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303 - Gathering Your People For Under A Dollar?

Gathering Your People For Under A Dollar?

Listen To Today's Episode: 

Episode Recap:

What we’re seeing in real time, that’s allowing us to gather our people for under a dollar. On this episode Russell talks about the opportunity that has presented itself during the Coronavirus and why you should try to take advantage of it. Here are some of the informative things you’ll hear in today’s episode:

-- Find out why the prices for advertising on Facebook have gone down.

-- Find out the record number of people that opted in for a webinar Russell did this week.

-- And find out why Russell his job is to gather the gatherers.

So listen here to find out how Russell was able to get so many people registered for a webinar at a crazy discount.

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Best Quote:

So I want you guys to understand that, it’s now. Don’t stand on the sidelines, this is the game, we’re in the middle of it. There’s been people who whenever this ends, in a month from now, a year from now, 5 years, I don’t know when it’s going to end, but on the other side of this who are going to be like, “Man, I wish I would have taken advantage of that opportunity.”


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-- DotComSecrets: Get a free copy of the "Underground Playbook For Growing Your Company Online With Sales Funnels."

​-- Expert Secrets: Get a free copy of the "Underground Playbook For Converting Your Online Visitors Into Lifelong Customers."

-- ​Traffic Secrets: Get a free copy of the "Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers.


What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I have just finished day 500, I think I’m at 60 or 70 interviews, 2 huge webinars, publishing my face off in the middle of the Corona crisis. And I’m curious have you been taking advantage of this crisis as well?

Alright everybody, obviously right now everyone is kind of in this weird thing. And some people are frozen, some people are running, everyone’s got a different perspective. But I want to give you guys a glimpse of a perspective right now that hopefully will shift some things and change some things and get you excited and thinking and understanding the possibilities.

So right now obviously so many things have shifted and changed for people. But if you look at, like what is business as a core? If we take a step back, and you guys have heard me say this before, it’s not unique, but it’s my beliefs. I feel like business is a calling. It’s a calling we get from God, or from whatever you want to call it, but it’s like this internal nudge we feel. If you’ve ever felt that pull or that desire, Alex Charfen calls it the call of contribution. You feel this call of contribution, of like, “I need to do something more. I need to be something more. I’ve got to figure something out.”

If you’ve ever felt that before, which I’m assuming if you’re here, if you’re listening to me, you’ve probably done that. Otherwise you wouldn’t have gone on a path that got you researching things, subscribing to things, and listening to podcasts, if you didn’t feel that pull you wouldn’t be here. So I’m guessing and assuming that if you’re here, you felt that before and you’re like, “I need to do something, I don’t know what it is, but I gotta create and I gotta serve.”

And then what most people do, they go about it backwards. This is definitely what I did for the first, I don’t know, 5 to 10 years of my business was, “I’m going to go create a product, then I’m going to go figure out how to sell the product, then I’m going to go find people to sell it to.” But the opposite is true. What we do is we feel this calling and the calling is, you’ve been called to serve this group of people. It’s not you’ve been called to create this product and bring it to the world. It’s there’s this group of people who are uniquely, you’ve been given gifts and abilities to uniquely change and serve this group of people. Like your life experiences, the ups, the downs, the problems, the trials, everything you’ve had to this point in your life has been given to you as a gift to be able to change the lives of a group of people you’ve been called to serve, right.

So when you look at the business, that’s what business is. We need to gather people together, listen to their needs, and figure out how to serve them. That’s what business is when you boil it down. When you get rid of all the fanciness and the terms and the strategy and everything, it’s, my job is I’ve been called to serve this group of people. I’m going to gather them together and I’m going to help them. I’m going to listen to their needs, figure out what they want, and figure out ways I can help them.

So that’s what business is, if we boil it down. So right now we’re in this time where people have been disconnected, they’re not gathered, they’re pulled apart, they’re separated back into their families, they’re pulled out of all of these things, and you look at our job as business owners, what is it right now? It’s to gather the people, to gather them together, to listen to them, to figure out how you can help them, how you can serve them.

And what’s crazy, and this is what I wanted to talk about, taking advantage of this opportunity right now. Right now, two days ago, excuse me it was yesterday, yesterday I did a webinar, we ended up having 19,000 people registered for this webinar. 19,000 people, I’ve never had that before. That’s a world record for me, by far. That’s never happened in my history, but it happened. 19,000 people registered for this webinar, they showed up, and then on this webinar they, we all sat down and we shared and I taught and we gathered and did my best to teach them, and at the end we made an offer, and people bought things, and it was really, really good. I listened to their needs and figured out an offer that would match their needs, and did our best to create that.

So what’s interesting, is the 19,000 people, man a month ago we would spend anywhere from 3 to 5 to 8 dollars to get someone to register for a webinar. For this webinar, for this gathering of people, 19,000 people, we were averaging 78 cents per opt in. 78 cents.  My ability now to gather people together is at such a huge, huge discount. I understand some of you guys don’t have all the pieces in place yet to be able to buy ads and things, I understand that, if that’s the case. I understand. Now’s the time to start studying these funnel things and get them together so you can profitably generate a funnel.

In fact, if you haven’t seen, man, if you want to see this, go to If you go through that funnel, that’s the webinar. I’m going to be doing it live again next week. So you can still go and watch the whole process. But you go to, register for the webinar, on the pop up we ask you, “What are you struggling with? You struggling with funnels, struggling with conversions, are you struggling with traffic?” and based on what you pick, you go to a different landing page, where I offer you either the Dotcom Secrets book, the Expert, or the Traffic Secrets book.

So what’s crazy, of those 19,000 people that registered, we sold over $50,000 in those three book funnels from that window. That’s, that means for every person who registered for the webinar, we made $3. So I paid 78 cents, I made $3, and then the webinar happened, and the webinar sold, at the end of it we sold Clickfunnels. But what’s crazy is 19,000 people have gathered together. So if my job is to gather people together, I can do it now at a discount that I never could before.

And it’s not going to last forever, but man, we are in a season right now. I used to always say, “I wish I could back in the day when Google was cheap and easy. I wish I could go back in the day when Facebook was easy.” Right now we have this window where it is again. It’s crazy. I was reading articles saying that Facebook is going to lose like 40 billion dollars in the next quarter because everyone is pulling their ad costs out. So ad costs are dropping. So it’s like, “Oh my gosh, here’s this really unique window.” And I’m hoping for most of you guys, you realize that if you’re gathering your people during this time, whatever level you can. Some can do it through paid ads, some of you can’t and that’s fine. But your job as business owners is to gather people, and you can gather people right now at a discount.

People are silently begging to be led. Jay Abraham told me that 2 decades ago, but it’s still true today. They’re silently begging to be led if you’ll stand up and gather those people together and let them plug into you. Right now you can do it at a discount that has not been around since I’ve been online.

So I want you guys to understand that, it’s now. Don’t stand on the sidelines, this is the game, we’re in the middle of it. There’s been people who whenever this ends, in a month from now, a year from now, 5 years, I don’t know when it’s going to end, but on the other side of this who are going to be like, “Man, I wish I would have taken advantage of that opportunity.”

So I’m here to tell you, take advantage of the opportunity. Go all in, figure this stuff out. This is the time for all of us to be stepping up and gathering our people and serving them. It’s funny, I was on an interview with Tom Bilyeu, the founder of Quest Nutrition, the founder of Impact Theory, and at the end he asked, “What’s your impact Russell? What is it that you’re trying to do?” and I told him, I said, “I feel like my role in this whole game, my job is to gather the gatherers and to give them the tools and resources they need to gather their people.”

So if you look at that, that’s my role, that’s my job. So I’m gathering you guys together and I’m trying to give you a place of faith and comfort, knowing things are okay, this is where we’re going, this is the future, these are the opportunities, this is what you’re not seeing right now, this is what you should be looking at. And trying to share those things and giving you tools like Clickfunnels and books to give you the tools and knowledge and everything you need to be able to gather your people. And I’m trying to be the perfect example, this is how you do it, watch what I’m doing, and do what I’m doing. I’m trying to make something you guys can model, so you guys can do that, and then you go out there and do the same thing. You gather your people together, you listen, you give them faith, you give them hope, you give them inspiration, you create the tools and products and services and things that are going to help them to do whatever it is that they’re trying to do.

I want you guys to understand that. That’s the game, that’s the business we’re actually in. It’s to gather people, listen to their needs and then serve them. That’s business. And right now you can gather people at such a discount, at prices we’ve never seen before. I want you to understand that, now is the time to take advantage of this opportunity. Because if you do that, man, how much further ahead are you going to be in a month from now, 6 months from now, a year from now, because you’re able to get the ear of people you couldn’t before.

Anyway, I hope that helps some of you guys who are wondering what to do or how to do or wondering what your roles are in this game. That is how it works, that’s the game and it’s so much fun to play. And I’m just grateful for the opportunity I have to be part of it with you guys and to be an example, as imperfect as I am, but an example of how I would do it if I was you. Because I’m doing it the way I do it, and hopefully you guys can get ideas and model what I’m doing. But that’s kind of my goal from this.

Anyway, with that said, I’m done. I’ve done like 60 something interviews this week, or the last couple of weeks. It’s Friday afternoon for me, I’m going to go take off and go play with my kids and my wife and take the rest of the day off. So I appreciate you guys, thanks for listening. If you got some value from this or any of the episodes of the Marketing Secrets podcast, please share them with others. I appreciate you guys, and if you don’t have your copy of Traffic Secrets yet, for whatever reason, go to, get a free copy.

Like I said, if you want to see that funnel and you want to see the webinar, I’m doing it again live next Thursday, you can go to and see the funnel, see the process, funnel hack it. 19,000 leads and had a 71% opt in rate.  So the funnel is good, it is working. Alright, thanks you guys, appreciate you all, have an amazing day. Talk soon.


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