This episode Russell shares a presentation he recorded at Dean Graziosi’s office, with over 5000,000 people listening in, about how to start an information business.
It's scary. Creating a product, creating something is very much an internal thing you're doing it by yourself and your thoughts and your mind. Right? And then you put it out there to the world and it's like, what if they reject it? There's going to be fear.
Russell Brunson: Hey, what's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. Today. I want to share with you guys a really, really fun video. This is a presentation I did last year at Dean Graziosi's office. It was during the big mastermind.com product launch. And I had a chance to speak for 20 or 30 minutes. Just about my experience in this industry, selling information products and courses and things like that. And in this presentation, I showed some video clips. And when I first got started in the business, some things like that, you won't be able to see them. Obviously, you'll be able to hear how bad they are and how bad I was. But anyway, I had a lot of fun with this presentation and afterwards I had three or four people tell me it was the best they'd ever see me present.
And so I thought, Hey, I should let you guys listen in and hopefully get some ideas and some inspiration. And of those you guys who are struggling, or have been trying to get this business for a long time, haven't had success yet. Maybe this will be the key that gets you motivated and pumped up to move forward and have some fun. So with that said, I hope you guys enjoy this exciting episode from the mastermind.com launch.
Dean Graziosi: Right now, we have another guest. I think you already know who it is, but again, I'm going to go into the same friend heart, but it's true. This next guy, Russell Brunson has sold just about everything. He's going to tell the story. So I don't want to rob his thunder of where he started and I can look. There's a whole nother list of credentials. He built an amazing company called ClickFunnels. Some of you might know it, might use it. It is absolutely insane. He bootstrapped that started with nothing, him and some dear partners and friends and built something magical to help change the world, to help empower entrepreneurs, to help give people the tools to go faster because he wishes he had them. He's got a heart to serve. He's down here with his two twin boys. I know his wife, Colette, who's amazing. I hope she's watching.
What's up, Colette? He has a beautiful family. He's a good human. He's always been a dear friend of me on anything I need. And I hope I serve him at the highest level. His credentials are huge, but here's what you need to know. It's a guy that started with a dream, started scared. No one in his family did it. Failed miserably on different opportunities, but he didn't give up. He entered this knowledge industry, the self education industry. And now he's one of the leaders with one of the top companies, valued at some insane number, if he ever wanted to sell it. If he decides to do a number, kind of like what Jamie's doing, but that's not where he is at right now. He's a humble guy here on his own dime, flew down here on his own time, here to serve. So could we please light up the chat for Mr. Russell Brunson.
Russell: I'm so excited to be here with you guys today. Like Dean said, lucky enough, I flew out here with my twin boys last night. And so they're in the other room. This is like bring your kids to work day. So I'm excited to have them here and hopefully learning and paying attention to some of this stuff. But I'm excited to be here today guys. How many of you who are out there right now, this is kind of your first introduction to this whole knowledge industry? This is the first time you're like, wait, what people are making money, do this kind of thing. And it's like brand new to you. Right? As I was on the flight coming over, I started thinking I'm like, man, I think they had almost a million people who registered for this challenge, which is insane in and of itself.
It's more people that live in my entire state. So it's kind of crazy how people are involved. But I remember thinking back, I was like, what was it like the very first time that I ever heard about this? My first time coming into this journey. And I was trying to put myself back in that state. And it was really cool because I was in college when I was learning about the stuff and that's probably 18, 19 years ago now. I know I look like I'm 11 years old, but it was about that long ago. And I was in college and I started trying to figure out how to start a business. I needed to make money. I just met my beautiful wife.
We'd gotten engaged. And I was like, now I have to be a man. I have to get a job or start something. And at the time, I was wrestling at my university and I didn't want to quit wrestling. So I was like, I have to figure out a way to make some money, but I didn't know what else to do. And so the internet was kind of new at the time and I was jumping on and I was going to Google type in how to make money on the internet. Right? The things that a lot of us do and I'm searching for these different things. And eventually over two or three month journey, something popped up and heard somebody talking about selling information. And it was the first time that ever crossed my mind. I was thinking like, I'm going to go buy things at the thrift store and sell them on eBay.
I was going to go try to create things in China and ship them out here. And I had all these different ideas of what I thought was going to be the thing. And then again, somebody mentioned that you could sell information and at first, it didn't make sense to me. Why would someone pay me for for information? What do I even have? I'm a 20 year old kid. I have no talents. I have no skills. I have no hobbies. I don't even know what I could do. I'm going to get to feel like that. That's where, that sounds amazing. But I got no idea what... I got nothing. Right. Okay. I have perfect empathy for you. I remember that. And so I remember sitting there for weeks and weeks, thinking, well, what could I sell?
What could I sell? There's got to be something like, I got to have some talent. I have something. I've been on this earth for 20 years at this point. What do I have to offer? And I couldn't think of anything. And I remember being frustrated because I was just like, I don't know what to do. I wanted to do it. I felt like that feeling of, this is exciting. I think I could do this, but I didn't know what to do. And so I kind of started this journey and I remember fast forward, about six or seven months later, it was spring break. And again, I was on the wrestling team at Boise State. And so all the other wrestlers were all single guys. And they went down to Vegas for spring break and they're hanging out.
And me and my buddy were the only two married guys on the wrestling team. So we were married and our wives had to actually work. And so we didn't feel like we should leave them and go hang out in Vegas. So we stayed at home and me and him were goofing around while our wives were going to work supporting us. And while we were doing that one day, he was like, "Hey, have you ever made a potato gun before?" I was like, "No, what's a potato gun?" He's like, "Oh dude, they're the greatest things you make them and you glue together these pipes and you shoot potatoes a hundred yards. It's so much fun." I was like, "We had nothing else to do this week. Let's make a potato gun." So we drove to... Our first went on Google typed in how to make a potato gun.
And we found some plans. We drove to Home Depot. We started buying the pipes and cutting them. And we spent the entire spring break, making... Anyone ever made a potato gun before? Curious. Oh, there's a couple of you guys. All right. We got some potato gun experts. All right. That's good to know, but I'd never made them before there, if you've seen about this tall, big thing at PVC pipe, you jam a potato in it. And then you spray hair spray in the back. You click a button and it shoots this potato. They're really, really fun. So spent the entire week building out three or four potato guns. When the weekend came, we took our wives. We drove out to the middle of nowhere. We started shooting these potatoes and it had so much fun shooting them everywhere. And I was like, "This is the greatest weekend of my life."
We had so much fun. Then the next Monday, I had to go back to school. I'm a college kid. I'm fresh. I'm trying to figure out how to make money. I'm shooting potato guns and I'm back in class. And all my momentum just stopped. I'm sitting in class and all of a sudden I'm sitting there and I had this idea. I was like, wait a minute. I now know how to make a potato gun. Is there anybody else on this planet besides me that can make a potato gun? I don't know. I wonder if anybody else besides me was actually looking for information about how to make potato guns. And so remember I snuck out of my classroom. I ran into the computer lab and there's different places online you can go, that'll show you how many people are searching for things.
So I typed in potato guns and it was crazy at the time, there were 18,000 people per month searching the keyword, how to make a potato gun. And I was like, this is my thing. This is the opportunity. I know how to make a potato gun and people want to know how to do it. And no one else was selling a product how to do it. This could be my thing. And I was like, this is... Some of you guys are going to have that moment where all of a sudden you're like, I know my thing now, this could be the thing. And so I went to my buddy, I called him up. I said, "Hey, I want to make another potato gun, but this time I want to film it." He said, "Do you have a video camera?"
I was like, "No." He's like, "Well, we can try to borrow one." So we found someone with a video camera, we got it. And we drove to Home Depot and we had the video camera. We walked down the aisle with all the pipes. We filmed ourselves, looking at the pipes and said, okay, this is the pipes you get. This is the size. Then we drove back to my wife's work and they had a little shop there and we filmed us cutting the pipes, the right thing. And then we glued them together. We filmed this entire thing and it was done. We burned it on a DVD, our old DVD burned back in the day. We put it together. And I made my very first information product, which I brought one here today. This is actually the last one I was able to find.
It's still in it's shrink wrap, but this is my very first information product ever. I don't know if you can see with the glare, there you go. It was called how to make potato gun, literally my very first product. In fact, look on the back. There's a picture of me, my bald head back here holding the bag of potatoes. And my buddy, Nate, the two guys who were married on the wrestling team, this was my very first product. I was like, I did it. I took something out of my head. I turned it into a product. This is the most exciting feeling in the world. And then all the fears started coming. Like, how do I sell this? People are going to buy this? What if they judge me? What if they make fun of me? What if somebody has a potato and a gun and it blows up in their hands?
All the fears started coming. Right. And I promise you're all going to fill that as well. So you start taking steps forward, all the fears going to come flooding. You're like, ah, and you freak out. And that's what's happened to me. All the fears started coming. Finally, it's like, I have to figure this out. I got to figure it out. So I spent the time and back then it was hard. It was really hard to get a website up and get a webpage and put on an order button. And all the things I spent weeks and weeks putting it all together. But I finally had something to sell my very first information product. I remember I went online. I started trying to drive traffic to it and I started making my first sale and then my second sale and my third sale.
And for those of you that hadn't experienced that yet, when you take something you created and somebody gives you money for it, it's one of the best feelings in the world. I was just on cloud nine, that someone was actually buying my product. And so for me, that's where this whole journey began. Obviously the potato gun market is not this huge market. I'm trying to make it bigger. If you guys want to be in the market, let me know. We can sell potato gun, just kidding. But it's not a huge market. I was making some money, but it wasn't this huge thing. And I felt called for more. I was like, I want to do more of this. What else can I do? And I didn't know what it was. I still didn't know. What's my mission? What's my calling?
What am I supposed to be doing? And my guess is for most of you guys, you don't know that yet either. And that's okay. There's something magical when you start going into momentum, you start moving forward. All of a sudden, ideas and opportunities start coming towards you. So I was like, okay, I'm going to move. I tried to sell this. I made some money. What's the next thing, what can I do? And when I found, when I was trying to make money with my potato gun, is that the thing I kept getting stuck on is I didn't know how to get people to come to my website. How do I get traffic? I didn't know how to do that piece of it. And a lot of people were selling these really expensive masterminds and courses and things I couldn't afford at the time.
And I was like, I wonder if I could interview other people about how they did it. That would be kind of cool. How do people get traffic from SEO and paper click and Google. And this is before Facebook, but how to get from MySpace to all these things. And so that was kind of my initial thing. I'm going to interview other people. And so I'm going to throw up a slide here. You guys can see. So this is Russell. If we can spend a slide here, this is me back when I was doing this potato gun game, you notice I'm wearing a white shirt and a tie because I thought that business people had to wear white shirts and ties. So I'm wearing a white shirt and tie and I was like, okay, I need to learn how to drive traffic.
So I started interviewing these people. So these are the people I interviewed. I interviewed this guy's named Carl Glen, then Mike Filsaime and then Gary Ambrose and Brad Callen and Brad Fallon and Ewen Chia and Rosalyn Gardner, Jack Humphreys and Keith Baxter. These people I saw who were driving all this traffic. So I got on a phone call. I started interviewing them because they were experts. I wasn't yet, but they were. I was like, this is so cool. I get their opinion to figure out how they're doing it. So I interviewed everyone of these people and they let me record the calls, right? So I was recording all these calls and it was awesome when it was done. I had all these recordings of people who were doing what I was trying to do. I remember going back to, them saying, "I have a product now."
I have interviews and me interviewing all these amazing people about how they did something, this is the information product, right? It wasn't my knowledge. I didn't know how to do it. But I found other people who did, I interviewed them. And all of a sudden, I had now what was called a product. What was a product. And some of you guys are thinking, it's funny, because every time I tell someone this story about this, well of course, people let you interview him because you're Russell Brunson. I was like, just so you know, I wasn't always Russell Brunson, whatever that means. This is me. The picture. This is me. When I was asking these people, interviewing me. I want to show you a couple... I'm going to show you some video clips today. My goal is to show you how bad I was to give any of you guys who were like, I can't do this because of fill in the blank.
I'm awkward. I'm introverted. I'm scared. I'm really bad on camera, all those things. I want to destroy those false beliefs for you right now because I promise you, I was worse when I started than any of you will be today. I guarantee it. If you've ever done an Instagram story or selfie or anything, you're better than I was. So I'm going to show you my very first video clip here. This is how I was trying to initially sell these interviews so we can pull up the video quick. This is video number one.
Hi, I'm Russell Brunson. Welcome to the secondtier.com. I'm here to help you get... Okay. Hi, I'm Russell Brunson. And welcome to the secondtier.com. I'm here. Should I say that? I'm here to introduce you. What'd you say? Hi, I'm Russell Brunson. Welcome to the secondtier.com. Want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate. That was real cool. The flushing toilet in the background.
All right. So there's how I started. Literally I was filming the videos. The guys were flushing the toilets to the background, so embarrassing. Right? But that was me. That was my very first shot. That was the very first video I ever made. I was so scared as you could probably tell, but that was it. Okay. That was the beginning of this journey and I'm trying to convince these people who are these big, huge, big name, famous gurus and authors and people. And I was like, I need them to interview. i want to interview them. I was so scared. What if they say no to me? But almost all of them said yes. They saw something like me who was hungry, was trying and said, yes, I'll let you interview me. So let me interview them. I record it.
Now I had this product. I can go and sell it. Right. And it was the coolest thing. So for any of you guys who are that spot where you're like, I don't have a thing yet. Well, what are you interested in? You've got to be interested in something. Find something you're interested in. Who are the authors, the speakers, the people who've already done the thing you want to do? You can go, you can interview them and start figuring out exactly who they are. Even if you're in a spot where you're like, no one knows who I am. I'm not famous. I don't have these things. Neither did I when I got started. And that's what's so powerful about this. Okay? Just your desire. Your excitement about wanting to learn, it'll give them the ability to want to share with you back.
Okay. It's really magical. So that's the first thing. The next thing is after I started sharing this message, sharing my mission. And I started doing this and started selling some of this product a little, I got excited. I was like, this is really, really fun. How many have ever felt this before? You start sharing, you start kind of sharing your ideas and you want to do it more. It gets exciting. People always ask me, Russell, how do you find your passion? And the reality is the way you find your passions. It's something like, it starts with a spark, right? It was something you have that, it gets you excited. You have some interest in. I didn't know I was going to be a marketing guy, but I was interested in how do I get traffic to my potato gun DVD.
That was the question I was asking. So I started asking all these other people. I started interviewing them and that spark, as I started interviewing these people, that spark turned into a fire, it got more and more exciting. The more I started learning, the more I wanted to learn, the more I wanted to talk about more and want to share about it. Excuse me. And so that same thing that happened for you. So the first question for you guys is, well, what are you kind of interested in? What is there a spark of interest that you would love to go deeper on, that you could interview other people, you could ask some questions if you don't have something that could be your own yet. Right? If you have that spark, the biggest way, the fastest way to take a spark and turn to a fire is what, right?
Let's say I have a match, I light of match and it's there and it's kind of sparking and it's dwindling, the woods about to burn. If I walk over to a fire, that's already on fire and I throw that match on the fire. Boom. It gets big, right? So same thing's true for all of you guys. You're here today because you got that spark, right? You're like, this is exciting. This is interesting. There's this business I didn't even know about where I can take my knowledge. I can turn it into products. I can sell it. I can make money. You got that spark. And now you're coming around. Me and Dean and Tony and Jen and all these people and our job, we're on fire. We've been doing this now for decades. We're so excited and we're so passionate. So you're coming around us.
We're taking that spark. We're baking it big. We're igniting it on fire. So for you and your whatever business you're in, you got to take that spark and figure out who are the people that are already doing what you're doing, that already have that fire. So for me, as I started interviewing these different people, my spark became a fire. I became obsessed with this. I was like, I love business. I love market. I love learning how to drive traffic. I got so excited that I wanted to do more of that. I remember about that time in my journey, as I was interviewing these people and I was getting excited, somebody asked me if I would come speak to their event. Okay. And again, I came today to speak here and I love this. This is my favorite thing now. Those who don't know me, I'm very introverted.
So face to face, I get really awkward and shy, but sitting in a room with a whole bunch of people or sitting on stage, I feel comfortable there. But I get really awkward. A lot of times, I feel like I'm an introvert and an extrovert's calling. How many of my introverts out there can relate to that? Yeah, it's scary. I don't want to be on TV. I don't want to be on cameras. I get that. Okay. I'm still like, people see me in the side room before we get started. And that guy's really weird. He seems so awkward. And yeah, I get nervous talking to people face to face, but I realize that I believe in my mission. So in this kind of setting, I can thrive. And so for those who are introverted, don't stress out.
That's okay. This was built for the introverts because you don't have to be talking face to face everyone. You create something amazing. And then you can share it with the world, which is really, really cool. So I got asked to speak of this event and I was like, I've never spoken at event before. That sounds insanely scary. I don't know how to do that. But I was like, at the same time, I was like, when I get scared, I can't just walk away from it. If I want to be successful life, when they scary things come to me, I got to be brave. And I got to go through the fear. Some of you guys are feeling that right now. You have that fear. In fact, it's interesting if you... In every story, every movie from the beginning time till now that follows the same, we call the hero's journey.
Right? The journey is the same. And it's interesting. If you look at every movie, the hero in every movie always has this call to adventure. Where they're called to go do something. Frodo has to go to Mordor and destroy the ring. He's got to leave the Shire and go do this thing. Right? You've got Luke Skywalker had to go on a journey. Every movie Lightning McQueen had to go to win the piston cup. Every hero has to leave. But if you look at every storyline, after the hero hears the call to adventure, the first thing that always happens is they have what they call the refusal of the call. The hero, always in every single movie, every single time comes back and says, "I'm not ready. I'm not worthy. I can't do this. Who am I to do that?"
It happens to every single hero in every single movie and it's going to happen to you too. And you guys who heard Dean today gave you guys an amazing offer. I can't say he's like, "Oh, I'm going to give you a course for a thousand bucks. Plus the vent tickets plus this plus this." He gave $10,000 for things for a thousand bucks. And most of you guys probably got excited. This is it. This is my calling. I'm going to do it. Know what happened? The refusal to call. But I can't though because I'm introverted. I'm scared. And all these things start coming. I know that I've been there multiple times in my life. Okay. I feel that with you guys. Okay. And so you hear that refusal to call, but to have success, if the hero refuses the call, the movie ends really, really quick.
Right? It's going to be boring. So what happens? The hero has to overcome that fear and take that step and take that leap of faith. Right? And so for me, that's what happened. I had this call and, Hey, I want you to come speak at this event. And I was like, I don't want to speak at an event. I'm scared of people. That sounds horrible. I've never done it before. No. And then the person's like, "Well you want to do it?" And I'm like, "Yes. Oh, oh my gosh. Now I have to do it." And that started freaking out, what do I wear? I've never spoken to an event. This is a business event, going to be business people there. I need a shirt and a tie. And oh I started freaking out. So I'm going to show you guys the second video clip here because the second video is the very first time I ever spoke at an event with people. Again, I'm showing you this because so many of you guys were like, oh, I'm never going to be like Dean or Tony or Russell or Jen, whoever.
Because you're like, I can't speak like them. I want you to show the beginnings because if you see how bad I was, it should give you all hope of, oh my gosh, if that nerd can do it, I think I got a shot. So here's the very first time I ever spoke at an actual event and feel free to laugh at me. I'm cool with that, if you want to. Here we go.
But what I wanted to talk about tonight is kind of a broad overview, Hopefully help you to better, to get better information out of the whole internet marketing business. This is a lot bigger group than I had planned on.
Just how scared I was. But I had my shirt and tie on because that's what business people do. And I was laughing because I was looking the microphones hooked to my tie and then the wire's all out the side, the entire event. Oh I was so scared. I wish they... Someone asked me say, if I could go talk to my future self or my past self, who would I talk to? And I would go back to that dude right there and be like, "I know you're scared to death. I know that this doesn't make any sense. I know that this pains you, but if you stay on this path, you're going to have the ability to change hundreds of thousands of people's lives. Just keep doing it. Don't stop." And I would say the same thing to you guys right now who are in this moment.
If I could come back to you, you've 20 years now come back and be like, look, this is scary. I get it. Look how awkward you look on stage right now. But man, in 20 years from now, you're going to have a chance to speak in front of hundreds of thousands of people and actually change their lives. But you got to keep going. You have to stop stopping and start going, start moving forward. That's what I tell myself then. So that was the thing I went and I spoke. I started teaching these people about the stuff I was learning about business and driving traffic. And it was so much fun and it was so fulfilling, scared as I was when I took that leap of faith, right? When I went on the call, the adventure started this journey. I was like, this is amazing. I feel like this has become a calling for me.
How many ever felt that before? You're like, this feels like something different. This isn't just, I'm going to go get a job. This is a calling. Okay. I'm a huge believer now. I believe that every single one of you guys who are here, that you're here for a reason. I don't think that it's coincidental. I think that if you're here today, it's because you felt something and that's why you showed up. It's why you're here on day three. You've gone through this training. And every single day you watch it. There's a million people sign up, right? 500,000 watch day number one, it's going to get smaller and smaller, smaller. And the people who stick through are the ones going to have to be successful. And so for you guys, the fact that you're here means you've already made it past two thirds of them.
More and more people drop out of the game every single day, this game gets easier and easier because less people will go to the finish line. So the fact you guys are here today, day three into it, still pay attention is huge. Okay. So, that was the second thing. Then Dean talked about earlier today, you got to be good at selling, but I don't sell, I'm not a sales person. I'm literally the worst salesperson in the world. If you gave me, put me on a phone to try to sell somebody, something, I would talk about her buying it. I never sold before. I was scared to death, but I had this thing. I had this product, I believed it was good. I was like, I have to sell this people. I don't know how to do that. I kind, I have to learn the skill, but I didn't know what the skill was.
So I have one more video clip from that same event. And this was the very first time I tried to sell something and I want you to see the pain and the fear and the nervousness in my eyes and my voice and my entire physiology because you'll see what it's like the very first time I sold. And hopefully this gives you comfort because a lot of you guys, this will be the first time you sold something, it's going to be something from your own mind, which is even scarier. You create something and now you're taking this art and you're putting it out in the world. What if they reject it? What if they hate it? What if they don't like it?
It's scary. Creating a product, creating something is very much an internal thing you're doing it by yourself and your thoughts and your mind. Right? And then you put it out there to the world and it's like, what if they reject it? There's going to be fear. So I want to show you is the very first time I tried to sell something and just so you can see how bad it is. And again, hopefully it'll give you hope. So let's watch video number three right now.
Okay. I've got... Am I getting close on time? If you do join the affiliate bootcamp, it'll give you lifelong training. It's a $47 month value. You'll get it for free. Who would like a piece of that? Here's my irresistible offer. And hopefully, you guys learned a lot from this presentation. Give him a standing ovation. He did a great job.
About a single person stand. He told anyway, and he has my clothes, to this day I get teased by my kids. They'll tell me who wants a piece of that dad? Ah, so embarrassing. But I did it because I believed in what I was selling. Okay. Now what's going to happen is the very first time you guys do this, it's going to be probably not as bad as mine, but it's going to be train wreck. It's like this didn't work. Okay. But that's okay. You got to keep doing it. And you do a second time and you get better. You do the third time. You get a little better. You do it fourth time and you keep getting better. You keep getting better. Okay. And that's the key to this business. For all of you guys who right now who heard the call you're here.
You're like, this is something I want to do this. Want to be part of it. I heard Dean and Tony and Jen and Trent and all these amazing people talk about it. They've showed it. Now it's your shot, right? You're the hero of this journey. You just heard your call to adventure. Right? The refusal of the call is coming like crazy. You're hearing it from a million different spots, but now it's your time to be like, you know what? I'm not ready. I don't feel like I'm worthy yet. I don't know how to do this. I'm scared to death. But I feel called. When you hear that, you feel that's when you take that step and you move forward, okay? I'm such a big believer that every single person who's here today, I believe that all of you guys were called, okay.
And I don't want to get emotional or spiritual or anything. But I definitely believe that for each of us, God puts us here on the planet and says, look, you're in charge of serving this group of people and we hear a calling, right? And so you got to serve those people. And you're like, but I'm not ready. I'm not worried. I don't know how to do it. It scares me to death. It doesn't matter. Okay. Many are called, but fewer chosen, why are they not chosen? Because they have to do the things. They got to do the steps. So if you're here, you've been called. You've been called to serve a group of people and you don't know who they are yet. I thought it was people who want to make potato guns. Right. And sure. I helped a couple people make potato guns. That was amazing.
But I started on their journey and I say, what's the next thing? What's the next thing? Now I fast forward, 18 years later, I've had a chance to write three books. We build a company that has over 120,000 entrepreneurs, use our platform to sell their products and their services. And I've seen the fact that I went on this mission, that I went on this journey, I started sharing my thoughts and my ideas. I've had the chance to touch now little millions of people's lives. And that's what's so powerful. So for each of you guys, I know it doesn't make sense right now. Okay? You don't feel ready. You don't feel worthy. You're scared to death. I get those things. But if you start on this path and this process, you start moving forward and you keep doing it, there is a group of people you've been called to serve.
And if you will step up to that calling, you will change their life forever. Okay. And there'll be a day someday in the future, 10 years, 150 years, a hundred years in the future for now when them and their kids be like, man, my life was better because of so-and-so, because somebody else stepped up and they decided to make a change. Okay? I look at almost everything great in my life happen because somebody, some entrepreneur, some crazy person said, "You know what? This doesn't make any sense, but I'm going to go do this. I'm going to start this business. I'm going to write this book. I'm going to create this thing. I'm make a course. I'm going to get this thing out of my head. I'm going to interview people. I'm going to get out of my comfort zone. I'm going to do that thing because I'm been called to serve a group of people and I got to change their life."
And if you do that, I promise you the rewards on the other side are amazing. And it's something that you'll be grateful for your entire life. So I want to thank you guys should let me spend time with you guys today. I hope that this helped give some of you guys a kick in the tush that gets you guys moving. If you're waiting, okay, your call is here. You've heard it. And I know the refusal, the call is coming.
It happens to every single one of us. You don't feel ready. You don't feel worthy. That's okay. Okay. That's why the training's here. That's why everything Dean and Tony and all of us are doing, it's because we know the way, we know the path. Okay? The next thing, the hero's journey, there's always a guide. We're your guide. You come through this process, you take that path and the guide's there. Yoda's there to guide you on the path. Right? And we're your guides on this journey to help make sure you're successful. So with that being said thank you guys for being here with me. I cannot wait to see you guys as we continue on this program together. And thanks Dean for having me here. So thanks you guys.