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Boost Conversions with Video Marketing

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Add videos to your digital marketing strategy toolkit. Businesses use them to attract their target audience and stand out from the crowd. You should, too. Here's why:

A 2022 Wyzowl study found that videos have become your audience's preferred way to learn more about you. And 91% of businesses use them to market to customers. Stay ahead of the competition. Attract and connect with your target audience, boost conversions, and surpass the competition by adding video to your marketing strategy.

​Want to know how you can use video marketing to increase conversions? Let's discuss the different types of videos you can make, how to improve their engagement, and ideas for tracking your progress. Our tips can help you boost your marketing through video. Whether you want to improve your existing strategy or start from the ground floor, we have the information you need.

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Advantages of Video Marketing

Videos are the new and preferred way your audience wants to interact with you. Give them what they want. In addition to more conversions and increased sales, you can look forward to the following benefits:

  • Reaching more people
  • Engaging with your audience more
  • Enhanced storytelling capabilities
  • ​Maximized SEO potential
  • ​Better audience attraction and retention
  • ​Improved brand awareness

Ready to enjoy the advantages of adding videos to your marketing efforts? Here are the steps to take:

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Define Your Goals

As with anything in business, you must understand what you want to achieve before you set out.

The 2022 Wyzowl study above showed that 82% of people bought a product or service after watching a video.

​So, what would you like to accomplish? Do you want to boost conversions, increase sales, enhance engagement, or improve brand awareness? Define your goals first. Then, you can create videos tailored to your goals and audience.

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Determine Your Metrics

Verify whether your efforts are getting you closer to your goal. Decide on a metric to measure your success. Consider key performance indicators (KPIs) like views, watch time, conversion rate, bounce rate, click-through rate, or retention rate to follow your progress and hone your game plan.

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Understand Your Audience

Know your target audience to create more compelling video content. What does most of your audience have in common? Research their ages, interests, and pain points.

​Employ Google Analytics or a similar program to discover what questions they search for online. Use the data you uncover to create videos that appeal to your audience's wants and needs.

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Choose the Right Type for Your Audience

It's essential to pick the most suitable video platform, length and strategy for your business and target market. For example, different platforms appeal to different types of audiences. For example, a younger demographic might gravitate towards TikTok, while a more professional audience might use LinkedIn frequently.

Your video can vary in length. Shorter videos are increasingly popular as social media platforms train our brains to take in information in small, visual bursts. A 2015 Nielsen/Facebook study found that ad recall and brand awareness improved even when people watched an ad for less than 10 seconds.

​Additionally, your video can be any style. Some businesses educate their audience about their products using explainer videos. Some use animated videos to get their message across. Others use video testimonials to increase brand trust. And, of course, you can mix and match styles using multiple videos.

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Hook, Story, Offer

Provide a strong hook within the video's first 5-7 seconds. This can be a promise for a specific piece of content later, such as an exciting new product launch you'll talk about later. Give them a reason to stay tuned.

Do more than tout your product. Use a story to give the audience a reason to care and become personally invested.

Keep your audience engaged in the video by creating visual interest. Use call-outs, B roll, and pattern interrupts to add visual interest and meaning to your video story.

Leave them with an offer they can’t refuse. Give them a call to action to comment, share, like, subscribe or grab your best free content or a discount to keep them coming back for more–give a little to get a lot.

​Consider placing an engaging and clickable thumbnail tile on your website. Try out different styles for your audience. Ultimately, pick one style and font that resonates most with your audience to build a cohesive brand appearance.

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Optimize for SEO

Increase your video’s reach and visibility by optimizing it for search engines. You’ll need relevant titles, descriptions, keywords, tags, and captions to do this.

​Remember to add a call to action (CTA) and the link to your landing page or website. Also, consider using video hosting platforms, schema markup, or sitemaps to help search engines index and rank the video.

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Multi-Channel Promotion

Boost your video’s impact by cross-promoting it on multiple channels and platforms. Email marketing is a guaranteed way to reach your audience.

Post your video on the social media platforms your audience uses most. Consider paid advertising or influencer marketing to drive traffic to your videos and achieve conversions.

​Remember, you can also repurpose a video. Reformat it into a podcast, blog post, infographic, or ebook. You’ll reach a larger audience and lengthen the lifespan of your content.

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Test and Improve

Finally, examine and improve your video. Use feedback from your audience and collected data from your KPIs and analytics to determine what's working and what might need improvement. Tools like A/B testing, surveys, or heatmaps can help you uncover what works or needs adjusting.

​Feel free to experiment to stay ahead of your competition. Lean on your unique ideas, or let the latest trends guide you. Embrace technology to keep your video creative and contemporary.

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Why Bother with Video Marketing?

Video marketing is earning such high approval among audiences and business owners that you'd be missing the boat if you didn't utilize them in your digital marketing strategy. Your funnel-optimizing web builder should include video content capabilities. Deliver the quality content your audience finds most valuable in the way they find most useful.

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