Here is another awesome episode from the Traffic Secrets book launch podcast.
On this episode, Russell will show you how finding your 'Dream 100' can help you attract your dream customers! You'll learn:
-- How Russell gets BIG influencers to spend thousands of dollars promoting his own products.
-- Where to find YOUR 'Dream 100'.
-- How to get 4 FREE videos from FunnelFlix!
Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
So yesterday we had the highest number of people logging to ClickFunnels ever, it's more than double what happens on a normal day, which means this is literally the season of funnel building. Okay guys, you're at home. You got the chance right now to finally create. There's always this excuse like, "Oh, I can't build a funnel because of this, because of this I'm too busy. I got this. I got blah, blah, blah, blah, blah."
-- ClickFunnels: Everything you need to start market, sell, and deliver your products and services online (without having to hire or rely on a tech team!)
-- DotComSecrets: Get a free copy of the "Underground Playbook For Growing Your Company Online With Sales Funnels."
-- Expert Secrets: Get a free copy of the "Underground Playbook For Converting Your Online Visitors Into Lifelong Customers."
-- Traffic Secrets: Get a free copy of the "Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers.
What's up everybody. This is Russell Brunson welcome back to the
party. I'm excited to be here with you guys today and we are going
live right now on Instagram, Facebook, YouTube. I think we're all
over the place. So appreciate you guys hanging out with me today
and I hope you've enjoyed this Traffic Secrets book launch. It's
been going on this whole week. I know a lot of you guys are in
quarantine right now, and you are bored out of your mind try to
figure out what to do. Some of you guys are stressed out beyond all
belief. I get it. Some of you guys are like, "This is dumb. Why are
we even worrying?" And I get it as well. So there's a lot of chaos
right now in the world. And the only thing we can control is our
own mindset and things. We're focusing on things we're putting into
our brain.
And so I keep choosing to try to put my mind focusing on things
I can affect things I can change, which really is this is probably
one of, if not the best personal development weeks for all of us in
the world, which is exciting. So, all right, really quick. Before I
jump into reading some more of the book today, it's interesting. We
did our ClickFunnels meeting and today we had the highest, excuse
me yesterday. So yesterday we had the highest number of people
logging to ClickFunnels ever, it's more than double what happens on
a normal day, which means this is literally the season of funnel
building. Okay guys, you're at home. You got the chance right now
to finally create. There's always this excuse like, "Oh, I can't
build a funnel because of this, because of this I'm too busy. I got
this. I got blah, blah, blah, blah, blah."
There's always for some reason, people always have this. We call
it the mañana principle like, "Oh, tomorrow mañana tomorrow. I'll
do it tomorrow. I'll do it." Okay. What I want to do. I want to
suggest something for you guys right now. Okay. I want you to take
this mañana principle. Most of us have like, "I'll do the work
tomorrow. I'll do the thing tomorrow. I'll do tomorrow," tomorrow,
tomorrow. I want you to do this as an exercise it will be really
fun. Okay. What you're going to do and is the thing that you need
to be doing that you normally put off till mañana. I want you to
stop and I want you to do that today. Okay. And then the stressing
that you were planning on doing today, stressing out about the
coronavirus about food, about toilet paper whatever you're
stressing about.
I want you to take that stress and I want you to stress about it
mañana. We're just shifting. This is an easy shift. Okay. We're
taking the stuff right now that we're normally worried about. Okay.
And that we're shifting it to mañana and the stuff that we normally
are going to do to mañana. The stuff that's actually important
about building our life, building our business, building our
family. We're going to shift till today. Okay. Is shifting the
mañana principle. Okay. If you guys can do that, it's going to be
amazing for you. Okay because number one, you're not going to be
stressed out because you're going to be stressed like, "I don't
have time right now. I'm busy building funnels tomorrow I will
worry about the stress." And then today you can get back to work.
Okay. And what's cool about that.
If you do it today, okay. It's going to be all of Friday all
today to be able to work, to be able to create, to be able to read,
be able to study, be able to learn every other thing that you've
been procrastinating. You really have a chance to finally do it
today. Okay. And all the stress that you've been sitting on for the
last week, you'll move to tomorrow. You be like, "Worry about it
tomorrow." and then ask yourself will you survive today? Is your
family going to be okay? You got food for today, sweet worry about
tomorrow. Let's get back to work. And then what's going to be cool
is tomorrow I'm going to suggest to you the same thing. Move it,
till mañana, and get back to work. Okay. So there you go. There's
the mañana principle in a way that will actually serve you as
opposed to hurting you.
But again, we had more than double, as many people log in
clickfunnels yesterday than we've ever had. Okay. Which means it's
a season right now. It's a season to build funnels. It's a season
to build hope season to start preparing and building your
foundation because this season is going to pass. Okay. And the
people who aren't frozen by fear in the season. Okay. When they
come out of it, they're going to have a chance to be able to go and
create and do some amazing things. So I want to make sure you guys
aren't freezing during the season of fear. Okay, worry about it
tomorrow. Mañana right now, get back to work focus on stuff you can
control things you can create things you can do because the season
will end. And I don't know if it's going to be two weeks from now,
two months from now, two years from now, it does not matter.
Okay. It's going to end. And the people who have been preparing
during the season who have been planting the seeds right now are
the ones who reap harvest. So now how to plant seeds. So what that
means, two things. Number one, if you haven't got a Traffic Secrets
book yet, go and get it. This is the seeds you need to get to the
master traffic. Number two, this right here is FunnelFlix. Okay.
Now FunnelFlix is an amazing tool. I have licensed, I think there's
2,600 videos on that. Okay. All of the courses I learned from, as I
was learning this game, I went to all those people and I was like,
"Your courses were the best that I ever went through. Can I license
them from you?" And I paid them a small fortune, I think over a
million dollars so far in licensing fees because I wanted to be
Netflix for entrepreneurs.
So we entered the streaming wars. We launched FunnelFlix and
it's live. And right now we have a really cool thing for this
weekend. It's called the FunnelFlix premier week, where you go to
FunnelFlix.com right now and you put your email address in there
and you get these four videos. 1, 2, 3, 4, I think each date
unlocks one. So you'll get this one immediately. The first one is
Frank Kern. If you don't know Frank Kern, he's one of the OGs of
internet marketing. We had him speak of funnel hacking live. We
didn't tell anybody he was coming. It was top secret. And then in
the middle of, we had this whole FunnelFlix presentation. We had
him come down and bang on the thing. And it opened up and Frank
came out and delivered a message. It was insanely good. And people
went nuts.
It was like, standing ovation, screaming. It was as close to
when a rockstar would feel like in our world, if you can imagine
that imagine your biggest rockstar coming out and all the people
flip out. That's what happened. And we captured it for you and you
can go watch that presentation right now. Well, not right now. Wait
til this is over, then watch it this weekend. And then if you like
Frank's stuff, I licensed every... No I think almost 13 or 14
Frank's courses almost everything he's ever published is also in
FunnelFlix now. So if you are a FunnelFlix member, you can geek out
on Frank this weekend and get excited. It's all in there, all his
best stuff's in there, which is exciting. So funnelflix.com. So
this is trafficsecrets.com. Go get your book, get the audio books,
go start listening, getting prepared there.
And then over here's funnelflix.com as well. So that's the game
plan. All right. You guys ready? Is everything... Is mañana
principle in place. You've taken all your stress, your fears. You
move it until tomorrow. Worry about it tomorrow. Today, you're
focusing on planting seeds for your future. Are you guys cool with
that? All right. If you're ready to start planning seeds for
future, let's go. So what I'm going to do right now, back to the
Traffic Secrets book. This has been so much fun reading this with
you guys. So Traffic Secrets book. How many you guys are pumped
about getting this book? I know we sold, I don't know, 10,000 the
first day. I don't know how many right now, but we're selling tons
of these. So I know most CBS have got, if you don't have, for some
reason now is the time go to trafficsecrets.com.
Okay. So I'm going to repeat. So we've gone through a lot of
stuff in the book together. If you've been watching these videos
each day, the first day I talked about the preface, preface however
you say that all about there's a storm coming. And right now we're
literally in the middle of the storm. I wrote this a year and a
half ago, this part, and it's crazy that now we're sitting in the
eye of the storm. So there you go. I don't know how I could time
this any better. So introduction, there's a storm coming we talked
about that. Then we talked about, we did two days on secret number
one, which was, who is your dream customer? Okay. There's a lot of
stuff in this chapter. Things I talked about with you guys figuring
out, are your customers trying to move away from pain or towards
pleasure, understanding that?
And we talked about the difference between the searcher and the
scroller and the mindset shift and what they're doing and how we
structure things differently based on who they are that was secret
number one. Okay. And figured out who is our dream customer. Again,
getting to understand them at a deep level. Then secret number two
we talked about is now we know who those people are, where are they
actually hiding online? Where are they congregating? How can we
find them? And we talked about how basically our job then if you
look at this picture, here was all about finding where in the world
these people are, where are they congregating online? And then from
there we got to figure out our hooks, throw in there to grab them
and pull them into our funnels, which is cool.
All right. And then today we're still in secret number two
today, we're moving on to a concept called the dream 100. All
right. How many of you guys have heard me talk about dream 100
before I've been preaching this for quite a long time. So hopefully
you guys have heard me talk about this more than once someone's
asking to turn my camera around. I can't because I'm at home
quarantine by myself. So I'm doing this by myself. I can't hold it
backwards. I can get my kids come hold it here, but then be like,
anyway, be chaos. So, right so again, first step of traffic is
knowing who, getting deep understanding who it is you want, who
your customers are.
Number two, where are they congregating? Where are they hanging
out? Right. And then number three is understanding, okay. Who are
the people that are already congregating these people. Okay. A lot
of times we think that we have to go and create traffic in fact,
one of my first mentors, I've had so many great mentors over the
years. One of them was a guy named Steven Pierce. And I remember
Steven Pierce saying something in an event. He said, "People always
think they have to create traffic." He's like, "You don't have to
create traffic. Traffic's already there." You just have to figure
out where it's at and then you tap into it. And that was one of
those big, aha moments for me.
Because I was trying to create traffic. Right. And so when I
understood that, I was like, "Okay, I'm not going to create
traffic. I got to find where they are." And this comes back to, we
talked about it yesterday, which is finding these pockets, right.
What are the blogs that my dream customers read? What are the
Facebook groups? And what are the influencers they follow? What
keywords they search for on Google? What blogs they... I think I
said, blogs, what podcasts they listen to? I'm trying to figure out
where are these pockets of customers? Right. So we got to
understand that. And so that's the first step. So then the second
step in this process is like, "Well, who's already congregated
these people." There's people that have been doing this game for a
long time, a lot longer than you, longer than me. Right.
And they've already self congregated these people. So I decided
to figure out, where are these congregations at? Because if I can
figure out where those congregations are at, then I can tap into
them. Right? And so that's where we get this concept called the
dream 100. Now I learned this originally from a guy named Chet
Holmes I had a chance to hang out with Chet, a bunch of times he
wrote the book, The Ultimate Sales Machine, which is an amazing
book, Chet passed away a few years ago, but someone I've had ton of
respect for, actually 10 years ago, Tony Robbins event in Fiji. I
was there, me and Chet both spoke and hang out a lot. But in Chet's
book, he wrote concept called dream 100. And what the dream 100 is,
he talked about, he worked for Charlie Munger, who is… what's his
name? Charlie… Warren Buffet's business partner in one of his
companies. And Chet was running this magazine. And I guess the time
I can't remember, I haven't read all the details in the book, but
they were the worst magazine in their industry had almost no
advertisers. And they had a database of 2,500 people. And they're
trying to message all these people and get to the advertising
counsel and he couldn't do it. So Chet came in. He's like, "Hey,
this is too hard for us to go off all these people, who are the
people in the industry that buy the majority of the ads," we found,
it's 30 people, maybe it's a hundred, I don't know. But there's a
group of people, small group, right? That buy all the ads in our
industry.
So he said instead of marketing to all 2,500 or 25,000, or how
many people are in there let's just target the ones that have the
most amount of money. And so he built up a list and he started
doing what he called pigheaded discipline, PHD, where he would
start messaging. So every week he'd send them something in the
mail. And then two weeks later he'd call them on the phone send
something in the mail call them on the phone send something in the
mail, call them on the phone, right? The decision makers who could
move the needle for him. And he said after six months, I think it
was six months, nothing happened. And he was frustrated, but he's
got pigheaded discipline. He kept doing it, kept doing it. And
within a year within I think seven months he landed his first
client.
It was Xerox or something crazy, who signed a contract. It was
the biggest advertisers they'd ever had. And then next month they
just land another one within a year or two years. Again, all the
actual details are in here. They landed 30 of their dream, 100. And
they went from the worst magazine in the industry to the top. And
it was by figuring out who are the people that can drive you the
most and creating a marketing campaign directly to them. And it was
interesting. And then Chet talked about he wrote a screenplay for a
movie and same thing like, "I wrote screenplay. I want it to turn
to a movie or something, but I don't know how to do it, I'm not in
Hollywood." So he's like... So he bought a, I think it was a time
magazine or something that was like Hollywood's top 100 influencers
or something.
And he was like, "That's my dream, 100." So he took it was
directors, producers, writers, whatever. And he took it and he's
like, okay, "I'm going to dream 100, these people." So he sent his
script to all 100, of these people. Then he called them on the
phone and he sent them a gift and they called him. And eventually I
think it was LeAnn Rimes called him back, loved the script, got the
deal, pitched it to things, sold it to Hollywood. And they ended up
making a play out of it, I believe anyway, I don't remember all the
details, but that was the dream 100. So I remember reading that in
Chet's original book.
And then I asked him about it. I'm like, "There's something
here, but I don't know what it is." Because I'm selling a book. I
can't dream 100 everyone and be like, "Hey, you should buy a copy
of my free book." Because it's free@trafficsecrets.com, right? It's
not efficient. It would cost me too much. But then I was like,
"Wait a minute. There are people on my list or there're people in
my world who already have congregated my dream 100." I told you
yesterday I got to figure out what are the blogs they're reading?
Right. So if I figure out here's the blog, they're reading, there's
a 100,000 readers of this blog who are my dream customers, wait,
who owns the blog? Who's in charge of that blog? What if I started
marketing directly to that person, got to know them and send them
gifts and whatever.
And if they like it and then they make a blog post about it. I
might sell 50 or a hundred or a thousand copies of my book. Right.
And I think who are my dream 100, what podcasts they listening to?
And they're like, wait, "If someone owns a podcast and my dream
customers are listening, what if I market to the person who owns
the podcast? What if I got that person to say yes. And also they
promoted it to their podcast and I make a thousand sales
overnight." Okay. And that was where the concept of the dream 100
was born for us. And so for the last decade of my life is what I've
been doing. I've been figuring out who, in fact yesterday, people
are like, "Russell, what do you do every day all day?" I spent
three hours yesterday on my phone, which is right here.
My Instagram folks are watching me live on the device I use. I
spent three, almost four hours yesterday contacting my dream 100.
That's it, personal messages to all of them. Boom. "Hey, this is
Russell." I send a gift. Hey, this is Russell. Hey, this is
Russell. Hey, this is Russell. And that's what I did for four hours
yesterday, dream 100. But Russell, "I thought you were trying to
sell tons of your book, why were you doing Facebook ads?" There's
people doing Facebook ads, but I would rather get one person who
could spend a hundred thousand dollars… Like Peng Joon right now.
You guys probably seen the ads for the book, right? Peng Joon, is
spending tons of money right now, buying Facebook ads, promoting my
book so I can go and buy more Facebook ads myself. Or I can build a
relationship with Peng Joon because of my dream 100.
And then he promotes it and he spends a 100,000 own pocket
selling the book. That's a much better way to do it. Right. And so
for me, this is the phase I'm going, my dream 100. I'm training
people to write blog, posts, do podcast interviews and send out
emails to the list and all sorts of stuff. Okay. But that's the
magical dream 100. So anyway I want you guys to get the book it
took me three days to read it, so I can't spend all three days just
reading the whole thing, that's why I want you guys to get it. So
when you get the book on page 41, this is the little chart I made
of the dream 100. It's probably going to be backwards for some of
these cameras, but basically I do each platform.
So Facebook, Instagram, podcasting, YouTube, excuse me. Email
lists, blogging, Google, YouTube, Pinterest. Right. So I put out
the categories of each of the different industries here and then
going down what I do it's okay. Who on Facebook is already
congregated my dream 100? Okay. And so for me, I was like, "Well,
okay, Tony Robbins has got 3.2 million fans, Grant Cardone's got, I
don't know, 2 million fans. We've got Prince Ea got a billion
fans," whatever. And I start making a list of all the people who've
already congregated my dream customers. Who are they? Where are
they at? Okay. I go to Facebook. I make a list as many as I can
find. Okay. And then I might go to Instagram. Who are the
influencers, who've already congregated my dream 100. And I go to
Instagram. So I, write out their names.
Oh, this person, this person, this person start listing out all
their names. Then I go to podcasts. Okay. Who are the podcasters
who've already congregated my dream 100. I start listing all the
names and the podcast people who are the YouTube channels that
already congregated my dream 100, who already have a million
subscribers. I can go spend the next six years trying to get a
million subscribers, or I can go to the person that already got a
million subscribers. And if I can do a deal with him or her, have
them make a video for me, boom. Now I'm suddenly in front of a
million people that fast. Okay. You see how this works. Then who's
got the email list in my industry. Who's the bloggers. Okay. And I
start making lists of all these different things.
And that becomes my dream 100. Okay. And so I'm starting traffic
again. Notice this whole book I haven't said a single word about
Facebook ads yet. Right? Everyone's like, "On Facebook ads, lets do
Google ads." guy comes eventually. That's in section two in the
middle, but there's all this foundational stuff. That's so much
easier to get traffic. Okay. When Facebook shuts you down, what are
you guys going to do? You going to be freaking out? Like, "I don't
know what to do." And I'll be like, "I'm just going to call my
dream 100. They already have an email list. They already got a
blog. They had a podcast. I'll just see if I can go on the
podcast." Boom. And we do that with our dream 100. So man, this
stuff's so much fun. I could go for years about this. Let me see if
I want to talk about anything else today on this or, oh, got to
read you guys something.
Can I read you a little piece? Are you okay with that? So it's
funny how many of you guys know Rachel Hollis? If you don't, okay.
Last year her book was the number two selling book in the world.
The only one that beat, it was Michelle Obama's book. Okay. She
wrote a book called Girl, Wash Your Face. And then Girl, Stop
Apologizing this is book number two. And it's funny because I never
heard of her. And then I went to this mastermind retreat and I did
a list of all the different people. And one of them was a guy named
Dave Hollis. Who's Rachel's husband. And I didn't know who he was.
And I met him and I messed with my wife that night. I'm like, "Oh,
I met this cool guy named Dave Hollis." And she's like, "Dave
Hollis is that Rachel's husband."
I'm like, "I don't know who's Rachel." And she's like, "Rachel's
the biggest thing in the world," anyways so funny. And so had a
chance to meet Dave and then got to meet Rachel and really, really
cool. But last year we were in Puerto Rico at a mastermind event
sitting around the room and everyone's talking about, their things.
And it's funny because in this room there's 20 people and half of
them are New York Times bestsellers. Half of them got three or
four, five New York Times bestselling books. And it's just an
intimidating room to be in. Right. And we're all talking and then
someone started asking a question about how do they sell books? And
everyone's given their two cents, I'm just writing, things a
million miles a minute. And then Rachel starts talking and she said
something and just boom, drop the mic.
So I read to you. She said says recently I was in a mastermind
event in Puerto Rico and I had a chance to spend time with Rachel
Hollis, the author of the number one New York times bestseller
Girl, Wash Your Face at the time she was in the middle of launching
her new book. Girl, Stop Apologizing. As I was in the middle of
writing this book, I was curious about how she had sold over a
million copies of her books. I asked her for the secret to selling
that many copies and she told me, "We ask ourselves this question,
what are the tribes that my women are already in? What network
marketing companies are they in? What Facebook groups, what
Instagram channels, what hashtags are they following?" After we
identified these things, we tried to figure out who are the tribe
owners of these women?
Who do we need to become friends with anyone who had over
200,000 followers? We would direct message them, tell them who we
were and ask them if we could talk. We started messaging everyone.
Our focus was to find the tribes and then figure out the best ways
to infiltrate them. And I said the dream 100, she recalled that was
exactly what she had done to quickly become one of the bestselling
authors of all time, which is crazy. And then I go on again. Quest
nutrition, how many of you guys know quest nutrition, quest bars.
So Tom Bilyeu is one of the founders of Quest bars. He was also in
this mastermind group. And after this I was researching it. How in
the world did he build quest to a billion? He sold it for a billion
dollars. How did he build that company?
I remember watching it explode overnight. And then he cashed out
and I found an interview with him on the founder podcast. And it
was interesting. He tells the story. He said "We had a very
different approach that got a lot of people, excited, not just
about the product, but they felt good about the way we treat them.
We went old school, researching several hundred health and fitness
influencers. Then sending them handwritten letters and free
samples. This is all about showing an understanding of what others
were trying to achieve. And that quest was interested in helping
them connect with their audience. When people are building
community, they have a real sense of service to that community. We
would send them free product and just say, if you like it, tell
your people. And if you hate it, tell them that too."
"Not trying to steer people's comments to give us a pretty great
recommendation or not trying to steer people's comments gave us a
pretty great recommendation. Some didn't like it and said so, but
the vast majority loved it and were grateful. We had shown an
understanding of who they were and what they were trying to do. So
they spread the word." You see what happened? Tom built a billion
dollar brand off of what? The dream 100 wasn't Facebook ads. It
wasn't Google ads. The dream 100, Rachel Hollis became bestselling
author in the world off of what? The dream 100. Okay. That's the
concept that in chapter two, you guys understanding who's your
dream customer? Where are they congregating? Who is in charge of
the congregation? Who's the leader. Who's the person that you can
infiltrate? And then you got to get to those people.
Right? And it's coming down to building relationships, getting
to know them. How can I serve those people? Okay. I did a video on
YouTube. In fact, you should all go to YouTube and go to YouTube
type in Russell Brunson, Tony Robbins dream 100 and there's a video
it's about 10 minutes long of me showing the decade long journey. I
did dream 100 Tony Robbins, how I became friends with him, how I
became business partners with him, how I got to promote my stuff.
It wasn't me just spamming, "Hey promote me Tony." It was me for a
year or excuse me a decade serving and building a relationship with
him is my dream 100 and getting in and infiltrating that, okay.
It's a very powerful, really real strategy. So it's the key
though.
So that's the next thing you guys is that even if you don't have
the book yet, you should get it. It's free. So the only reason why
you wouldn't get it is you must hate money or you hate traffic or
one of those things, but you cover $10 shipping handle. You can get
it, but even if you don't get it for whatever reason, you still
know the concept now and understanding that. So what I would
recommend doing, see if I can find the page when you get the books
on page 41, but you don't need this book to do this. Just go make a
graph like this and say, "Okay, who's already congregated my dream
customers on Facebook, and start making a list of those names.
Who's already congregated my dream. 100 on Instagram, make a list
of those names on podcasts, on YouTube, on email, on blogs," and
find those people.
Those are the existing congregations, right? And when you do
that, my goal would be to try to get a hundred people, right? So 10
people, 10 or 20 people on Facebook, 20 people on Instagram, 20
people on podcasts, 20 people get 20 of them 20. All these
different platforms have a hundred people. Now there's your dream
100. Now when you have that, that becomes the people you're
marketing to those 100 people, right? If I get one of those hundred
people, say yes, it can blow up your business. I remember when I
did this exercise with the DotCom Secrets book, one of my dream 100
and my podcasting thing was JLD John Lee Dumas, Entrepreneurs on
Fire. I never met, excuse me. I never met him yet. Sent him a copy
of the book, sent him a dream 100 package, got to know him a little
bit, messaged me.
He was like, "I love your book. Want to promote it." He had me
on podcast. I think the first day he sold like 500 copies of the
DotCom Secrets book. Okay. And I came off of one dream 100 package.
Right? So if I know, here's a hundred people, these are the people
I'm marketing to, I'm serving, I'm getting to know them. I'm
building relationships. And I'm going to focus on putting in the
time to get to know these people it'll pay off in dividends. Okay.
So that's the first step in the traffic secrets process is the
dream 100. Getting to understand that when we were launching
ClickFunnels, it was interesting because I'm no coder. I don't have
any technical ability. So while my business partner, Todd and my
business partner at the time, Dylan, while they were coding
ClickFunnels, you're wandering Russell, what did you do?
You're useless to the equation. I know I can't code. So what did
I do? This is what I did. I sat there all night while they're
coding and I'm messaging people getting to know them, building
relationships. I remember my dream 100, by the time we launched
ClickFunnels was dream 328 or something. I don't know how many, but
it had grown because I built all these relationships and we
launched ClickFunnels and we grew it. And it's crazy now that,
ClickFunnels five and a half years ago it started. Today. We have
over a 100,000 active customers, 30% of you guys logged in
yesterday, which is crazy. So 30,000 plus people logged in
yesterday to build a funnel. What's crazy is that the majority of
those customers came off of the following of my dream 100 the
original dream 100 that I had set up five years ago.
And I've been relentlessly getting to know them, building
relationships, pursuing them, asking them, promote things, getting
them to use ClickFunnels. I've been building free funnels for tons
of them. I put in the hard work, the dream 100. And on the back
side of that has been a company that does hundreds of millions of
dollars a year. So anyway, I hope that helps getting the wheels you
had spinning. That's just secret number two, the dream 100. So, all
right. We're five or six days in this guys we've gotten through the
introduction secret one and secret two has been good so far you
learning good stuff. If you like this comment down below, like
"That's awesome." If you're like "That was lame Russell, I don't
need traffic. I hate traffic," then be like, "That was lame." I
don't care. Let me know what other way.
The more that you tell me the better, I know how to do these and
I can keep doing, if you guys like I'm enjoying it, hopefully you
are as well again, here's your call to action for you guys. If you
don't have a copy of the book yet we're in pre-order right now, you
can get it@trafficsecrets.com. The books actually ship May 5th, but
you can download the audio book tonight and listen to this weekend.
Binge, listen, and start getting these principles into your brain.
The more you understand them the better a lot of you guys ask about
box set. This is all three of my books, new updated hardbound
versions of DotCom Secrets, Expert Secrets and Traffic Secrets, as
well as this new work book called Unlock The Secrets as well. The
only place to get this out is the upsell. So there you go.
When you get a copy of the book, the first order form bump is
the audiobook you say yes to that, you'll get the audiobook. And
then if you want to get all the updated hardbound versions, that
only way to get those is after you buy the book, we make an offer
where you can get them all at the discount. So that's the only way
to get those. I get them the box ships May 5th, but the audiobooks
are there now. So you can start listing at ASAP that's number one.
So where do I download if I already bought? If you go back
trafficsecret.com is a link there says log in, click on login, and
you can log into your members area. It's got all the bonuses, the
videos, there's five hours of videos there as well. There's a whole
bunch of cool stuff you get when you get the book for free and over
here this weekend, it's you guys wonder what to do.
Go binge watch stuff on FunnelFlix. We have a premier week for
free. You can go and you can watch Frank Kern's presentation today
for free each day, unlocks free presentations to get you to fall in
love with FunnelFlix. So we're now part of the streaming wars.
ClickFunnels is taking on Disney plus and Amazon. And it's all
there for you guys as well. One thing I'm going to end with, I
talked about this in very beginning, but those who logged in late
is a mañana principle. And I want to just re stress this because
this can help you guys during this time of crisis. So right now
everyone's stressing out, right? Because of all the excuse me, the
economic turmoil. And so what I'm going to do is I want you to take
that stress and I want you to stress about it mañana tomorrow. So
take that and tomorrow I'll worry about today.
I'm focusing on planting seeds for my future. Okay? Start
planting, seeds, plant seeds of reading book, creating funnels,
building stuff, making videos, publishing, whatever your seeds are.
Start planting those seeds ASAP. Okay. Because harvest is coming,
but if you don't plant, now you're going to be screwed when the
harvest comes. So start planting your seeds right now. Okay. And
take all the stress of the coronavirus or whatever you're stressing
about. Put that tomorrow, mañana, worry about that. And then all
this, you leave for tomorrow, which is the planting of the seeds,
"Oh, I'll plant tomorrow. I'm going to study tomorrow. I'll build a
funnel tomorrow. I'll make a video tomorrow. I'll publish
tomorrow." It's time to stop and take that to today, moving that
forward and we're going to do it right now. That sound good. That's
the game plan you guys.
Appreciate you all for hanging out. This has been a fun week so
far. Hopefully you're enjoying the time with your family and your
loved ones. Make sure to prepare yourself you guys. We don't know
what's going to happen, but the best thing you can be possibly
doing right now is planting seeds for tomorrow. The harvest will
come. If you've not planted during the season of planting, you're
going to be in trouble. So now is the time. Appreciate you guys.
Thanks for everything. Go your book, trafficsecrets.com, then
funnelflix.com. Got have some fun and have a great weekend. Thanks
everybody. We'll talk to you guys all again soon. Bye
everybody.
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