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487 - Hall of Fame, Super Bowl, Growth and Contribution

487 - Hall of Fame, Super Bowl, Growth and Contribution

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Episode Recap:

This episode Russell dives deeper into goal setting, which goals to pick, why to pick them, and a whole bunch of other cool stuff.

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Best Quote:

He said, "Until a man selects a definite purpose in his life, he dissipates his energies and spreads his thoughts over so many subjects in so many different directions that they're led not to power, but to indecision and weakness." Boom. So if we don't have this definite purpose, this is what I'm doing, what I'm moving forward, this is my plan. Do you don't have those things? Then you're dabbling. You're all over the place, which is the majority of the world, right?


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What's up everybody? This is Russell. Welcome back to The Marketing Secrets Podcast. I'm actually in a hotel room up in Northern Idaho. Bowen, one of my twins is wrestling in a tournament up here. So we flew up last night, and I'm hanging out with a whole bunch of teenagers for the next two days. And I'm in a hotel room, and I'm reading, I'm studying, I'm working on my next book, and a bunch of other things. And just wanted to share some and thoughts, specifically around your hall of fame and your Super Bowl goals. All right, so like I said, I'm in a hotel room right now. I feel bad. I'm sure my neighbors next to me can hear me talking. It's not a nice hotel. It's definitely like paper thin walls, but here we go. They're getting a free podcast episode.

Anyway, so on the flight up here, and then I have an eight hour bus ride with the teenagers coming back home. It's kind of geeking out working on my next book project, which if you listen to the episode I did with Josh Forti about New Year's time, we first started kind talking about goal setting, and how to get my goals, and talking about a hall of fame goal, and then the Super Bowl goal, and all these things. It was fascinating, because after I started talking about that, I got tons of feedback from friends, and people I haven't heard from in long time, and how it affected them, and how it made things so clear. And so I wanted to just talk a little bit more, because... I'm flushing my ideas out now as I'm working on this book, and trying to think through the process and the structure, and how to do all the things.

And I know that podcast episode, we talked about a lot of the stuff from identity shifting to beliefs, rules, values, all that kind of stuff. But I just wanted more, so I come back, and just focus on a couple things. So the first one was, I talked about it's like, when you're setting a goal... And this is true. I learned this initially from Alex Charfen. And he talked about it from, when we have a business. What is your business goal? And he talked about most businesses, it's like, we're going to make money. And it's like, oh no, you have to structure it. He's like, "Look at it like you would a football team." Right? And he said, "Every football player comes in, and they want to be in the hall of fame. That's the end thing." Right?

So for your business, what's the hall of fame goal? What's the thing you want to do someday? Right? What do you want to be remembered for? That's the first thing to figure out, and then you reverse engineer. You step back. So okay, now I know what that is. Now this year, I want to win the Super Bowl. So what's your Super Bowl goal as a business, right? For a lot of you guys, I'm assuming your Super Bowl goal is to win a Two Comma Club award, right? Or maybe you've already won one, so your Super Bowl goal for this year is to win Two Comma Club X, right? But that's your Super Bowl goal. And then you come down from there, and you're okay, now what are the... It can be quarterly things we got to accomplish to be able to do that. What are the weekly games we got to play? And then, what are the daily things, and then your habits? And so you kind of reverse engineer it from that, right?

And the daily levels, and best if you're building your habits, your routines, and all the things you need to be able to get in the hall of fame eventually, right? Because think about it, we all want to be in the hall of fame, but from a day-by-day standpoint, it comes down to the routines and those kind of things we put in place, right? If you're a football player, it's you getting up in the morning, it's lifting weights, it's nutrition, it's working out, it's doing the things the coach says, it's watching film. It's like, these are all the habits or routines you do consistently for long periods of time to make it, so you can win the game each week, which means you can win your division, which means you can go to the playoffs, which means you can win the Super Bowl, which means eventually you can get in the hall of fame.

So it's kind of interesting, I think a lot of us are good looking at the Super Bowl, but not the hall of fame. And so, one of my friends who listened to that podcast, he came back, and he was like, "Oh, my gosh. The hall of fame concept was a game changer for me." He's like, "Because I had these other goals, but a lot of times they weren't leading towards this hall of fame." Right? Or maybe even going the opposite directions where they're fighting. And it was interesting for him. He came back and he told me, he's like, "I kind of break this into two sides. My personal goals, but also my business and my mission goals." And it's fascinating because in the book I'm actually working on that specifically.

Because there's so many goals we could have, right? And I think it's overwhelming. We have goals about our fitness, and goals about our this and that. There's a million goals, which I think that can get overwhelming. But I do think that if you break it down to two things, which are growth and contribution. Your own personal growth, and then your contribution to other people. Those are the two type of goals that really drive everything towards the hall of fame, I think. Again, this may shift by the time I get the book out. This is still raw thoughts in Russell's head. But I just want you to think about that. And it's interesting because if you look at Tony Robbin's six human needs, which I'll be talking about in the book as well. There are the four needs of the body.

I've done episodes on this. I'm not going to go deep on it right now. But there's certainty and then there's variety. There's love and connection, and then there's significance, right? Those are the four needs of the body. And there's two needs of the spirit. One need of the spirit is surprise, surprise, growth. And the other one is surprise, surprise, contribution. So what's interesting is, first off, we have to learn how to master the needs of our body, otherwise, we never get to the needs of the spirit. I wish all of you guys can do a three-day event. Actually, I am doing a three-day event in Mexico teaching this stuff to those who are my Two Comma Club X and my Inner Circle coaching programs in March, so that's exciting. But conceptually, the quick version, you can go dive deeper.

If you look at how Tony Robbin's six human needs works, anytime something in your life meets three of your four needs, it creates a physical addiction in your body, right? And if your needs aren't being met through one thing, you'll find a way to get it met somewhere else, right? You will figure out a way to get your needs met, the needs of your body looks for. And people will give up their values, they'll give up their everything to make sure the needs are met. So if you aren't getting love and connection at home, you're going to seek for in other ways. You're going to find it through... It's different for everyone. Some people get it through work, some people get it through drugs, some people get it through pornography, some people get it through joining a bowling team. We will get our needs met.

And the problem is that most people, they spend their whole life trying to get their needs met in ways that aren't satisfying. They don't drive them, and so they're stuck in this rut hole, right? And so again, that's a podcast, that's a seminar for another day. But after we figure out how to get the four needs of the body met, the personality met, then we're able to shift to the needs of the spirit, which are the two, growth and contribution, which holy cow, we're talking about growth and contribution. So the reason that most people never actually hit their goals is because, guess what? They never figure out the core base needs of solving those problems first. But after you solve those problems, then you can shift over to these other things, which are growth and contribution. And so for me, the hall of fame goal is the blend of growth and contribution, right?

It's like, who do I want to be? And I've struggled kind of explaining this, but my friend who listened to the episode, he came back, and he had doodled it all out on a pad of paper. And he's like, "Okay. What is my hall of fame?" And he started explaining, he was like, "It's like..." He was using words, like things he wanted to feel. And I haven't sat down and done this for myself yet. So I don't have the top of my head to kind of like, this is my hall of fame goals, but it's definitely like a feeling, right? It's like, I want to be like this person. In fact, one thing that is fascinating, it could be fascinating just to look at. I think most of the times when we're thinking about our hall of fame goal and who we want to become, we're looking at like, okay, there's who we want to become. But we're liking it to something we already know, right? It's a person, it's something.

Who is the person or who are the composite of multiple people? That's who I want to be. In fact, I wonder if... I'm going to pause this really quick, and I'm going to read something to you from Napoleon Hill. Give me one second to find it. Okay, I'm back. So I'm reading Napoleon Hill's a whole bunch of stuff. But one of the things I was reading on the flight over is Napoleon Hill's Laws of Success. It's not The Laws of Success that most people have. I actually found a first edition from 1925 that was published three years before the one that is in people's hands. And anyway, so I'm reading from those manuscripts. Sorry, I digress. It was really fascinating because he talked about how he has a council of people that he, in his imagination, works out ideas and things through, right?

So this is Napoleon Hill's, the list of people he had in his table of... His mastermind, the people who had passed on. The people he had were Napoleon, which I think it's Napoleon Bonaparte, Washington, Emerson, Elbert Hubbard. So these are the people he had on his list, Lincoln, anyway. And then he went through, he talked about each person individually. He said, "Mr. Lincoln, I desire to build in my own character those qualities of patience and fairness towards all mankind. And have a keen sense of humor, which were your outstanding characteristics. I need these qualities and I should not be contented until I developed them." And he said, "Mr. Washington, I desire to build in my own character those personalities of patriotism, self-sacrifice, and leadership, which were your outstanding characteristics."

And then he goes on and talks about Emerson, Napoleon, Hubbard. All these people that he looks up to and the characteristics. And so, that's the best way to do the hall of fames. Who are the people you want be like? Who are your idols, your heroes, the people who, if you could look at, I want to... For me, there's definitely people who have passed on that I look up to, right? I look up to Joseph Smith as someone who's a mentor and a friend. He was the first Mormon prophet. I look up to him. Napoleon Hill's someone I look up to, Charles Haanel. All these old personal development authors, old marketers. All these people who, I've seen them, I've read their books, I've seen their stuff. I look up to those people. I'm like, "That's who I want to become."

For me, I don't know how to explain my hall of fame goal yet, but I do know what it feels like. It feels like in 200 years from now, there's going to be a kid like Russell on eBay searching for stuff. And he finds my work, and he finds my books, and he finds these things I've done. And he's just like, "Oh, my gosh." And he takes those things, and he... That's the feeling I want, right? The same thing that I'm having for these thought leaders who are molding and changing my life. Yeah, who are the people that... And specifically why? Napoleon Hill said, "I wanted Lincoln because of these characters. I wanted Washington because of these characters." Who are the people you look up to that you want to be like? And what are the characteristics that you want to emulate?

Those are the things I feel are a part of the hall of fame goals. Who do you want to become? Right? It's less a tangible thing. I think it's more of like, it's who you become by the time you're done, right? And so then we step back, and now we come down to... So that's the hall fame, right? Now we've got our Super Bowl goals, right? So the Super Bowl goals, these are very tangible. This is not like, I want to make money. This is like, I want to make Two Comma Club by June 16th, right? I'm going to win the Super Bowl on February 2nd or whatever. They're very tangible. They're very realistic. You know there's a beginning. You know there's an end. You either achieve it or you don't. There's a finality. That's the goal. And so you pick these goals with what Napoleon Hill call definiteness of purpose, right? I know exactly what I'm going to do, how I'm going to do it. This is what I want.

And so what I thought was interesting, my friend reached out to me, he was saying, he's like, "I feel like there's two sides. I have my personal goals, but then also my mission, my work goals." And I said, "Yes, exactly. It's growth and contribution." What is your growth goal? What do you want to achieve? What do you want to personally achieve? Right? And the second side is, how do you want contribute? And I feel like if you set a Super Bowl goal for both of those different sides, and they work hand-in-hand, that's what you're moving towards, right? I'm trying to become this. This is my goal personally. This my goal as a mission. And if you're looking at those things, and they work hand-in-hand, right? The more growth you have, the more likely you'll be able to contribute. And the more you'll be able to contribute.

So I think I haven't figure out exactly how to explain this yet. But conceptually, that makes sense. So I'm picking goals both about growth and about contribution. And I'm picking them with definiteness of purpose. I know exactly what it is, where I'm going. And all of Napoleon Hill's books, literally I've got pretty much every manuscript he's ever published that I can find. He talks about definiteness of purpose. He's always talking about the people who are successful in life. They have a definite purpose. I know this is exactly what I want, and they have a definite plan to achieve it. This is the steps I'm going to do to go and achieve that thing, right? And one Of the quotes I marked last night from The Law of Success.

It was interesting. He said, "Until a man selects a definite purpose in his life, he dissipates his energies and spreads his thoughts over so many subjects in so many different directions that they're led not to power, but to indecision and weakness." Boom. So if we don't have this definite purpose, this is what I'm doing, what I'm moving forward, this is my plan. Do you don't have those things? Then you're dabbling. You're all over the place, which is the majority of the world, right? Everyone's dabbling. They're doing little things here and there, and they're all over the place, but no one's actually moving forward. Definiteness of purpose, it says that, "They're led in so many directions that they lead not to power, but to indecision and weakness." Which is the majority of the world, right? There's no power, there's no decisions, there's no movement, it's just randomness.

And so for us, it's picking a hall fame goal. Who do I want to become? And it's looking back one step, and say, "Okay, if I achieve all my goals each year, and I'll keep winning Super Bowls, eventually I'll get there." But now, what are my Superbowl goals? What is it that I want about personal growth that I want to achieve? And then, what is my one on contribution I want to achieve? Okay? And then picking those, and making them definite. Again, not just, I want to make more money. I want to lose weight. I want to weigh 127 pounds and I want to be 6% body fat by June 16th. Boom. Now I know there's the goal, definiteness of purpose. I can reverse engineer. Okay, if I'm going to win that Super Bowl, what do I got to do? Okay, what do I need to know? I got to figure that out, right?

I know how many calories I need each day. I know how much exercise I need to do. And you reverse engineer it all the way down to, okay, now I know my daily routines, my morning routines, my afternoon routines. These are things I need to do to be able to eventually win the Super Bowl, so then eventually I can be in the hall of fame. And it's true with any goal, right? So setting the personal growth goal, setting the contribution goal. And then, now you got a definite purpose. Now I'm creating a definite plan. And then like I said, there's so much more I can geek out with you. And then it's like figuring out the needs of your body, so things are met. So you can actually focus on your goals. So you don't keep getting sucked down into this thing that's not going to help you to have a success you need and you want.

But that will be a podcast episode for another day. Anyway, hope this helps. Again, I know that I'm giving bread crumbs, because I don't have all the answers yet, but hopefully a couple things. Hopefully, it helps you, number one. Number two, if you are in the process of creating your frameworks and your thoughts, notice how I'm doing this, right? I'm talking about it. I'm sharing it. I'm sharing unfinished thoughts, unfinished ideas, because it helps me think it out loud, gets me the momentum, gets things happening. And as I keep doing this, it'll get closer and closer in March. I'm doing an event about it. And then, I think September is my due date on the manuscripts. Hope by then, I'll have the book manuscript submitted. So anyway, hope that helps you guys. Thank you so much for listening to this and all episodes. Grateful for you guys.

If you haven't joined The No B.S. and the Behind the Scenes newsletter yet, make sure you do that. This is the print physical newsletter that goes out twice a month. The first month is called Magnetic Marketing. It's coming from me and Dan Kennedy. And the second one, every fourteen days you get a new newsletter, it's called The Behind the Scenes. So I'm showing behind the scenes of the funnels we have that are working the best in all the businesses that I run or I mentor. And it's amazing. I'm spending two or three days every single month writing these things. This is not someone I outsource. It's not me recording audio and transcribing. It's me sitting on my computer spending two or three days writing these things out because I'm really passionate about it. I love newsletters. It's how I learned initially growing up. I finished the February Behind the Scenes newsletter yesterday before I flew out. It's good.

It shows you guys literally, here's the funnel, here's the steps, here's the pages, here's the scripting. We break it down step-by-step-by-step. So if you're not a member yet, you can go to You can go get the most incredible free gift ever. It's 20 bucks. And then, you'll get a thirty-day trial to the newsletter. You're going to get two newsletters in the mail. Make sure you do that, because like I said, I'm putting a lot of effort into this, and they're really, really powerful. Basically, it's like, every two weeks you're getting a mini book written by me and Dan Kennedy sent to your house. And I grab it, read it, pull out one or two ideas. You do that every two weeks from now until this time next year, and implement things piecemeal, just one thing at a time. Your business in 12 months from now will not be the same. I promise you that. So anyway, Thanks again for listening. I appreciate you all, and I'll talk to you soon.


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