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Watch the Journey

Break Even To Get Rich, 13 Habits To Become A Millionaire, And Much More...



Ever tried to sell something online but not got the results you wanted?

Virtually every time, there’s one reason this happens…

It has to do with this law of marketing.

A confused mind always says “no”.

This is why funnels outperform websites every single time…

Because funnels are focussed… and websites are like digital brochures with too many options.

But it’s not just about having a focussed funnel.

When you break down why a funnel might not be working, it often comes down to clarity & confusion.

If people aren’t buying… they’re confused…

About what your offer is…

Or why it’s valuable…

Or if the price makes sense…

Or how they’ll access it…

Or if it will actually help them solve their problem or get results…

Or if your system is proven…


Virtually every reason a sales page doesn’t work comes down to this one law.

If you look at any effective sales pages in this way, you’ll realize they’re literally just built to get rid of all confusion — to make it make sense.

The offer. The value. The story. The result they should expect. The people it’s for (and not for)...

It’s all to eliminate confusion, build confidence, and make their decision as simple as possible.

But… How do you know if your offer is clear?

Ask your friends or colleagues to read the sales page… and then ask them what questions they still have… or if there’s anything they don’t understand.

Hand your funnel to people in your target market before you launch — and ask them to be blatantly honest with you…

Because a confused mind always says “no”.

But a confident mind usually says “yes”.

It’s a bit of a different way to look at your funnels… but it’ll change the game!

​Want more sales funnel tips? Grab a free copy of Russell Brunson’s book, DotCom Secrets, right here.



You’re an entrepreneur with big dreams. So you’ve probably got some big ambitious goals.

But what if you could get rich just by… breaking even?

​That’s exactly how Russell thinks about new offers he launches and it’s even how he thinks about Funnel Hacking Live. He said this in an interview…

“People always set these big goals. And I love big goals… but if I set too big of a goal and I don’t hit, then I’m disappointed in myself. So I try to make the goal initially, like, if we can just break even then I’m pumped… I just wanna break even. Everything else is just gravy.”

See how powerful this can be? It takes the pressure off of being perfect or making millions of dollars in one fell swoop…

…because there’s a really important mindset shift you need to make…

“Breaking even”... is always more than “breaking even”…

You get to speak in front of thousands of people…

Share your knowledge…

Build a loyal following of people who love you…

Get your word out…

Sell your book…

Share your course…

Start a movement…

Change the world…


Do you get it?

Breaking even isn’t just breaking even… because it’s building a future that is more exciting, more meaningful, and more profitable.

And those people who buy from you… who listen to you… who hear your story or read your book or consume your course or buy your services…

Now they’re on your email list… they follow you on social media… they love you… and you can sell to them in the future without running ads.

It might sound counterintuitive…

But if you become a master of just “breaking even”... you can become extremely wealthy.

Because you’re going to get to do all of this amazing stuff for free.

Which will put you head and shoulders ahead of everyone else!

And it’ll become the foundation upon which you build your business.

​Follow Russell on Instagram for more tips like this.



Making millions with your online business isn’t just about having the right offer and marketing it in the right way — it’s also about your daily habits.

James Clear once said, “You don’t rise to the level of your goals, you fall to the level of your habits.”

Russell made a video a few years ago sharing his 13 daily habits that have made him a millionaire. It’s an oldie but a goodie.

Here are the habits if you don’t have time to watch the video…

Reading: Knowledge is the best investment you can make. Commit to reading daily, whether it's industry books, biographies of successful people, or self-improvement literature.

Staying Healthy: Health is wealth. Regular exercise, a balanced diet, and sufficient sleep are crucial to keeping your mind sharp and your energy levels high.

Finding The Right Mentors: You can't do it alone. Find mentors who are where you want to be and learn from them. They'll help you avoid common pitfalls and speed up your journey.

Giving Away Money: Be generous. It creates a cycle of abundance and opens up more opportunities for you to receive.

Spending Time With Other Millionaires: You're the average of the five people you spend the most time with. Surround yourself with people who lift you up and inspire you.

Goal Setting & Visualization: Keep your eye on the prize. Set clear, achievable goals and visualize yourself achieving them every day.

Waking Up Early: The early bird catches the worm. Start your day before the world wakes up so you can focus without distractions.

Not Having Multiple Streams of Income: It's a myth that you need multiple income streams to become a millionaire. Focus on mastering one thing at a time.

Helping Other People Succeed: Help others on their journey. When you focus on adding value to others, you attract more success into your own life.

Practicing Positivity: Stay optimistic. A positive mindset will help you overcome obstacles and see opportunities where others see problems.

Having Dedicated Time To Think: Make time for introspection. It helps you reflect on your actions, make necessary corrections, and come up with innovative ideas.

Aggressively Seeking Feedback: Don’t shy away from criticism. Seek feedback to constantly improve and grow.

Mastering Your Schedule: Time is your most valuable asset. Learn to manage it well. Prioritize your tasks and eliminate distractions to maximize productivity.

​That’s a wrap for this week’s newsletter.

And remember...

You’re only one funnel away,

- The ‘Marketing Secrets’ Team


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