I hope you’re watching what I’m doing and not just reading about how I’m doing it. On this episode Russell talks about how he practices what he preaches when it comes to traffic when marketing his Traffic Secrets book. Here are some of the awesome tidbits you will hear today:

-- Find out what the three types of traffic are.

-- Find out how Russell uses each of the types of traffic to sell more copies of his book.

-- And find out what Russell would do if he decided to start a new business from scratch today.

So listen here to find out what kinds of traffic Russell is using to sell more Traffic Secrets books.

I’m out there on the podcast circuit. So for all of you guys, you may not be able to get on the Today Show, and Tonight Show, CNN and all those kind of things, but there is that equivalent in every market. Every market has a media circuit. There’s podcasts, there are blogs, there are YouTube Channels, there are already things that are already there. Your job is to figure out, how do I work my way in? How can I do that? So that’s what I’ve been doing. I’ve been literally 8 hours a day, every day for the last 3 weeks doing this. And from that we’re selling tens of thousands of copies of the book. Here I am hitting this one and this one and this one and this one and I’m telling my story and I’m promoting the book that’s coming and having them get a free copy, and I’m just doing the whole circuits.

-- ClickFunnels: Everything you need to start market, sell, and deliver your products and services online (without having to hire or rely on a tech team!)

-- DotComSecrets: Get a free copy of the "Underground Playbook For Growing Your Company Online With Sales Funnels."

​-- Expert Secrets: Get a free copy of the "Underground Playbook For Converting Your Online Visitors Into Lifelong Customers."

-- ​Traffic Secrets: Get a free copy of the "Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers.

What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show. I’m excited to be here with you guys today and excited to share with you guys what is happening here in quarantine, how I’m launching the book, and how I’m actually practicing what I preach.

Alright everybody, so if you have been on anybody’s channel for the last 3 weeks, I am in the middle of the Traffic Secrets book launch, which has been so much fun. And if you don’t have your copy of the book yet, go to trafficsecrets.com. We already paid for the book, you just cover shipping and handling, and it is a huge, 300 plus page hardbound book, that is my life work. And it’s here, it’s available and it’s ready for you right now.

We actually ship it on May 5th, but you can get the book and order the audiobook right now, its an upsell. We also have this huge box set you can order as an upsell, which gives you the brand new updated, hardbound Dotcom Secrets, and the brand new, updated, hardbound Expert Secrets, the new Traffic Secrets, as well as the Unlock the Secrets workbook, which is only available right here, right now.

Anyway, I wanted to jump in today because I have been doing interviews, anywhere from 6 to 8 or 9 a day every single day, talking about the Traffic Secrets book. And I had some people who were asking me, “Russell if you’re so good at driving traffic, then why are you doing these podcast interviews, and why are you blah, blah, blah…?” you know how people are.

So I want to take a break from all my interviews to tell you guys why I’m doing this. And the reason why is because I’m literally practicing what I preach. As you read the book you will find out there is more than one way to drive traffic. We don’t just rely on Facebook ads. There’s a lot of things to do. And in the book I talk about basically there are 3 types of traffic. The first type of traffic is traffic that you control.

So that’s like for example, look at Facebook ads, Mark Zuckerberg owns FAcebook, he owns all the traffic on Facebook. We can go to him and say, ‘I’m going to pay you money, and I want to control where some of their traffic is going and I want you to send it to my landing page or to my webinar page, or wherever we’re sending them.” So a percentage of our ads are going to be going directly to where we’re pushing it. So that’s number one, traffic that we control.

The second type of traffic is traffic that we earn. So this is where we’re going out and doing podcast interviews, doing Facebook lives, we’re doing stuff. We’re not paying for those ads, but we’re earning our way in front of an audience. And then the goal with both of those types of traffic is to convert it into traffic that you own, which is your own email list.

So that’s outside the context of this podcast, but I wanted you to understand. A lot of people think traffic is just controlling ads. And it’s like, no that’s just one piece of it. The other way is ads that you earn, so you’re working your way in. And I’ve shared this a couple times on some different podcasts, but if you think about this, think about how Hollywood does it.

Hollywood does this all the time, right. So for example, right now, now that we’re in quarantine and lockdown with my kids, what we’ve been doing is we’ve been watching all the Marvel movies. So we started in chronological order. So we started with Captain America, then Captain Marvel, then Iron Man, and we’ve been going through. And last night we just watched Thor: The Dark World. I think tonight we’re watching Guardians of the Galaxy, and anyway we keep going through, and it’s been really, really fun.

And what I’m excited for is hopefully quarantine ends about Mayish, because in May the next Marvel movie is coming out, which I’m so excited for, for so many reasons. One is because I haven’t seen a good movie in a long time, and number two is it’s Black Widow. Come on now, Scarlet Johansen, who doesn’t love Scarlet Johansen? And so we’re really excited for that.

But if you start watching how Hollywood promotes this right, how Marvel does it, a couple of things will happen. Number one is they are going to buy their way in. They are going to go and control traffic. So what that means is they’re going to go on TV. So NBC, CBS, those channels on TV they own traffic, and Marvel will go and they will buy ads on those things. So they will control some of the traffic, and they’ll say, “The movie is coming out next weekend. Go and watch it.”

It’ll be in front of other movies, they’re going to buy to be on the previews before movies. So they buy that spot, they’re buying their way into this distribution channel. People are already at the movie theater, they’re already watching the previews, and they buy spots in the previews. So they’re buying their way into controlled traffic. But then, about a week before the big old movie comes out, Scarlet Johansen is going to go out there and she’ll go and she’ll hit the media circuits.

She’ll be on the Today Show, the Tonight Show, Good Morning America, the Jimmy Fallon Show, the Late Night, the …. I don’t even know all the shows. All the shows and the radio and the podcasts, and she’ll spend like 2 weeks of her life out there on the road working her way in to all these things. She’s not paying to be on the Tonight show, she goes on there, and she works her way.

She goes and talks and entertains people, she shows a clip from the movie, and then she tells people, “Opening night is this weekend, go and watch us, support us.” And if they do it right, all those things together will create this huge launch effect, which then will get billions, not billions, but millions of people to go to the movie theater, make a billion dollars in sales and then that movie will live on for a long time.

So that’s what Hollywood’s doing. And a lot of times for us we’re like, ‘I’m going to buy a Facebook ad” that’s the only way we know how to drive traffic. Most people who are driving traffic in the last 5 or 6 years have become so lazy, they rely on one thing, which is one of the big reasons why the Traffic Secrets book is to help them people understand how to get traffic from a lot of sources, how to diversify, how to think differently about traffic.

So anyway, I’m literally practicing what I preach right now. I’m doing what Scarlet Johansen was doing when the movies coming out. I’m going out there, and I’m doing this. I’m out there on the podcast circuit. So for all of you guys, you may not be able to get on the Today Show, and Tonight Show, CNN and all those kind of things, but there is that equivalent in every market. Every market has a media circuit. There’s podcasts, there are blogs, there are YouTube Channels, there are already things that are already there. Your job is to figure out, how do I work my way in? How can I do that? So that’s what I’ve been doing.

I’ve been literally 8 hours a day, every day for the last 3 weeks doing this. And from that we’re selling tens of thousands of copies of the book. Here I am hitting this one and this one and this one and this one and I’m telling my story and I’m promoting the book that’s coming and having them get a free copy, and I’m just doing the whole circuits.

So like I said, this is how the whole game is played. I’m doing it, hopefully you’re doing it, but I get so many times people who are just like, “Well, I don’t have, I can’t buy Facebook ads, I can’t afford ads, I can’t…” You know, all the different reasons why people can’t do something. And I just want to argue for you that you can. You just gotta go create something amazing and then go and do it.

So there’s my challenge for today. Anyway, I hope that makes sense to you guys. For any of you guys, I don’t know, it’s interesting as I watch people who are in business, and it’s just like, people are in this state of continual learning, and I think if I was to start a business over from scratch right now, what I would do immediately, I would go create something free. I would spend an hour tonight, just like, “What’s something sexy and cool I can make for free?”

A free report, a free video, free something? Something that’s just awesome, and then I would go immediately, the first thing I would do is buy my dream 100 on the podcast circuits, I would email them all like, “Hey, I got this really cool thing I just made about how to blah, can I come talk about it on your show, and I’ll give it free for all your audience?” and they say yes, and I’ll go do 20 podcast interviews.

Then I’ll go to Facebook, who are all the Facebook people and I’ll message them, you know, same thing. And I’ll hit all the circuits like that. Same game, you guys should be playing as well. If you’re not, what are you waiting for? Let’s go. It’s time to work your way and start getting traffic today. Alright, I hope that helps you guys. I appreciate you all. Thank you so much for everything.

Thanks for listening to the podcast. If you enjoyed this one, please take a picture of it on your phone and share it on social media, tag me in it, tell other people to go listen. Obviously I publish this podcast for you for free, all I ask from you in return is to let other people know about it. That’s one way that we can help this thing grow and hopefully it’ll help other people, and other entrepreneurs as well. Thanks again for being here, appreciate you all, and I will see you guys all again soon. Bye everybody.