You know me…

I love to set big ambitious goals.

But as much as I love that… I ALSO love to set “breakeven” goals — where just breaking even on our ad spend and our revenue is a massive win.

For example, I often think about Funnel Hacking Live this way…

I just want to break even.

Everything else is gravy.

That takes the pressure off of being perfect or making millions of dollars in one fell swoop…

…because there’s a really important mindset shift you need to make…

It’s this…

“Breaking even”... is always more than “breaking even”…

You get to speak in front of thousands of people…

Share your knowledge…

Build a loyal following of people who love you…

Get your word out…

Sell your book…

Share your course…

Start a movement…

Change the world…

FOR FREE.

Do you get it?

Breaking even isn’t just breaking even… because it’s building a future that is more exciting, more meaningful, and more profitable.

And those people who buy from you… who listen to you… who hear your story or read your book or consume your course or buy your services…

Now they’re on your email list… they follow you on social media… they love you… and you can sell to them in the future without running ads.

It might sound counterintuitive…

But if you become a master of just “breaking even”... you can become extremely wealthy.

Because you’re going to get to do all of this amazing stuff for free.

Which will put you head and shoulders ahead of everyone else!

And it’ll become the foundation upon which you build your business 🙂

- Russell Brunson

By the way, my favorite funnels for “breaking even” (and making profit) are all inside of my Secrets Trilogy — go get your set today and claim your “Unlock The Secrets” workbook for FREE!