result, that’s how you find your voice. People will start coming to you when you start putting it out there.

Because at first they don’t, at first it’s small but if you keep doing it, eventually you get better and better. In fact, I had one of my buddies who went and binge listened to the whole podcast and he was like, “Yeah, your first like 43-44 episodes were really bad. At about 45ish, it started clicking, and now you’re awesome. You found your voice, you figured out your stories.” But it took my 45 episodes to get there.

What if I would have stopped after like 16 or 20. I never would have got here and all the people I’m able to impact now never would have heard the message. So for all you guys, just do it, even though no one’s…In fact, I think a lot of times we get nervous because no one’s even going to hear it. But that should be comforting because at first you’re probably not going to be very good, so that’s okay.

Do it now and when no one’s listening, as you’re learning it, it’s not about them reading or hearing your thing at first, it’s about you finding your voice. And after you’ve found your voice, the people will come, they always do.

Monica: Yeah, that’s funny because I listened to all the course by like John Lee Dumas, all the one’s you tell me to listen to. And they all say you have like 15 to 20 episodes where they’ll kind of give you the leeway, and I’m like, “Oh I’m getting so close to that little threshold.” I hope I have it figured out, at least I’m pressing record. I’m definitely getting better.

Russell: You’re learning how it works. That’s awesome.

Monica: So in all of your travels, who is the coolest or most influential person you’ve ever met.

Russell: I’d definitely have to say for both coolest and influential would be Tony Robbins. Tony is just like, Tony, he’s not a member of our church, he’s not, but I have felt the spirit more with Tony than probably anybody else, which from a spiritual side is amazing, but I also look at him and he’s someone who works with people from all around the world. You see him working with the Dali Lama all the way down to people who are suicidal. You see this contrast, and he’s someone who you see him in public it’s hard to know because onstage, there’s no one with better stage presence than Tony in the world. He’s just amazing.

Then you see him in intimate spots, where he wouldn’t have, he could be super incongruent because nobody else is around, and he’s still this super congruent person who is just obsessed with helping other people. And to see someone who’s done that at such a high scale and helped so many people. We were at one of his events, this big event he does twice a year, and he asked the audience, “Who here is suicidal.”

And there’s probably 40- 50 people who raised their hands, and he sat there for, I don’t know, probably 20 something hours going person by person, fixing them and reprogramming their brain. And you watch it over and over and over again. And that’s for suicide. The next day is like relationships and things and things. And it’s just amazing to see someone like that who cares so much and who has built such a huge platform that they can actually have, there’s amazing people everywhere, but someone who’s built a platform and can do it at that wide of a scale and still be a good human being, is rare. So he’s amazing.

Monica: That’s so cool. And who of all the entrepreneurs that you’ve ever worked with, who’s been your favorite or most memorable?

Russell: Oh man…

Monica: That’s probably a tough question, it’s like, “Who’s your favorite kid?”

Russell: I know. I’m obsessed with entrepreneurs, they are so amazing. I would say the one that would be top of mind right now just because I’ve seen them, they made a lot of money, insane amounts of money, but for them it’s not about money, they’re so big on impact. So it’s a young couple Brandon and Kailin Poulin.

I think they’re 24 or 25 years old right now, and three years ago they came into our world, and they’d been in a marketing opportunity that kind of collapsed on them, so they came in completely broke, and I remember they sent me a video the very first day they found out about us, and it was like, “Hey Russell, we’re Brandon and Kailin, and we’re going to be your biggest success story ever.” And I get those sometimes. It’s like, “Oh good luck.” And that’s all I heard and then, it’s funny now that I know them I heard this story afterwards, they were completely broke, no money, newlywed couple.

So they went, and we were selling this course that was $1000, I think their bank account at the time was like, there was no money, they had to use a credit line, that was all they had. They went and they watched this webinar that I did and Kailin was like, “You gotta buy this.” And Brandon was like, “I don’t dare to.” So he was supposed to go buy it and he wimped out and instead just bought this lower thing we sold for like $100.

And she found out and got so mad, she went in and she went and bought it. So it ended up costing them $1100, instead of $100. But they were like, “We have to make this work. Our entire life depends on this.” So they went and opened up the course, pushed play and they watched it and they paused it and whatever I said they just, “Okay we’re just going to do this exactly like Russell.” She actually coined the hastag, #dowhatrussellsays. At all our events it’s like, “#dowhatrussellsays”.

But she’s like, “Everything he says, we’re just going to do it perfectly.” And I’ve never met somebody that just executed better than them. They watched it, paused it. Do it, come back and do it. And they went and did an entire course that way. And on the back end they launched this company called Lady Boss Weight Loss, which I’m sure some of your listeners have probably heard of.

It’s blown up into, they’ve helped over 100,000 women in the last 3 years successfully lose weight. They built a culture, they built a brand. They’re launching supplements now. At our last event they got a big award for making over $10 million dollars in a funnel. But the most amazing thing is just like the impact. I see, because I’m like the only man in their, it’s a weight loss program for women, so I’m like the only man in their groups just kind of watching, because I want people to know.

I’m watching what’s happening, and I’m looking at these transformations and how many people’s lives they’re effecting and they’re changing, it’s just, nothing gets me more excited than seeing what an entrepreneur can do.

Monica: I’m so looking them up right after this. I’ve actually heard you speak about them, and I’m going to look them up right after.

Russell: They are amazing.

Monica: So for those of us who are just at the beginning of our entrepreneurial journey, what is the most important piece of advice you would offer us? What’s one thing?

Russell: I think the most important thing, the thing that most entrepreneurs do that’s wrong, is they get obsessed with a product, like, ‘I created this product. I have this thing.” Or they get obsessed with the product and when you get obsessed with the product, it’s hard to have success and it’s hard to have impact. What I recommend everyone do is you get obsessed with the person. A business is not about selling a product.

A business is about giving somebody a result. So I always think about, in fact, if you read the Dotcom, the first book I wrote I talk about how after we went bankrupt and we were trying to rebuild our business. I had this chance to figure out who was my dream customer. If I could pick one person where it’s like, if I could hang out with them every day and help them become better who would that be?

And I spent a lot of time, like insane amounts of time thinking about that question. In fact, I went to Google and typed in, “I want people who are successful, people who used to be athletes, people who…” and I made a whole list of stuff and I went to Google images, I typed all those things in and then I typed in man, and it shows all these faces of people, and there was this guy, and I don’t know who, I have no idea who it actually is, but I saw his face and I was like, “That’s my dream customer.”

And I took that Google image, printed it out and I framed it on my desk, like, “This is the man I want to serve.” And I went and typed in a woman’s name and I typed in, I think it was Julie, and she’s successful and she’s got a couple of kids, and I kind of explained my dream person, and I went to Google images and typed it all in and saw this person and I was like, “That’s Julie. I don’t know what her real name is in real life, but that’s Julie.” I printed her out and I had her on the desk and I would just look at them every day and I was like, “Okay that’s who I want to serve. I want to serve Mike and Julie.”

And then I started thinking, this is Mike and Julie, and because I wrote up this list of who they were and everything, I was like, what do they actually care about? What do they want? And that’s the question I started asking myself, and I was like, “What can I create? How can I actually serve them? What would I, if I really care about their success, what would I do? What would I create? What would it look like?” and it shifted my mind from creating products to how do I serve those guys? And then from that, then the product ideas started coming out and they just…and it’s crazy, the very first product we created afterwards, it attracted the Mike’s and the Julie’s.

It was perfect bait. It got those people in, because we crafted it to try and serve them. And what’s crazy is we did that, we ran that product for a while and then at the backend of it we did an event, we had about 100 people or so came to Boise for that event. It was crazy, it was 30% women, 70% men. And I told them initially, I said, “I’m going to tell you something cool I learned. I wanted to get the right people in, how many of you guys, for the men in the room, how many of these characteristics tell you?

You used to be an athlete, you’ve had success in the past, you want to impact more…” and I listed through the things, and 100% of the hands when up. And I showed the picture of Mike and I was like, “You guys are all Mikes.” Then I said, “How many of the women here are this…” and every one of the women are like, and afterwards a lot of women came to me like, “I’m your Julie.” I’m like, “I know because we crafted it from that point forward. So I think for every entrepreneur it’s becoming hyper focused on customer, customer avatar, whatever you want to call it.

You want to become obsessed with it. You could wake up every morning and know that if I’m serving that person, it’s going to be the best time in the world, that’s where you start. And then products, everything else will come after that, it’s figuring out the person that you would just go crazy being able to serve, and then starting there, and everything amazing will grow on the back of that.

Monica: Great, I have my avatar list, so I’m working on it.

Russell: Cool.

Monica: That’s what I’m working on. Okay, I’m going to get a little personal with you. You have 5 amazing kids, and you’re an incredible dad, in fact, my very favorite thing is I drive your daughter in car pool, so I love when I drop her off and sometimes it’s late at night, and you’re just in the doorway, and carrying Norah, and I just think, oh my goodness. There he is, he’s just being the dad. You know, he’s done working for the day, and his most important priority is his kids. I love that about you. You’re definitely a family man. But if there’s one thing you want your kids to learn from you or know that you stand for, what is that one thing?

Russell: Man, that’s interesting. Before I answer that, it’s been on my mind a lot. Ever since I started working with Chris from I always think, if I was to get cancer what would be the very first thing I would do. Every time I think about it, the first thing I would do is I’d grab my kids, grab a video camera and try and record what I would tell them right now, so that when I die they could watch it later and be like, “Oh, this is what my dad told me. This is the advice my dad gave me.”

And I had someone actually 2 days ago at an event I was at that talked about that. And I was like, why should I wait until I have cancer? That’s on my list this week of things to do is to go with each kid and sit down and actually record my advice to them, and I want to try and do that once a year and just have it archived so that someday they could just have it. It would be super cool to have.

Monica: That’s a great idea. Let’s start tonight.

Russell: Tonight’s the night kids, listen in. and it’s tough because I think about that and I like, there’s different aspects. There’s the spiritual, what would I give them spiritually? What would I give them socially? What would I give them financially? What would be the advice? But I think the thing that’s helped me have the most success in all aspects of life, is I have been a really big, and this is something I learned initially from Tony Robbins, which probably one of the reasons why I like him so much, is finding people who are the epitome of what you want to become, and then modeling them as close as you can.

And that fits in everything. If you’re spiritual, who are the people spiritually that you look at like, man I want to be like that person. And then model them as close as you can. Figure out what they do, how they do it. I’m so obsessed with this. I interview people all the time that are like, “What’s your morning routine? What do you do first thing in the morning? What’s the second thing you do in the morning? What do you…”

Because I want to know what they’re doing to get that outcome, right. Everything is, people don’t just wake up one day amazing. There’s a bunch of things they do that get them to be that way. So I think that’d be a big part, even so much so that if it was from a financial or business section I’d be like, “Find that person that you want to be like, and go and move in with them, work with them for free, whatever you need to do to figure that person out, because everything I’ve been successful in life came from that.”

Find somebody who’s amazing and just following them and believing them 100%, putting all my eggs in that basket, and whatever I can, I think that’d be the biggest thing.

Monica: Finding good role models.

Russell: Good role models, and then modeling them. Like obsessively modeling. Not just like, oh this person is awesome, I like that person. No, obsess. Get into their mindset, if they’ve written books, read all the books, listen to their podcast, get into their mind. Why do they think that way? Because if you figure out why they think that way, it’s going to help you to figure out how you should be thinking, right. Yeah, so obsessively modeling the models.

Monica: What if they let you down? You still gotta keep your anchor in the one perfect…

Russell: Maybe that’s the role model then.

Monica: Well, there you go. So one of my favorite things about you and your family is how down to earth and normal you are. What is it that keeps you so humble and grounded when people literally pay thousands of dollars to hear what you have to say?

Russell: I think part, I’m going to give Collette so much credit for this. A huge part of it is my wife. My wife doesn’t care about any of this stuff, which is tough for me. As a man, 99% of the reason I do this is to try and impress her, and she’s just like, “I’m good. Will you just come home? I just want you to come home.” You know, and I think that’s a big part of it.

I think the second part, we kind of touched upon earlier, because I’ve cycled twice, because I’ve built it and lost it all at a really deep, painful level, I am completely, I am hyper, hyper, hyper aware of the fact that this is not me. There are so many people and experiences and things that have made this possible and if I’m not really careful that could be taken away instantly.

Anyway, I have such belief in my role in this world and this life, that it’s like everything I’ve been given, I’ve been given, it’s not something that I, it’s not mine. So I’m very aware of that, and scared of that. And then just the fact that, you know my wife, she’s amazing. And just knowing that like, I don’t know, I think that if I’m not careful, I think I could lose her and my family. And for me it’s like, that’s, there’s a quote David O McKay said, “No success can compensate for failure in the home.” And I think that all the time, like, gall I gotta get home.

Because if I fail there, I fail everything. That’s my big mindset. I always think that if my wife was to leave me, it means I failed this life. And I know that’s not true, and I’m nervous saying that because there’s so many people I love that have gone through divorces and things, and that’s not what I’m saying, but I just know for me personally, in my mindset, if that was to happen, that would be the ultimate failure for me.

So because of that, I gotta be very careful, because I know, I have so many people that I love and respect, especially in business, that get so obsessed with it, that they lose everything. And I think I definitely have tendencies of doing that, if I’m not really careful. So I try not to be, because I get obsessed with things. I can go to the office and spend like 6 months there, and forget about the world. And if it wasn’t for my beautiful wife, and these amazing kids that like, I gotta go home. If it wasn’t for that, I could be in trouble. So I don’t know, it’s a family and just know, being hyper aware of it’s not me.

Monica: I love that. I love that. And I love that you credit Collette, because she could care less what you drive or what you wear, or how much you can bench. She doesn’t care.

Russell: She doesn’t care about any of that. I can’t figure it out.

Monica: She loves the goofy wrestler that she fell in love with. Alright, what are you most grateful for and how are you giving back? I know you are, I know the answer to this question. But I want you to tell my listeners. I know that you every weekend you teach the little neighborhood kids how to wrestle and you do that totally free because you love it. I love that you do that.

Russell: Yeah, there’s so many cool things. I don’t know, I think, I just look at the different gifts I’ve been given, at this part of my life, I’m hyper aware of like, okay why was I given that. Wrestling was one. I wasn’t, I didn’t learn wrestling, as much fun as I had, as much as I loved it, why was I given that gift? There’s a reason, and it wasn’t just to be fun for me. Initially it probably was, but long term, it’s like you’re given gifts…the whole progression of life is interesting if you look at it, right.

There’s a time of life where we go through this growth phase where we’re, and as babies that where we are. As babies come out and it’s all about growth right. They’re trying to figure things out. And eventually you stop growing until you shift to contribution. So it’s like the same thing in a marriage. At first it’s just you, then you meet your spouse and all the sudden it’s like, oh my gosh, there’s this other person.

And you care about them and all the sudden it’s like, your whole world becomes us, as opposed to me. You become less selfish and it’s like, now we’re together. Then all the sudden you have this amazing kids, and it shifts again from us to them. They’re the most important thing, right. So for me in my life, there’s this huge parallel from being single to being married to being kids, that’s happening in everything. So I was wrestling, there was growth, I was trying to become a better wrestler for me.

But it’s like, now I have this gift I was given, what’s the point of it? So it’s like, I’m supposed to contribute, what can I contribute? Help my kids, help the neighborhood kids, if I can bring wrestling to them, it gave me so many gifts, any kid who is interested, let me just help serve there. Same thing as some of the other organizations we work with.

There’s a charity called World Teacher Aide that builds schools in Kenya, there’s also Operation Underground Railroad that saves kids from sex slavery. I don’t have the ability to go and save kids from sex slavery. I’m scared of that. The whole mission of these guys that go to Haiti and go to these countries around the world, they go and rescue kids and save, I don’t have the ability to do that.

But if I can help over here with the gifts I have been given, if I get the message out to more people, and if I can make more awareness and if I can raise money for them, that’s so exciting because I can help impact that thing without having to do the thing that’s super scary.

So it’s like for me, it’s using these gifts that I’m given. I’m trying to become more and more focused, why did God give me that gift because it’s not just, I don’t think he gives any gifts for us, it’s like how do we now use this for other people. So for me it’s just kind of figuring that out. Why was I given this? Now I’ve got it, what does he want me to do with this? What’s the purpose of it?

Monica: Yeah, I love that. I think he gave you the gift of determination. I’m learning that the more I get to know you. I’m like, you are more determined than me. So out of all of your accomplishments what are you the most proud of?

Russell: Oh man, I’m not sure exactly the best way to answer this one. I think, I feel like my, I’m supposed to be helping people to, the word that’s in my head is freedom. How can I free people so they can actually do what they need to do? You know what I mean? And I feel like that’s probably the most important thing. If I can give people tools or ideas or thought or permission to free themselves, people are amazing.

Monica: I wonder if I could help you a little bit with this. I feel like, I remember once we were talking and you were like, “Money is not a bad thing. It’s not a bad thing to make money. Change your mindset a little bit.” And I thought, and as I think about that more, I think making money is amazing because it gives you so much freedom, so the more money that you have…

Like, I want my kids to be hard workers and I want them to learn how to make a lot of money because for us, I know for my husband and I, it’s given him a lot of freedom to be able to coach the neighborhood kids in soccer, and it’s given him the freedom to be at home with his family and make memories with us. And it’s given us the chance to give back a lot. So I think whatever you’re focus is with money, is what you’ll do.

So if you value boats and homes and all those things, none of those things, I’m not saying any of them are bad, but if that’s what your focus is that’s what you’re going to spend your money on. But if you believe in making a difference and changing the world somehow, giving your money and your time to worthy causes, then that, being able to do that frees you up so much, to do that.

And I see you doing that for people. You’re taking people who are kind of working paycheck to paycheck and just kind of slaves to you know, their circumstances, to being able to like be the captain of their own ship. They’re making their money, they’re making their difference, and I think that’s so cool.

Russell: That is cool. If you think about it, even, you remember Maslow’s hierarchy of needs? I remember this from school, I don’t remember all details, but I remember at the bottom, you have to have food and water or else you can’t focus on anything else. Then when food and water is covered then you’re like, “Oh now we need shelter.” When shelter is covered, now you need, that’s the thing, when all you’re doing is starving to death, all you can think about is that.

And I think, somewhere in that hierarchy of needs there’s something where we need financial security. And its like, if we can give people that then they don’t have to be stressed about where my food coming from, my paycheck, how am I doing that. If that stress goes away, then yes, they can look outwardly and be like, “How can I bless other people’s lives.” And that’s really, really cool. So yes, you said that perfectly. Way better than I did. I love it.

Monica: Alright, my last question. What is your number one key to success? How did you become Russell Brunson?

Russell: Man, I think probably comes down to determination you talked about earlier. And belief. I think belief’s the biggest thing. I think I was blessed, I just think about wrestling, why I was successful in wrestling? I remember going to the state tournament and seeing a guy win the state title and I was like, “I believe I can do that.” So I went out there and just killed myself until I did it. With business, I was not a business major, I didn’t know business anything.

I got online and I was trying to figure out how to make money, and I saw these people and I saw what they were doing, and I had so much belief that like, they’re doing it, so I can do it. So I just did it. As soon as I believed it, it was awesome. I still remember when my whole company bankrupt and everything was falling apart and one of my best friends to this day came into me, Brent Coppeiters, and he said, “Hey, so everything looks really scary, we just laid off 80 people. Are we going to be okay? Is this…?” I was like, “Oh yeah, it’s going to be fine. I don’t know when.”

But I knew it would be. I just had perfect belief and hope that it would be fine. He’s like, “Okay, if you believe it then I’m in.” and he started working for half the paycheck and super, despite people in his family wanting him to go do other things. And he’s like, “No, Russell has perfect belief in it and I believe in it.” So I think my biggest thing, when I see something I just believe and then I work my butt off to get that thing, because I have such perfect belief that it’s going to be there.

I think a lot of times we don’t believe and that’s what keeps us from trying. “What’s going to work, what’s not? I don’t know.” It’s like, no. Again, it comes back to modeling. Find a person who did it, that person did it, they’re not that much smarter than me, I believe I can do it. I’m in, let’s go. And then start running as fast as I can.

Monica: I love it. So where can my listeners find you? Like if they want to know the secrets to funnel hacking and all of that, how can they find you?

Russell: Easiest place is just, if you go there there’s links to different books I’ve written, the software, our events, everything is kind of, you can find from there. And as you know, there’s a video there on the page of me crying, like a little baby.

Monica: You made me cry. I didn’t know that story and I was bawling. I had to pull it all together.

Russell: Yeah, that’s the best spot for sure.

Monica: Well, thank you so much for being here. I can’t describe to you how thankful I am.

Russell: No worries, thanks for having me. I’m so proud of you for actually doing the podcast, and I’m glad you’re running with it. It’s amazing.

Monica: And I’m doing everything you say. What was that hashtag? Do everything…

Russell: #dowhatrussellsays

Monica: Your last advice was find Jenna Kutcher and I have, I bought her course and I’m doing her thing, and I’m doing what Russell says, for sure. That’s a good hashtag.

Russell: That’s awesome.

Monica: Alright, thank you.

Russell: Yeah, thanks so much.


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