Russell went live today to answer a question from the community.
I started looking. Well, who would be my dream person if I could go and pick a client? Like, that's my client, that's the person I want to work for. I was, at the time, really big into juicing, and Drew Canole was this guy who I had seen on Facebook a lot. He seemed really awesome. I saw his business and it was good and I was like, I think I can help. And so, I literally went to Drew and I volunteered to work for him for free, and then I helped him. I consulted him. We helped him build and launch their Organifi funnel. They launched it, and the rest is history. I was then able to deliver that story to go and get a whole bunch of people to join my Inner Circle.
-- ClickFunnels: Everything you need to start market, sell, and deliver your products and services online (without having to hire or rely on a tech team!)
-- DotComSecrets: Get a free copy of the "Underground Playbook For Growing Your Company Online With Sales Funnels."
-- Expert Secrets: Get a free copy of the "Underground Playbook For Converting Your Online Visitors Into Lifelong Customers."
-- Traffic Secrets: Get a free copy of the "Underground Playbook For Filling Your Websites And Funnels With Your Dream Customers.
What's up, everybody? This is Russell Brunson. Welcome back to
the Marketing Seekers podcast. Today, I'm excited. We actually
asked you guys on Instagram what you wanted me to talk about on the
podcast, and we got back 40 different responses that were actually
really, really good. So, I've got the next 40 episodes lined out.
No, just kidding, but I do have a bunch that I want to share, and
so today's question I'm going to be answering is, how do you get
your first client as a funnel builder?
All right. As you guys know, I am a big fan of funnel building.
I think that everybody should start in this industry building
funnels for the people because that's a skillset everyone's got to
learn, and the better you get at it, the more valuable your
skillset becomes, right? By funnel building, I don't just mean just
building a funnel. Here, you get all aspects of it. You got to get
good at writing copy and doing the funnel and the headline and
connecting things and the graphic design, and all the different
pieces because you got to learn it initially, hopefully on somebody
else's dime. That's what's nice about being a funnel builder.
Someone hires you and you go and you build a funnel for them and
they pay you, and you do that and you keep getting better and you
get better, and you hone your skill and your craft. Your skillsets
get better and better. Your copy gets better. Your funnels get
better. Your designs get better. All the things get better and
better and better, and during that process as you keep getting
better, hopefully you have some idea for a product or a service you
can sell, and now you got this funnel skillset that's already
dialed-in and perfected. It's ready, and then you can plug in
whatever products or service you have, and now you can quit being a
funnel builder for other people and you now are a funnel builder
for yourself. That's the path I would do if I was to start over
again.
And so, this question is really, really good, and the question
once again was, how do you get your very first client as a funnel
builder? What I would do, and I kind of did this when I decided I
wanted to launch my Inner Circle coaching program. Some of you guys
have heard me tell the story before. I didn't just go out there and
launch the program. I thought, I got to go and prove that I'm
actually awesome at this process that I'm teaching, that I want to
teach people, that I'm doing. And so, the first thing for me is I
figure out, well, who is my dream client? I was like, my dream
client are successful entrepreneurs who need to grow their company
with a sales funnel.
I started looking. Well, who would be my dream person if I could
go and pick a client? Like, that's my client, that's the person I
want to work for. I was, at the time, really big into juicing, and
Drew Canole was this guy who I had seen on Facebook a lot. He
seemed really awesome. I saw his business and it was good and I was
like, I think I can help. And so, I literally went to Drew and I
volunteered to work for him for free, and then I helped him. I
consulted him. We helped him build and launch their Organifi
funnel. They launched it, and the rest is history. I was then able
to deliver that story to go and get a whole bunch of people to join
my Inner Circle.
Now, if I was going to go and become a funnel builder, I would
literally do the exact same thing. I would decide what type of
business do I want to build a funnel for them. Now, if it was me,
I'm passionate about authors and speakers and things like that, so
I'd be like, I'm passionate about authors so I'm going to go find
someone who's got a book. I'm going to build them a book funnel.
Or, maybe you're passionate about something different. Maybe you're
passionate about chiropractors or dentists or plastic surgeons or
whatever, right? So, I would go and I would find the person who is
your dream client who you would love to have 10 or 20 or 50 or 100
of those people and you want to be the funnel builder for all of
them, and then find one of them and then go and work for free. Go
and find that person to be a case study.
So, go find the dentist down the street and say, "Hey, I'm going
to build out your entire funnel for you. It's not going to cost you
a penny. I just need to you let me record you for some videos and
some things I need and whatever," and go and do the work for free.
Do it for somebody for free. Build a case study, prove that you
know what you're doing, and if you can do that, you take those
dentists, you launch the campaign, you get to the point where
you're bringing in five new leads a day off Facebook ads to build a
funnel landing page and blah, blah, blah, whatever it is. Now I
have a case study. I take that case study and go to 500 other
dentists and like, "Hey, let me show you a really quick process I
put together that gets local dentists an extra five new clients a
day, and I can do it for you as well."
Then I go directly to the 500 dentists and I show them that
campaign. "Hey, I did this free, I did this over here. Do you want
me to do it for you, too? Do you want me to do it for you, too?" If
I send it to 500 people, guess what? I'm probably going to get 50
that respond, and from the 50 that respond, probably can get 10
that give me money, and now my one case study turned into 10 paying
clients. And so, that's how I'd get my very first job as a funnel
builder. Find out who is my dream client. I go find one of those
people. I would go work my face off for free and give and serve and
work and do everything I can to make sure that person is
successful. I then take that case study, show it to the rest of my
dream clients, and from there it's just the lay-down sale. They're
just lining up and buying all day.
Literally after I got my Drew Canole testimonial video coming
back from Drew, like, "This is what I did for Drew's company," and
he's like, "My company changed thanks to Russell." I showed that
out there, and boom, launched Inner Circle and now I've got one of
the largest and the most expensive mastermind programs in the world
because I built it off of the case study of my dream client. And
so, that's what I would do.
Hope that helps for any new funnel builders or, honestly, this
is also the same process I do for almost anything. If I was selling
a course, guess what I would do. I would find a group of people.
I'd take them to the course, give an amazing result, and then that
would become a case study I'd use to sell the course. If I was
selling a physical product, guess what I would do? I'd take the
physical product, give it to a couple of people, build a case study
off of it. If the case study becomes a sales video and sell to
people, it's the same process, right? It's result in advances. It's
proving that what you can do actually works for somebody besides
yourself, and that's kind of the best way to do it.
So, hopefully that helps, and if you guys who are first-time
funnel builders who are trying to build a funnel, figuring out how
you can do it, but hopefully it helps all of you guys no matter
what you're selling, is to and get the case study first, and that's
the best way to grow your business. Okay, see you guys. Hope this
helps, and keep sending your questions and I will continue to
answer them here on the podcast. Thanks again, and I will talk to
you soon.
Comments