Something special I learned this week when I stopped doing my morning routine. On today’s episode Russell talks aboutchanging up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode.

-- What caused Russell to stop and notice that he was missing out on something really special with his kids.

-- What kind of a difference he feels in his life since he began driving his kids to school each day.

-- And why it’s so important to stop and look around you and notice the relationships that you may have been neglecting.

So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you’re missing out on.

We see the world of our kids when we’re at our home and stuff, but you don’t see it, them with their friends and it just gave me this intimate, really cool glimpse of, wow, that’s what’s happening at school, that’s what they’re really talking about. So I just sat there quiet listening in. And that was the first day.

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What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast.

Alright guys, I have to get excited like that every time just to keep you guys awake, if you’re listening to somebody else’s podcast and then come to mine, hopefully that will wake you up.

I’m here in the office, kind of in the back room, and we’re filming a bunch of cool things here this week with Operation Underground Railroad. For those who are going to be at Funnel Hacking Live, we’re going to be premiering a documentary we’ve been working on with them about how they’re saving kids from human trafficking and it’s an amazing, emotional, cool thing. So I’m excited to share that with you guys.

But today I want to talk to you guys about something else. The title of this podcast is going to be, Drive Your Kids to School. Obviously, some of you guys don’t have kids. That’s okay, I’m not just saying this as a thing, drive your kids to school, but it’s like a metaphor of a bigger thing.

I’m pretty busy, as an entrepreneur, I have a lot of things happening between our company’s 150+ employees, 55,000 active customers, millions of subscribers, and a lot of other stuff all going on that we have to keep up with and it’s crazy. And if you watch any of my stuff you know that we’re everywhere all the time, buying ads, trying to be super aggressive in our marketing, because we believe in what we’re doing and what we’re saying.

In fact, I saw someone yesterday, no today, on one of my Instagram ads it said something like, “Russell, you’re trying too hard, I see your ads everywhere, it makes me not want to buy anything from you. You need to chill out or something.” I was like, chill out? Are you kidding me? I’m a man on a mission, I’m trying to change the world here, I don’t have time to chill out. So I’ll chill out when I retire someday here. But right now it’s important and I’m pushing hard, because I believe in what we’re doing and I believe it’s not just a financial thing, it’s bigger than that. And you guys know that, who listen in. You understand what I believe and my mission and all those kind of things.

What I want to share with you today is, last week I had my kids, and one of my kids didn’t want to keep taking the bus to school. He was kind of like, a lot of kids in the bus don’t use good language, and the bus driver is kind of jerk and stuff like that. So my wife started driving them to school in the mornings which was really cool. And then a couple of times Collette couldn’t, and we have a nanny that comes in the morning so she started driving them.

I was just watching that and I remember one morning last Friday or something, I was making my supplement drink and mixing my powders and my pills and doing my big morning routine crap that’s so important. Everyone talks about morning routines. And I watched Brandii, who’s an amazing human being, she’s our nanny, take my kids and drive them to school. And I was like, I’m missing that experience with my kids because I’m too busy doing my morning routine or whatever it was.

So Monday came and I said, I told Bowen and Dallin, my twins, “Hey I’m going to drive you to school today, and I’m going to start driving you from now on.” They’re like, “Really?” I’m like, “Yeah.” So I jump in the car and I drive them, and it’s not a very long drive, but it was so cool because, I pick up one of their friends in the morning, so I listen to them talking to their friends and it was this cool thing, where I had this intimate glimpse inside their real world.

We see the world of our kids when we’re at our home and stuff, but you don’t see it, them with their friends and it just gave me this intimate, really cool glimpse of, wow, that’s what’s happening at school, that’s what they’re really talking about. So I just sat there quiet listening in. And that was the first day.

After I got home, Aiden and Ellie, there’s the bus stop, but it’s literally a 2 minute walk from our house, not even that, maybe a 1 minute walk. But they usually get a ride when it’s snowing, because whatever. Aiden’s like, “You took them to school, can you take me to school?” And he’s so cute, he’s my little seven year old and I was like, “Yes, I will take you to school.” So I get home and I drive them to school.

So I did that Monday, and I did it Tuesday. Tuesday I was like, “Okay, I’m going to get these kids in a good state for school. So I picked them up and I had music blaring, and got them all excited, got them in state. Every day this week I’ve been doing that and taking Ellie and Aiden as well, to school. And it’s crazy, it’s only been a week, today’s Friday, so it’s the last day of the week doing this process and I was like, it’s been so cool.

This morning I’d been lifting weights and I came in and my kids way more connected with me, Ellie’s like, “Hey can you make me a Popeye egg dad?” which is a kind of egg thing we make. I was like, “Yes.” So we made that. And then Dallin, “Hey dad will you make me one too?” So I made him one. And Ellie came and had me comb her hair and put it in a little ponytail and then I took the kids.

So much more connected to my kids and when I got home my wife was way different than normal. It’s funny, I’m always trying to impress her with all these crazy things that we do and she doesn’t notice it, this taking my kids to school, how much of a profound impact that had on her, and it’s just special and cool and I’m so grateful I figured that out now and not 4 years from now, or 5 years from now when the kids are about to graduate and they don’t want me to be around.

So I just want to share with you guys because first off, it was just special to me and it was really cool and something that I’m going to keep doing. But second off, I wanted that to be something I share with you guys because I know, again, everyone’s situation is different, some of you don’t have kids to drive in the morning, but conceptually, what is it that you’re doing right now in your business or in your morning routine or something, where the most special things to you, you’re not noticing them? You’re missing them?

I look back at the last few years; I probably missed a lot of that. I could have driven my kids to school a lot over the last few years and I missed it. Luckily, now I’ve fixed that, and I’m so glad it was earlier than later, now I have the next few years to really have that time with my kids that I was missing out on.

But for you what is it? Is it a spouse? Is it a kid? Is it a family member? Is it someone else you love and care about? Is it a project you know you should be doing? What is it? What is the thing that you’re missing because you’re so busy doing your thing?

I just recommend to stop and look around a little bit and don’t miss the moments, because this last week has been really special for me and it was because last Friday, a week ago today, that I noticed. I stopped long enough to notice it, and then luckily I listened to the voice in my head and I did something about it.

So look around and listen for the voice in your head, hear what it says, and then do it. See what happens.

I hope that helps somebody. I got a stuffy nose, so I apologize if I sound funny. But I hope this helps you guys. I know it’s been a huge help for me this week, and is literally going to change the trajectory of my life. That little shift is going to be huge. Alright with that said, get back to work, or stop your work and go hang out with your family or kids or someone. That’s it. Thanks you guys, appreciate you, talk to you guys soon. Bye.