One of the most overlooked business growth strategies for entrepreneurs is optimizing their websites for user-friendliness. However, it’s often a company’s first shot at making a good lasting impression.

Visitors without a marketing background might not notice and appreciate a website’s organized info or how quickly the pages load. However, they’ll quickly get turned off if it’s poorly formatted. And they’ll leave your page to browse a competitor’s in seconds if your site doesn’t meet their expectations. That’s why updating your website to be as user-friendly as possible is so important.

When your website is user-friendly, it:

User-friendliness adds up to increased sales and profits for you. Let’s look into how to turn your website into the most user-friendly one possible.

Today’s internet users are almost guaranteed to search the internet using their mobile devices. Because phone screens come in various sizes, your website must adapt to different sizes, too. A responsive website seamlessly adjusts the elements on the screen to your customer's parameters, making content easy to view.

How do you make a mobile-friendly website? You must either pay a website developer (high cost, but more hands-off) or use a website-builder service (less expensive, but more hands-on).

First, focus on making an appealing mobile-friendly website. Once fully mobile-compatible, make everything accessible and responsive on every device.

​How do you determine the user-friendly factor of yours? Use Google mobile site tester to assist you.

The average customer has grown accustomed to a particular wait time for pages to load. And that time isn’t very long–1-3 seconds.

Slow page speed is equivalent to distrust. If your prospects have to wait on the information they’re looking for, they’re off to a competitor’s page, unlikely to return to yours again anytime soon. What’s more, your search engine optimization (SEO) rankings will suffer when visitors don’t spend enough time on your site.

​Waiting is a turnoff that can negatively affect your business. Check your load speeds regularly. Carefully review the images and information on your page. Leave images if they are necessary, but consider nixing them to improve load speeds if you can get your message across without them and improve your speed.

You may have all the information a potential customer could ever need in one spot. However, without clear organization, your needle-moving information can easily get lost. You can’t put all the contents on one page and expect the busy, fast-paced customer to read it all.

Break content up into easily consumed pieces. Headlines, subheadings, and textual changes create scannability so customers can find information quickly.

Install a search bar and navigation in your header with the most important four or five topics at the top and all others in the footer. Use short page titles, and regularly test that your links lead to the correct places.

What’s better than organized information on your website? A landing page with fewer browsing options to improve conversion rates.

​Websites are great for storing information but aren't terrific at converting traffic to leads or sales. Landing pages create conversion funnel optimization, steering prospects to the right actions. Find a website-building tool that helps you create landing pages or request them from your developer.

You want your prospects to sign up for your newsletters and request more information from you, right? You want them to feel heard when they seek help or fill out your surveys.

​Make form-filling effortless for visitors. Forms should be easy to find, fill out, and submit. Label them clearly with as few simple instructions as possible with short fields.