Colin Wayne, the founder of Redline Steel, needed to find a way to scale his steel home decor e-commerce store without worrying about bottlenecks or production limitations. After almost going bankrupt due to high demand and low production numbers, he knew there had to be a better way to scale sell his products.

Luckily for him, he discovered a new way to sell his home decor which allowed him to retarget his current customers, generate more revenue and serve over 1 million customers in less than 4 years.