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How We Tripled Our Sales


In my last email I told you about breaking false beliefs.

Today, I want to tell you a story about how this is everything you need to convert as many readers into customers as humanly possible.

It’s to do with my buddy Jason Fladlien…

We’d just spent 90 minutes doing a webinar presentation about ClickFunnels.

And then Jason wanted to launch into another 90 minutes going through a list of 50 false beliefs and breaking each of them with a story.

I was TERRIFIED it would kill sales.

Can you guess what happened next?

We sold three times more during Jason’s 90 minutes of breaking beliefs than we sold in the first 90 minutes of the presentation!

It was a record day for us.

Can you imagine?

We were live for a whole THREE HOURS!!

And our viewers were more engaged and more ready to buy towards the three hour mark than at the beginning…

Isn’t that crazy?

Here’s a couple of examples of how Jason was breaking beliefs:

  • “You’re probably thinking you need a lot of money to drive traffic, right?”
  • “Well actually, you only need 100 clicks a day…”

And another:

  • “You’re probably thinking you need to know how to code, right?”
  • “Well, actually you can just close other people’s funnels right inside ClickFunnels.”

These examples might not feel like ‘storytelling’.

But let’s redefine what a story is 🙂

A story that sells is anything that takes a false belief and shatters it.

After going through 50 of these false beliefs the viewers had no objections left.

If they were still watching, they had to buy.

But here’s the thing.

What I just described to you has nothing to do with how amazing your product is, your methods, or your results.

It’s ONLY to do with your ability to break your customer’s beliefs.

They need to go from thinking “I CAN’T” to “I CAN” and then “I WILL”.

Once you make that paradigm shift, your customers sell themselves.

Got it?

In case you haven't got started yet, go back and write down the list of your customer’s false beliefs and find a story to break each one of them.

Get ready for an avalanche of sales 🙂

Talk soon,

- Russell Brunson

P.S. If you want to go back through the 4-step process for finding and breaking beliefs, I talk a lot more about this in my book Expert Secrets. Get it for free using that link.


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