Russell and Josh reveal the 2 biggest biohack, supplements, diets, brain food, focus & marketing.

I know the one time I've been sick in a decade and it's right now. Yeah it's weird, I have a stuffy noses and a... Anyway, I'm in a season of my life where there's not much sleep because my kids are wrestling. And so I leave every day at 2:30 to go to wrestling practice, and then they're cutting weight at night, and then there's tournaments, and I still got to do all the stuff I got to do. So I'm up every morning earlier than normal.

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What's up everybody? This is Russell, welcome back to Marketing Secrets podcast. Today's episode we are going to get into a little bit of some biohacks and some things, diet, energy, supplements, what we do to be able to have our brains stronger so we can be better entrepreneurs. This was a really fun conversation, I think you're going to love it. You're going to see some of the weirdness happening in my brain, what I do, why I do it. And hopefully it gives you guys a place to start when you start looking at how do you change your health to be able to have more success in business. So hopefully you enjoy this conversation.

Also, at the end of it, Josh pitches his new podcast, which is coming out here in a couple weeks, couple months. And I think I'm episode number one, so I'm sitting down with him for a two hour conversation here in the near future. Make sure you get on the waiting list for his podcast it is JoshForti.com/coming soon. And again, he'll do a little pitch for it at the end. But anyway, I hope you guys enjoyed this conversation about biohacking, supplements, health, and how it relates to you as an entrepreneur. Welcome back everyone to the Marketing Secrets podcast. We're about to move into the third topic, I don't know what it is, but I'm pumped to find out. So what's the third topic? Let's go.

Josh Forti: All right, Russell, so here's the ding. You're this dude who you've got this super, super successful company, but anybody that has followed you that knows you a little bit, right? All the newbies out there might not. But you're a wrestler and you to be successful in all areas of life, which is really cool, it's one of the reasons I follow you is because you're not just... I'm going to throw rocks to Grant Cardone here, Grant we love you, but also all you care about is money. So get a life. All right? But anyway, so you have more of this complete picture, this more complete thing that you're trying to go through and do. And so for me, one of the things that I've been focusing on a lot, and it's always interesting because whatever I focus on, I share on social media.

And then when I share it on social media, people start giving me ideas back, and half the time it's really great ideas, and then half the time people just hate me for no reason. They're like, you're so dumb. I'm like, oh my gosh. Okay. But anyway, for me, right now, one of the things I've been really focused on is health and fitness. Right? And I remember, I don't know, it was a year ago or whenever it was that you were freaking out about bone broth. Right? And you were like bone broth is going to be the greatest thing. Oh my God. Or whatever it is, it's going to be so cool. And it's going to help me cure cancer and not get it or whatever. And I'm like, you're so weird, dude. I don't even understand.

Because I wasn't in it, right? I didn't understand it. And then I got married and my wife is a yoga instructor and so she's super, super fit. And now I'm at this point in my life where I'm like, man, my brain feels foggy a lot of days and I want it to be clear. And I'm like, oh crap, there's Russell over there talking about bone broth that one time, he was talking about brain health and all these different things. I'm like, I got to go figure this all out now. And so I hired the Shockley's. Do you know the Shockley's by the way? Kelly and Jay Shockley? They've been in Steve's MasterMind and stuff for a while. They're students of mine now, they're awesome. They live here and they do total body mastery. And it's basically, they come in, they take 15 different blood samples and hair analysis, urinalysis, all this stuff. And they go and test every single different level of your body, and they basically tell you if you're going to die or not. It's pretty great.

And so I went and did that and I geeked out and came back and I'm like, there's so much here. And so I'm curious, and I think a lot of people that are, they reach a certain phase in their journey of entrepreneurship and marketing where they're like, okay, I've made some money now. So now I'm not worried about if I'm going to be able to pay the bills or pay off the credit card. And now I've got some money in the bank. And so now they start thinking about more important things. And one of the biggest things that comes up is their health, right?

It's, how do I take care of my brain? How do I take care of my body? How am I going to make sure there's longevity? How do I make better decisions? Anybody that's ever studied personal development knows your brain is like this, it takes 80% of the energy in your body every day. It's like something stupid. Right? So I guess let's start with, how do you go and figure out what you're going to focus on? And what's your routine for health? What are the areas that you focus on and how did you figure out that those were the areas you should be focused on?

Russell: Yeah. Great questions. It's funny because I think everyone goes through cycles where, remember I used to make fun of the people who were like me. I'll call them hippies. Like, "Oh they're such hippies." And now I'm like, "Dude, I love the hippies, they got all the good stuff. I love these people." You know? But yeah, I think the biggest thing is... It was tough for me because I was a wrestler my whole life, so I always consider myself an athlete. I thought I was in good shape. I thought... And I was. I thought I understood nutrition, I did not. I wish I could go back and compete knowing now what I know now. And so it was weird, I got done with wrestling and then my wife got pregnant with twins, literally during my last wrestling term, she was on fertility. But I wrestled in my last tournament and we found out a week later we're pregnant of twins.

And then we were excited, and I wasn't wrestling or competing or working out. She was eating for three. I was eating for three or four as well. And I gained I think about, my senior year I wrestled 165. When I came back to go wrestle the next year after I graduated with the new team, I was so big, they made me wrestle the heavy weights. So I'd gained probably conservatively 60 to probably almost 80 pounds while my wife was pregnant.

Josh: Oh my gosh.

Russell: And then one day she had twins and lost 60 pounds overnight and I had 80 pounds on Russell. But it's weird because you don't see it. I didn't see it. I remember going back to wrestle at Boise State, and I walked through the door and Ben Cherrington, who's actually Gaethje's wrestling coach, I walked in and Cherrington is like, "Dude, your face is so fat." I'm like, "What?" He's like, "What happened to you?" I'm like, "I don't know what you're talking about." I couldn't see it. You know? And it was just weird. And anyway, so for the next seven or eight years I was in business and I didn't think about it. I was like, I had so much energy here and focus there, I didn't think about it. And eight years into my business is the very first time I remember feeling, I think I was on stage or something. And I used to wear a tie, and the tie wouldn't fit around my neck anymore. It was all this stuff and I was just like, oh, I just felt crappy. And finally I was like, okay, I have to figure this out.

So I hired a trainer, got on a plan, and in seven or eight months I went from, I don't know, whatever, 26, 28% body fat down to 12% body fat. And that was cool and I felt better by myself. But the thing that I noticed the most was that I could get more done during the day. And that's when I was like, oh my God, health actually matters, not just... Like for me, if you look at my disc profile, my number one value is economics. So if I don't see the ROI of something, I won't do it, which is why I sucked at school. That's why I suck at a lot of things is because if I don't see an ROI, I would rather die than do the thing. And all of a sudden I saw the ROI of health, I was like, okay.

I was like, by shifting my health, I was able to get two to three times more stuff done every single day. ROI of that is I'm getting three years worth of work done every year, which means I'm going to crush everybody else. Therefore, I'm going to go deep on this. And so that was the thing that sold me on it was just, I saw the ROI and then I became obsessed. And so I'll take you through my journey because there's different levels of things I've learned. And again, I could probably someday will write a 5,000 page book on this because it excites me. But there's the things that are the big lever, like the big levers had the biggest impact. So I'll talk about those.

Josh: Yeah.

Russell: The first one I understood-

Josh: Can I just say a quick side note?

Russell: Yeah.

Josh: I love how you're coughing as we're talking about health. LOL. That's funny.

Russell: I know the one time I've been sick in a decade and it's right now. Yeah it's weird, I have a stuffy noses and a... Anyway, I'm in a season of my life where there's not much sleep because my kids are wrestling. And so I leave every day at 2:30 to go to wrestling practice, and then they're cutting weight at night, and then there's tournaments, and I still got to do all the stuff I got to do. So I'm up every morning earlier than normal.

Josh: It's like you're busy Russell. Geez.

Russell: Yeah. It's a lot, so my health is suffering a little bit right now, which is why I am spending more time on health stuff right now because I'm losing sleep so I got to make up for it in other places. By the way, sleep though is the number one performance drug you can do. In fact, it's interesting if you study all the biohackers, the two or three biggest things is sleeping more and more sunlight, like going outside with your shirt off, getting natural vitamin D, those help more than almost any biohack you can dream, any supplement, anything. It's sleep and sunlight are the two biggest biohacks. And so, anyway, we should all spend more time outside and we should sleep more. But those are hard sometimes where, nowadays we're not sleeping and we're in an office, so those are the things.

So okay, I'll step back. So the first big thing I noticed when I started the health journey back now, it's been probably 14, 15 years ago now... Maybe not that long, maybe 10 years. Anyway, whatever it was, is I went through different diets. Right? So I did a bodybuilding high protein diet, which had lower carbs. I also went through the ketogenic diet because I spent a lot of time with Pruvit when the keto movement was starting, helping them launch that. So I was trying to understand, and I went to through that. But the biggest thing I started learning is how carbs affected my brain. If I eat carbs, it made me tired, faster. You know after post Thanksgiving dinner, you eat and then all of a sudden you can't keep your eyes open. People say, it's the tryptophan in Turkey, I don't believe that, it's the mashed potatoes.

Josh: I don't believe that either. I just found out this Thanksgiving that apparently Turkey makes you sleepy. I'm like, that is not the case. It is just food in general. I eat any amount of food that much, I'm sleepy.

Russell: Yeah, well it's not just food, it's the carbs. The carbs make your brain tired, at least for me. And so I started realizing that, I was like, I don't want to not eat carbs because the carbs have a very important role. I did the whole keto thing for a long time where I just only ate fats, and that I don't think is right either. So your body needs all the things, but I time my day based on those things now because I know that when I introduce carbs, I'm going to be tired. So I don't introduce carbs early in the day. I don't typically eat breakfast, when I'm eating lunch it's usually high fats and high proteins. And then when I do carbs it's at night, when I do actually want my body to start falling asleep.

And so if you notice, like if you look at my eating cycles, I'm still eating the same things most people are eating, but I'm eating them in different orders. Right? Like my lunch, if I'm ordering lunch today off Uber Eats, it's going to be a poke bowl and it's going to come with no bass. So no rice, no nothing, but I'm going to have fish, I'm going to have five different fish in there. Right? Because the fish has high protein plus high fat content, which affects your brain.

So I'm going to eat that fish, that's going to be my brain food. But I'm not eating carbs because I don't want carbs yet. I need carbs in my diet, I need it in my body, but I don't want it until I want my body to naturally fall asleep anyway. Right? So dinner time, usually I'll be lower on carbs and as it gets closer to bedtime, then I'll go and have my rice or whatever my carbs are going to be. And because I'm like, okay, I want my brain to shut down anyway. It's like, that's when I'll introduce those things into my diet.

And so for me, it's like the timing of food has been really, really big because I would normally, back in the day I eat breakfast, I have cereal for breakfast or something and I'm wrecked for the day. Or I would skip breakfast, I eat lunch and then lunch I'd go order something and it'd be a sandwich. Right? And I eat the sandwich and all the bread and I'd lose the last half of the day. So I'm very, very sensitive on how I'm timing, where I'm introducing the carbs in the day so that I can keep my focus as much as possible during the windows where I need my brain sharp and fast and ready. So that's the first phase of it for me, that's been the big thing, because that brain fog is the worst. You're like-

Josh: Is the worst.

Russell: I need to be... And you can cover it with caffeine. And so you kind of have it, but it's not the same. You don't have the same sharpness when you have the brain fog and caffeine. It's like going into a bathroom where it stinks and they spray Poo Pourri. It's like, now it smells like Poo Pourri flavored poop. You know what I mean? They're both there.

Josh: Right, right.

Russell: It's like, it's not actually clean in here. You know what I mean?

Josh: Yeah. Do you use Nootropics or anything at all? Joe Rogan has that Alpha... Or I don't know if it's his, but he does that Alpha BRAIN or whatever. I use that and that... I mean, I don't use it all the time, but whenever I need to be focused, because I usually take Adderall and-

Russell: The hardcore stuff.

Josh: Don't take Adderall people. It's the best ever, but it is straight up... Alex Sharfin did something on it one time. And once I learned what was in Adderall, I was like, "Oh, all right. So if I take that long term, I'm basically on crystal meth basically." I mean, not, but it's like the same thing. So Adderall's great, but it's not a long term sustainable thing. So I did Alpha BRAIN and stuff, which is much healthier. Do you use anything like that?

Russell: Yeah. So there's a range in this stuff, because a lot my friends are the hardcore biohackers, and there's a range. And there's, for me there's a cutoff line of where I feel comfortable. And most of my friends go way beyond that cutoff line, where I don't feel comfortable. So it's tough, you get in the Nootropic world, I feel like you got to have your, this is as far as I'll go, because if you're not careful, I have friends who pushed it all the way to the spot where there's stuff that I think they're crazy for because man, you mess up your brain you are screwed. You know what I mean? And it's not worth sometimes the increasing of, oh I'm going to get more focus here. But there's a potential of damage. So yeah. So Alpha BRAIN's great, Alpha BRAIN's definitely on the left hand side of, I can take this stuff, I feel comfortable. I love ketones, I'm still a big ketones' believer.

I'm trying to think off the top of my head. There's different ones that are good. Right? For me, when you start getting into the racetams, there's a whole family of race, that's where I start freaking out. For me, my cutoff line is right before that and I don't go there because the racetams stuff and then after that, then there's the more hardcore stuff and there's microdosing on things, then there's like-

Josh: Psychedelics. Yeah.

Russell: Crazier and crazier, and I do not cross that line because my brain, I'd rather have... People that want the last 10% from these crazy things is not worth the potential death.

Josh: But is that also a religious thing for you? Or is that?

Russell: For sure.

Josh: Yeah, okay.

Russell: 100% religious.

Josh: Yeah.

Russell: Definitely religious belief, but even more so, for me it's... I don't know. I've had so many friends who... And I don't want to get political on all the different drugs and things like that. I could, if people want to, but-

Josh: You can come on my show, we'll talk about it there.

Russell: But honestly, I have so many friends who smoke weed because it makes them more creative. I've had friends who the brain shuts off because of it. So the potential, I might be more creative, but I could lose my brain, is not worth any amount of, that's a risk I will not ever take. Alcohol is the same thing. People are like, oh, I do this because it relaxes me. But I've seen the opposite side of that. It's like, I don't know. Yeah, I have my line, I think everyone should have a line. But there are some really good Nootropics out-

Josh: I want to talk to you about that more. We'll do it on my show, because I'm super curious to know your thoughts on that too, because I smoke weed sometimes too.

Russell: That's why you want to bring me on that. You're from Colorado, I know. I'm not against it-

Josh: Yeah, it's legal here people.

Russell: I wouldn't touch that with a 10 foot pole, no matter what of positive benefits might be on one side. So there's that.

Josh: We can talk about that more at another time. But anyway, back to the-

Russell: So the Nootropics stuff, so that's good. But supplementation as a whole, I used to just go and randomly buy every supplement that had a good sales pitch, because I'm a good sales guy and I love getting sold. I remember Anthony DiClementi came to my house one time and he saw my supplements and he was like, "You're taking everything, which is good." But also he's like, "There's crossover because a lot of supplements, they want a marketing pitch, they'll put 12 things in it." And all of a sudden I'm taking 30 pills and all 30 of them have this crossover, and all of a sudden I'm taking unhealthy levels of whatever this ingredient, because there's a little bit in 40 different things. Right?

And so I started getting more strategic. In fact, Braven, who spoke at Funnel Hacking Live, his dad has been doing these really cool things. I'm trying to figure out, he's coming out next week actually to do some more work with me. But I'm trying to figure out how to help turn that into a business that I can introduce to entrepreneurs, but basically comes and tests your blood. And basically your blood testing is like, Hey, instead of just randomly taking stuff because you think so, it's like, here's where your markers are at, and then they create custom supplements based on that. They get all these-

Josh: That's literally what the Shockley's did for me. That's 100%. I have this whole long list, like this long of every single different level of every nutrient in my body. It's crazy.

Russell: Those are really powerful because then you're not just guessing and you can get in trouble when you're guessing. I've seen people who've had issues because they've shotgun approached it, which I've done for years in the past. And so I'm a big believer in that now, where you're taking stuff, and so to make sure you're optimized is a big thing. And one of the fascinating things, I've heard people talk a lot about gut health in the past, but I didn't understand gut health until I did this because he was showing me that the amount of fats and proteins I'm taking aren't being digested enough based on my blood levels. And he's like, the biggest thing that I need to do is start focusing more on my gut. And so I didn't really know what that meant, so this has been a big, huge thing for me now that has had a huge impact, is understanding gut health and how to do things like that.

So a couple things. Number one, I have this on my desk here in my house, this is... What are these things called? These are the digestive enzymes. Right? These are actually Braven's, if you go to GainesinBulk.com you can buy them, but these are the digestive enzymes. So before I eat anything now, I pound a handful of digestive enzymes, just consistently, because it helps you digest your food. If you've got lactose intolerance, if you've got, which I do, I'm lactose intolerant on some things, it helps your body digest those things so you don't have the same issues. You have less gash, you have less bloating, less annoyance when you eat. So I pound these before every single meal. That's my first tier is digestive enzymes, I'm sold on those. I carry a little pouch to me when I travel, every I go, and before I eat anything, I pound enzymes, and that's been a big gut health thing.

Number two is, every society outside of America, they eat fermented food with every meal, but Americans don't. So in Germany they eat Sauerkraut, in China it's kimchi, there's different things like that. And so that was a big thing, he's like, "Your proteins aren't being digested because you don't have anything fermented in your stomach at any given time." And so now I buy a jar of Sauerkraut and every night at dinner, when I'm eating my bigger meal, I eat Sauerkraut with the meal because it's getting those things in there. And I used to hate Sauerkraut, there's some really good ones actually nowadays that are insanely good. So I eat Sauerkraut a lot. Kombucha, I used to make fun of that. And some kombucha scared me, because they're really high alcohol content, but-

Josh: Oh really? I didn't know that.

Russell: Yeah. So for me it's like, but there's some kombucha, the kombucha, however you say it, they'll actually pull the alcohol content out of it. There's some that taste like, I don't have it right here, but there's these ones, there's a whole company. There's a company that made kombucha's that taste like Coke and Dr. Pepper and Mountain Dew. And it literally tastes exactly like Coke and Dr. Pepper, and Mountain Dew, and it's kombucha.

Josh: No way.

Russell: Insanely good. So those are-

Josh: Okay, you got to send me a link to that. I got to try that.

Russell: Yeah, they're awesome. And then this is my new obsession, it's called Alive, GTs puts it out, and it's a mushroom Root Beer and it's got reishi, chaga, and turkey tail. I drink two of these a day, they deliver to my house from Whole Foods. I am obsessed, these are my favorite thing in the world. And it's all gut health stuff.

So it's figuring those things out. The first tier of gut health is digestive enzymes, the second is fermented food while you're eating, then third is adding in kombucha's and things like that, it just helps your body break down stuff, digest it, and it gets... Because I don't know about you, but for years I'd eat stuff and I'd just get digested and bloated and then you don't feel good. You don't want to do things.

Josh: Yeah.

Russell: And now I don't have those problems like I used to. And that's been a huge... Anyway, so those are some of the tiers of things. Like for me, it's timing my food, taking supplements, like Nootropics and things to a certain level to help increase your mind.

Josh: Right.

Russell: And then the gut stuff is, your gut and your mind. There's studies I've read, I don't know how, I don't understand it all, but they say when you're an embryo your brain and your gut are connected, and then they separate and there's this brain gut thing. And so when your gut's not doing well, it affects your brain and vice versa. So it's like those two organs are the ones to really focus on the most.

Josh: Yeah. My mom was big, so my sister, when she was, oh gosh, I think it was five years old, had epilepsy. Like seizures every eight minutes, like full out seizures, completely. And we took her to the number one child epilepsy doctor in the whole world that was over in the Cleveland Clinic. And they like looked at my parents and were like, "We have no idea what's wrong with your daughter. She's just going to have seizures for the rest of her life." And my mom went on this whole thing and cured her through diet. And that's when she discovered the whole gut thing and everything like that. And so ever since then, my mom's... I always tell my mom, I'm like, "Mom I love you to absolute death, obviously when you die it's going to be the worst thing ever." And I'm like, "One of the biggest things I'm going to miss when you're gone is whenever I have a problem, whenever I'm sick, whenever I don't feel well, whatever, I just call my mom." And I'm like, "Mom, what do I do?" And she knows, and it's always the natural thing. I haven't been to the doctor in probably 10 years because anything that's wrong, I just call her so-

Russell: Natural is good.

Josh: Yeah. She's all about that.

Russell: Natural stuff is fascinating. Like again, I used to make fun of people and say they're hippies, but man, I got a Natural Path here in town I go to. Before Funnel Hacking Live I was like, I can't get COVID. And so he came in and hooked me up to IVs and things and all these. It's crazy. They do muscle testing, what things your body needs. I don't know. Again, all this stuff I used to think was like crazy, woo-woo, weird stuff. And the more I get into it, the more I'm just like, man, this stuff's amazing. I think everyone should find a Natural Path, find something that's good. As a first line of defense it's preventative, but also when you do get sick, looking at those options, because they don't wreak havoc on your body like some of the... And there's a time and a place for all those things, right? There's time to play-

Josh: Yeah, for sure. For sure.

Russell: You need traditional medicine, but man, there's this non-traditional side that's based off of thousands of years of people doing this stuff that is amazing. And it's looked down upon here in America unfortunately, I think it's gaining more and more popularity. But man, it's fascinating and important to, I think for all of us to understand and to be willing to look at.

Josh: Yeah, for sure. Well, I appreciate you sharing more about that. I'm sure that you could talk about that for a long time. Last question on that and then we can wrap it up here. What are the things that you just absolutely stay away from in your diet? I mean, obviously for you, there's some faith elements in there too, so feel free to talk about that. We already talked about hard drugs and things like that, but diet related. Do you drink soda? Or are there certain things that you absolutely stay away from and you just don't do for health reasons?

Russell: Yeah. So really decide, as a Mormon, it's alcohol, tobacco, coffee, and tea, those are just chopped off. And then anything worse than that obviously like-

Josh: And tea?

Russell: Yeah. I think-

Josh: I didn't know tea was-

Russell: We can have green teas, but not like the... Or something. I don't know. I don't even know.

Josh: I don't like tea, but that's super interesting. I didn't realize tea. I knew alcohol, tobacco and coffee.

Russell: Yeah. Then on the other side, then it's like, as I was trying to master and understand really diet and stuff, when all is said done calories... And again, I'm friends with all the health influencers, so I see the wars online, calories versus that and all that stuff. But calories do matter, but the type of calories matter as well, right? You can lose weight on a Twinkie diet, if you're eating 1500 calories a day of Twinkie, but you're got to feel like crap. Right? So I'm very conscious of that, so I do not drink soda, for a lot of reasons, but the biggest one is if I'm going to waste calories on something, I am not going to drink a soda, I'm going to eat ice cream. Right? I'm all for-

Josh: Right.

Russell: It, but I would never waste it on something like that because I feel like you're just drinking pure. So I'm not perfect, I'll go off on binges and eat stuff I want, but I would never drink pop, like I just don't. I would rather spend my calories somewhere else.

Josh: It's soda Russell, it's soda.

Russell: Soda. Yeah. In Utah, we called it Pop. But yeah, I think in the rest of the world it's soda. Anyway, so I don't do those kind of things.

Josh: It is soda, Pop's not a thing.

Russell: I'm also thinking, I'll go somewhere and there's a dessert, so I'm like, oh. And I'll try something and I'll take the first bite, and I judge, is this worth the calories? And if it's, yes, then I'll go pound the rest of it. If it's not I'll throw it away. Right? Like for example, cookie dough. If my wife brings home a tub of cookie dough or something, I eat it. And its worth the calories, I don't care what it is, that's so good I will eat that and I'll deal with the consequences later. Right? But then I'll eat something like a Pop Tart, and it's like, oh, this is not worth the calories. The soda or whatever, not worth the calories. Have you had those Mochi ice creams before?

Josh: Mm-mm (negative).

Russell: Oh my gosh, they're Chinese things. Anyway, they're the most amazing, I'll eat 4,000 calories of that because it's worth it. It's worth any extra effort I have to have because it's that good. And so for me, it's just like, I judge everything, is this worth the calories? If not, I just throw it away and I won't eat it. I won't put in my mouth. You know what I mean?

Josh: Yeah. You ruined me with Crumbl Cookie.

Russell: Oh yeah, those are worth the calories.

Josh: Dude. Freaking, you're the one that I saw it on your Instagram story, you opened it up and you're like, "These are the most amazing things ever." I was like, what are those? And I looked it up and there's one five minutes from my house. And so now we go there all the time and I'm like, they're so good. Right?

Russell: They're worth the calories.

Josh: And people don't get it until you have one. And you're just like, oh. So we try to limit our consumption of that. But you're the one that got me on that and now we're... I hate you and I love you at the same time for them because they're so good.

Russell: Yeah. I'll judge that. So let's say I need to eat something, it's like is it Crumbl Cookies or Subway? I would not eat it subway because it's not worth the calories for this nasty bread and all these things. You know? But I will definitely sacrifice it for a Crumbl Cookie. So anyway, that's my Litmus test. I don't think most biohackers would live by that model but for me, it's like, I eat pretty much the same thing 99% of the time. But when I'm going to mess up, I want to mess up with the best stuff and not stuff like, oh, I ate that thing and now I feel like, that wasn't even good, why did I do that? I want to make sure I'm doubling down and if I'm going to mess up, then I'm going deep on something that's worth it.

Josh: Yep. Yep. All right. Well thank you for sharing Russell, I appreciate it. This was, I think it was a good batch of three episodes for us. Knock it out.

Russell: That awesome. Hope you guys enjoyed this. If you like conversations like this, that aren't necessarily marketing related, but based on all the other weird stuff going on in my head, and Josh's head, let us know and we'll do more of these. And thanks man for doing this, I appreciate it. And we’ll see you guys on the next episode of the Marketing Secrets podcast.