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Life Magnet: Unlocking The Potential Of The Subconscious

Life Magnet: Unlocking The Potential Of The Subconscious

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Episode Recap:

As I was packing for a trip to fly to Miami, I got a message from Todd Dickerson that we had an issue with the platform. I put down the phone and within 10 minutes, my mind magically spun up the answer and when I shared it and the simplicity of the answer it shocked us both. This is how you can command that kind of answer around your ‘big dominos’ that come up in your life, with a quote from thought movement leader Robert Collier and his book set called “Life Magnet.”

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Our brains are amazing. They really are. I think about how come Elon Musk can make so much more money than me. Why is he doing so much better than me? It's like, well, he thinks differently. He asks the right questions. He's solving problems at a level that I'm not capable of yet, just because I haven't thought about it right. I'm trying to solve my problems. I think about myself 10 years ago. 10 years ago, I was trying to solve a problem like, how do I get make a million dollars a month? Five years before that it's like, how do I make a million dollars a year? Then now it's like, we're over 10 million a month, how do we get to 100 million a month? But back then, I probably could asked the same question, how do I get to 100 million a month?


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What's up everybody? This is Russell Brunson, welcoming you back to the Marketing Secrets Podcast. I'm actually streaming today from beautiful Miami. Yes, I've been singing the Will Smith, Miami, song over and over again. But anyway, in Miami. The funny thing is, it's the second time I've been to Miami this week. So, last week was my birthday, I turned 44 years old, which is crazy. For my birthday I was like, "I want to do something cool, but I don't know what to do." I saw that UFC 299 was happening in Miami. So, I thought, "Collette, let's fly to Miami. We'll spend a day, do nothing, because we always do something, let's do nothing. The next day let's do nothing and then we'll go to the fights and then fly home." So, we did. We did the whole thing, went to fights.

It was crazy. We were on the ground floor, we got fifth row seats. We're sitting there. I had three or four funnel hackers come up, coming up to me and said, "Hey," which was cool. Then halfway through the main card, all of a sudden Donald Trump comes out. It's just like, it's so cool. You see Trump come out, Dana White behind the Secret Service and cameras are on him, everyone's going crazy. It was just a fun spectacle. Then we saw Mr. Beast was there, Logan Paul, Damon John. It was just fun seeing who's who of everybody. Then watching a fight that close. Which part of the things is really cool because you're right there. You're like, "Oh, this guy could bleed on me," which is kind of cool in a weird distorted way. But then also it's harder to see. You're looking up the whole time, and normally you're watching the camera, watching on TV.

It's like the camera, they're in, you feel like you're right there. It's like most of the time you're actually are looking up at these big huge screens even though you're that close. So, I think if I went to another UFC fight, I wouldn't want to sit on the floor. Other than there's a cool vibe with all the people down there together. But there's something cool about being able to see it a little better from a little higher up. So, anyway. Who knows? But that was fun. That was my first time being at a UFC fight. It was probably the best cards ever, and that was awesome. So, then we flew home, the reason I flew was because Monday and Tuesday I had two things happening. I had a partner meeting happening in Boise and we had our inner circle category, Kings Claim Your Throne event happening Monday and Tuesday as well.

So, we're flying home and sure enough our flight gets delayed, which means we missed our connection flight and it was crazy. Some of yous have lived this before. We ended up staying in a hotel and then booking other flights and all sorts of craziness. Meant to fly one way, I flew a different way and eventually got home just in time to get everything done. I spent two days at our partner meeting planning, and then we jumped on a plane the next morning and flew back to Miami with our kids, because that night, last night, Wednesday night, we went to a Messi soccer game, which was cool and saw Messi play, found out why he's worth $450 million a year, I think they're paying him, which is crazy. I don't even know. Anyway, that's insane. But we went to the Messi game. They won, Messi scored. Yeah, our kids loved...

We have two soccer players in our family, so it was pretty fun. Now we're hanging out in Miami for a couple of days before we head off on the cruise for spring break. So, that's what's happened in my world. What's happened in your world there? I caught you guys up in less than three minutes. That's kind of crazy. So, I do have a lesson from all this. You want to know a lesson? Here's the lesson. So, we're preparing for the partner meeting and I just want to talk about how cool brains are. All these have these really cool brains, but if we use them incorrectly, they don't really help us. Anyway, I obviously am always working on my projects. I'm thinking about it. I'm trying to figure out how to make everything better and I'm writing my book and working on ClickFunnels, working on Secrets of Success and just all the fun things what's happening. Trying to build a library, there's a lot of fun stuff happening all at once.

So, your brain thinks about what's most exciting at the time. Actually as I was packing to fly out to the UFC fight, Todd messaged me and was like, "Hey, we have this big problem with the ClickFunnels," that I wasn't really aware of. He explained it to me. The point where I was like, anyway I was sick to my stomach like, "Oh, crap. How are we going to solve this problem?" I remember actually, I messaged him back afterwards. I was like, "Oh, man. I'm packing my bags right now. I have no idea, but I'll think about it. I'll get back to you." So, then I start packing and within 10 minutes, almost perfectly, the solution appeared in my head just like, here's the answer, whatever. I was like, what in the world? I messaged Todd back and I was like, "What about this?" He messaged back, he's like, "That's amazing. Holy crap. Yes, that's exactly what we need." I'm like, "Okay."

In the partner meeting we sat down and basically showed it to them, mapped them all out, told them the vision, everyone's freaking out. It was crazy because all it took was for me to focus on the right problem. This is the lesson for today, because I think for me, there's a million problems I'm solving every day. I'm sure the same thing's true for you. You're an entrepreneur, you're a creator, you're a prime mover in society, you're doing a lot of stuff, which means we solve problems for people. We think for a lot of people, we solve problems for a lot of people, but our brain usually can, if we put a problem in front of it, it can figure out the answer. It's one of the amazing things about thinking, which is why I'm obsessed with all these books I’m buying, right. They're all about thinking to change your life, thinking to grow rich, thinking whatever the things are, just getting better at thinking and thinking strategically and how to think right and how to think about the right things.

So, the big a-ha for me was just, I was solving all sorts of problems, I was thinking about all sorts of things, but the thing that was most important for me to think about, the thing that was most crucial in ClickFunnels and our journey and everything we're doing, I wasn't aware of it and so I wasn't thinking about it. So, when I sat down, I was like, "Well, here's the problem." Literally within minutes, the answer showed up in my head and it's like, "Oh, there's the answer." So, it started making me think about this. I'm thinking about this a lot this last week. It's just like, usually I'm thinking about the problem that's right in front of my face all the time.

I think, I said the word think five times now, I know. But I think what the key is is to slow down and stop and not just to think about the solution for every problem that's in front of your mind, but to stop and actually spend time thinking about, what is the most crucial problem I need to solve? What is the problem? I remember Tim Ferriss, this is pre-ClickFunnels, it's probably 17, 18 years ago now. Dang, a long time ago. I was in New York at this event and Tim Ferriss was speaking at it. He was the keynote. So, they did a Q&A with him. I still remember this to this day. It was really interesting. At the end, the host was doing Q&A with him asking him questions, and asked him at the end, "Is there a question I should be asking that I'm forgetting?"

He kind of smiled and he said, "The question a lot of people want to know is, what's a day in the life look like of Tim Ferriss?" He says, "If you looked at my life," he's like, "It's actually not very exciting from the outside. What do I do? Wake up in the morning and I make a cup of coffee. Then I sit around and I read, and then I go on a walk and I do some stuff." He's like, "What I'm trying to do is, I'm trying to spend enough time going through all the things in my head that I can figure out what the big domino is." He said, "There's always one big domino, that if you can push down that domino it knocks down all the rest of them or makes them irrelevant." It was interesting that thought re-popped in my head as this whole experience happened.

So many times I'm running around knocking down this domino, this domino, this domino, but I'm not even focusing on the big... I don't even know the big one exists, and slowing down, which I'm not good at doing, slowing down long enough. Or have someone else you love bring it to you like, "Hey, this is a big domino we should knock down." Which is funny, at least for me. Maybe it's not the case for you, but I'm always running so fast that I'm knocking down dominoes left and right, having a good time with it, but I'm not doing what Tim Ferriss taught me, which is slowing down and spending time to look around and find the right domino, find the right problem. Because there's a problem out there that you could solve that would solve most of the other ones that you're dealing with. So, for me now, I'm trying to weave that more into when I wake up in the morning of not like, "Oh, here's what I have to do today."

But it's like, "Okay. Of all the things I've got to do, what's the problem that if I solve that one, is the biggest?" It was interesting too, in the partner meeting, we had this two-day partner meeting and we're going through all this stuff and there's a million different initiatives and things, and all this stuff we're thinking through. But when it was done, we're like, "Okay. Of all these things, what are the big ones?" It was crazy because two of them were who's, so you have who not how. So, we could go and spend the next six months to a year focusing on creating this thing, but if we get the right who in place, this problem disappears. Then we're like, "Well, who could it be?" Boom. Also, we start thinking about the correct problem. Literally within, I don't know, two minutes, Todd was explaining to me the role of someone they needed. I was like, "Oh, what about so-and-so?" They're like, "Holy crap. That'd actually be amazing."

There's other roles. "If we had the right who, this would be perfect." All of a sudden, Andrew, who's one of our partners and lead developers, he was like, "Oh, what about this person?" It was like the perfect person. It was just insane. But it came back to us making lists of the 1,000 things we needed to solve these issues in the company, and then coming back and saying, "Who's the person that could actually solve these for us?" Then answering that question became easy. You're answering how to solve the 1,000 little things was overwhelming and daunting. I don't know about you guys, but at the end of the day I usually have decision fatigue because I've had to answer so many questions inside so many things. But two of the things just turned out to be who's that solved 80%. Actually there was a third person also who was a big thing on my side I was trying to figure out. Who came and literally was just like, "Oh, well, what if we had so-and-so do that?"

I was like, "Oh, my gosh. I didn't even think about that." I'm so busy trying to solve the problems, I don't step back to try to think about the right problem. How do I solve this without me being the person? It was interesting. I was looking at Todd, the way that Todd does his to-do lists and things like that, and he had a section which was delegating, trying to think through all of his to-do's he could delegate out. I was like, "Oh, I never think about those..." I am pretty good at delegating, but not from the beginning of a project. I just say, "I'm going to do all these things," whereas he's like, "Here's the project, here's what we delegate all these pieces to." I'm like, ah, that's so much smarter. It's such a better way to solve the problem versus here's all things I need to do. I need to do, I need to do.

Anyway, just fascinating. So, I'm really enjoying just how our brains work, how it can come up with solutions. But you've got to put the right inputs in. I think most people spend their lives putting the wrong inputs in. They're thinking, "Oh, I'm not ready. Oh, I'm tired. Oh, I'm hungry." So, your brain will solve it, like, "You're hungry? Okay, let's go to McDonald's. Oh, you're tired? Let's take a nap, watch a movie. Let's eat some more sugar." Our brain, we ask it the dumbest questions and it finds the answers for us, versus stopping that and being like, "Okay. What are the questions I've got to answer, that if I really want this thing or try and get to this place," or whatever the thing is. "What's the real question I've got to answer to get my brain to give me the right thing in response?"

Our brains are amazing. They really are. I think about how come Elon Musk can make so much more money than me. Why is he doing so much better than me? It's like, well, he thinks differently. He asks the right questions. He's solving problems at a level that I'm not capable of yet, just because I haven't thought about it right. I'm trying to solve my problems. I think about myself 10 years ago. 10 years ago, I was trying to solve a problem like, how do I get make a million dollars a month? Five years before that it's like, how do I make a million dollars a year? Then now it's like, we're over 10 million a month, how do we get to 100 million a month? But back then, I probably could asked the same question, how do I get to 100 million a month?

My brain would've figured out an answer, but I didn't think it was possible. I didn't even believe it was possible. It took me a while to get to the spot where I could believe it. So, anyway, it's just interesting, fun thing to play with. So, I want to encourage you guys, just even right now after you listen to this podcast, to pause this for a minute and just start thinking, clicking all the little dominoes you're chasing right now and stop. What is the big one? What's the bigger thing, the bigger question? If I can start asking my brain that, it would solve everything else. Then just spend time thinking about it. Think about it, talk about it. It's interesting, again, I'm reading some of my books right now and all of them about subconscious mind and how it works and things like that, which is really fun.

But one of the big things, in fact, Benjamin Hardy talked about a bunch of people, like, before you go to bed at night is to ask your brain the question like, "Hey. I'm trying to figure out this thing." Go through what the problem is and then fall asleep and forget about it. Then from there, your brain will go and find the answer for you and come back. You wake in the morning and you have the answers. It's the reason why a lot of times when you're in the shower and you're not thinking anything else, and the answers come like, "Oh, I get the best ideas in the shower. I get the best ideas when I'm falling asleep at night," because you're not actively thinking about it. You put the thought into your mind and then you let your subconscious mind go and figure it out.

Anyway, it's fascinating. I love this stuff. I'm also, some of you guys know I'm working on this whole new book, it goes deep in these things. So, a lot of my thoughts aren't perfectly engineered. I'll get clear at talking about these things as the book gets clearer, and more and more finished. But it's just the thing that's so fascinating about it. Right now I'm loving it. So, anyway, that's what's happened over here. I'm trying to find one more thing for you guys real quick. So, this is a quote from Robert Collier, who's one of my favorite authors. Inside of a book set called, The Life Magnet, which should be coming soon to Secrets of Success. If you don't have an account yet, go to

He was talking about how a new thought or an idea, how it is created and what it does. So, he says, "According to the English psychologist, Graham Dallas, a new thought or idea passes through four definite phases. Number one, preparation. You have a problem to solve. You study everything related to it that you can. You fill your mind with all the facts pertaining to the problem," so that's the first thing we're talking about. You prepare your mind and try to solve it out in your head. "Number two, incubation. You let go of the problem with your conscious mind. You pass it along to your subconscious and forget it, secure in the knowledge that the subconscious is weighing every phase of it carefully. Meanwhile, you go on with your everyday affairs, attending to those ordinary duties, which the conscious mind is capable of taking care of unaided."

Okay. So, number one, we figure out what's the problem we've got to solve. Think about it, try to study, try to figure out whatever can, use our five senses to go out there and get those things. Number two then, you let it go. You go to bed at night. All right, brain. Start trying to figure out, I'll be back. For me, I do it through prayer. I'm praying to God and I'm asking for help for my subconscious mind to bring these things into my consciousness. Okay.

Now step number three, it's called Illumination. "Those who do not understand the process of the mind tell you of the wonderful idea that suddenly dawns upon them, solving the problem they have been working on for hours or days or weeks. What actually happens is our subconscious has weighed all the facts, come to its conclusion, and passed that conclusion back to the conscious mind. Spurred on by the confident faith upon the part of the conscious mind, there's no question the subconscious cannot solve in this way. But so many of us make the correct solution impossible by interpreting the deliberation every few minutes with worry and fear, by telling ourselves that we cannot solve the problem. Of course, when you tell the subconscious that, it doesn't bother about the problem further, it accepts your judgments that it cannot be solved and goes on to something else."

Oh, you getting this? So, again, it says that most people understand that when you're in the shower and all of a sudden an idea dawns upon you, that that's the subconscious handing you the answer. "Here, figure it out. What do you think? Your conscious brain is finally quiet enough that you can listen to me." Then the next part is so cool, saying that most of us would be like, "Oh, I can't figure this out. Oh, my brain. I can't figure this out." When you start saying that your brains like, "Oh, we can't figure it out," and it believes whatever you tell it to. It's interesting. All right.

Step number four, Verification. "When the conscious mind receives the conclusion, the good idea, from the subconscious, it analyzes it in the light of all the facts it has, to see if the answer's correct and it tests it. Perhaps the answer's negative because of the fear and the worry of the conscious mind. In that case, the problem may be sent back to the subconscious with confident assurance, there is a solution that the subconscious has it and can speedily find it. Perhaps the answer's incomplete. Start with one phase of the problem, refresh your mind again with every angle and send it back for further developing. Don't talk about the new idea too soon. Let it ferment until it's complete, until it becomes so strong it pops out of itself full born and perfect. Steam has little power as long as it escapes freely from the spout of a kettle. But stop up the spout and it will presently blow off the lid. Thoughts have little power as long as they escape through the mouth as fast as they're formed."

"You must stem them for a while and set them some definite tasks to do before they generate real power. The trouble with many people is that they do not appreciate the difference between remembering and thinking. You give them a problem and they sit down, go through their brain files, look over everything connected with the problem they can find. If one of those files happens to contain a record of the solution of a similar problem, then they use it. If not, they wait helplessly for someone else to solve the problem. That is not thinking, that is merely passing your memory cells in the kaleidoscope review before your mental eye. Real thinking, connecting all these related items of information and drawing logical conclusions from them, is something entirely different. It's like holding two pieces of electrically charged wire close to each other and letting a spark spring between them. If it takes two memory cells, holding them before your mental eyes and connecting them with a spark of related idea, of course that is an effort, probably the greatest effort there is. Many people are too mentally lazy to make such an effort."

Boom. Robert Collier's the man. So, that's the way our thinking works. Isn't that fascinating? It's so cool. Anyway, I'm going to talk a lot more about this kind of stuff in the future. In fact, I have a new podcast coming out specifically on this kind of stuff, personal development, brains, minds. Anyway, that's all I'm going to tell you right now, but it's coming soon. To a podcast near you. Anyway, I hope this was helpful for you guys. Hopefully helps you guys to start thinking about things differently and helps you solve the problems in your life that get you to the finish line faster. Anyway, was just a big realization to me as I was... Again this week. I focused on the right problem, the solution popped in my head and we were able to run with it, and it's going to be a game changer for me and for ClickFunnels and everything. So, with that said, appreciate you all for listening. Hope you're all doing awesome and we'll talk to you guys all soon. Bye everybody.


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