It’s new years, and I know you have a lot of goals. Listen to this episode to find out how to become the person you need to be to actually achieve what you want!
I'm excited too because some of you guys know I'm actually working off and on, just depends on, but I have another book in the works that I'm working on and it's my first personal development book. But for me, personal development's definitely around picking a target and running towards it with definiteness of purpose and trying to accomplish the thing.
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What's up everybody. This is Russell Brunson. Welcome back to
the Marketing Secrets podcast. Today's episode, you guys have a
chance to listening on a really fun actually interview that Josh
Forti and I did today about goal setting and what that looks like.
I know that we're... At the time we're recording this, it's almost
the new year. And so he asked me the questions about how I set
goals. How do I make sure I hit my goals and reach them? And what
does that look like?
And I was excited because it's actually a topic that I'm writing
it sensibly about in my new book. And so anyway, a lot of things
are top of mind, and we had some fun with it. It went longer than
we thought. And so I had to go fast through some things. Someday
maybe I'll do a three or five day or two week, two month long event
teaching these topics.
But hopefully it gives you a head start to kind of figure out
what is you want in life? What kind of goals you want to set for
this year, and then how you actually make sure you achieve those.
Stuff that's fascinating to me and hopefully you guys will find
some cool stuff in as well.
And at the end of it, there's assignments, so make sure you do
it. And if you do that, in fact, I'd block out two or three hours
during this new year's break as you're figuring out what you want
to with your life over the next 12 months and go through this audio
and then actually do the assignment at the end. And if you that,
your chances of hitting that goal will dramatically go up.
All right, with that said, we're going to cue up the theme song.
And when we get back, you have a chance to listen in on an
interview with me and Josh Forti.
What's up, everybody. Welcome back to the Marketing Secrets
podcast. Today I'm here once again with Josh Forti, and at the time
we're recording this it's a little after Christmas. We're getting
ready for the new year and world domination. I think today we're
going to be talking about how to focus and goal setting, all that
kind stuff. Is that right? Is that the-
Josh Forti:
Yeah. Today's episodes a good one. I'm so excited for this
because I mean, we get to listen to Russell Brunson tell us how he
picks his goals, how he's going to plan the world. It's going to be
great.
Russell:
I'm excited too because some of you guys know I'm actually
working off and on, just depends on, but I have another book in the
works that I'm working on and it's my first personal development
book. But for me, personal development's definitely around picking
a target and running towards it with definiteness of purpose and
trying to accomplish the thing. And so as I've been not... I wrote
200 pages of the book, and I told you this when you were out in
Boise.
Josh:
I know. I'm waiting for my copy, Russell.
Russell:
And then I said, I hated it. So I got... I didn't hate the book.
It's actually good stuff. I'm putting it in the new behind the
scenes newsletter. I'm putting the chapters in there. So it's being
reused, but I wasn't happy with how it turned out as a book book.
And so I'm starting over from scratch and rethinking it all. And so
that's the phase I'm in right now. But a lot of it is tied around
what we're talking about today, so it should be good. I'm excited
for this.
Josh:
Heck yeah. Awesome. Well, let's kick it off and get started with
that note. So whenever we sit down for podcast, I go and it's
interesting because now that we are doing so many, normally when I
do long-form interviews or because we record in batches, right.
Normally when I sit down, I'm just like record go. But you can
only do that so many times with somebody before you have to start
planning topics ahead a time, right? So I'm on the plane yesterday
or a couple days ago, whenever we flew back home, and we got to
upgrade to first class for like $47. It was great. I'm there on my
computer, just have room. And so I was thinking, walking through
the topics that we wanted to cover over the next couple episodes
and one that kept coming up and my mind kept coming back to is goal
setting. Right?
We're sitting here. We're coming to the end of this year. The
last two years have really just been crazy, right? Like 2020 was
super, super uncertain. 2021 was a little bit more certain, but we
all know we're not back to reality yet. Right? With everything.
And so I was like, all right, how do you set goals? Not only in
the midst of just chaos, but just in general, right? Because
there's so many different ways you can think about goals and set
goals and do targets and all the different things.
And so as we wrap up this year, as we bring this year to an end,
and as we look ahead to 2022, what are the areas specifically that
you look at as far as setting goals, and how do you set goals
effectively that you're going to stick to? Because I think that's a
big thing for a lot of people is they can write down, like I want
to make $1 million this year, or I want to lose weight. You know
what I'm saying? But how do we actually do that? Right? Do you
break it down? How does that work?
Russell:
Yeah. So I'd say, again, this is like, we could write a whole 25
book topic on this. So I'll just go over some of the highlights of
things I think about.
One of them actually I got from Scharf and that was interesting.
He spoke at Funnel Hacking Live Orlando, and we did a little
session on stage, and it was interesting because he was talking
about it from a team building standpoint, but I took this principle
back, and I started implementing it with my family and then in my
own personal life.
And he talked about how a lot of people set a goal like I want
to make a million dollars. And he said if you structure it and if
you look at it like a football game or a football team, it's
different, right? He said, if you sit and look at the goals,
there's always the main goal of anyone who's a football player.
They want to be in the Hall of Fame. That's their legacy, their
legend. There's the Hall of Fame goal. Right?
And so that's the first thing is what's the Hall of Fame goal?
And then you break it down from there and say okay, now what's the
Super Bowl? What do you have to do to win the Super Bowl in
football, what the Super Bowl for you, what it is.
And then from there you break down to like, okay, what are the
things you've got to do to win this game, this quarter, this half
and things like that. Right? So it's breaking things down like
that.
And so I did this with my family like two or three years ago. It
was really cool. We said for our family, what's our Hall of Fame
goal for our family? What is the big thing where we're like, I made
it into the Hall of Fame. I'm a legend. This is amazing. So we set
a goal for the family.
And I've been thinking about that with ClickFunnels and with me
and my mission. What's my Hall of Fame goal? So that's the first
thing to think through because it's not something like I'm going to
get this year, I'm going to get it. But it's like, I've got to be
doing a lot of things to eventually when I retire, I did this thing
and I'm in the Hall of Fame, right? What is that for you?
Because if you don't know what that is, it's hard to reverse
engineer everything backwards. A lot of times entrepreneurs are
good at just running, ready, fire, aim, but we're not thinking, and
I'm as bad as anyone else. Right?
Again, I want to make a million dollars. Then 10, then 100. You
keep looking at these things as opposed to what's the end goal of
where you're trying to get to. So that's first thing, Hall of Fame
goal. And then what's your version in the Super Bowl? And the Super
Bowl is more like, in my mind, the next 12 months, like what are
you going to do, right?
Josh:
Yeah.
Russell:
And so that's the bigger one I think a lot of people are
thinking about when you're trying to January 1st setting your New
Year's goal. This is your Super Bowl goal. Next 12 months, this is
the thing I want to accomplish. And it's not 12 things. Football
teams aren't like, okay, I'm going to win the Super Bowl, and I'm
going to win this. I'm going to win this.
No, there's just one goal. There's one thing that you're
focusing on. And then underneath there, there's all the things
you've got to do to be able to accomplish that. And that's where
these sub-goals come in. Right? And so that's the first phase. Any
questions about it before I move on to the next?
Josh:
Yeah, well, no, just a comment on that. I was reading. I don't
have the book next to me. The book Essentialism. Have you ever read
that book?
Russell:
Yes. Back in the day, I did.
Josh:
Okay. Super, super good. Right? And one of the things that he
talks about there is he's like, it's always funny to me when
companies say that their company has a lot of priorities. He's
like, you can't have a lot of priorities. You can have a priority
and then everything else comes secondary. Right? So whenever I walk
into a company they're like, our priority is customer service and
this, and then list all the other ones. He's like, then you don't
have any priorities. Right? And so he is like, when you sit down,
what's the number one thing? What is the thing that if that thing
happens, it is a success? Right? The whole year, that's what the
thing was.
And so sitting down, I noticed that for me and my company, for
us, our number one priority for next year is not, yes, we have a
revenue goal and yes, we have quarter goals and all the different
things. But for us, the number one goal is we want to build the
very best product in the space for what we do. Right? That is the
goal. For 12 months, that is our goal.
And so now everything else comes secondary. And so when you're
talking about that is like, what is the goal? I love football,
right? So football is how I do all my analogies? Right? The Super
Bowl is the 12 month goal. Right?
And what's interesting about that is the Super Bowl is a
collective team goal. The Hall of Fame is an individual goal.
Right? Which is super interesting because then you can have your
own individual, but then as a team, and as I'm starting to grow a
team more, things like that, having that really clear goal, I
think, was really cool. So no, just some comments, but no questions
on that. '.
Russell:
I love that. Very cool. So then, and you could tell who I'm
studying right now by some of my phrases. I've been going deep into
Napoleon Hill and Charles Haanel and all the old time people right
now. That's where my mind's been with. And it's interesting because
as I study all them, especially Napoleon Hill, what he talks about
all the time is you've got to pick a goal, and then you have to
move forward with definiteness of purpose.
And he uses that phrase, and took me forever. Finally I couldn't
even like say the word right because it's such a weird word, but
definiteness of purpose. And when I think about that definiteness
of purpose is like, this is what I'm doing, the Super Bowl. I'm
going forward. There's the goal. I'm not just dabbling and
hopefully I'll figure out my way. I've got my sights on the goal,
and I'm moving forward with definiteness of purpose. It means
everything is going towards that thing. Right? And so, that's the
biggest thing.
And I was reading a Charles Haanel book last night, and he's the
guy that wrote Master Key System and a bunch of other really cool
old books. And what he talked a lot about is just desire. A Lot of
people are like, oh, I want to go. I want to hit Two Comic Club,
but then their desire isn't big enough to actually get them moving
forward with definiteness of purpose. Right?
And he shared this story, and I've heard this story a thousand
times over the years. I'm sure everyone's heard it. I think my math
teacher used to tell, he said it was Euclid that told this story.
In this book it was someone different. I don't know what that story
is, but basically the dude comes up to the gurus like, "I want to
learn how to do whatever. I want to learn how to make money online.
I want to learn how to whatever the thing is." Right? And so the
guru's like, "Well meet me tomorrow morning at the beach, and I'll
show you how to do that."
So the next morning, meets the dude at the beach. The guru walks
him out in the water, and they get deeper and deeper and deeper.
And he gets the point where the water's up to the kid's head or
whatever. And he grabs head and shoves it under the water, and he
holds him there, and the guy's fighting and failing. And the point
is where he is about to die. And then he pulls the guy out of the
water and the guy's like, "What are you doing?" And he's like,
"When you want the thing you want as bad as you wanted air, you're
going to get it."
And that's this desire thing. So we have the goal. We have to
move forward with definiteness of purpose. That becomes the focal
point of every thing we're doing. And then the last piece is that
desire. Because most people that I find who don't have success,
it's because they don't have desire. Right?
For me, when I was wrestling, and I wanted to be state champ, I
had so much desire. I couldn't stop thinking about it. It was day
and night. I'd sit in class, and all I could think about was
different wrestling moves and what I could do to increase my
strength and my cardio better and how to get the moves better
because my desire was so strong for that thing.
And for me, business was the same one. When I got into business,
I just wanted to figure this out and to make money and to grow a
company. I had so much desire that it happened. Right? I think most
people just don't have desire. Like, oh, let's just set a goal, and
hopefully I make that. If that's what you're going into it, you're
not going to be successful. What's the Yoda quote?
Josh:
Do or do not. There is no try.
Russell:
Yeah. If you ask him what's your goal? And they're like, "Oh,
I'm going to try to whatever." It's like, you're not going to make
it. Why not? Because you said I'm going to try to do it.
Josh:
Right.
Russell:
You have to be definiteness of purpose. I'm going to be a state
champ. I'm going to hit it a Two Comma Club. I'm going to make a
million dollars. I'm make 10, I'm going to make a hundred. I'm
going to get to a billion dollars. I'm going to get to 200,000
customers. This is what I am doing. And my desire's high. I'm
moving forward with definiteness of purpose, and that's where it
begins with.
Josh:
Yeah, and I think part of the thing that goes with that is Tony
Robbins. Gosh, every time you bring Tony Robbins in, it's never
bad. Right? You could do that every single year, and it would never
get old. Right? \.
Russell:
Yeah.
Josh:
But he says this a million times. He's like, you have to be so
specific with what you want. Right? He's like people come to me all
the time and I've heard him say this a million times, but just, we
got second row right behind you because Parker Woodward came over.
Shout out, Parker. He's like staring into your soul. And he's like,
you want a million? And he is like, you want more money? Fine.
Here's a dollar. You have more money move. Get out of my way.
Right? Or get out of here. I'm like, dang. Right? If you're not so
specific with what you want, you'll get it.
Russell:
Yeah.
Josh:
Right? But it's not going to be what you actually want because
you're not specific with it. And so with definiteness of purpose, I
feel like one of the keys to that is to be very specific with what
that purpose is.
Russell:
Yep. Yep.
Josh:
You know what I'm saying?
Russell:
Oh, I want to get better. I want to get, yeah. It's got to be
something tangible. You can touch it. And you know when you got it.
You know when you went to the Super Bowl if you got to the Super
Bowl or not. You can be like where's your goal last year? Oh, did
you hit it? Oh, I don't know. Therein lies the problem. Right? That
specific goal, move forward with definiteness of purpose because
your desire's not high enough. You don't know if you hit it or not?
That's a problem.
Josh:
Yeah. One more thing on that. I think it also helps you if you
can get really... Setting clear goals is like a muscle, I feel
like. It's a skillset that's learned. And I was listening to Alex
Becker, which I know you know Alex. And dude's like just a
mega-genius man. His mind. If I can ever get him on the podcast,
I'll let you know because-
Russell:
You'd get a 30-second podcast with him.
Josh:
Right. Right. It'd be a profanity-laced thing full of truth. And
you'd be like, wow, I have to process. Anyway, I was listening to
him. I was watching his training on YouTube Ads and going through.
And he is like, what people need to understand is that all of
marketing is the exact same thing when it comes to running ads.
Right?
And actually I still have it written up on my board. He goes,
every single person wants the exact same thing. They want a result.
They want a consistent system to get there, and they want it fast.
That's it. Right?
He's like, if you just are able to specifically call out the
result, provide the specific system to get there, and do it faster
than anybody else, you will win every single time. Right?
I feel like a lot of goal setting is that. Right? It's what is
the result that you're actually trying to go after and get to? If
you're not specific on that result, try marketing something where
there's no specific outcome. It's so hard. Right? And so the more
clear you can get on that specific outcome, the more clear that you
can get on the outcome that you're providing for your customer. I
feel like that's a learned skill that transfers in other areas
besides just goal setting. You know what I mean?
Russell:
Oh, for sure. That's awesome.
Josh:
Yeah.
Russell:
Becker's smart, man. I did one call with him one time, and it
was literally like three minutes long. He's like, "Kid, it's all I
got," and it was done. I was like, that was amazing. Anyway,
so.
Josh:
Yeah. Yeah. Becker, he's a freak of nature. That's for sure.
Russell:
Yeah. Okay, I got four more things to talk about related to
it.
Josh:
Okay.
Russell:
I got this from Tom Bilyeu because Tom's one of those people who
is again, just brilliant. And he said something in three or four
podcasts, just kind of like as a blah, blah, blah. Just went off on
it. And I remember one day, so I finally, I messaged him on text
message. I sent an audio message. I was like, okay, you said this.
I want to make sure I understand this right. And he wrote back to
me, and he messages back. He's like kind of, but you kind of got it
all wrong. I'm like, what?
So I scheduled a call with him because I was like, I'm writing
this book and this thing you just shared was so powerful. I need to
map it out. So I spent an hour with him on the phone and mapped it
out. I drew it out. I was like, is this what you're talking about?
He's like, "Oh yeah. That's what I'm talking about."
So it's going to be in the new book because it's core
foundational. I'm going to go through with you guys because a lot
of times, and I didn't know this, there were things that I did
unconsciously related to these things, but now that I consciously
know this, I'm going deep in it.
In fact, I'm planning our Two Comma Club X Managed Circle
members are going to Mexico in March, and I'm thinking I'm going to
do a three-day event in Mexico just going deep on this alone
because this is the key to everything you want in life. So there's
the pre-frame you guys ready for me to jump?
Josh:
I'm ready. I'm hooked.
Russell:
Okay. So what Tom said was interesting. He said a lot of times
we set a goal, but what we don't realize is that for us to get the
goal, we can't be who we are today. Because if we were, we'd
already have the thing, right? We have to actually evolve and
change and become something different if we're going to achieve the
thing we do.
So then how do you become something different? And that's where
you're in this weird limbo thing. Right? And so there are four core
things that really tie into this. And so I'll talk briefly on each
one as much as we can in the time we have.
So the first one is after you know this is the goal, very
specific, definiteness of purpose. I desire to go there. The first
thing we have to do is have an identity shift. Right? Our identity
has to be different than what we are right now. If we don't shift
it, then we struggle.
So I started looking back at the things I've had success in
life. For me, the very first one was a wrestler. And I remember I
got into wrestling. I liked it. And I was good at it, but I wasn't
great. I don't have time probably to tell the specific story, but I
remember a specific story where something happened where that day I
was like, I'm a wrestler. This is me. This is who I am. I'm a
wrestler. And as a wrestler, I'm going to do what wrestlers do.
Right?
And Tom, when I was talking to him, I mentioned that. And he's
like, now imagine this. Instead of saying I was a wrestler, what if
you said I'm a world class wrestler or I'm a state champion
wrestler. He's like just by changing the identity that you're
putting on yourself, changes how you view everything. Right?
And for me, I viewed myself as a champion wrestler, and I view
myself like I'm someone who's a state champion. Therefore, I
started looking at what do the state champions do? How are they
doing it? What do they believe? What do they think? What do they
do? What do they value? And I started matching my beliefs, values,
and rules based on that.
But the first thing is that you have to realize what's the
identity you want to put on yourself? And I think most people don't
do it consciously. I didn't do it consciously. But when you become
aware of it, it changes things.
At Funnel Hacking Live, Anthony Trucks talked about identity,
and it was such a powerful thing. If we figure out how to put these
identities on ourselves, it makes everything else become
easier.
So the first thing is understanding, okay, what's the identity
I've got to put on my shoulders if I'm going to become the person
who's going to be able to reach that goal? And we've got to think
through that and strategize and figure that out because if you
don't, if you pick the wrong identity, like, oh, I'm an athlete,
that's good. But I'm not become a world class wrestler if my
identity's an athlete. If my identity is I'm a world class
wrestler, I'm going to become a world class wrestler. Right?
You've got to... When I got into business, it was the same
thing. I was dabbling and dabbling and dabbling until I figured out
I wanted to be an entrepreneur. And then after that, it wasn't just
an entrepreneur. It's shifting, and it's changed throughout time,
but the identity is the key because everything struck. You start
doing things differently when you have a different identity.
One of the identities I've I've recently, and I did a podcast
about this, that I've put on myself is that I'm not just an
entrepreneur or I'm not like... I'm a curator. And just by me
saying that, I've literally bought, I would say conservatively,
probably 3000 books in the last three months that I'm buying that
I'm going through them, curating old books, trying to figure out
all these kind of things because I have the identity. I put the
identity upon myself, and all of a sudden, it shifts my behavior
because of that.
Josh:
Yeah.
Russell:
So identity's the first thing. And again, we could talk for a
day on identity, but understanding what is the identity that you're
going to have to have to be able to become the person who's going
to go get that thing.
Josh:
Okay. Can I touch on that just really briefly?
Russell:
Yeah.
Josh:
Okay. Only because, I don't know, I've spent like a hundred
thousand dollars in coaching on this exact topic. So it was so
crazy, when I was working with Katie and lots of other people. Have
you ever read the book Psycho-Cybernetics?
Russell:
Yes.
Josh:
Dude, that book changed. That was the first personal development
book I ever read.
Russell:
I'm trying to find the rights to that book right now, just so
you know.
Josh:
Dude. Dude, ah.
Russell:
It's so good.
Josh:
Why do you get to do all cool stuff, Russell?
Russell:
Curating, that's my identity. It's what I do.
Josh:
Yeah. But I read that book and it, I mean, it completely changed
my whole perspective on life. Right? And for the premise of the
book, for those of you don't know, there's a guy. He was a plastic
surgeon. He rebuilds people's faces and stuff. And he realized that
when he would make even the smallest tweaks in people's faces that
it would change their entire life. Everything about their life and
their change based on how they saw themselves basically in the
mirror. Right?
And so this whole premise of the identity, part of it is when
you have an identity shift, you actually believe it now. And
there's so many people that are like, they want something, but the
reason they don't do it is because they don't believe it's
possible. They see themself as the person that's able to do that.
Right?
And so one of the things I thought about doing with the podcast
sometime down the road is openly Dream 100ing people. How cool
would it be to have on the board of, "Hey guys, we're all Dream
100ing Elon Musk right now." Right? How cool would that? But if you
have the identity I'm going to Dream 100 Elon Musk, then all of a
sudden, it just becomes, oh, for the next three, five, 10 years, it
doesn't matter if you haven't gotten there yet. That's just who you
are. It's just what you're trying to do. It's just what you're
doing.
And by default, your brain starts thinking differently. So
anyway, I love that. I don't want to take anymore out of that, but
that one concept changed my whole entire life of understanding that
if you shift your identity, by default, you'll get to where you
want to go.
Russell:
Yeah. It's huge. And again, I look at the things I've been
successful in my life in, and again, looking backwards, I was like,
oh my gosh, I didn't realize that I had an identity shift tangible.
And in fact, I remember the day that it happened, and it changed
everything for me. It was the day I became a wrestler. It was the
day I became an entrepreneur. It was the day... It shifts things.
And so, ah, anyway, so that's number one. So identity.
Now under identity, if you look at my graphic, identity is at
the top, and there's three pillars that go underneath identity. And
they're all super powerful, and they all have different purposes
and things. So if you look at one of the legs under identity is
beliefs. What do you believe? And beliefs are cool. Because
beliefs, I feel like beliefs can change.
I have to figure what are the beliefs I need to have to be able
to achieve this thing, right? If I believe that making money's
difficult, I am not ever going to make money. If I believe making
money's easy, it's going to be really easy for me to make money.
Right?
If I believe that I'm a good athlete, I'm going to be able to be
a good athlete. If I believe that eating healthy is going to make
me have more success, I'm probably going to eat more healthy.
And so in the second phase, figure out what are these beliefs
that you need to have? And some of them you already have
inherently, a lot of them you don't yet. And so that's why when you
have this identity, it's like, well man, if I want to be a world
class wrestler, what do world class wrestlers believe? If I want to
be an entrepreneur, what do world class entrepreneurs believe?
Right?
What are those beliefs? That is sitting down physically, I've
been doing this recently. This is part of my New Year's thing I'm
doing now is I'm listing out here are all the things I either
believe or I need to believe to be able to hit this goal. Right?
And so I start writing out these beliefs.
Now the thing about beliefs that's hard is just by you writing
down I believe this thing, does not necessarily mean you're going
to believe that thing.
Josh:
Yeah.
Russell:
And this is where like most of personal development is affecting
this tier, this leg of this thing. If I knew to believe I need to
be successful, like I'm going to go read a bunch of Tony Robbins
books because he's going to help me instill this belief in me until
I actually believe it.
Or I'm going to listen to a bunch of podcasts or whatever that
thing might be. Right? Or if I believe that eating healthy is going
to make me more successful. You may say I know I need that belief,
but I don't really believe right now. That's why I keep going back
to cookies and candies and ice cream or whatever. Right?
So you need to instill that belief, so this is where a personal
development comes. If I believe this belief is going to help me get
the thing I need to do, I need to go listen to everybody that's
talking about health or fitness or whatever that is until that
belief becomes so ingrained in my psyche that now I actually
believe it. Because when I believe it, now it becomes really easy
to do.
When I believed in wrestling that if I got on top of anybody in
this country that I could turn them, then guess what? As soon as I
got on top of anybody in this country, I could turn them, right?
Because I believed it at such a deep level.
I always tell people my core job at ClickFunnels is be the
belief cheerleader. If I can get you guys to believe in yourselves,
that's it because it's not that difficult. All these things are not
hard. The hardest thing is getting you to believe it's actually
going to work. Right? And believe if I buy ads, it's going to work,
believing that I'm going to lose money on the front end, but it's
going to be successful. I believe that if I put myself out there,
it's not going to be scary.
I believe, so it's like, I've got to get you to believe those
things, but if you can do it, then it becomes easy. So I look at
who's already achieved what I want? What are the things that they
believe? And then I've got to start focusing on getting those
beliefs wired into my brain so that I actually believe them.
Okay?
Josh:
Yeah.
Russell:
And I always tell people this, the biggest problem we have as
humans is we always want to try to conform the world to what we
believe, and that's not the right strategy. Especially, I see this
in religion all the time where people are trying to convince like,
this is what God should believe. It's like, no, no, no. If you
really want to be successful in religion, you've got to figure out
what does God believe? And then you shift your beliefs to that. You
don't try to bend God's will to yours. That's insane. Why would you
even think that's okay. We need to believe that he believes, it's
not trying to get him to believe what I believe. Right?
And that's the extreme example is religion in God, but it's true
in anything. Right? If I was going to be basketball player, I would
go figure out what Michael Jordan believes, and I would do
everything I can to believe what he believes. I would not be trying
to conform Michael Jordan's belief patterns to mine. Okay? Because
he's done it, and I haven't yet. Right?
And so that's the next step is figuring out what are the beliefs
I have to have to be successful? And then I've got to go and start
plugging the stuff into my ears and my head and be reading and
listening and everything until these beliefs become so real that
they become real.
Because that's the hardest thing. The beliefs are the one, the
other two I'm going to share are much more simpler, I think.
Beliefs are the ones that are, they come and they go. And this is
where it takes the mental mind power to make those things actually
stick. Does that make sense?
Josh:
Yeah. Yeah. No for sure. No, I have so many thoughts on that.
But for the sake of time, oh my gosh. Belief, I think that's the
hardest thing. Like you said, it's one of the hardest things
though. But I love the religion example because it's like, what was
that? There's that one quote on it that says we will question
everything except for the things we truly believe.
Russell:
Yeah.
Josh:
Right? And religion is a perfect example of this. I believe that
Jesus came down to die on the cross for my sins. I believe
that.
Russell:
Yeah.
Josh:
I've never even questioned it, and I've questioned pretty much
everything in my belief. But I'm like, if I believe Christianity to
be true, I by default believe that. Right? I believe that that
happened. And so when I talk to people that don't have that world
view, you're not even having the same conversation. It's not even
worth debating on some particular topic about right or wrong or
this because they don't believe this and I do. And it's a
fundamental different thing about you. So yeah, anyway.
Russell:
Yeah.
Josh:
Talk a million years on it.
Russell:
That's true because, so when I'm on mission for my church, I,
not to get religion, but I had that same thing. I was out there
knocking on doors, telling people about God and about Jesus. And
all of a sudden I realized, oh my gosh, most people don't believe
in this.
Josh:
Right.
Russell:
And it was freaky for me. All the way back to do I actually
believe in Christ? Do I actually believe there's a God? And I had
to question those things and figure it out and get the belief. And
then it was strengthening everything I was doing moving forward.
But same thing in anything we're doing in life. So beliefs are
beliefs.
Josh:
We'll do the Mormon episode because I have questions for you on
that. I've got to finish the podcast first. We're not done all the
way done yet. But that'll come once I know everything you believe,
Russell, then I'm going to come question you on it.
Russell:
Yeah. I'm excited. One thing it'd be cool if you guys want, if
you type in to Google type in Tom Bilyeu Impact Theory beliefs. He
actually has a list that he makes all people who join his member
site go through these belief patterns. And they're fascinating. And
it's seeing Tom mapping out for his community here's the beliefs
that we have as a community if we're going to have the impact.
And so it's worth it to go look at his beliefs. It's as related
to his members and his membership platform. But it's something you
guys can use this as well if you are serving group of entrepreneurs
or a group of whoever you're serving, when they come in, helping
them to identify and strength. Like these are a the beliefs you
have to have to be successful in our world.
And Tom did it such a cool way. I've not yet done that in my
world, but I'm planning on that because again, if people are
joining my coaching program, they want to become more like me,
therefore, what do I believe that got me here? I need to be able to
identify those things and give them to people and then help drill
those things into their mind because that's what's going to be
successful as they believe those things. And so belief is just,
anyway. We can go again, this is another three day event just on
beliefs.
Josh:
All right, all right.
Russell:
Okay. I'll go through the other two. The other two are not
simpler, but they're easier. Okay, so we have identity at the top,
right? Identity shift, boom. Beliefs, and again, map these things
out, you guys literally between now and New Year's or whatever
you're listening to this, sit out and write out here's all the
beliefs I have to believe to be able to be successful in this thing
that I'm trying to figure out.
And for me, it's funny as I've been doing this, I've been
listening to a lot of Tony Robbins's stuff or reading Napoleon
Hill. Tony will tell, like when he speaks, he's like, you've got to
believe this, and he shares a belief. And I started putting those
things in. Like I want to keep building up my belief. These are all
things I believe in because if I can believe those things in
myself, again, my likelihood of success.
So this is an ever-going thing. It's not just like, here's my
beliefs, and it's done. It's like if you're hearing speakers or
podcasts or books or whatever, like, oh this is the belief I need
to have. I see why this is such a powerful thing to start adding
these things into your version of your beliefs. Okay?
The next one. So you have your beliefs. The next one I'm going
to go to is values. And values and beliefs are very similar, but
values, I feel like, are more so... Beliefs are things that I've
got to be working on to get myself the belief things to move
forward. Values are what I actually value.
For me, I value hard work. Okay? In fact, I have so many friends
who their beliefs are different. One of my really good friends,
John Jonas, who owns OnlineJobs.ph, super successful company, great
entrepreneur. But he values being able to work as little as humanly
possible and still make money. And he does. And he's been very
successful.
I value working my face off because my whole value system
growing up was wrestling. We worked hard. We had at work everybody.
So I value hard work, and I love it, and I enjoy it, and I'm never
going to... My values are not John's, and that's okay. They're
going to be different, but I need to know what my values are
because if I'm going to go into something, if this is not aligned
with my values, I'm not going to have success with it.
So I need to know what my values actually are. And so what are
the things you value? I value hard work. I value giving. I value
creation. I value... Top of my head, I don't have my list here, but
what are the things you actually value? Okay? And then as you're
looking-
Josh:
We know hard work has to be close to the top of that list
because that's the one that came out first when you can't remember
anything else.
Russell:
And for sure, for me, it is. It's such a core value. But if me
and John were both going after the same goal, which is let's grow
our company by whatever, he's going to struggle because his value's
not going to be hard work, and vice versa, for he's like I want to
take four to five days of vacation every single month, that goal is
never going to work for me because I don't value those things like
he does. And so it's going to be constant odds with ourselves.
Right?
So listing out here's all the values you have and understanding
those things and again, you can shift your values and values
change. But values are harder to change, I believe. Beliefs, I can
change, not faster, but those things are multiple whereas values,
based on my life experience, these are things I value, and those
things are there. They're not going to shift or disappear or leave.
These are my values.
Josh:
Yeah, very rarely.
Russell:
Yeah.
Josh:
Yeah.
Russell:
But if I list those things then I can look at as I'm trying to
become this person, do these fit in my values? If not, it's like,
how do I structure this in a way where it still fits and it's still
congruent with my values because otherwise you're going to be odds
to yourself.
And I know so many people who are like, they have one value but
they have a goal and they're those things are at odds with each
other. And that's why they never succeed because they're just, I
want this goal, but I don't value this. Therefore, you can't hit
it.
Josh:
Yep.
Russell:
So beliefs, values, and the last ones are your rules. Okay? And
your rules are like, you set up these, it's almost like guideposts
to get the thing. Right?
So when I was wrestling, I had a lot of rules. My rules were I
do not cut corners. I have a story behind that, but I do not cut
corners. I don't drink carbonation. One of my other rules was I'll
never go more than 24 hours without doing some kind of cardio
because I had a belief that after 24 hours, if I haven't worked out
that my cardio would drop down, and I didn't want to lose anything.
So I had a rule saying I cannot work out. So I could take Sunday
off, but I can't take Saturday and Sunday. Right? I had a rule of
no more than 24 hours of no cardio.
I had rules of what time I woke up in the morning, what time I
went to bed. I had all these rules, and rules bleed into routines.
Right? So you set these rules, and from there you create a
routine.
So looking back, here's the goal I have, I'm moving forward with
definiteness of purpose. Here's all the rules I have to create to
give me boundaries to make sure that I move forward and I hit those
things.
And so for me, my rules right now are like, okay, I have to make
sure I write for two hours every morning before I come in. Because
if I don't do that, none of my writing gets done. I have a rule
about this and rule about this, and I have these different rules I
create for myself to give me boundaries, to be able to actually hit
my goal.
And then the rules again, here's the rules. The rules are
translating into routines. Right? So here's my rules. I tie these
into my morning routines, my afternoon routines, my night routines.
And now I've got the things I need to guide me to the goal. Whew.
So there's a lot of stuff in there.
Josh:
That's really, really good though. I feel like if someone were
to just go and apply that right there, that sounds simple, but it's
not.
Russell:
Yeah.
Josh:
Right? If you were to actually go sit down like that, you could
map out that for a while, and I see why you want to do a three day
event on it or something like. That'd be awesome to go through each
one of those because you're literally rewriting. So how I think of
the mind is I think of the mind as a computer system, and then the
story, the master story, ha-ha. The master story of your mind.
Right? But the master story is the computer program that you
program it. Right? So there's the Windows operating system inside
of a computer, right? Or the Mac.
And so the master story is like the operating system. And by
going through and identifying and writing down those three things,
it's like you're rewriting your operating system almost that by, or
if you've never done it, you're writing your operating system
because your subconscious mind by default then just carries that
80% of the way. Right? And that's the coolest thing is if you can
just switch your subconscious mind, 80% of the work is done. It'll
do it for you. Right? You've only got to battle that last 20%. So
that's super cool.
Russell:
Yeah. So if we were to recap this really quick, for those who
are like, I want to do this exercise with my kids or my family or
by myself, I sit down and say, "Okay, what's the Hall of Fame
goal?" Where do you want to go someday? Right? So you've got that,
right?
Then from there, say, "What's the Super Bowl goal?" That's what
I'm going to accomplish the next 12 months. Here's my Super Bowl
goal. And I have that, and say, "Okay, now to do this, I've got to
have desire, and I've got to have definiteness of purpose." Meaning
I have to really, really want the thing or it's not going to
happen. Why do I want it? How do I amplify that desire in my head?
And where am I going, right?
Now we come back and say, "Okay, what's the identity I need to
take on to be able to achieve this thing?" Right? And be specific
with the identity. I'm a wrestler versus I'm a world class wrestler
versus I'm an Olympic level wrestler. Right? So here's the identity
to have. So write that down.
And identity is just one thing. This is the one thing I am. Then
now what are all the beliefs I have that I need to have to be able
to be successful in this thing? Okay, I've got to believe this.
I've got to believe this. I've got to believe this. This is what I
already do believe, but a lot of it's new beliefs I need to create
to be able to be successful. Right?
And then who are the things I value and making sure I'm not out
of alignment here. I value this. I value this. Here are the things
I value. And then here's the rules I need to create for myself to
make sure I actually move forward and hit that thing. And I'm going
to take these roles, and I'm going to convert them into routine to
make sure that I'm in the guardrails to my success.
And so that's the pieces and ah, it's so much fun. Again, this
will be a book someday if I ever get it done. But these are the
pieces that are-
Josh:
Yeah, Russell, we need it. Come on, man. Not like your life's
busy. Get it done.
Russell:
I'm working my fastest. It's going to be amazing. So anyway, I
hope that helps you guys. As you're sitting down this year, this is
literally what I'm doing. We're recording this December 28th. I've
been mapping these things out. And my goal is January 1st, I'm
waking up, and I'm just going to sit down and I'm going to flush
these things and spend hours just putting it... Again, I've been
percolating on them and taking notes on stuff, and I'm going to map
it out, have it printed out. And this is the next 12 months of my
life. This is the goal. This is where we're going and moving
forward with definiteness of purposes. I'm going to just amplify my
desire. Here's the identity I've got to take on to make it
successful. Here's my beliefs, my rules, my values. And let's go
and start running. So hopefully that helps.
Josh:
One more super rapid fire question then we can wrap it up.
Russell:
Okay.
Josh:
Do you have a coach that helps you with this, or do you do it
all yourself?
Russell:
Oh, very good question. So during my life, I always go on and
off with different coaches that have helped different parts. Right
now. I do not have a coach. How do you say this right without being
creepy. I don't have a coach who's living right now. Right now I am
looking at authors as my coach. And for me right now, Napoleon Hill
is the person I'm focusing on, who I'm literally going through so
much of his stuff right out and having him accountable to me. I
will in the near future rehire a coach to help me, but I'm still
trying to, I don't know if that makes sense or not, but I'm trying
to-
Josh:
Yeah, no, no, for sure.
Russell:
Yeah.
Josh:
That's awesome. That's good.
Russell:
Anyway.
Josh:
All right. Thanks Russell. That was awesome.
Russell:
Hope you guys enjoy it. If you enjoyed this episode with me and
Josh, please let us know. Take a screenshot of the podcast on your
app, tag me in it. Let us know your favorite thing, biggest
takeaway. And with that said, I hope you guys enjoy the new year,
planning it out. And I want you to all hit your Super Bowl goals
over the next 12 months. So let's do it. If you do that, you'll
change the world in your own little way, and it'll be awesome. So
thanks, Josh. Thanks everybody, and we'll see you guys on the next
episode.
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