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Ep 25 - These 27 Words Will Ethically Force People To Give You Money...



Hey everybody, what's up? We're an hour earlier today than yesterday, I hope that's okay with you guys all. I got yelled at today for going so late last night. Hey, what's up, Tom? Tom Chowin's in the house, that's exciting. Yes, I should be at TT Summit I think. Late night funnel in. What's going on everybody? Hey Adam, thank you for sharing everybody. Holy cow, we're at seventy two people already, woot woot. Seventy five. All right guys, I have some cool stuff to share with you if you want to hear it. Someone said I just skipped [inaudible 00:00:43] too fast, I just missed it and you guys are already double tapping. You're welcome for the extra hour of sleep.

Oh man. Thank you everybody for sharing this right now. Cool, you met Woody Woodward, very cool. If you guys want to share this, we need a hundred people we can get started, so if you want to share this, scroll over and click on share and then your friends and buddies and everybody can come hang out as well. We're almost to the hundred, boom, we're almost to the hundred. Everybody, welcome 'till tonight., Yes, this is live, whoever said that. It's 4:30AM in New Zealand, what's up everybody?

Look at that, we passed a hundred people in like what? Thirty seconds? This is getting exciting. Every time we do this, you guys get on faster and more of you guys are coming on which is exciting. I appreciate you guys jumping on. You guys are dropping heart bombs. Okay, Gianed Carten Joy, I didn't skip you this time, what's up? Hey everybody, so it is 9:30 at night my time and I just finished presentation number one for tomorrow. We've got our funnel catcher event the next two days and I wanted to make the most up to date content humanly possible and so, that's why I'm here all the way till the night before which is awesome.

Brett in Boston are here, what's up Boston? Oh man. Noah and Corin are eating it in Boise, woohoo. Awesome guys. All right, let's have some fun and yes, I want some more. Are you having fun right now? Give me triple taps, so what I want to talk to you is about I'm working on my presentations, going through, building out some amazing stuff for tomorrow. I'm so excited. Tons of you guys are in Boise right now for our event which is exciting. If you're in Boise, I will see you guys in the morning which is super awesome. Make sure you wake up on time and if you're not in Boise you should be here next time so make sure you come.

All right. I'm working through my slides and getting some cool stuff and trying to just create some magic for everyone tomorrow and I was going through all these different presentations and slides and I found this one slide just right now and it inspired me. I was like, you know what? This is worth stopping what I'm doing, getting everyone else stopping what they're doing so we can talk about it because it had a big impact on me the first time I heard it. It was one of those things where like you read it and I read it again and I was like, wow, this is so simple and so deep at the same time.

You guys excited for what it is? It's twenty seven words and these twenty seven words will literally ethically force everybody to give you whatever you want. It could be money, it could be power. Whatever it is you guys want, everyone's got different motivations, right? Whatever your motivation is, these twenty seven words will solve it. It comes from a book. The book is called the One Sentence Persuasion Course by Blair Warren and it's freaking amazing. You can get it for like five bucks on Amazon. I think it's just an eBook because it's like ten pages long so it's not like a real, real book. If it was, I'd have it right here.

It's awesome, you should all buy it. You guys want to know what the one sentence is? These twenty seven words, you want to know what they are, give me a triple tap. Give me three taps and you can't just go, this doesn't work. You gotta pound it out, you have to have some fun with it. I gotta see a lot of hearts 'cause otherwise I can go read the book on my own, like I already read it. I know what it is. If you guys want this, you gotta let me know what it is. All right, Ben says, "Please." All right, the hearts are coming, the hearts are flying. Snowflake wants to know who it is. All right, okay, so here's the picture from one of my old slides. This is the book right here.

It's called the One Sentence Persuasion Course by Blair Warren. You guys hear that? One Sentence Persuasion Course and the one sentence is this, it's twenty seven words. I'm going to read it to you guys a couple times 'cause first time I read it, I was like, wait, wait. Say it again, I had to hear it a few times so I'm going to give you a couple times. The first time, here, I'll try to show you while I read along, okay? It says, "People will do anything for those who encourage their dreams, justify their failures, ally their fears, confirm their suspicions and help them throw rocks at their enemies." All right, what do you guys think about that?

I'll read it again here in a second. Okay, I'm going to say it again, okay. If you want anybody to give you money, to give you power, whatever it is you want 'cause everyone's got different things that they want, right? This is what it is again, it's called the One Sentence Persuasion Course and this is what the one sentence is, these twenty seven words are it. Okay, here we go. I'm reading it again. People will do anything for those who encourage their dreams, justify their failures, ally their fears, confirm their suspicions and help them throw rocks at their enemies. That's it, you guys.

Start thinking about that. Think about when you are communicating with your audience and you could be communicating through Periscope or blog content or email or speaking from stage or whatever it is that you're doing because all of us, we perform different ways. We communicate with our audience different ways, right? If you want people to follow you, there's a couple things you've got to think through. The first thing is people will do anything for those who encourage their dreams. My guess is whatever you're selling, you're selling a dream. That's what people buy, they're buying dreams, they're buying hope, they're buying something that your product, your service you have, that it can change their life.

If you're encouraging their dreams, like I encourage dreams of entrepreneurs. Like, you should be out there serving people and changing their lives, that's step number one. Step number one is people will do anything for those who encourage their dreams. You need to be encouraging your audience's dreams. Number two, you've got to justify their failures. Nobody likes to hear that you failed, you're a horrible person, right?

You've got to justify. Like if you've struggled in the past, it's probably not your fault. It's the big, bad guru or it's Facebook or it's someone else's fault. You've got to justify their failures. You got to help them understand it's not you that failed. The system failed or something failed you, right? Because that's going to help them to fill that emotion and to be bonded more with you. That's number two, justify their failures.

Number three, ally their fears. Anybody want to type in what you think that means? All right, so that's the next thing is you've got to follow through because everyone's got fears. Like what keeps them from being successful, right? If you just go and give it to them, like, oh, here's the fear or make fun of their fears, that's not what helps them. You've got to come and say, "Look, I understand your fears. These things are real, legitimate fears and I have those fears as well."

Number four I think, confirm their suspicions. You guys probably think there's a big deep, dark secret why this whole internet thing works, right? That's the next one and lastly, help them throw rocks at their enemies. Who are their enemies? Who is the common enemy? In any business, you should figure out who is your common enemy. You find that person, you throw rocks at them, so here it is again. All right, you guys see it again? For those who want to see again, it's called the One Sentence Persuasion Course by Blair Warren. Again, you can go on Amazon, it's an eBook you can get and that's the one sentence.

I'll read it one more time. People will do anything for those who encourage their dreams, justify their failures, ally their fears, confirm their suspicions and help them throw rocks at their enemies. That is awesome. Notice that Lee Pages sucks, "Let's throw some rocks at 'em." All right, so I hope you guys liked that. Sweet, some of you guys bought the course already. We just wanted one more sentence. That's all you got, guys, only those twenty seven words, that's all you need.

The book again is called the One Sentence Persuasion course. Here it is. Boom, there it is. All right, so that's it you guys and I hope you guys read that a bunch of times. I recommend reading the eBook, it's awesome and think about that. In all the communication you're doing with your audience, think about that because that's a big thing. With that said, I've got to get back to work 'cause it is 9:40. I finished presentation one, I think I have four presentations tomorrow. I gotta get back to work.

I appreciate you guys, have an awesome night, get some work done. Go share something with your audience. Do this, follow the One Sentence Persuasion Guide, hope you guys love it and if you had fun, triple tap. I want some love you guys, if you had a good time, show it to me right now. I think I checked this morning, we have a hundred and seventy eight thousand hearts from you guys. That means, you guys have tapped with two or three or four or five fingers a hundred and seventy eight thousand times since we started these Periscopes, so thank you very, very much.

You guys are amazing. Blair missed a line, create a funnel. People will do anything for those who encourage their dreams, justify their failures, ally their fears, confirm their suspicions, help them throw rocks at their energies and build funnels. I'll email them and tell them that he's missing four words. Yeah, you burn one calorie per tap. That means you guys have burned a hundred and seventy eight thousand calories so I thank you. I hope that this benefits you guys as well but thanks you guys.

How are you promoting scopes? I just do them every once in a while, it's kind of fun and I don't really have a way to promote them other than that, so make sure you're subscribed on your phone and we'll be back again probably tomorrow. Thanks everybody. I appreciate you all, have an amazing night and for those of you guys who are in Boise for the Ignite Funnel Catcher event, I'll see you guys bright and early in the morning. Registration starts at eight and I will be on stage talking at nine so do not be late or else you're going to miss some awesome, amazing stuff. It's going to be awesome you guys, thanks everybody. Have a great night and I will talk to you guys soon, bye.


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