Every business owner can use someone who is savvy in digital marketing to boost their brand and sales. That person could be you.

Yes, you can begin a lucrative career in digital marketing at any age, education, or income level. You get to be the master of your domain and work when and where you want. What's even better is that today's software and SaaS (software as a service) tools make digital marketing as intuitive as can be.

​Want to know more about digital marketing? We have a crash course to get you up to speed.

Digital marketing includes everything that makes a company stand out from the competition online. It encompasses email marketing, social media, online advertising, and more.

​As a digital marketer, you'll help business owners reach and engage with audiences to deliver results like more website traffic, lead generation, and sales. Additionally, you'll improve brand awareness, customer engagement, and loyalty. Your clients will see their revenue grow because of you.

Brands spread the word about themselves through various channels. These include email, search engines, social media, and many others. It incorporates content and anything designed to increase the business’s brand awareness, trust, and sales.

​Let’s look at the most popular types of digital marketing channels:

It’s storytelling with intention. Create and distribute helpful content (blogs, newsletters, social media posts, emails, videos, and more). Appeal to your client’s target audiences, and you’ll produce valuable conversions.

Stay on your subscribers’ minds and engage with them between purchases. Build and preserve customer relationships, generate leads, and deliver promotional material using targeted email campaigns and personalized messaging.

It’s like water cooler chat, but online. You’ll post interesting, informational, funny, or behind-the-scenes stuff. Promote products and services, create brand awareness, and engage with audiences on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. It’s great for small businesses and helps humanize any brand.

Enhance website content for search engines and use paid advertising to improve a business’s visibility online. Fine-tune content and meta tags for on-page optimization and ensure an enjoyable user experience. Build quality backlinks and establish a hearty online presence to optimize a brand’s off-page SEO.

Pay-per-click (PPC) advertising is like having an online billboard. The difference is that you pay for advertising only when a potential customer clicks on your ad. These can appear in search engines, websites, texts, social media, images, and videos.

Help business owners collaborate and earn commissions by plugging local or closely related online businesses. Your client gets paid for giving another business a shout-out.

Help a brand link up with other brands to recommend each other’s products or services in their messaging.

Attract and cultivate leads through a combination of content marketing, email marketing, and social media marketing.

​You don’t have to be a jack of all trades to build a digital marketing career. You can specialize in one or a few of the above channels.

Marketing is the psychology of commerce. As you can imagine, it changes with the times. What compelled people to buy soap in our grandparents' days doesn't work for us.

So, marketing is an ever-evolving art. Those interested in it are never truly done learning about it because it changes constantly.

​Ready to learn more about digital marketing and put your passion for this niche into practice? Here's where to start (be sure to check out our resource list at the end for more learning):

Check out digital marketing courses online. They provide structured learning to build a solid digital marketing foundation. They’ll update you on the latest trends. Plus, having a certificate of completion in a digital marketing course adds credibility to your portfolio and boosts your career opportunities.

Watch digital marketing webinars and videos made by professionals in the digital marketing industry. Their visual examples and explanations are so helpful in making the concepts memorable and understandable.

​Many digital marketing experts host webinars and live streams on their websites and social media platforms. These outlets provide engaging learning opportunities as audience members get to ask questions and interact with like-minded professionals.

Many experts write books and blogs divulging what they’ve learned in their years in the industry. They are a great way to expand your knowledge in the field. Books are typically well-vetted and can offer deeper insights into topics.

​Blogs can emphasize new strategies and current trends. Additionally, they are motivational and inspirational. Aspiring digital marketers can get a mental and education boost from another's successes and anecdotes.

Listening to a podcast is like having an expert follow you around. You can gain valuable insights and knowledge while doing anything: commuting to work, working out, completing chores, or going through your morning or bedtime routines. The net effect is zero lost time–you don't have to find or make extra time in your day for learning.

With today's advanced funnel builders, flourishing digital marketers need little assistance to start. Begin your digital marketing project and dig right in. Find a business you find interesting and start helping them with their digital marketing.

Learning about digital marketing never ends–there are always new trends and more to uncover. Commit to being a lifetime student of the psychology of commerce. Then, partner with an excellent funnel-building software service to make digital marketing tasks much more efficient.