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Breaking Barriers: 5 Marketing Misconceptions, Dispelled

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The world is going digital. Anything you want, you can find online, from clothes to careers.

Whatever skill or product you promote has a fair share of competition in the digital marketplace. That’s why it’s so essential to make the best decisions you can. You don’t want to lose market share because of faulty beliefs or ill-conceived ideas.

​Below, we share some limiting beliefs that can hinder your growth potential and hamper the flow of your funnel. Avoid the following marketing misconceptions.

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Myth #1: I Can DIY Digital Marketing

Running your business has undoubtedly required some pride-worthy do-it-yourself skills. It stands to reason that anyone with your background would think they can single-handedly manage their digital marketing needs, especially since it is so easily accessible by phone or computer.

However, many don’t fully comprehend the complexity and ever-evolving demands of digital marketing. Digital marketing is constant–not something you can set and forget.

​One of the biggest myths about digital marketing is that business owners can do it easily and cheaply on their own. The actual truth is that digital marketing requires a ton of:

  • Research
  • Planning
  • Creativity
  • Analysis and Testing
  • Execution

Digital marketing is ongoing, not a one-time or once-in-a-while activity. Digital marketers have the experience, technical knowledge, and tools to launch, analyze, and optimize their clients’ digital presence.

​There aren’t many shortcuts to digital marketing success. However, using the right funnel builder can exponentially improve your success while helping you save time.

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Myth #2: I Can Forget About Email Marketing

Too often, many businesses think of email marketing as spammy telephone calls. The idea is that your emails will just get ignored, sent straight to the spam folder, or immediately trashed by the recipient. Even worse, they can sully your brand name.

If you craft them well, email newsletters are one of the more effective and least expensive ways to reach your target audience. You aren’t just popping into an unsuspecting person’s inbox; you have their email address because they signed up to hear more from you at some point along your funnel.

​Make those emails stand out, resonate with your readers, and assist your funnel by:

  • Knowing your target audience
  • Setting clear goals for your email campaign
  • Writing intriguing subject lines and compelling copy
  • A/B split testing for effectiveness
  • Use email automation to stay consistent
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Myth #3: SEO–There’s Nothing to It!

Search engine optimization (SEO) can improve your website’s visibility by increasing its ranking on a search engine’s results page (SERP). And it is more complex than it seems.

Search engines constantly change their algorithms to make their platforms more appealing to users. If you aren’t familiar with how that works, you could start to drop lower on results pages, resulting in some missed opportunities.

​Don’t underestimate the importance and complexity of SEO. And don’t assume it’s a one-time fix. It involves a targeted content strategy to ensure you’re appearing for search results high in buyer intent. Additionally, it takes ongoing and ever-evolving maintenance to keep your website updated with the latest practices, techniques, tools, and trends.

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Myth #4: Put Out a Lot of Content

An appealing website is just the beginning of bringing in customers. You must develop content regularly.

However, content for content’s sake isn’t enough. You must develop a cohesive and well-organized strategy surrounding your content (blogs, vlogs, videos, etc.) to create your brand identity and foster brand awareness. It’s essential to plan it on a content calendar.

​Content helps you rank higher with SEO and enables you to develop a rapport with your followers. It often demands an attentive expert to get it right, so don’t hesitate to ask for help.

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Myth #5: The More Channels, The Better

Social media is a powerhouse tool for building relationships with potential and current customers. While you might want to cast a wide net to capture the views of as many potential people as possible, you don’t always need to.

You want to get your message in front of people who will most likely enjoy your product or service. Lucky for you, various social media outlets attract varying types of audiences. At least one of those channels has more of your target audience than others.

Conduct market research to determine your target audience and where they spend the most time on social media. You can create custom content for each platform. You might need employees to help maintain your content and interactions, which can translate into more expenses.

​You don’t always need to put time, effort, and money into advertising on all social media channels. Choose the ones your target audience uses most to conserve your resources wisely.

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Learning from the Myths

You don’t just want to increase traffic to your website. You want to create a funnel that compels the right people to take a conversion action.

People are constantly changing as they become accustomed to old ways of advertising. They’ll need something new to grab their attention. That’s why digital marketing isn’t a one-time task. It takes knowledgeable, dedicated marketers to make and test out changes.

Email marketing is one way to reach an audience that stepped into the top of your funnel–they elected to hear from you. Social media can also work wonders if you understand your target audience, where they hang out online, and what content they find engaging.

With email marketing and social media marketing, your content can pull potential customers further into your funnel if it’s compelling and valuable. Content can help your brand, SEO efforts, and funnel as long as it is carefully crafted and not just thrown out there to throw something out there.

​Learn from these common digital marketing myths to strengthen your marketing and business game so you can equip yourself to turn opportunities into success. Invest in a robust marketing tool to help you manage as many in-house digital marketing aspects as possible. Otherwise, find a knowledgeable professional to help with digital marketing’s many elements.

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