Which one do you think can help you most reliably grow your business?

Let’s say you needed to come up with $10,000 for a business or personal expense.

If you’re relying on Facebook and Instagram, you will either need to pray to the algorithms that they share your highly-optimized content with the right people…

…and then those people see your post and decide to take action.

Or you’re going to need to spend money to make money by buying ad space and hoping you can drive enough traffic to turn a $10,000 ROI.

But with your own list…

You can send an email out to your list of 10,000 people with a $100 offer and if ONLY 1% of those people take you up on the offer… you’ve generated the $10,000 you need.

And you’ve done it without worrying about algorithms, traffic quality, or having a platform go down while you’re in the middle of a big launch.

This is why I fell in love with email and why I’ll always make it the highest priority in any business that I grow -- or that I help other people grow.

It’s the traffic source that opens doors to everything you want in your business.

From consistency and reliable growth.

To new promotional opportunities.

Sponsorships. Partnerships.

Product launches.

Building relationships.

Nurturing relationships.

All roads lead to email -- at least, if you want to build a long-term thriving business.

And it’s never been easier to do than it is today.

With tools like ClickFunnels 2.0 and your copy of Traffic Secrets, you can have everything you want -- without worrying about what happens if a traffic platform crashes.

Or, worse, bans your account.

If you aren’t already building your list, the Facebook and Instagram crash last week should be your wakeup call.

And if you are already building your list, I’d send a pure value email to them right now… just because you can… ;)

- Russell Brunson