RUSSELL'S BLOG

Watch the Journey

336 - My New Journey Blog

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336 - My New Journey Blog

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Episode Recap:

The method behind my new blog, podcast, and YouTube channel.

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Best Quote:

I’ve struggled for the last 14 years figuring that out. How do you blog? How do you video? How do you do all these different things? And it’s really figuring out for you if it’s something you can be consistent at. When I launched this podcast it was like something that, I call it Marketing In Your Car because, as you know, it’s the drive from my house to my office and I do that every day. And usually I don’t have time to do anything else. I’m driving. So it’s the perfect time for me to do. I know I consistently can do it. Which is why it’s been 350 or 400 episodes or whatever. Because it’s an easy thing for me to do.

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Transcripts:

Good morning everybody. Guess what? Guess what? First off, it’s raining outside, which is cool. Second off, I’m heading to the office which is cool. And third off, it’s been a little over 24hours since we launched the book and guess what? We sold over 10 thousand copies! What?

Honestly, my goal when we first got started was 10 thousand copies the first week. Because last time it took us almost a month to sell 10 thousand copies, like, “If we did it in a week that would be amazing.” We did it yesterday. It wasn’t quite 24 hours, it was 27, technically it was a little longer than a day, but I’m counting it. I’m calling it 10 thousand in a day, because that’s what we did.

Anyway, so insane. Everyone who first off, bought, thank you everyone who promoted, thank you to everyone who’s continuing to promote, that’s awesome. This morning I woke up, we were at 12,500 books and it just keeps on rolling. So I’m just going to keep on rolling and see what with the Dotcom Secrets book either we’re almost or we just hit 100,000 copies or somewhere in there, total for the last 2 ½ years. So I think with this momentum we’re going to hit 100,000 copies this month. That was our initial goal, which I thought was kind of farfetched but now I’m like, “Dang, I wonder if we actually could.” Which is crazy and exciting all wrapped up into one amazing thing. Anyway, that’s kind of what’s happening over here on this side of the world. It’s just insanely cool.

Alright, so today I want to talk about, I think I’ve talked about this before, mentioned it, but I’m trying to get it live today. It’s technically it’s kind of live, I didn’t mean to get it live, but I forgot I made a new footer graphic, and everyone in the footer started clicking in, so now technically it’s live because there’s comments and things happening.

First off, the nice thing with Clickfunnels now is you can save sections. So I created a cool footers section, that I’m putting on all of my pages. Actually there’s two footers. There’s a footer for my main pages, and then there’s a mini footer for sales and upsell pages. So anyway, there’s two footers, but I designed them perfectly and now I just, every page I make, I just go to add it, boom, boom, boom and then they’re on all the pages.

So the one above it, it links to my new blog, which is a journey of how I went from zero to a million copies of the book, which is kind of cool. I’m calling this a journey blog, which someone may have already called that, but I’m copying it. I initially saw Groove HQ do it with their software. They told this journey of how they went from zero to 100,000 MRR. And then I saw Neil Patel do it. Zero to 100,000 visitors a month on his blog. So I’m doing it, going from zero to a million copies of the book sold.

So I think I got the first 8 posts up there. For the last two months I’ve been doing these posts, one a week, kind of going through all the prelaunch stuff with the book. So it’s kind of cool, it’s this journey blog that takes you through this journey because I figure, I think blogging is boring because it’s just these random blog posts about whatever. But with a journey blog, it’s kind of like these podcasts. People tell me they listen to two or three episodes of the podcast, they get hooked and they go back to the very beginning and binge listen to every episode, which is kind of cool and hard to do when you have a two hour long show. That’s why I like doing these short ones.

You can go and you can binge listen and it’s the same with this blog. I want people coming in on week 22, reading something cool we did and be like, wait, there are 80 thousand books sold, how did they start this journey? They can start on page one and going through and boom, going through this whole timeline journey of zero to a million and binge read up the entire blog. So that’s kind of the goal with the blog, which I think is kind of cool. So you guys can see it, it’s at russellbrunson.com. I haven’t really started promoted it yet. So if you want to see it, I’m trying to get it all done today. Because I’m also adding links to all of our courses, our products, everything else I do on that blog. Just because right now, I don’t really have anywhere that has that.

People always ask me, “Where can I buy your stuff Russell?” I’m like, you have to randomly find a place. Soon it’ll be like, go to russellbrunson.com, my blog is there and you can find links to all of our products, events, training programs, software. So that’s kind of what’s happening over there. But it’s kind of fun.

So the journey blog is happening. We have a YouTube show that’s going to be happening. And obviously we have this podcast, and it’s kind of cool. I’m starting to get a way to publish in all these different platforms.

I’ve struggled for the last 14 years figuring that out. How do you blog? How do you video? How do you do all these different things? And it’s really figuring out for you if it’s something you can be consistent at. When I launched this podcast it was like something that, I call it Marketing In Your Car because, as you know, it’s the drive from my house to my office and I do that every day. And usually I don’t have time to do anything else. I’m driving. So it’s the perfect time for me to do. I know I consistently can do it. Which is why it’s been 350 or 400 episodes or whatever. Because it’s an easy thing for me to do.

The blog was hard for a long time, because I didn’t know how to blog or why to blog, and now I have a thing. It’s like, once a week I document what we did this week to sell a million copies of the book. It’s just like, “Oh I can do that.” I don’t actually write the blog. I hate Word Press. In fact, every time I log into Word Press, I don’t swear but if I were a swearing person I would be cursing. I hate it. So I figured it out. I got two guys on my team, Levi, who’s a really good writer. So I vox him my blog post. He logs in and writes the whole thing. And then Jake is a great designer comes in and designs it all up. Now I got a blog post. I’m a blogger.

All I do is I do one vox a week on Friday before I leave. Recapping what we did in the last week to sell a million copies of the book, which is super cool. Something I can actually consistently do. YouTube thing is the same thing. We’ve been trying to figure out a nice YouTube strategy and we’re about to launch a TV show called Funnel Hacker TV, which is insane. The only problem with it, it’s an hour long episode, and we’ve recorded 10 episodes the last year and then all this effort to get them all done and live. So they’re going to be going live in a little bit.

But I was like, my YouTube strategy can’t just be big hits, I need something in between so what I did is I bought this little Sony camera, this little handi-cam thing. And we’re calling Funnel Hacker TV behind the scenes show. So as I do everything throughout the day, I’m just carrying this little thing around recording and telling the story. “Okay, this is what’s happening. This is where we’re going.” Telling the story. Then there’s a dude I met, named Kevin who’s awesome. I just drop all the videos from the camera each night into drop box and he’s turns them into these cool shows. It’s like, I just gotta carry this camera with me and record stuff, and if I don’t feel like recording in the day, then I don’t. But if I try to 3 or 4 days a week to have actually cool stuff happening, drop it in the dropbox for him, he makes a video and now we’re….anyway, that’s going to be the YouTube channel that we’re launching soon.

So it’s kinda cool. I’ve got a couple different channels happening. I always tell people that you shouldn’t try to publish at 12 places right at the get go, but eventually you should be moving towards that. But mastering one channel first and then slowly adding things in as you can. But now that I’m getting into my daily routine, into my routine, it’s not super difficult or super hard. It’s just taking a little bit of time. It takes 6 minutes a day to do my podcast, it takes 10 minutes a week to do my blog and it takes an extra minute throughout the day each time I’m doing something, just kind of explain what I’m doing, instead of just doing it.

Anyway, it’s kind of cool. That’s what’s happening here. So there’s the timeline blogs, because that’s the next thing. YouTube channel will be next after that. Oh and then there’s other cool stuff. But I don’t want to get you guys overwhelmed. People are like, “You do too much stuff Russell.” I’m like, “No, I spend a year or 5 or 10 years figuring out how to plug it into my daily routine and then it’s not doing a lot of extra work. It’s just like oh.” “Russell, you’re a blogger now.” No, it literally takes me 10 minutes a week, so it’s not that hard.

Alright, with that said, hopefully you guys are thinking about your content plan and schedule and things. And figuring out a way to do it that you can be consistent with. I got one last hint for you guys, I’m not going to tell you the answer, but I’m going to give you a hint.

If you go to 2commaclub.com and I think it’s just the number 2commaclub.com, you’ll see our two comma club and all our members. And in the video I tell a story about somebody who for me, broke the four minute mile. Okay, I want you to go and watch that video because there’s a hint, something….I just purchased something related to that video and I can’t tell you what it is yet. But it’s insanely cool. I’ve only told one person ever and it’s Stu McLaren and I told him right before he did an interview yesterday, because I couldn’t hold it in anymore. No one else knows yet, it’s kind of top secret. People will find out two weeks from now. Anyway, watch that video, I purchased something insanely cool based on something I talk about in that video. That’s all you get, that’s the hint. Stay tuned for future episodes to find out the answer. But it’s super cool, and I can’t even wait to share with you guys. That’s all I got. Appreciate you all, have a fun day and I’m going to go work on my blog. Bye everybody.

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