If you’ve written a book, there’s probably several more books hiding inside of your first.

Here’s what I mean.

As you probably know I’ve written three books…

The first was Dotcom Secrets and it was my favorite — it’s all about building funnels (you can get a free copy here).

But what most people don’t know is that since it was my first book, I tried to cram everything into just that book. And then before I published, I realized there were a few chapters that were good, but not great.

So I pulled them out.

One of those chapters became my next book, Expert Secrets — which is all about creating a mass following online (get a free copy here).

And one of those chapters became my final book, Traffic Secrets — which is all about driving traffic. This one actually became a New York Times Bestseller (get a free copy here).

If I hadn’t pulled out those chapters from DotCom Secrets, I may not have written the other two books!

I think this applies to all the content you create…

Don’t try to fit all your ideas into a single video… or email… or blog… or book…

Just take a single nugget — like a shiny dime.

And expound on it.

That’s how you create stuff that really resonates with people 🙂

- Russell Brunson


​P.S. You can also get all the entire Secrets Trilogy (with a free gift) over here.