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How can I use a funnel to promote my gym?
How do I use a funnel to get people to come to a pre-launch signup event at my gym?
I run a real estate agency and have a bunch of clients. I have the same problem happening again and again. Leads come in… people enter name, email, phone number… and they don’t respond… When the agent calls them, they say, “Oh, I’m just looking around,” because they don’t want to talk to a salesperson. Do you have any ideas, besides emails and retargeting, on how to warm those leads up so they’ll want to answer the phone or have the conversation?
Question Featured On: Episode 3 - #AskRussellAnything
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Answer:
We have a whole bunch of good people inside our Inner Circle that are killing it. Alex Harmosi, gymlaunchsecrets.com is launching gyms with a pre-launch model, he’s first in the world. But basically the concept is do a challenge, do a funnel inviting people to do a challenge. Then I would go give Alex Harmosi as much money as he wanted to do the whole thing for me. If I had a gym that’s what I would be doing.
That’s the concept. You set up a pre-launch funnel. You’re a trainer so you know more than me, but when people decide to join a gym it’s at certain times of life. New Years Day they sign up for a new year’s resolution, or there’s a wedding in three months and I gotta lose a bunch of weight, or back to school, or swimsuit season. I would be launching some type of challenge prior to that to prepare people. “Summer is coming up in two months, now’s the time to sign up here.” Get them to opt-in and bring them to your location and sign them up for the actual paid challenge they can do at your gym.
That’s what I’d be doing. Looking at the event, step back however many months, put together a challenge, and run Facebook ads like crazy. Facebook for local gyms is killing it. That’s how Alex is filling up all these gyms. He has a 100% success rate and is getting an average of 150 clients in the door the first week. Facebook ads, do a challenge page, from the challenge page get people to call or text, get them in there and then sign them up. That’s how the process works.
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