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516 - Launch Your Funnel (Traffic) - 5 Day Lead Challenge - Day 5 of 5

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516 - Launch Your Funnel (Traffic) - 5 Day Lead Challenge - Day 5 of 5

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This is day 5 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com.

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This is the day where you will start getting your first leads coming into your funnel, which is exciting. You start getting traffic and getting people to come to you and give you their contact information. Traffic is one of the things that a lot of people struggle with... And that's what I want for each and every one of you. I want all of you to be able, right now, to get leads to your funnel today without having to pay for them.

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  • ​DotComSecrets: Get a free copy of the "Underground Playbook For Growing Your Company Online With Sales Funnels."

Transcript:

Russell Brunson: Hey, everybody. Welcome back to day number five of the Five Day Lead Challenge. Congratulations, you've made it to the end of the challenge. Day number five is all about how do you get traffic. How do you launch your funnel and get traffic coming into it and start getting leads for free. Now, I'm excited when is this live event Rachel Miller... You guys know Rachel, she's amazing. She was in Boise at the time and she did this entire training showing us exactly how to get traffic and leads into your funnel. And so if you want to watch the video version of this again, it's completely free. If you go to 5dayleadchallenge.com, put your email address in. You can go see the video version of this as well. You can see me and Rachel writing on the whiteboards. You can get the one pagers, you can get the homework assignments, all those kind of things. But this is something I wanted to give you guys now so you can get in your mind just the principles and the concepts behind launching your funnels and getting traffic and getting people to come to you.

So I hope you enjoy day number five of the Five Day Lead Challenge. It's all about launching your funnel and getting some traffic.

Russell: Hey. Good morning everybody. Oh man, I hope you guys have been having an amazing day. I'm watching you do your homework assignments, seeing you post about it, it's been so much fun to watch it. And I wanna congratulate you guys, we are on day five of five of the Five Day Lead Challenge. And I don't know about you, but I don't want this to end, this has been so much fun. How many guys have enjoyed this process? You've had a good time, you've learned a lot, you've actually done the assignments? If you have, let me know in the comments down below. I wanna see it blown up, I want to see it all you guys, and see where you are in the journey.

So, this has been so much fun for us and for our team to put together. And it's kind of like bittersweet to be towards the end. But as you guys know we're excited because we've decided to do One Funnel Away live and that starts on Monday. And so, for a lot of you guys who want to continue this journey, we're gonna be moving from our Lead Funnel to our actual Sales Funnel on Monday, it's gonna be a lot of fun.

But before we get into that, I just wanna kind of recap some of the stuff we've been going through over the last couple of days, okay? As you guys know on Monday, we came and talked about the overarching strategy. Here's how you generate leads inside of your business, and why you wanna focus on that. Why Lead Generation is the lifeblood of every single business, okay? Almost every business people call me in the consultant, like our business is struggling, what's the matter? It's usually because they stop focusing on Lead Generation, stop focusing on getting new blood into their world, right? So, we talked about that a lot on day number one.

On day number two, we talked about building out your first ever lead magnet, Right? Taking one of your frameworks and turn it into something very tangible that then you could trade somebody in exchange for the email address. And then we told you how to do it a one-pager and actually build it out... How many has actually built out your very first lead magnets inside a one pager? I'm curious how you guys did that. How many has enjoyed the process, right? That tool is super cool and it's really, really fun. And you guys, we've given you now four one-pagers, I'm giving you one more today with today's assignment. And then I've got one more bonus one I'm gonna give you this weekend, I think you're gonna like as well. So, the one-pagers is an amazing way to build your lead magnet, all right?

Then day number three, we talked about, okay, now you've got this lead magnet, you've got this thing of value, they're gonna trade somebody in exchange for their email address. Now, how do we actually facilitate that, right? And we do that through a Funnel, and through the most basic simple funnel, which is the Lead Squeeze Funnel, right? Page number one, we get their contact information. And then step number two, we give them the lead magnet that they ordered, right?

And then yesterday, it said chance after the Lead comes in now, you've got this human being, you're now like they've asked for, they've given you the email address, you've given the lead magnet, they're all excited. And now you're like, okay, how do we build this connection? How we build the relationship? How do we do something? So that they'll show up. We want them to show up to the live event, or if they want to buy a product or service, or whatever that thing is. And Yara was here yesterday and she walked you through her six-day email sequence, right? And then yesterday, you guys had a chance to actually use the software that Jim Edwards built you guys to write out your entire email sequence and then plug it into ClickFunnels. How many guys finished that assignment? If you haven't yet, you guys got to go back and do that. Get it done, don't skip any step in the process.

I told you you guys on day number one, some of our most successful students here inside of our ClickFunnels Community were Brandon and Kaelin Poulin. And it's funny 'cause they bought the same course. I think we sold over 10,000 copies of that course was. It was $1,000 course, and it was the very first one we put out when we launched ClickFunnels. And over 10,000 people went through it. And I remember it was like the second or third funnel hacking live. They were on stage and they were teaching. And after they got off stage, Brandon had told the story about how they came into our world. They bought the course, they went through the course, and they had three or four people run to buy.

Okay, what was the course you bought? I wanna go through that course. And he told the name of the course, and they're like, oh, we bought that course, I went through that course, like it didn't help me the way it helped you. And Brandon's like, 'cause you did it wrong. What you guys did, you went through and you listened to the entire thing thinking that eventually you were gonna go do that there's actual assignments that you got done, and then you're overwhelmed and you want to start the very beginning and you never did anything. He said the way we did it, right? Is we started it, we pushed play, we watched it. And then Russell said, do something. We paused it, we went over and did the thing, they came back and pushed, play, watch the next step. And back and forth and back and forth and back and forth.

And I hope that's the way you've been doing this Five Day Lead Challenge. If not, Kaelin, I send you guys a gift later on this afternoon. I hope this weekend you go back to the very beginning and go through the process starting day one, right? Watch the video, do the assignment. Then day two, then day three, day four and then day five. And that way, that time is finished, you will have a Lead Funnel, you have a lead magnet, you'll have traffic actually coming in, and it's gonna be really, really cool. Now, today I'm excited, we've got a guest speaker is gonna be coming. And I'll introduce her here in a minute, but she's gonna be talking about traffic generation. How to get traffic and Leads into your Funnels. And she's gonna show you some organic free ways to do it, which is really, really cool. And I'm excited introduce her first here in a minute.

But before I do, I wanted to go through the One Funnel Away Challenge. We got so many questions yesterday. I think we had two or 3000 of you guys sign up for yesterday, which is exciting. So, first off, thank you, we're excited. Monday it's beginning, okay? And make sure you start on Monday, you go through the process like I just talked about, right? Go through, watch the assignment, or watch the video, do the assignment, get on the coaching calls and go through it. That way, we have a chance to be successful. But I'm gonna go through it really quickly. Are you guys cool if I kinda go through the One Funnel Away Challenge again really quickly before I bring out our guest speaker to talk about traffic? That way, for you guys to run the fence and trying to figure out if it's the right fit for you or not, that way, you've got all the information. Does that sound good? Okay.

So, I'm gonna pull up my slides with One Funnel Away here. And these are the same ones I went through yesterday, I just wanna kind of go through them really quickly so you guys know exactly what the game plan is. So, we can pull the slides up here on the pony, that way, I can see them, it would be awesome. All right, oh, they're already are, it's my fault I didn't click a button, okay. So, the One Funnel Away Challenge. This is a program we watched two and a half years ago. We've had over 70,000 of you guys who've had a chance to come through this. In fact, how many has have done One Funnel Away? If you've done it, down in the comments, either Zoom or Facebook or wherever you at, let us know if you've done One Funnel Away in the past. And if you liked it, if you had an aha, if you like an experience, okay?

We've had thousands of people who have finished One Funnel Away Challenge at the end of it have launched the very first Funnel, okay? It has been good. But I wanted to... I don't know, I'm kind of a perfectionist, it has been two and a half years. I was like, I think I knew better, I think I can do it simpler, I think I can shortcut this process make it even easier. And so, we decided this week that we're gonna do One Funnel Away live every single day for the next 30 days. It's not every day. Monday through Friday for the next four weeks, and take you guys through a process. And I'm excited 'cause I'm putting together all the curriculum and the one-pagers and everything. And I think it's simpler, it's gonna be easier. And I think a lot of you guys didn't get to the end and you have a funnel this launched and live, and it's gonna be awesome.

So, that's gonna be the One Funnel Away Challenge, is like I said, it's never been live in the past, it's always been kind of prerecorded, people watch it. This time is gonna be live live, it's gonna be me doing this just like I am right now, live for you guys and it's gonna be really, really cool, okay? And this is the picture of me hanging from the ceiling I just wanna show that basically just kind of show off. Because look at that, I gotta act like I was Tom cruise "Mission Impossible" for one of our ads we made. So, the One Funnel Away Challenge is kind of a fun challenge.

We always say, your challenge should you choose to accept every single day is this. And everyday we'll give you a challenge, you do it, you complete it, and you come back next day and you kind of go through the process. Like I said, the first ever live One Funnel Away is starting this Monday, which is why it's important for you to sign up today. Before you forget about it, go get sign up today, and that way, you can be part of it. So, your challenge, should you choose to accept it today. What do I do? And I'll show you guys the actual like little promotional video, it's about a minute and half long to show you the behind the scenes of what One Funnel Away looks like. So, let's queue up that video and watch that right now.

Russell on video: What's the first thing you need, the second thing, and the third thing. Pretend like these are humans because they are. What does One Funnel Away mean? Like what is the whole concept behind that? For everybody, it's different. For some of you guys, you're in a job, you hate it, you're trying to get out of that, right? For some of you guys, you are entrepreneurs, you've got a business, and maybe it's stuck and it's not where you want it to be yet. And some of you guys, this one funnel that helps you get the bigger impact.

My goal of this challenge is to help you guys to design an architect to understand what that funnel is, and how it's gonna work for you specifically. Belief is the most important part involved in all of this. I need you to believe this will work for you. For some reason, people think because it's a funnel, it's like this magic nerdy thing, it's like, no, it's people are people, this is just a process we're taking somebody through.

Funnel is like having the best sales person on earth take somebody through the process of finding exactly they need. The difference between what happens here in store, what happens here, is I don't have to have a salesperson. The Funnel does the selling for you. That's what you're trying to create for them. If you do that, it increases the happiness of your customer. They will increase how much money you make with every transaction, which makes it a better experience for you as well. That's what a Funnel is that's the big secret.

The way this challenge is gonna work. Each day, there can be new videos unlocked. Each one's gonna be a mission. After that mission's finished, there's gonna be some kind of task for you to do and I need you to do it.

Today's mission, we're gonna start getting into your Offer Sequencing we're gonna be talking about Offer Hacking, the power of E-Covers, Publishing, Story, Squeeze Page, Sales Page, Order Page, OTO Page, how to Fill Your Funnel, Build Out your Dream 100, Traffic, Paid Side of Ads.

This is like the number one rule of direct response marketing. A confused mind always says, no. The average attention span of a human being today, guess how long it is, seven seconds. So, because of that, your website is literally blocking people from giving you money, hook, story, offer, hook, story, offer. Going, grabbing someone and getting their attention. Increase the offer and make it better, people give you money, people give you the email address, people click on your ads, that's the magic.

Testimonial 1: The One Funnel Away Challenge was amazing. Thank you Russell for changing my life and changing my business.

Russell: A lot of people who get into the safe, they don't understand the fundamentals. And because of that, it's complicated.

Testimonial 2: I literally feel like I can open up any business right now.

Russell: When you understand the base core principles of direct response marketing, then Funnels become really, really simple and really easy.

Testimonial 3: Two Comma Club Award.

Russell: This process will work for you. It'll change your business, it'll change your life. But most importantly, it's gonna change the lives of your customers.

Testimonial 4: I'm in the the Two Comma Club

Russell: Business is not about you just making money, but you will find very, very quickly as you go through this process, the excitement and energy and motivation might as last long. After you start making money, what lights you up, is your ability to serve these customers.

Testimonial 5: This is a dream come true, man. I visualize this over and over again.

Russell: As you see their lives transform? That is gonna light you up. And that's the key, that's the why we do all this stuff that we do. And it's gonna be why you're building your company as well.

Testimonial 6: Wow.

Russell: If you spend the next 30 days, put in the time, put in the effort, put in the energy, I promise you guys it'll be worth it. At the end of this, you'll have something really cool to show yourself, show your spouse, show your friends, show your family. It'll be like the launch pad for your entire new company. I need you to unglue from these extra things that you're doing and just focus. It's a lot of work for concentrated period of time, but it's worth it. You’re just One Funnel Away and I'm excited to help you get there during this challenge.

Russell on stage: Oh, whenever I watch that, it gets me really excited for the One Funnel Away Challenge. And I'm excited again. This time because it's the first time, I will ever do this live. And so, I wanna make sure guys are part of it, you participate in it. Because if you do that in the next 30 days, by this time in a month from now, your funnel will be done, it'll be launched, it'll be live and it'll be so much fun.

So, this is how the process works, okay? Number one, just like you guys have been experiencing over the Five Day Lead Challenge, every single day Monday through Friday, I'll be going live, okay? Anywhere from 30 minutes to an hour, I'll be going live and teach you guys the overarching strategy. Here's the thing you need to know, let me pull out of your brain, mow you understand, this is the piece you got to understand, okay? I give you guys that. And then after that, I'm gonna give you a one-pager, just like you guys have been doing. The one-pager will give you the actual tactics, okay? You got to show the strategy Russell said, now here's the exact way to do it. Watch him do it, I can just model, right? Push play, pause, push play, pause, and just do the assignment the same time until you're finished, okay?

And as soon as that's done, or if you get stuck and you can't quite figure out something every single day we have live implementation coaches, okay? Live training starts at 10, you get the one-pager at about 11, and then at one o'clock... This is Mountain Time, so two hours later than East Coast Time. Three o'clock Eastern time, we opened up for two hours where our implementation coaches are on live. You can jump in, you get your questions answered, they can look at things, they can fix things for you. These are the same coaches that have been running OFA now for two and a half years. They understand the system, the process and they understand this as well as I do. They can take you through and make sure that you do not get stuck. And if you are stuck, they get you unstuck so you keep on moving forward, okay? And so, that's the power of it, is the strategy, the tactics, and also the implementation, okay?

Again, the Five Day Lead Challenge we had a chance to go through this whole process, right? We figured out what was your splinter result and pull that out. And from that, we built out your actual lead magnet, okay? That's what we accomplish this week. We're in accomplished over the next 30 days, is when we come up one tier to your core result and we're gonna build a Funnel out of that right there. That's what's gonna be happening of inside the One Funnel Away Challenge. Here's we're gonna build out your actual Sales Funnel. We're gonna take your frameworks, right? Your best frameworks to turn them into products and upsells and down sells and a whole bunch of other amazing things.

And again, this is one of the things you don't have to like think about and work on in the future, it'll be done by the time the 30 day challenge is done, okay? Week number one, we'll focus on your offer, week number two is your Funnels, week number three is the upsells in the copy, sorry. And then week number four is your traffic. And I'll tell you about after today's session, we've got a special guests coming to help you out with traffic as well. And all of this, you can be involved in One Funnel Away, it's just 100 bucks, okay?

And the coolest thing, is we also an affiliate program, we pay out 100% commission. That means if you sign up, you pay the 100 bucks, you're in there. Go set up with your friends and you get that $100 back. We pay 100% affiliate commission 'cause we just want everybody to come through this process, okay? The people who have the most success inside of ClickFunnels are people who go through the One Funnel Away Challenge, we've documented proof of that. And so, my goal is to get all of you guys to go through this process, 'cause if you do that, you're likely to success is so much higher, and that's all I really care about. And so, I want you guys to be part of the One Funnel Away Challenge. Again, it starts Monday, we're going live. And if you haven't yet, all you gotta do to sign up, is to go to OneFunnelAway.com and it's gonna be awesome, okay?

All right. So, that said, now we wanna transition back to the Five Day Lead Challenge. So, today, this is the day where a lot of you guys will start getting your first leads coming into your funnel, which is exciting. You're start getting traffic and getting people to come to you and give you their contact information, okay? Traffic is one of the things that a lot of people struggle with, okay? In fact, my third book is using those called traffic secrets is all about different ways to get traffic. And there's so many things you can do. There's Facebook ads, there's Google, there's YouTube, there's like a million things you can do.

And so, when we were designing Five Day Lead Challenge, I'm like, I wanna give people something that's simple, something that's actionable, something they can actually do today, okay? And also something that if people don't have a bunch of money, or maybe they don't have zero budget, that they could also do as well. And so, I was thinking through this and planning, and when I was kind of trying to figure out like what the best thing to do, I was talking to my friend Dean Grasiozi, and I was like, I'm trying to figure out how to teach this challenge. And he said, you know what you should do, there's this person, she's in your community, she's had a lot of success, and she's one of the best teachers I've ever met on teaching free traffic strategies. And I said, who is it? She said, Rachel Miller. I said, I know Rachel, I don't know who that is. So, I contacted her a couple of weeks ago and we started brainstorming and she's been working super hard behind the scenes to create Day Number Five for you guys.

The show is how to get traffic, how to get leads. And I'm excited for you guys to meet her. She's a mom of six, she flew all the way out here to spend time with you guys today. Super grateful for taking time with her family to be with you guys and to serve you today. She is someone who came into our community, just like a lot of you guys, not knowing a lot of things. And she figured out how to do Funnels, how to drive traffic. And now she's won multiple Two Comma Club Awards. And she's someone who I've had so much fun the last day or so hanging out with her. And so, I'm so excited to introduce you guys to you. So, with that said, let's put our hands together for Rachel Miller. Yeah, how's it going? Can I give you the remote?

Rachel: Oh, thank you, I appreciate it.

Russell: Have fun on stage.

Rachel: Okay. Hi guys, I love organic traffic. And I love organic traffic because I remember when I was a mom and I was beginning my first Funnel. And guys I didn't have two dimes to my name... Not true, I did have a little bit of a savings account, but I didn't wanna touch that, I still wanted to pay for my kids like lessons for their school, et cetera, and I wanted to grow my business. So, I didn't want to spend my savings on ads, I wanted to do it for free. And it was so fun to see my first Funnel. And it was an E-Commerce funnel. And it was so much fun to see the traffic drive into that funnel without me having to pay for it. And that meant that my profits were higher.

And that's what I want for each and every one of you. I want all of you to be able, right now, to get leads to your funnel today without having to pay for them. So, if that's something that any of you are interested in, give us a high fives in the chat, let us know that that's something you're looking for as well. And we're gonna get started. There's gonna be three primary places that you go to drive your traffic, three primary places. I'm gonna draw them out here because I'm a doodler. If you've been following me for any time, or know who I am, you know, I'm a doodler. There's three primary places that people go to collect leads. And to drive traffic.

The first one is your personal profile. Every single one of you are on Facebook. My guess. And you have a personal profile. The reality is, guys, every one of you, you might be saying, wait a second, I don't have anyone on my personal profile that's interested in my topic. So, I can't actually put my offer in front of them and have it convert because they're not my dream customers. That's true maybe. But every single one of your people, they know one of your perfect customers, okay? They know. Heard of like that's like 3.6 degrees of separation. Well, was before internet. With the internet, Facebook has done like research, and everyone is 1.7 people away from a connection, 1.7. What that means, is every single one of your people in your current network, they already know your perfect customer. They already know who would best accept and use your lead magnet. So you already have the network in front of you, you already have people waiting.

Okay. So, first off, you have your personal profile, okay? Every single one of us had profile. Facebook limits us though when we use our profile. We can't use it primarily for commercial purposes. So, that means we aren't really supposed to be selling too much from it. We'll get kind of blocked or put in jail if we sell too much. We are limited to 5,000 friends. So, it's not scalable. And if anyone knows me and knows like my history, you know that I love building organic traffic. I don't wanna stop at 5,000 people hearing about me, hearing about my websites and my products. I want my products to go to hundreds of thousands, to millions, right? So, I don't wanna be capped by 5,000. But this is where you start.

If you've never started a Facebook page, you don't have a group, you have nothing, you can still get leads to your offer right now, okay? Using your personal profile. Next one, is a group. A group is something that you're gonna want to join. You're gonna want to join groups on Facebook, and that you just go to the upper left bar on your desktop in Facebook up at the top, and you type into the Groups up there, you type in what your niche topic is. So, if you're into like potato guns, you type in potato. Not guns, guys, don't do guns. But you would type in what it is that your niche is, you would type that in to the search bar, not guns. That's a band category on Facebook, I don't know why I went there But my point is, guys, you're gonna want to use that search bar. Type in what your niche phrase is.

So, if you're a cat audience, you would type in cats. If you sell pool parts, you would type in pools, right? And pool parts. You would type in your niche, and then you can find groups to join. You're gonna wanna join those groups. You can use other people's groups to grow your leads and still be a good guest. So, you're not there necessarily to poach. If you come in... Well, we'll talk about that in a second, I'll talk to you a second about that. You can use other people's groups to attract leads, but you can also grow your own Facebook group. And I'm gonna show, those of you who already have a Facebook group already, the different ways that you can bring leads into your Facebook group using the group that you have.

And lastly, we have a Facebook page. Every single business needs to have a Facebook page. That's how you act like an adult business on Facebook. So, if you don't have a page yet, well, inside one funnel away, I'm gonna show you how to build one, okay? And how to build it the right way so you're set up for traffic. That's coming for you guys, but yes. So, if you don't have one, sign up for One Funnel Away, 'cause we're gonna show you how to create it. If you already have one, I'm gonna show you the different places to grow.

Okay. So, first thing you're gonna wanna do if you have a personal profile, which you all should have, is you're gonna wanna have set it up. Set it up for trust. What do I mean by that? What are those things... Russell talks about this as the attractive character, right? What are those things about you? Yara talked about this yesterday, about, you're gonna tell your story in a way that brings people to you, right? What are those things that you have in common with your audience? What are those things that you have in common with your audience? The perfect person for you, the perfect customer. What are those things you have in common with them? Set that up on to your profile as trust factors. So, your profile, because it's personal, has those things on there that attracts your perfect person.

For me guys, I'm a marketing mom, I love geeking out about business, but I also I best help moms and other parents grow their audiences and grow their businesses. So, for me, I have my kids on there, because I know that's gonna tell my perfect person when they're snooping on me, that, wait a second, she's just like me. If she can do this with six kids and they're all like crazy and whatever, I can do this too. So, set it up with trust factors. Then after that, you're gonna want to post say sifting questions. Post a sifting question. Now, inside of one-pager, we've given you sifting questions. And I've given you three days worth of sifting questions. I've got day one where you help them self identify. I've got day two where you tease the fact that you have an offer for them, you've got a journey that they're gonna go on. And then day three, where you literally say, hey guys, I just made this lead magnet, y'all want it? You can literally sell, or get people onto your list with your personal profile alone. But like I said, guys, you're capped. You're capped by 5,000. And frankly, I would not have had my Two Comma Club Award if I capped at a 5,000 person cap. I know I'm meant for more, right? So, I want you to use your personal profile, but also move through this journey.

Because last one is.. Oops! I almost tripped Okay, last one is friend list. Now, Facebook makes it really easy for us to segment our audiences. What do I mean by that? We can go into Facebook and we can collect people that are friends with us into different buckets. I strongly suggest that all of you right now when you post your sifting question, you're gonna see people that reply to you, and people in your audience that reply to you. The people that you're already friends with reply to you. They're gonna reply with like, are you a marketer? And they're gonna say, yes, I'm a marketer. Or no, I'm not, but my cousin Fred is. They're gonna give you comments. You're gonna go through those comments, and you're gonna add the people that are already telling you they're your dream customer in to a friend list. That allows you to target content to them without a page, without getting them onto an email list yet. You're gonna nurture that audience separately, okay?

So, you're gonna set up this with your personal profile. That's personal profile. Now, we also have methods to use a Facebook group. And if you're like, okay, Rachel, you just went like really Rast. Y'all know I talk fast. I want you to know we walk through a step by step of how to do this inside of one-pager. I give you screenshots. If you're one of those people who just like looking at the pictures and clicking on the buttons, I give you a 20-minute video that walks through, here's how you do it, follow along with my mouse and my cursor so you know where everything is. It's inside one-pager. So, okay, so you have your profile, you're gonna take these three different steps.

When you leave today, guys, this takes all of about, I don't know, five, 10 minutes. You could literally speak in putting your offer in front of your perfect people in five-minutes time. How many of you have five minutes to spare this afternoon, and you're gonna pinky swear with me that you're gonna put your offer out to the world? Your offer is not meant, your gift, your knowledge that you're giving to the world, is not meant for you to hoard and hold onto. You're meant to make a difference, and that happens when you put it out there and you say, hey, would you like to get my lead list, my lead magnet that's gonna help you fix these 15 steps, whatever. Okay. So, you've got your group.

Next one is groups. Now we've got two different things on groups, we've got other people's groups, and you've got your own groups. In other people's groups, I want you to be the best guest. This means that you're there to build up the group that you're in. You are not there to promote yourself, you're there to build relationships. You're there to build people into your friend list. And then from your friend list, you're gonna PM them, and then get them into your email. Your job in a Facebook group that is not your own, is to engage with your perfect customer, your dream customer, so that you get into their mindset so that you can answer their questions, so that they come to you as an expert. But you're not there to poach, you're gonna be there to be the best guests.

And I told you how you find Facebook groups. You go up to the corner up at the top and you type in your niche phrase, and that's how you are able to find your Facebook group. Be the best guest. I also want you to focus on reply chains. Okay? Reply chains, comment chain, some people call them comment ladders. This is when you have a question that you ask inside the Facebook group, those sifting questions that I give you inside a one-pager. You ask your question, someone replies, you reply back, you reply back open-ended questions, you get this back and forth interaction with someone.

What happens when you do this? Facebook sees that there's all this interaction happening with you. So, Facebook drives other people in that group to see this back and forth dialogue. Because Facebook wants people talking, Facebook wants people staying on the platform, Facebook wants people to feel connected and not alone to get to do. Okay, next up, you also have your own Facebook group. So, if you have a Facebook group right now, there's four ways that you can drive traffic with it.

And I'm just gonna cover them up here, it's gonna be your cover, your description, your announcement posts, and the welcome questions. There's four ways to grow your own, your lead magnet in your own Facebook group. You can put a cover up there. If you go right now to my Facebook group, it's called Grow Your Audience, you can see at the top, I have a lead magnet up there. A lead magnet that I built using ClickFunnels. A lead magnet that I'm using every single day to add people to my list, hundreds of people, without any ads. You guys can do the same exact thing, and it's passive. You set this up once and it runs for you for like until you turn it off, change your cover.

So, you've got your cover, your group description, you've got an announcement post, and you've got welcome questions. Now, if you're like, I don't know what to do, I don't know where to post is, I don't know what to do with a welcome question. Could someone just give me welcome questions I could copy, because I don't wanna have to think about what I'm gonna write and say. Guys, I've got all of that for you inside of one-pager. So, we've got that for you.

And then lastly, you get to grow your audience, grow your leads using your page. And just like before, we've got covered, description, posts, we've got cover, description, and announcement post. That's when you pin a post into your page. We also have comment and responders. Now, a lot of you are probably thinking, oh, my word, this sounds complicated. I'm gonna have to comment back and forth, I don't know how to set this up. Guys, wallet is, is you post a question onto your Facebook page. Hey, I just discovered the secret hack to fixing blah, blah, blah, blah, blah. It takes two steps.

How many of you want the steps? If you do, comment below, 'cause I'll get it to you as soon as I'm finished typing it up. And then next thing you know, people respond and say, I want it, I want it. Now, you have some options. You could set up an auto responder that replies to them. So, even if they're in a different time zone, or if you're at the park with your kids, you can still have the message engage with your audience. Or you can be like me, whenever I forget to turn on my auto responder, 'cause that happens, you just reply it. Facebook gives us the ability to have saved replies, and you just post these replies back to your audience. It's simple copy and paste.

Guys, it's so easy using Facebook pages to send traffic to your audience. Now, all of these ways are organic. You do not have to pay for the traffic that's coming in those methods. Every single one of them is free. And they've worked with multiple people. Not just me, I'm not the only one. Rachel Petersen told me that she got 500 people to sign up to her email list overnight using a comment thread. Just like I talked about here, the supply chain. Molly Mahoney said she did. Akbar. Akbar does this on his personal profile all the time. He does setting sifting questions. These are all people inside the ClickFunnels community who are growing leads. And if they can, if I can, you guys can too.

Okay. Now, the, yeah, okay. So, lastly, I wanna talk about some of those sifting questions that you're gonna post. So, today, you're gonna your homework. If you could do nothing else, it's to post a sifting question onto your personal profile and onto other people's groups, or into your own group if you've got one. And remember, the goal here is to get that back and forth supply chain. Are you a marketer? Tell me. Are you a dog owner? Are you someone who's a farmer? Are you someone who's interested in business coaching, okay? Have you had a business coach before? Tell me, what was your experience like? Those are all sifting questions. Are you a... That's one of your sifting question options.

Another sifting question you could ask is, you know your a, blank, when... Fill in the blanks. You literally ask your audience to fill in the blank. You know you're a dog trainer when... Fill in the blank. You know your a pool parts owner when... Fill in the blank if you're collecting pool part stores. Okay, those are sifting questions. I want you, if you do nothing else, let's say you're like, I don't even have time to open the one pager, Rachel. Post your sifting questions. First, are you a... And then after that, I want you to help them picture their win. Who has a win about training their dog? Who overcome a problem, train their dog? Tell me about it. Let your audience talk about their own journey towards that success. As they tell you their story, they're gonna fall in love with you a little bit more, and they're gonna be willing to let you tell your story to them. And then the third sifting question. You wanna go in order guys, 'cause if you go too fast into, I got this lead magnet for you and it's gonna change your life, and y'all need it right now. If you jump right to that, you're gonna probably turn them off a little bit, even when they're your dream customer.

So, the third time is I just created this massive checklist of all the different ways you can, all the different meals you can have for your kids for lunch. So, you don't ever have to wonder what you're gonna make for lunch again. I just created this list, who wants it? Just shoot down your email and I'll get it to you. 'Cause you should be posting these on your profile, on your page, in other groups, in your own group. And yeah, I can't wait to hear that you've done this. When you collected your people, and you've attracted them into an audience, and you give them your lead magnet, now you've got an email address that you can control, that you can own.

So, Russell's gonna be coming back in here in a second here guys. But if you leave with nothing else, I want you to leave knowing that you're gonna be creating a sifting questions for your profile. And you're gonna collect those people into a friend list that you can target again and again. You're gonna collect them in other people's groups, not in a way that poaches, not in a way that's inappropriate, you're gonna be a good guest. You're gonna love that audience, you're gonna serve that audience. And you're also gonna do this with your Facebook page. And Russell should be coming up back here in a second guys, but I can't wait to help you guys grow your own lead magnets and grow your own list using these tactics, your profile, groups, yours and someone else's and your page, and your back.

Russell: Give Rachel a round of applause.

Rachel: Thank you guys.

Russell: That was awesome.

Rachel: Thank you, I appreciate you.

Russell: All right. So, a couple of cool things. So, anyone who's like going through this and see, like this is amazing. She created a one-pager for you guys that helps you see the actual taxes of actually doing the actual work. Let's have them pull up, you guys wanna pull the one-pager real quick?

Rachel: Lets see it.

Russell: Actually, you wanna show them what-

Rachel: Does it come with this?

Russell: It should be, they should pull right here and then.

Rachel: I'm trying y'all, I got the clicker.

Russell: So, you're explain your one-pagers to everybody?

Rachel: Yes, okay.

Russell: She put this together by herself though, which is pretty cool.

Rachel: Yeah, one-pager is a lot of fun It's looks like we put all... Guys, I put upload the images. It's really simple to create your own lead magnet using one-pager. So, you can scroll through here. I don't know if it scrolls or not, but oh, it does look at that, how cool is that? I'm not controlling the remote guys on that one. Okay, I tell you the steps to do. And in each step, oops! Can you scroll back up again so I could show 'em? I don't know if he could point.

Okay. So, in each step, you're gonna see little arrow off to the side. Like little box with comment, little bubble. There you go, the cursors on it. That little bubble will help you. When you click on it, it's gonna give you the actual swipe copy. It's gonna like severe, like, oh, Rachel, settle these sifting questions really fast. What should I post? It's gonna give you the swipe copy there. It's gonna give you screenshots. So, if you're like, okay, how do I make an announcement post? Well, there's these three little dots you poke that you push on and it says make an announcement. It's gonna show you exactly where those dots are.

So, we've got all of that for you inside this one-pager step by step. If you give me 15 minutes today, literally guys, 15 minutes, you can get free traffic. It doesn't require a lot of time, it doesn't require a lot of effort, it requires 15 minutes. And I know you guys can invest in love on your people enough to attract your audience and build your audience. Give me 15 minutes, guys, give me 15 with this one-pager.

Russell: That's awesome. You scroll back to the, to the top of it real quick too I'll grab this. And this is the video. So, you've watched the video that you'll see Rachel actually going through and showing you guys it all in action, which is kind of cool. So, Weber's was like, okay, I understand conceptually that that's gonna show you exactly step by step.

And those pink glasses are amazing. Awesome. So, how'd you guys like that? You guys excited now? You start to see like how to start getting traffic and getting them into your interior in your funnels and start building your lead magnets, start building your leads, which is exciting. So.

Rachel: Thank you.

Russell: Thank you so much for doing this and for sharing with her. But I think she did an amazing job, which was really fun. Okay. So, before we kind of end today, I know before we started, I was talking to him about One Funnel Away. And I would love for you to kind of tell your One Funnel Away story. 'Cause it's kind of tell me that kind of embarrassing funny story.

So, a couple of weeks ago when I first reached out to Rachel about coming and helping with this, I messaged her on Facebook. And I was like, oh, she messaged me before. So, I started scrolling up and back like four years ago. When you first came into our world, you were messaging me like asking customers for like, how does Clickfunnels work? I can't figure out, and…

Rachel: I wanted immediate customer support help at 10 o'clock at night. And the time, you guys didn't have somebody there at 10 o'clock at night. So, I thought maybe I could just PM Russell. With all my customers support

Russell: Of course I didn't see them, but it's cool because she went through that and then started building. I would love you to just kind of tell your, like your One Funnel Away story, how you went from coming into this world. A lot of people were here like this is their first step into the ClickFunnels world, and this is a lot of stuff that's confusing, it's fun, that like all those things I love to hear kind of your story.

Rachel: Yeah. My first funnel, it was profitable. So, I'm grateful for it. But I want everyone to know that you are one funnel away from making a massive impact, but it might take you a couple of tries.

Russell: Not always the first funnel.

Rachel: Not always the first funnel. So, I think mine was like maybe the fifth, but my first funnel was profitable. So, that gave me hope, gave me the belief, the knowledge that I could trust this process, that I could follow the steps that Russell broke down. And do this one thing and take that next step and do the next step, and I could have the funnel work.

And so, I drove traffic in organically with my first funnel. I told you guys, it was an E-Commerce funnel for essential oil jewelry of all things. And it converted and I earned a profit within, I was so grateful and excited. And it gave me the taste of the funnel that ended up bringing in the multi Ms, So.

Russell: That's awesome.

Rachel: Yeah.

Russell: Which is so cool. Especially the fact that we talked about last day or so about like your life is not. You've got six kids.

Rachel: No.

Russell: All of similar age, they all sorts of stuff.

Rachel: I couldn't be employed, guys, like no one will employ me. And have to take too much time off. And yeah, it's just, yeah.

Russell: It's awesome. So, I want her to share this to give you guys hope and faith and belief in this stuff. Because again, a lot of you guys, this is your first kind of step into our world and to our universe, and I'm sure some of the things are overwhelming. Some guys are like, this is basically for all of these things. Some guys are like, this is a whole new like education, like these words I've never heard of before.

I just wanted give you as belief like it's not that hard to figure it out, you kind of go through the process, we're trying to make it as simple as possible. But as you start learning it, it was like in the OFA video, the one guy says like, I feel like I can launch any business now. And that's how I felt. Like my first one, again, it wasn't my multimillion dollar photo of my potato gun. Like this was literally my very first one, and I did it and I was just like, okay, I made some money with this, but like now I know how to do it for anybody. I take care of going out and plug in any business and I can do it.

And so, my goal for you guys, is to learn the steps and learn the process. 'Cause after you've done it once, then you start understand the process and it's like, hey, take out your essential oil jewelry, I didn't know that's an-

Rachel: Essential oil jewelry!

Russell: And plug in this course, or this part of the next thing.

Rachel: I plugged in a book, and then next thing after that, I plugged in I think a meal plan, and then people were like, how are you driving all this traffic for free? And that's one rule.

Russell: You plug in traffic.

Rachel: Traffic in. Yeah.

Russell: It's awesome. Okay, so, everyone wants to won... Paris has won Rachel's one-pager right now? Lets throw link down below so you guys can go and get that. So, there's the one-pager, 5dayleadchallenge.com/launch. This is the one-pager, it's gonna show you exactly how to launch your Lead Funnel, get out into the world and get traffic coming, and get your first leads coming in, which is gonna be super, super awesome, okay?

Now, I have a question for everybody at home, because one of the biggest, the hardest these people have is traffic, right? Eventually, they fear the product throughout the funnel legals pieces in place, and then the traffics thing that people get stuck on. And obviously, you had a chance to share kind of the foundational beginnings parts, but in One Funnel Away Challenge, one of the biggest things people have, is if we build out their very first sales funnels, they need more traffic, right?

And more things. So, I'd be curious, like, would you be... How many guys would like Rachel actually come back and teach inside of One Funnel Away Challenge and spend four or five days with you guys going deep on more traffic strategies, building upon this to get more traffic into your actual sales funnels as well? We can see a raised hand. I'm curious.

Rachel: Ah, come come. Come, come, come

Russell: So, I'm excited because. Ops! Sorry about that. 'Cause you're gonna be helping teach inside of One Funnel Away, which is awesome. So, are you guys cool if I got to go through One Funnel Away one more time and then we'll wrap for the day?

Okay. I'm gonna pull the slides one more time. I just wanted to, to bring that in 'cause when we started planning this and she agreed to come to the Five Day Lead Challenge, I was like, do you want to stay for a little longer and help us with the One Funnel Away Challenge? Because as the new curriculum make, it'd be so fun. So, she's gonna be coming in in the very first week. There's some foundational stuff for traffic. We need to be set up. And then I think week-

Rachel: We're gonna create your page, you're gonna create content for your page. And honestly, you'll have your content made like for life. So, you don't have to post. And then how to drive traffic to that offer, that hook, that story, get it out to the world. Your gift, your funnel's not meant for you.

Russell: It's gonna be so awesome, I'm so excited. So, I'm gonna go through one more time real quick. So, getting the One Funnel Away Challenge. If you guys have enjoyed this experience this week, I hope you have, we are extending it, and we're starting One Funnel Away Challenge on Monday. This whole challenge is about generating a lead magnet, and driving leads and getting traffic coming in. The next ones are building out your very first sales funnel, how to start selling to start making money.

My goal for you guys by the end of the One Funnel Away Challenge, is you get all of you guys into what we call the One Comma Club. But have you guys heard about the Two Comma Club, which is there's two commons and $1 million. That's the awards everyone has, they're trying to earn. But my goal with One Funnel Away Challenge is not to do anything crazy, I want you to learn the process. And hopefully at the end, be able to win One Comma Club Award. And we do send out certificates and T-shirts and stuff for that which is really, really cool. We've had thousands of people who have won those. And so, that's my goal, a way is to go through that process and have success.

So, One Funnel Away challenge, that say starting Monday, there's pitching me hanging from ceiling. I'm just gonna show every time I talk now on, because like come on now, that's amazing. Again the first everyone doing the live, it's starting this Monday. We've had over 70,000 people go through the first version, this is the 2.0. It's new, it's exciting, it's gonna be fun, and it's gonna be live this week, which is gonna be cool. And again, I'm gonna show you guys the video. And this time when he has watched this video, and we watched the earlier today. It's gonna be about two minutes long, but I want you to watch it because I want you to sit, like put yourself in the perspective of you sitting there as a student.

And then when it starts showing successors people winning the Two Comma Club Award I want you just imagine and visualize yourself for a moment experiencing that, okay? I mean businesses amazing, but it's all about for us as entrepreneurs. Like when you set a goal and start working towards something, if you can fill that for just a moment during this video, it's gonna give you the motivation, you need to really drive deep and have some fun with this. So, let's watch the video real quick, put yourself in the place of learning this stuff. Experience it. And as you see people holding them Two Comma Club Awards, I want you to visualize that. I want you guys onstage to Funnel Hacking Live, giving your word, getting your plaque, getting your thing, because that's the goal for people here inside of the ClickFunnels community.

Most professions you think about like musicians or movies, like there's the Emmys and the Grammys, there's always award shows. But for entrepreneurs, it's kind of a lonely job a lot of times. And so, the Two Comma Club Award is our version of the Emmys or the Grammys. And it's the thing that all entrepreneurs should be striving towards. I want you guys having that and setting that as the goal, because it's happened, we've given away over 1,000 Two Comma Club Awards now, which is crazy since we started ClickFunnels a couple of years ago. And I want you guys to be on stage next. So, with that said, let's watch this video and put yourself in the spot as these people are getting their awards.

Russell on video: What's the first thing you need, the second thing, and the third thing. Pretend like these are humans because they are. What does One Funnel Away mean? Like what is the whole concept behind that? For everybody, it's different. For some of you guys, you're in a job, you hate it, you're trying to get out of that, right? For some of you guys, you are entrepreneurs, you've got a business, and maybe it's stuck and it's not where you want it to be yet. And some of you guys, this one funnel that helps you get the bigger impact.

My goal of this challenge is to help you guys to design an architect to understand what that funnel is, and how it's gonna work for you specifically. Belief is the most important part involved in all of this. I need you to believe this will work for you. For some reason, people think because it's a funnel, it's like this magic nerdy thing, it's like, no, it's people are people, this is just a process we're taking somebody through.

A funnel is like having the best sales person on earth take somebody through the process of finding exactly they need. The difference between what happens here in store, what happens here, is I don't have to have a salesperson. The Funnel does the selling for you. That's what you're trying to create for them. If you do that, it increases the happiness of your customer. They will increase how much money you make with every transaction, which makes it a better experience for you as well. That's what a Funnel is that's the big secret.

The way this challenge is gonna work. Each day, there can be new videos unlocked. Each one's gonna be a mission. After that mission's finished, there's gonna be some kind of task for you to do and I need you to do it.

Today's mission, we're gonna start getting into your Offer Sequencing we're gonna be talking about Offer Hacking, the power of E-Covers, Publishing, Story, Squeeze Page, Sales Page, Order Page, OTO Page, how to Fill Your Funnel, Build Out your Dream 100, Traffic, Paid Side of Ads.

This is like the number one rule of direct response marketing. A confused mind always says, no. The average attention span of a human being today, guess how long it is, seven seconds. So, because of that, your website is literally blocking people from giving you money, hook, story, offer, hook, story, offer. Going, grabbing someone and getting their attention. Increase the offer and make it better, people give you money, people give you the email address, people click on your ads, that's the magic.

Testimonial 1: The One Funnel Away Challenge was amazing. Thank you Russell for changing my life and changing my business.

Russell: A lot of people who get into the safe, they don't understand the fundamentals. And because of that, it's complicated.

Testimonial 2: I literally feel like I can open up any business right now.

Russell: When you understand the base core principles of direct response marketing, then Funnels become really, really simple and really easy.

Testimonial 3: Two Comma Club Award.

Russell: This process will work for you. It'll change your business, it'll change your life. But most importantly, it's gonna change the lives of your customers.

Testimonial 4: I'm in the the Two Comma Club

Russell: Business is not about you just making money, but you will find very, very quickly as you go through this process, the excitement and energy and motivation might as last long. After you start making money, what lights you up, is your ability to serve these customers.

Testimonial 5: This is a dream come true, man. I visualize this over and over again.

Russell: As you see their lives transform? That is gonna light you up. And that's the key, that's the why we do all this stuff that we do. And it's gonna be why you're building your company as well.

Testimonial 6: Wow.

Russell: If you spend the next 30 days, put in the time, put in the effort, put in the energy, I promise you guys it'll be worth it. At the end of this, you'll have something really cool to show yourself, show your spouse, show your friends, show your family. It'll be like the launch pad for your entire new company. I need you to unglue from these extra things that you're doing and just focus. It's a lot of work for concentrated period of time, but it's worth it. You’re just One Funnel Away and I'm excited to help you get there during this challenge.

Russell on stage: All right, how many guys are officially ready to go on the next step in this challenge and go to a One Funnel Away? I'm so excited for you guys. Again, I'll walk you through the process. You guys have been going through the last five days, it all works at 10 Mountain Time. So, noon every single day, Monday through Friday, there'll be a live train like this. I'll be on stage, Rachel will be on stage, and we give you guys the next piece, right? You'll watch the video like this, the strategy you'll see as doodle out on the whiteboard, then you'll be given.

Number two, you'll be given a one-pager immediately afterwards. You have a couple hours to start going through the one-pager during the homework assignment. And then at one Mountain Time, which is three Eastern Time every single day, our implementation coaches will be on live. You can jump in, they'll be with there for a couple hours. You can come in there, get your questions answered, if you're stuck, get unstuck, all sorts of stuff. We've got amazing support team and community. Everyone who's in the One Funnel Away Challenge will be in a separate Facebook group. Just everyone's going through it together. That way, you can meet partners, you can get to know people, you can network, you get like you can bounce ideas off other people that are going through the process at the same time.

Like it's one of the most powerful communities in the world. And you can only be in that community if you're a part of the One Funnel Away Challenge. In fact, all the videos will stream into that private Facebook group. That's where the training will happen, it's where the connection happens, where the implementation, all those things happen there, and it's gonna be so much fun. Again, if you look through how this works during the Five Day Lead Challenge, we focused on figuring out your splinter framework, we turned it into a lead magnet, okay?

For One Funnel Away, we go one tier up to your core results. And we're gonna turn that into your very first sales funnel, okay? You're a create a product, you have an order form bump, an upsell, a down-sell page. So, that's what the funnel is gonna look like, we're gonna be building over the week. On top of that, we're gonna build out the sales videos, the products, like all this stuff will be done by the time it's finished. And then you'll be coming in and showing them how to dump tons of traffic in the front.

Rachel: Let's do it.

Russell: And then you start growing the company, it's gonna be so much fun. So, that's what the weeks look like. Number one, focus on your frameworks, your offers, your funnels, your upsells, your traffic. And again, all it costs to get involved is 100 bucks. And that's like $3 a day to have us coach you, which is pretty, you get a pretty good fee.

And again, we have an affiliate program. So, after you sign up, you can come in affiliate, and we pay 100% affiliate commission. So, that means you signed somebody up, you get $100. So, we'll do the sign up, you pay 300 bucks, they get three of their friends and they make 300 bucks, and they're already like making money before they even start the process. And so, that's the big thing, 'cause again, we're here because why you guys would be successful.

Rachel: And more than that, when they bring their friend in, they have an accountability buddy. So, they're not doing this alone, you're doing this with someone who's cheering you on in your court, it's awesome.

Russell: Yeah. So, much better that way, like watch the videos together, and go do the homework assignments, like try to one up each other and see you can do better on it.

Rachel: Totally.

Russell: And it makes the process a ton of fun. And so, again, it's starting Monday, guys, I want you to be part of it. All you gotta do to get started right now, is go to OneFunnelAway.com, that's the link, that's recital processes. And after you signed up, you'll be getting emails from us this weekend with all the different information to get ready for Monday. So, makes you sign up and get in the Facebook group immediately. The conversations are already starting to happen in there and then it's gonna be fun.

And so, with that said, first, I wanna thank you Rachel for coming and being part of this and helping serve and also helping serve next on One Funnel Away, which is exciting. And I think all of you guys like say we had 35,000 people who registered for this. We had tens of thousands of people watch every single day. And I hope that you guys have enjoyed, I hope you learned a lot. We've tried our best to over deliver it every single day as much as we can between the live videos, the one-pagers, all that kind of stuff. I got one of the things I wanted to do to over-deliver? You guys cool. If we over deliver?

Rachel: Oh, yeah.

Russell: I just wanna make sure. Okay, when I get down, I'm gonna create a one-pager and put all of the strategy videos from this week into a one-pager, and I'll send that to you guys as well. So, that way, if you missed a day, you can actually go back and watch it. I know a lot of people were freaking out 'cause like, I missed day two because whatever. And so, I will create that later on for days and send it out that way. If you miss one of these videos, you have this weekend to go through it, watch it and get through the one-pagers, get these things done and launched and live. That's our goal for you.

And so, again, thank you so much for being part of this, thank you, Rachel, for being part of this. And with that said, we'll see you guys on Monday at One Funnel Away Challenge. Again, if you don't have your tickets yet, go to OneFunnelAway.com and we'll see you guys on Monday. Bye everybody.

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