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72 - Keep Publishing, Even When No One’s Listening

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72 - Keep Publishing, Even When No One’s Listening

Listen To Today's Episode: 

Episode Recap:

Two presentations that I gave, where I thought that no one was listening, that literally changed a few people’s world. On today’s episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode:

-- Why Alex Hermosi heard Russell’s message, but didn’t do anything about if for a year.

-- How well Alex has been able to do with his business despite having tiny goals.

-- And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing.

So listen here to find out why it’s important to keep putting your message out there, even if you think no one is listening.

Subscribe To Get All Future Episodes:

Best Quote:

So I don’t want you guys getting discouraged when you do a video or Facebook Live or a podcast, and only 100 people heard it. Realize that you’re planting seeds and you’re doing these things out there and you never know who’s going to hear it and resonate with it.

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Transcripts:

What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. I got something cool to share with you today.

Hey everyone, so first off, I want to share something that’s a little different than normal. We’ve been promoting Funnel Hacking Live, we’re getting close to selling out tickets so I thought it’d be fun to do Facebook Lives with all different speakers.

So today I did two Facebook Lives, one was with Alex and Layla Harmosi, and then Myron Golden, who are amazing people. Then tonight I did one Kaelin Polin and also with Natalie Hodson. It’s just been really fun to talk to the speakers and get them excited, but what they’re talking about is getting everyone else excited as well.

During one of the Facebook Lives today, we had a really cool thing come out of it. Alex Harmosi, some of you guys may know Alex because he spoke, this is his second Funnel Hacking Live he’s spoken at, he and his wife are going to be speaking at this one. But what’s interesting is at the end of it I was asking, “Why do you think people should come to Funnel Hacking Live?” and he was just like, he said, I think it was like 3 or 4 years ago he went to an event, it wasn’t my event, it was Traffic and Conversion actually, Ryan Deiss’ event. He was at the event and I was speaking at the event.

He told me this story later, so I’m kind of filling in the back story. He didn’t talk about this but I’m filling in the back story for you guys so it makes sense. At this event, I had an hour to speak and they wouldn’t let me pitch anything, which is painful for me, as someone who loves to sell things, because I feel like selling is actually how we change people’s lives.

So I get on stage and do my entire Funnel Hacks presentation and I get to where I transition to my close and I’m like, “Well, that’s all I got. See you guys.” And I had to end. What I didn’t know at the time was Alex was sitting out there in the audience. And Alex at the time had one or two gyms, he was doing alright but not loving it. He told me, “I was sitting in the audience and it was just like, I want to do that. Whatever he just talked about, I want to do that.”

But I didn’t sell anything, so he couldn’t buy anything. So it ended. The event happened and he went back home. He said, I can’t remember exactly, 6 months, a year later or something like that, he was sitting there at a time when he was just not super excited with what he was doing and  he was like, “That dude I heard speak at T and C, what was his name again? Russell Brunson.” And he didn’t know, he had never bought any of my products or services, he just Googled Russell Brunson coaching, or something like that.

He was like, “Maybe I could hire him to be a coach or something, I don’t know.” So he Googled that and found my Inner Circle page, applied for Inner Circle, signed up for it. It’s funny, I had my very first call with him. And on my first call, he’s telling me he’s got these two or three gyms and Alex, if you talk to him, he’s super charismatic, dude’s done 5,000 one on one face to face sales in his lifetime. He’s just a great salesperson.

But I’m doing this call with him. When people join the Inner Circle, I call it a decade in a day, so I try to cram a decade of my life into a day with them. And I want to shortcut their success, so I have an hour long call with them. So I’m doing this call and he tells me on the call, “you know my goal, if I can make 20 grand a month online, that would dramatically change my life.”

And I kind of started, I feel bad, but I started laughing at him. And he’s like, “What?” and I’m like, “Dude, 20 grand a month?” Just hearing him talk I’m like, “You have so, you’re like, your skill is so high, you’re in a level two or three opportunity with a level ten skill. If we just shift some things….20 grand, we’ll try to do that tomorrow and let’s increase from there.”

And it was fun because on today’s Facebook Live, he was talking about the business right now, they’re doing a million and a half recurring, off his business they launched 8 months ago. It’s crazy. They’re trying to hit the 8 figure club before Funnel Hacking Live. So that basically means, they made 10 million dollars in 7 ½ - 8 months and it’s interesting.

So I share that because first off, it’s inspiring, second off, it’s always fun to tease Alex about his huge goals he had initially. But most importantly I want to share this for you guys. Because how many times do we go and do things, that on the outside don’t seem fruitful. Like I spoke at T and C, I spoke in front of these people, I shared my message, I didn’t get to sell anything, it ended and then it’s like, you leave and I don’t know if that helped.

How many times do we do a Facebook Live and we get 30 people who see it? Or you do a YouTube video and you get like 120 people to watch it? You look at those things, sometimes we look at those stats and see other videos that get like a million views and things like that. And we see ours and we’re like, “Oh, only 120 people saw that. What a waste of time, I shouldn’t have been doing that. I should have been focusing on something else.”

But what we don’t realize is that, that was 120 people that heard your message and who knows who those people are? One of them could have been the Alex Hermosi, who was sitting in the audience, heard your message, it resonated with him, he didn’t do anything. And then a year later, in a time when he’s probably not happy and not completely fulfilled, it’s like, “What was that dude again? What was his name?” and they start Googling and they find you. And then fast forward a little bit, they’re doing ten million dollars in sales.

Think of that for your business, how many times do you do a Facebook Live and you feel bummed because you didn’t reach enough people? But those little numbers, 1 person, 2 people, 20, 50, 100, those are people. If I’m in my Inner Circle room right now, this holds I think about 75 seats, for those who are seeing the video version. 75 seats, that’s 75 people. When I do my Inner Circle, there’s 75 people, 75 people is a lot of people. And everyone in this room paid 25 grand to be there, it’s a lot of money. It’s little but it’s 75 people.

And if I’m sharing my message in this group, I’m not depressed, “Oh, only 75 people  heard it.” 75 people heard it, each of these people are going to go and transform the world with it because it’s so cool.

So I don’t want you guys getting discouraged when you do a video or Facebook Live or a podcast, and only 100 people heard it. Realize that you’re planting seeds and you’re doing these things out there and you never know who’s going to hear it and resonate with it. And it might not be immediately, but Alex, a year later, because of something I said at an event, and I didn’t meet him, I didn’t bump into him. I just did my thing and I left, I didn’t know if it helped. And a year later it was the seed that we planted that got him to Google the name, make the phone call, get in the program, and not only make this money for him, but look how many people’s lives he’s affecting.

So I just wanted to share that because for me it was one of those round robin things, where it came back to the beginning. It’s just like, that is cool. I’m so glad I went to T and C and I spoke and didn’t sell anything, didn’t make any money. It’s something that seemed like kind of a waste of time afterwards, I’m so glad I did it.

Something similar happened last year, I went to Affiliate Summit. In fact, I did, I feel bad, I did a podcast talking about how their business model was the worst business model I’ve ever seen, and I still stand behind that. But I feel kind of bad about it, anyway, you can rewind that podcast and listen to it. But what’s interesting is I don’t usually go to speak at events unless there’s a minimum of a thousand people in the room, or else it’s just not worth the time.

Next month we’re speaking at Grant Cardone’s event, which is supposed to have 8500 people at it. For me, just for my time, it’s tough. But Affiliate Summit was one of the first events I ever went to, so I was like, “I want to go and speak.” And I get to this event and they have guards at the door and the attendees have to pay extra to actually come into your room. So I’m doing my keynote speech in this room and there’s like 15 people.

And I’m like, “Are you kidding me? I spent all this time and money.” Someone asked for one on one consulting today and I quoted them 250 grand a day. Because that’s what it would take for me to break away a day from my office to be able to do it. So I spent the travel time there, the time there, and the time back. If I was to bill that out we’re looking at half a million dollars or more to do that. And I’m sitting in a room with 15 people.

I was just angry because I’m like, “Dude, are you serious? 15 people?” So I shared my message and then it got done. A bunch of people came and shook my hand and then I left, went out to eat with my team that was there, then I flew home annoyed that I wasted my time at this event.

But what I didn’t realize was sitting at the event was someone who’s become a dear friend. Her name is Alison Prince. Alison was at this event and she’s like, and I didn’t know this until like 2 weeks later. She calls our office and she’s like, “I was at Affiliate Summit, I heard Russell speak, he was the only speaker onstage who wasn’t drunk. I was resonated with that, someone who doesn’t drink and because of that, I want to join the coaching program.”

And this was literally 2 days before the very first FHAT event we ever did, and Derrick’s on the phone, like “okay.” And she has 3 multimillion dollar businesses, so she’s killing it but she wanted to learn this side of the business we do, funnels and stuff.

So she signed up and jumped in her car and drove here and showed up the morning of the event. I knew everyone else who was coming because we invited Inner Circle members, and I was like, “I don’t know who you are.” And she’s like, “I just joined yesterday. I was at Affiliate Summit last week, you were the only speaker who wasn’t drunk so that’s why I’m here now.” I was like, “Whoa.”

And then last night, I don’t have my phone here with me, dang it. Last night she messaged me, it’s been 8 months, no, 10 months, 10 ½ - 11 something like that. Yeah, it was February she came and now we’re in January. So it’s been 11 months and she messaged me yesterday, she said, “Guess what Russell?” I said, “What?” she said, “I just sold my thousandth course.” She sells this course for a thousand dollars, that means she made a million dollars. She said, “This is the fastest I’ve ever gone from 0 to a million dollars in any of my companies ever. I just joined the Two Comma Club.” She’s freaking out, and by the way Alison is speaking at Funnel Hacking Live.

And I heard that and I’m just thinking, man, I’m so grateful I went to Affiliate Summit because if I wouldn’t have, Alison, one of those 15 people who was sitting in the room, wouldn’t have heard my message, she wouldn’t have come. I look at the lives she’s transformed now because of it.

So I just want to share that with you. I don’t know where to go other than, keep doing what you’re doing even if it feels like it’s not making an impact at the time. 15 people saw that video, that presentation that I gave. 15 people saw it, but Alison saw it. And because of that, it’s transformed her life and it’s transformed a thousand of her customers’ lives now and it’s going to continue that, moving forward.

She’s speaking at Funnel Hacking Live, so those of you guys who are coming, she’s going to have a chance to transform your life as well. Alex and Layla are going to be there, they’re going to transform your life. It’s just a really cool thing.

So don’t get bummed out if nobody seems like they’re listening right now. It doesn’t matter. You’re sowing seeds, you’re doing what you love, you’re putting your message out there. Just keep doing it. Do it with faith, knowing if you plant enough seeds the right people will come back.

Your sheep will hear your voice and they will come to you. That’s a scriptural, doctrinal principal, that Christ taught. It’s the same thing for you. Put your message out there and your sheep will hear your voice and they will come to you. And then you’ll have an impact on them, that you can have, and that’s what’s so exciting.

So don’t stop, keep publishing, keep putting out there, even if it feels like no one’s listening, because you never know who is actually listening. So with that said, I’m going back in, we’re about to launch a funnel, I gotta go. I just thought the lights looked cool on the video and wanted to share that with you guys. So I appreciate you all, have an amazing day and we’ll talk to you guys soon. Bye. And yes, that is Batman, for those who are watching, in the background.

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