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531 - The Secret Principle of Over-Delivering

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531 - The Secret Principle of Over-Delivering

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How to use this principle to make more money, have more success, have a better relationship with your wife and kids, and a whole bunch more.

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What most people do, in most situations, you see this especially in school is: people try to do the least possible. I see it with my kids all the time, "Oh, my paper... It's due today, but I can turn it in next week, and I'll still get credit, right?" Or, "Oh, it's supposed to be 10 pages. If I write five pages, I'll still get credit, right?" We're always trying to do the least possible to have success. But if you want to have actual success, the concept flips, right? Always do more than you're paid for.

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Transcript:

What's up, everybody? This is Russell. Welcome back to The Marketing Secrets Podcast. In today's episode, I want to share with you guys a principle that Napoleon Hill talks about. It's one of his Laws of Success, it's one of his secrets. And it also happens to be a hashtag that I think is really, really cool, that I'm trying to get pushed through the world. So with that said, #overdeliver #domorethanyouarepaidfor.

All right. What's up, guys? So, yes, I'm still locked in The Napoleon Hill Room. I think I can't get out, but I'm having so much fun. Hopefully, eventually my family will send food if they can't find me, or come and get me. But no, I'm just joking. I am having so much fun in here. And anyway, there's a quick principle I want to talk about, and you guys hear me talk about this a lot, right? I always talk about this concept, this principle, of over-deliver, right? We have t-shirts that say #overdeliver. Whenever we are... In anything we do, the recurring question we always have when we're doing an event or writing a book or creating a newsletter, whatever, is: how do we over-deliver? How do we over-deliver?

I want people coming into any experience with Russell and being like, "Oh," not like, "Oh, yeah, I got what I paid for." I want people coming and saying, "Man, he completely over-delivered. I was expecting this and I got so much more." Right? And so that's the goal. That's what we're always trying to do with all of the things; which is hard, because especially like Funnel Hacking Live, right? We're about to do... We are at eight or at ninth Funnel Hacking Live. And every year, how do we make this bigger, how to make it better? And it's like, I have no idea.

But this year we're going to do it again. So if you don't have your tickets yet, by the way, go to funnelhackinglive.com. We are getting closer and closer to being sold out. We're less than a hundred days away now, which is crazy. So, go get your tickets. But I digress.

I want all of you guys thinking about over-delivering in everything you're doing. And this is true: it doesn't matter what role, you don't have to be an entrepreneur to over-deliver, right? Like with your spouse: if you can over-deliver in your relationship with your spouse, how much more fulfilling will that relationship be? If you can do it with your kids, if you can do it with all sorts of things, if you can do it with your employers. And that's interesting. In Napoleon Hill, in his Laws of Success, one of his Laws of Success, I think it's number two or number three, the principle is: always do more than you're paid for.

And he also talks about it in this book: How to Raise Your Own Salary, which... It's actually a really good book. I never wanted to read this one, because I'm like, "Oh, I'm not trying to raise my own salary." But it's basically Napoleon Hill taking his 16 Laws of Success and putting them through this process of How to Raise Your Own Salary. But he's doing it... It's really cool: it's like an interview with Andrew Carnegie after he's passed on. And so it's this really cool dialogue, back and forth. And anyway, it's worth reading.

But again, in here, in How to Raise Your Own Salary, or again, inside The Law of Success: it's this principle of, always do more than you're paid for, which again is the whole concept of over-delivering. And it's fascinating to think about this, because everyone wants a raise. Everyone wants to move up the corporate ladder. They want to get to the next thing. They want to have more success. They want all these things.

But what most people do, in most situations, you see this especially in school is: people try to do the least possible. I see it with my kids all the time, "Oh, my paper... It's due today, but I can turn it in next week, and I'll still get credit, right?" Or, "Oh, it's supposed to be 10 pages. If I write five pages, I'll still get credit, right?" We're always trying to do the least possible to have success. But if you want to have actual success, the concept flips, right? Always do more than you're paid for.

And by doing that, what typically happens is the people that you're working for like, "Oh my gosh, this person's so much more valuable than I'm paying for them. I'm getting more value than I'm giving them in return. I need to give them more value." Right? Again, the title of this book is How to Raise Your Own Salary. That's the question: if I do more than I'm getting paid for, then my boss or whoever it is I'm working for is going to see that, and then they're going to want to pay me more. Right?

And even if they don't, it's going to increase your skill set. And then if that person's not willing or able to see the change, not willing to give you a raise, whatever, then it's okay. Because it makes you more marketable on the market. Right? And I can go out to the next thing.

And it's funny in Think and Grow Rich, Napoleon Hill shares this principle. And I think he said that his secretary, or his assistant at the time or something, or his... Anyway, somebody... Oh, I think it was a person: what do they call them, where you're speaking and they're typing? Back in the day, I think that was more of a thing than it is nowadays. But I think the person that worked for him who was doing that during Think and Grow Rich, heard him explain this principle: you need to work, or do more than you're paid for.

And then she went back and said, "Oh, I listened to you say that, and I did something that actually helped you out, and helped me out." And she was like, "You know, I realized that I was just doing what I was getting paid for." So she's like, "I wanted to test this principle. So I started doing more than you were paying me for. And I became more skilled. I gained these other things. I was working at night and weekends trying to get the skill set so I could do more. And I was able to do more."

And because of that, Napoleon Hill ends giving her a raise and making her a partner, and all these other things that happened because of that. Right? And so I think the principle for all of us is to look at that and say, "Okay, am I doing what I'm getting paid for? Or am I doing more than I'm getting paid for?" And again, this is true in all aspects of life. Look at this through the lens of your marriage, look at the lens of your kids, through your core relationships that matter to you, to your business, to your customers, to your employer, to your coach, to your whatever it is in any aspect of your life: this principle is powerful.

So that's my question for you: are you doing more than you're paid for? Are you over-delivering? If you can... Oh man, in a world and a society where everyone's trying to do the least possible work and effort, inside of that, just imagine if you and me and all of us can flip the conversation. Instead of doing the least possible, we start all trying to do the most possible. What would that do? If we over-deliver in every situation, that's really how we have more success in life, right? In my business, as we do that, as we over-deliver in Funnel Hacking Live more people come the next year, and more people come the next year.

I keep telling my team, I'm like, "The first year we have less people at Funnel Hacking Live than the year prior is the last year we'll ever do it." And luckily for them and for us, every year we get more people come and more people come, because we over-deliver. And so the people who are there want to come back, they talk about it. And the people who weren't there want to come as well. And so it's really cool and really powerful. Anyway, with that said, I wanted to thank you guys so much for listening to this episode. Hopefully I over-delivered, gave you guys some insight.

And again, if you want to go deep on this, the How to Raise Your Own Salary by Napoleon Hills is a super-cool book I think you'd enjoy. But again, he speaks about this principle in basically all of his books. Talks about it in Think and Grow Rich, Laws of Success, all the different places. But it's something you can apply to every part of your business, and by doing that, that's going to be one of those invisible things that increase how much money you make, how much you're worth. So always figure out ways to over-deliver in every given circumstance and situation. Hope this helps. Thanks you guys, and we'll talk to you soon.

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