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Watch the Journey

If You Haven’t Created This…


We live in a really exciting time where you can SELL your knowledge.

Not just by teaching at a University… or by speaking on stage…

But online through courses or ebooks or master classes.

Heck — you can literally make MILLIONS just selling your knowledge online.

In fact, if you’re not doing this… then I pretty much guarantee you’re not making as much money as you could be making…

(Because everyone has knowledge they could sell to someone else)

But… how?

Well, it’s actually not so much the knowledge people are buying… it’s the framework.

Your unique system for success — to take people from point A to point B.

Virtually everyone I know who is successful… is a MASTER at creating frameworks. They build systems from their knowledge that others can follow to get similar results.

Here’s how you build your framework (save this email)...

Step 1 — Find Point A & Point B
Where is the person starting out? And where are you going to take them? What is the destination?

Step 2a — The Big Steps
What are the big steps or milestones on their journey to achieve the goal?

Step 2b — The Little Steps
What are the little steps within the big steps — the daily or weekly actions they’ll need to take to accomplish their goal?

Step 3 — The Rules
What are the rules of your framework? The things they should do and shouldn’t do.

Step 4 — Name It
What is the name of your system? Give it a name to claim it as your own… something your audience hasn’t seen before will make it feel fresh and new.

That’s how I create frameworks like a madman haha.

If you want to learn more, I talk a lot more about creating frameworks in my book, Expert Secrets. You can get a copy for free at that link.

Talk soon!

- Russell Brunson


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