Want to engage with your subscribers more often, build stronger bonds, and sell more products? Well, you're in the right place!
I first introduced the idea of "Seinfeld emails" in my book, DotCom Secrets. But the easiest way to learn how to write these types of emails… is by seeing real-world examples.
In this article, we’ll look at 17 real examples of daily Seinfeld-style emails that will give you ideas and inspiration for writing your own!
First, let’s talk about what daily Seinfeld emails are!
I'm sure most of you are familiar with Seinfeld, the TV show about "nothing" that somehow managed to captivate millions. The brilliance of the show was in its ability to take everyday scenarios and weave them into engaging, hilarious stories.
Daily Seinfeld emails apply this same principle to email marketing. They aren't about your product or service, per se, but rather, they take a slice of life, a mundane event, or a random thought, and turn it into an engaging story that your subscribers will love to read.
The main aim here is to keep your subscribers engaged, to entertain them, and to build a relationship with them. These aren't your typical sales emails — these are emails that tell stories, which indirectly relate back to your product or service.
By applying Seinfeld's storytelling principles to your email marketing — and by emailing every day! — you can create compelling narratives that build strong, lasting bonds with your audience.
And when you have that connection, selling your product becomes a natural progression, rather than a forced sales pitch.
Here are 17 ideas & examples from the real world!
Infusing your email with a sense of urgency can push your readers to take action on your offers. If you’re selling stuff, then you should be using urgency or scarcity anyways!
This urgency can take various forms, such as a limited-time offer or a dwindling supply of a coveted product. Perhaps you're introducing a surprise bonus that will only be available for a short window of time. Remember, the objective here is to drive engagement by creating a need to act swiftly. This is a critical marketing principle — people are procrastinators and urgency helps them take action — and that’s why it belongs inside of your Seinfeld emails!
Instead of redirecting your readers to an external blog post, why not deliver valuable content directly to their inbox? A “mini blog post” within an email (like the example below) can cover a range of topics, from industry insights to helpful tips or personal stories. This strategy can enhance reader engagement and position you as a thought leader in your field!
Highlighting client success stories is an excellent way to inspire trust and showcase the effectiveness of your products or services. It's akin to a character in Seinfeld experiencing a life-changing event.
Explain how your product helped a client overcome a significant challenge or reach a goal. By presenting a relatable narrative, you allow your readers to visualize themselves in a similar situation, making your product or service more appealing.
Highlighting stories where something went wrong aren’t just entertaining for your audience, they can also show the hidden dangers of not following your system.
These narratives should be focused on the specific pain points of your target market. Illustrate through these stories the consequences of neglecting the right processes or systems. This approach not only empathizes with your subscribers' challenges but also demonstrates the value of your product or service in preventing such mishaps.
If you’re creating content on YouTube, or on a blog, or even on a social media platform, why not repurpose that for your emails?
Utilize your emails to cross-promote your other content. This could include recent blog posts, new videos, podcasts, or even upcoming events. By diversifying the content you share with your subscribers, you're able to continuously deliver value and encourage engagement on different platforms.
Are there any hot topics right now amongst your target market?
Sharing your thoughts and insights about current market trends can position you as an industry expert in the eyes of your subscribers and gain you loyalty from those who agree with your position. Not only will your subscribers benefit from your knowledge, but they'll also appreciate the fact that you're keeping them informed about industry updates.
Obviously, it’s critical that you understand the problems your target market faces. But that’s not enough — you also need to be able to express to your audience that you understand their struggles. You can do that by addressing (and solving) a primary pain point in your emails.
Tackle their pain points head-on, offering helpful advice, solutions, or demonstrating how your product or service can alleviate these issues. This approach shows your readers that you understand their needs and have the solutions they're seeking.
One of the best ways to connect with your audience (and show how much experience you have) is by documenting your journey as it’s happening. Share wins, losses, and lessons learned. People love it and it helps them connect with you on a more personal level. It presents a more human side of your brand and helps build trust and loyalty among your audience.
No one wants to be the first person to buy and try. Case studies provide concrete examples of how your product or service has helped others. Not only do they tell compelling and engaging stories, but your offer is a core part of that story.
They're an effective tool for demonstrating your product's value and convincing potential customers that you can deliver what you promise. Use your emails to share these success stories and illustrate your product's benefits.
Recently come across an interesting topic or conversation on social media?
Your emails are a perfect place to extend the conversation happening on social media. Maybe there's a particularly interesting discussion or a post that sparked debate. Highlight this in your email, offer your perspective, and invite your subscribers to join the conversation.
Parables are simple stories used to illustrate a moral or lesson. They're engaging, easy to understand, and can be a creative way to communicate your message. In fact, you can find a lot of great parables to share with your audience by searching on Google!
Use parables in your emails to entertain, educate, and point people toward your products and offers.
One of the key principles I've always emphasized in marketing is about providing genuine value. And there's no better way to do that than by solving a real problem your readers are facing.
Use your emails as a platform to truly make a difference. If you're aware that your audience is grappling with a particular issue that your product or service can solve, don't just tell them about it - show them how it works.
Include a step-by-step guide, give them a walkthrough, or even share personal experiences of how you or others have successfully overcome similar challenges. Remember, the main goal here is not to sell, but to help. When you prioritize solving your customers' problems, selling will become a natural by-product of the value you provide.
In the world of marketing, we often encounter similar questions, objections, or concerns from different customers. As an entrepreneur, it's crucial to recognize these common threads and address them proactively.
Your email offers a fantastic platform for doing just that!
Perhaps you've noticed a recurring question about one of your products or a consistent worry that prospective customers have before taking the leap. Don't wait for them to ask again - address it head-on in your email communication.
One of the principles I've always followed in my entrepreneurial journey is this: give, and you shall receive. And when it comes to emails, providing free value is the equivalent of giving to your audience.
Think about it. What could you offer to your subscribers that would not just be of value, but would leave them wanting more? It could be an insightful ebook, a comprehensive checklist, a useful template, or even a short video tutorial. The point here is to go beyond selling and genuinely enrich your subscribers' lives or businesses.
You see, when you consistently provide free value, you're not just reinforcing your position as an expert in your field. You're also building trust, loyalty, and anticipation for your future communications.
I've always believed that education is one of the most powerful tools in our marketing arsenal. And what better way to educate than with a hands-on, easy-to-follow tutorial?
When it comes to your emails, consider sharing step-by-step tutorials that are relevant to your audience. Maybe it's a guide on how to use a feature of your product, a how-to for a strategy you've been advocating, or even a DIY solution to a common problem your audience faces.
The magic of tutorials is in their practicality – they're not just about telling, but about showing. They empower your subscribers by giving them the knowledge and confidence to accomplish something by themselves.
One of the realities I've learned in business is that failure is not just inevitable - it's valuable. And one of the best ways to build a genuine connection with your audience is to share not just your successes, but also your failures.
Your emails can serve as a platform for sharing those times when things didn't go according to plan. Maybe it was a product that flopped, a marketing strategy that backfired, or a lesson learned the hard way.
Don't be afraid to be vulnerable. Your audience will appreciate your transparency and find comfort in knowing that everyone, even successful entrepreneurs, face obstacles.
But here's the key - always pair your failure stories with lessons learned. Because at the end of the day, the true measure of failure isn't in the stumble; it's in the lessons we extract and the growth we experience as a result.
I've always been a believer in the power of 'show, don't tell.' And what better way to show the value of your products than by giving your subscribers a sneak peek of what's inside?
Next time you're drafting an email, consider sharing an excerpt from your product. It could be a valuable nugget from your course, a sample chapter from your eBook, or a clip from your training videos.
By doing this, you're not just showcasing the quality of your product; you're also providing free value to your subscribers. It's like letting them taste the appetizer before they order the main course.
The world of email marketing is dynamic and ever-evolving, but one thing remains constant: the value of authentic, engaging, and valuable content.
These 17 ideas we've explored for daily Seinfeld-style emails are all about reinforcing your connection with your audience. From sharing your journey to solving their problems, from providing free value to addressing their common concerns, each approach is designed to turn your email marketing from a sales pitch into a conversation.
Remember, each email you send is a new opportunity to provide value, build relationships, and yes, grow your business.
The more you serve your audience, the more naturally the selling will come.
So, go ahead. Get out there and write some awesome emails about “nothing” ;)
Can’t wait to see what you come up with!