In this episode of the Marketing Secrets podcast, I had the incredible opportunity to dive into some rarely discussed entrepreneurial strategies of Napoleon Hill. Most people know Hill for his personal development principles in Think and Grow Rich, but what many don't realize is that he was also a master entrepreneur. I recently spent time immersing myself in Hill's old manuscripts, uncovering 10 specific things he did that directly relate to how we, as entrepreneurs, can build and scale our businesses.
In this episode, I break down the importance of telling your origin story repeatedly, how to build a core philosophy for your business, and the crucial role of promotion and partnerships. Hill’s journey wasn’t just about success principles — he was a student of marketing and advertising and used these skills to push his message to the masses. These lessons are timeless and still apply to entrepreneurs today, helping us shape our businesses in ways that stand the test of time.
Key Highlights:
Tune in to discover how to apply these principles to your entrepreneurial journey!
Creating the thing is not what changes the world, it's the creation and then the promotion of the thing. Like I said earlier, you got to become as obsessed with the marketing of the thing as you are about the thing. Otherwise, it'll never change people's lives.
Russell Brunson:
Hey, what's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. I've got such a cool episode for you. As you may or may not know, last week between Final Hacking Live and the 100 Sales, 100-Day Challenge, I had a week off and I was like, "What do I do for my week off?" What normal people do is they go to Hawaii or they take a vacation or whatever. I was like, "I want to go to Wise, Virginia, to the home of Napoleon Hill, and I want to sit there and open old boxes, go through the storage units of his old stuff, sort through the archives and find old manuscripts and read them and just hang out for a couple days." My wife thought I was so weird, but that's what I did.
So we flew out to Wise, Virginia, and I spent three days going through the archives and just had so much fun reading his books and studying his life and just finding stuff that's never been published before and his old artifacts, his glasses. It was really special. I was joking because they let me keep the key to the foundation while they left, so all night it was just me and one of our dudes who was filming some stuff with me. We were there in the foundation all night just hanging out, reading, studying. I was joking that I was hanging out with Napoleon's ghost all night. It was really, really fun.
But then on Saturday of that week, we actually had a Mastermind group where all of our top 10 affiliates for the Think and Grow Rich Challenge flew out and we spent a day masterminding. It was really cool. And to kick off the Mastermind, I wanted to do a presentation. And that morning I woke up, I was like, "What should I talk about? What should I talk about?" Obviously, I talk a lot about Napoleon Hill and his principles and success principles and all kind of stuff, which is fun. But I thought I was looking at him just through the lens of Napoleon Hill as an entrepreneur, like what did he do? How did he think? What were the different things? As I was sitting down, I wrote down 10 different things that actually made Napoleon Hill an amazing entrepreneur and then related it back to what we need to be doing, what we should be doing in our businesses to get similar results to Napoleon Hill. And that's kind of where this whole presentation came from.
Anyway, it was the end of a really cool week, and it was a really cool session to walk through. Yeah, Napoleon Hill as an entrepreneur, which is a different way than I think anyone's ever looked at what he does and talked about what he does. And so that's what this episode is. I hope you guys enjoy it. I hope you love it. I hope you get a lot of value from it. This is one of my most exciting episodes to date, and I hope you guys enjoy it. Thanks so much. With that said, I'm going to push you guys over to Wise, Virginia to learn about Napoleon Hill as an entrepreneur.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show's going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets podcast.
What's up, everybody? I'm Russell Brunson. So great to meet you all from Boise, Idaho. I love funnels and old books, Napoleon Hill, and personal development. Anyway, I'm excited. First off, thanks you, guys, all for being our amazing affiliates. We launched this new company and brand about a year ago, and this is our second meetup with the top 10. The first one we had a chance to go to Chicago and go to Nightingale-Conant offices with Vic and everyone there. It was fun. We had a meeting just like this and we got to talk about Earl Nightingale and his impact. It was fun because leading up to that I had a chance to go and read everything I could find on Earl, and we were telling stories about him and the Strangest Secret and all sorts of stuff. And it was a really cool, magical, I thought, event for those who were there.
This is number two. We thought, "For next time we do the Mastermind, we should go to Wise, Virginia and go talk about Napoleon Hill." Anyway, so we're glad to have you guys all here for it.
And it's been fun for me. I came a couple days early. We're in the middle in our company, we're in event season right now, so we had five events in a row, and then I had this little tiny week in the middle where I had a break, and we have five more events in the row. And so I told my wife, I was like, "Hey, I want to have a vacation from all these events. I'm going to fly to Wise, Virginia and go lock myself in some storage units looking at old books and then throw a Mastermind event at the end of the week, because long as we're hanging out, we should have some kind of an event."
She's like, "You have the weirdest idea of relaxation and fun." But it was amazing. So I had a chance to come out here the last couple of days. Don was so great, he let me have the key to the foundation. We were there all night, early mornings looking at books and manuscripts and going through the drawers and finding all sorts of stuff. And it was just really a magical, I don't know, magical time for me to read and study and find out different ideas about Napoleon Hill and just prepare for stuff I wanted to share with you guys today.
I think initially my thought was I was going to come and talk about some of Napoleon Hill's principles and things like that, but as I was getting closer and closer and this morning when I woke up, I was like, "I don't think that's the right message for this audience." I was like, "What I think would be more fun is looking at the lens of Napoleon Hill as an entrepreneur like us. What are the things he was doing?" Because we talk a lot about his success principles, but he's also an amazing entrepreneur and salesperson. This morning, got up, I was listing what are all the things he did in the order and from his timeline what he was doing and then how it relates to us. And I got so excited, so I'm going to talk about that today if you guys are cool with that because… I geeked out. I'm a little nervous because J. B. Hill's here, and hopefully he doesn't fact-check me on too many things. If I'm wrong, just be like, "Nah," and we'll just do the fact-checking thing. But I think I'm pretty close on most of the details. But that's the game plan, I thought. And I'll talk for who knows how long, and then we'll go over to the archives and have some fun.
Again, this is my first time talking about this. So I have no idea, this could be 10 minutes or it could be four hours. So we'll just go until we're done if that's all right. So yeah, I titled this Napoleon Hill As An Entrepreneur. I think most of you guys probably heard this story before, and I've read about it in different places, it's told different ways, but the one version I found this morning to talk about this is Napoleon Hill was working for a magazine back in the day. The Bob Taylor, right? Bob Taylor. Actually, I have a whole stack of Bob Taylor Magazines from way back then, so super nerdy.
Anyway, so he was working for this magazine. He gets an assignment to go interview Andrew Carnegie. And so he goes to Andrew Carnegie, and I think it was supposed to be a couple hour meeting, and it turned out to be a three-day thing where every single day he was going through. I'll talk about each day he covered a different thing that he learned from Carnegie. But at the end of the three days was over, basically Carnegie came to Napoleon Hill and he's like, "I want to give you a commission to go and write the very first ever philosophy on personal achievement." He asked Napoleon Hill, he said, "Basically this is what you going to do," he said, "for the next 20 years of your life, if you follow this commission, you're going to be severely underpaid, and then eventually you'll become super wealthy and it'll change everything and it'll change the world. Are you willing to do this?"
Napoleon Hill sat there for exactly, according to this version of the story, for 29 seconds, and he's like, "Yes, I'm in. I'll do it." And then Carnegie pulled the stopwatch out and he's like, "29 seconds." He's like, "I've given this commission to dozens of other people before, and nobody was able to make a decision within 60 seconds." He said, "If you would've gone past 60 seconds, I would not have given you the commission, but because you did it and you were decisive, I'm going to give you the commission. This is your job to go and spend the next 20 years of your life creating the first philosophy on personal achievement." And then afterwards, in the version I was reading this morning, Napoleon Hill, he was all excited, and then Carnegie is like, "And by the way, I'm not going to pay you for this. This is your volunteer work." He's like, "Wait, the richest man in the world, you're not going to pay me anything and you want me to spend 20 years doing this?" And that was kind of the thing.
And so that was the commission he got. And from that, he went out there and started interviewing all sorts of people and interviewed Henry Ford and interviewed Alexander Graham Bell. And all the most famous people that we know nowadays who were the titans of all the industries, he had a chance to interview these people and put together what became this philosophy on achievement. I share that story for two reasons. Number one, for those who haven't heard it, that's how this whole thing got kicked off. But number two, as I was listening I was like, "Napoleon Hill as an entrepreneur is fascinating. When you read almost any book, lecture, paper, manuscript, anything, he always starts by retelling that story."
And so my first note here for Napoleon Hill as an entrepreneur, the very first thing is he has an origin story and he shares it over and over and over and over and over again. All of you guys in your businesses, we all have an origin story. How many of you guys have heard me tell my potato gun origin story more than once? Yeah. I don't know about you guys, but if I have to tell a potato gun story one more time, I will want to die. I'm tired of hearing it. Every time I'm like, "Oh no." But you tell it over, right? I'm sure for Napoleon Hill he's probably like, "Oh, the Carnegie story. Okay."
Let me explain this because this sets up everything else. But number one thing that all of us entrepreneurs have to have is an origin story. We have to be relentless and tireless in telling our story over and over and over again, even though we are so tired of it, because every single day there's a new segment and a new group of people who are coming into your world. If you're starting at, "Napoleon's like, 'Hey, point number 17 or principle number 17,'" and they have no context of it, then nobody cares about the thing you're actually teaching. So it's so valuable because you hear the context of it and the Carnegie story and all the things. That's step number one.
I think I've got 10 steps. So step number one is having an origin story and being willing to share it as often as possible in everything you do. So that's number one. Okay, number two thing, one of the manuscripts I found I had a chance to read, a lot of you guys know about the Hand of Destiny book that we had a chance to republish, but there's a part two of that book. There's a book called Wheel of Fortune. So when we go over there, you guys will see it. I was freaking out because I'm like, "What's the Wheel of Fortune?" This is before Vanna White and everything. His naming of books and things, anyway, it's some of the best ever. But it's called Wheel of Fortune. And so I was really excited. So I spent, I don't know, Matt was filming me, where's Matt at, was filming me reading it for, I don't know, eight hours. I was just reading the entire thing.
It was cool because in there again, first off, he retold the Carnegie story, which is kind of cool. And every time he tells it a little differently, there's different details or facts or things he brings in, which is probably similar with all you guys telling your stories, especially after you've told the same story 1,000 times. But he's telling the Carnegie story, and in this version he told it, it was really cool, he said the very first day he was with Carnegie, again it was supposed to be a couple hour meeting, he spent the entire day with him, he said, "During that day, day number one, the thing that Carnegie impressed upon me the most became the first part of the Laws of Success." And it was the mastermind principle, right?
He talked about how when he wanted to build Carnegie Steel and everything, he didn't have the money or the resources or anything. So the first thing he did was give the mastermind, the people who were going to bring the money in, the talent, the expertise, and he built this mastermind group. He spent the whole day talking about the power of the mastermind. And then Napoleon Hill in this version of the book, he was talking about how he didn't have the resources to pull together this mastermind. So he started creating his, what do you call it, invisible counselors, invisible mastermind or something where he's like, "Well, who are the people I would want to talk to? Who are the people if I had them here... " And he had all these different people that he looked up to who had passed away and he had this invisible mastermind.
And so what he would do is he would sit down there and he'd think, and he'd put himself in a spot where he could ask questions and then wait for answers from Lincoln and from Emerson and from all these people that he looked up to get these ideas coming through. And he said, "When you sit there long enough, these thoughts just start appearing and they start showing up." And so that whole first part of the day was all about creating the mastermind principle. Then day number two, he met with Carnegie day number two to go back to the next interviews. "On this day," he said, "Carnegie introduced me to the twin sister of the mastermind principle." The only place I ever heard him call it the twin sister, maybe somewhere else, but I thought it was kind of cool. The twin sister of the mastermind principal, which is a principal of a definite purpose. And he talked about that, having a definite purpose and knowing exactly what you want and what you're going to achieve and what you're going to go after and get.
Oh, I should have brought it. Yesterday two years ago, Dave gave me a photocopy of Don Green's definite purpose that he had when he took over the foundation. It was a two-page thing walking through his definite... Ah, I wish I would've brought that. Maybe we'll see if we can get a copy. But it was really cool seeing here's what Don Green said his definite purpose was when he took over the foundation. And now looking, however many, 20, 30 years later, and you're seeing like, "Wow, he actually accomplished this and so much more." But it was possible because he had the definite purpose.
And you guys, if you've been to my seminars, I talk about definite purpose now every time I do anything. I talk about how in my personal life, when I was growing up, I was a wrestler. I started going to wrestling practice, but I didn't have a definite purpose initially. I would show up and I would just go to practice and I would do the things that everyone was doing. The coach told us, "Do something," I'd do it, and then we'd go home. I remember feeling like I was just... I always, in my head, I always pictured, just circular. And nowadays, after reading Outwitting the Devil, he talks about the hypnotic rhythm. I was picturing hypnotic rhythm, this thing. I remember at that period of my life I was doing the motions, but I wasn't going anywhere.
And it wasn't until my freshman year, one of the kids at my high school was in the state finals. I remember going to the state tournament with my dad and we were watching the finals. This guy, Matt Woods, he won the state title. The ref raises his hand afterwards, and I got this feeling. I was just like, "God, that's the thing I want. More than anything in my life, I want that thing." I could touch it. I could see it. And as soon as I had a definite purpose, "I want to be state champ just like he was," it shifted from me being in this circular motion, just doing the motion. So I also was like there and it put me into momentum, into a direction, and it changed everything for me.
It's similar to what he talked about here with just picking the definite purpose and having those things. It was funny, this year's Funnel Hacking Live, I did a talk talking about definite purpose, and in the quote though Napoleon Hill, he says... I don't have it verbatim off the top of my head, but he says, "You basically have to pick a definite purpose," and then in the second half of the quote he says, "and then you must have a burning desire to possess it." So at Funnel Hacking Live I spent more time this time talking about the burning desire because I've been talking about picking a purpose, but a lot of people, they don't have the burning desire. I was thinking about in wrestling for me, as soon as I shifted from this hypnotic rhythm of just doing the motions to having a definite purpose, my desire became insane. I would sit there in class all day while my teacher was talking and I'd be drawing wrestling pictures and thinking about things, I'm picturing my goals, what's my workout tonight going to be. And it was all-encompassing. I couldn't think about anything else. It was the closest I can think of a burning desire I ever had, just that was all that would run through my head all the time, like, "I want this so bad."
Everything else was an annoyance. Going to sleep was annoying. Going to class was annoying.
Talking to my friends, watching TV, everything's annoying if it didn't have to do with this purpose I wanted. That's the thing a lot of people miss, is maybe they do pick a purpose, like, "Oh, I want to lose 12 pounds by January 1st," but they don't have the burning desire of just the obsession. And it's like, how do you create that obsession for people? Anyway, so that was day number two that Carnegie spent with him all talking about definite purpose. Again, you can call it a twin sister of the mastermind principle. So step number one was figuring out the mastermind. Step number two is then having a definite purpose of what you're achieving as a mastermind group. And then day number three, he said day number three, he focused on the habit of profiting from your failures.
There were so many cool things in... Actually, I took some notes on it. Can I share two or three cool things from Wheel of Fortune that I thought were really cool?
So Wheel of Fortune talked a lot about this principle of profiting from your failures. And one of the things he said, he says, "Success and failure often hinge upon a person's interpretation of the obstacles he encounters; whether he accepts them as a stumbling block or a stepping stone, as a permanent failure or a mere temporary defeat."
So failures, he said, we can look at it two ways. It's like, "Oh, this is a stumbling block, it knocked me down," or it's a stepping stone to the next thing, which comes back to the core quotes from Napoleon Hill, "Every failure brings with it the seed of an equivalent advantage." So every failure you have brings a seed with it. And as I was reading this, I started thinking about probably what I thought was my biggest business failure, which was, man, this is probably now 14, 15 years ago. I had built a business, it was growing. We had about 100 employees at the time. We were on top of the world, thought we were invincible. And then 2008 hit and we were still doing awesome. I was like, "Yeah, we beat the recession, we're geniuses." We thought we were so smart. And then two years later, it somehow magically caught up to us and we got destroyed.
And it was, man, probably the darkest, most painful time in my life because I thought we were invincible. I don't know, I think my ego got big, all the different things. And overnight I had to lay off 90-some odd people, which is hard, especially when you have your friends and your family members working for you. You know their kids. You know everybody. It was hard. I had to let these people go. And then I had IRS coming after us for back taxes we hadn't paid that I didn't know we hadn't paid. And then we had the landlord in our big building coming after us suing me because we had to leave and we still owed two and half years on our lease. Everything was falling around me. I didn't know how to do it.
I remember just thinking, "This is the biggest failure." And it was hard personally. My identity took a huge hit. Anyway, it was embarrassing. I don't know, just all the things. Every penny I had made up to that point disappeared in weeks just to try to keep things open and shift things around. I remember moving out of the office, moving to this little tiny office, having four or five people working for me, still not knowing how am I going to afford to even pay these guys. We're trying to hustle and trying thing after thing after thing. Again, it was like this failure.
But as Napoleon Hill says, every failure comes with a seed of equivalent advantage. And what's crazy now, it's always easier to look back in hindsight and see it, but in the moment, I had no idea. But in hindsight, it's like because that whole thing collapsed, we had to get a spot where we were humble and tried to figure out what we were going to do and what's the next step. In that process, it took us about four years to get back on solid ground where we paid off the IRS and we weren't failing and stuff. But in that process is when I met a guy. The guy that I met in this process was a programmer from Atlanta, Georgia, who basically he'd created a website like five years earlier. He's a genius. Created a website, set up online, and then he retired and it was just making money.
Again, he's smarter than all of us combined. The smartest guy I ever met. He's like, he just built a software that just built a site and made money and he just retired and left. And so for four or five years he was on permanent retirement as a 22-year-old kid while the site was making him money.
Somehow, I sent an email out looking for a partner on a project, and he responded back. In this failure, that was the seed that I didn't know was there. If it wasn't for the failure, I never would've met him. He came into my world. We started working together for two or three years on projects and project after project didn't really work, failed. Mostly failed, but it was a little success, but nothing... and just over and over and over again. And in that journey, that relationship and that partnership became what eventually was ClickFunnels. Todd became my co-founder at ClickFunnels. He built the software, we launched it, man, 10 years ago two weeks ago. Yeah, it's our 10-year birthday. We launched ClickFunnels and it went from zero to we just passed a billion dollars in sales in a decade.
And it was one thing, yeah. But it's crazy, right? It was like, if it wasn't for that failure and that seed, then nothing would happen. So anyway, it's really fascinating. I've shared this on three calls so far because of my team. I was reading it when we had our morning call, I was like, "Look what I just found," and I freaked out. They all read it. So I'm going to share it because it's just a cool thing.
Excuse me. This is talking again about failure and looking at failure correctly and stuff like that.
So it says, "Life is just one continuous series of opening and closing doors. And if we make life a success, we must become proficient at both the closing and the opening of doors. The successful person firmly and definitely closes behind him the doors to every person, every thought, and every experience which causes him annoyance or failure. The unsuccessful person leaves open doors behind him, the door to every experience he's had and to every person who has damaged him. And the result is he makes the same mistake over and over and permits the same enemy to sneak in by the door and defeat him at will. Successful people do two things. They do them definitely and immediately when the need arises. They close behind them the doors to all negative people and influences, including the stray negative thoughts which slip into one's mind uninvited, and they fasten those doors so tightly they're free to turn their attention ahead of them where they have a free hand to open the door of opportunity as they come to them.
"You see that a successful person must be a good door closer as well as a good door opener. The failure either leaves all the doors open behind them, or in extreme cases, the habitual failure, he actually stands with his foot in the opening of a door so not to even chance or luck can close the door behind him. Of course, he can't open the doors of opportunity because he's too busy holding open the doors of failure to which he's just passed."
I thought that was so cool. I think a lot of times we're looking for doors of opportunity, but we're not closing these things behind us. He talks about this is why we talk about burning bridges. Sometimes you have to burn relationships and things to be able to continue to move forward, closing doors to negative thoughts about ourselves or other things, learning how to close those doors so you can have the opportunity to go through the open doors. Anyway, that's the fun stuff I was geeking out at 3:00 in the morning.
So those are the three things. So he said after he spent the three days with Andrew Carnegie, he said it became the nucleus for what became the Laws of Success. There were three principles. Day one, he learned mastermind principle, day two about his definite purpose, day three it was the principle of the habit of profiting from failures. And so he took those things and it was the very beginning of his framework that he was going to teach. He went in there and then Carnegie introduced him to a whole bunch of other people and said, "Go interview all these people." It was cool because in Wheel of Fortune he was talking about, "I went and I met so-and-so." And he's like, "From this experience," he's like, "I met this person. I realized why they're successful. The reason why they're successful is because they had a pleasing personality. And I noticed that that was common amongst everybody. So then I added this piece to my framework. And then he was like, "I met the next person, and this person, they had this unique thing that they were doing that was different than anybody else. I realized that across all these successful people that became part of my framework."
And so when he left Carnegie, he had three steps in his framework, and they started gathering these things and gathering these things. So eventually the first version of Laws of Success had 15... 15?
Yes. Okay. I get confused in 15 to 17, anyway, they had 15 principles, and that became his core framework. And so step number two here in Napoleon as an entrepreneur, is after you have your origin story, step number two is you're building your frameworks. You're going through and you're gathering data, you're putting things together, and you start building out your core frameworks.
And this is true for all of us, right? In my business, I spent the first decade of my business as an entrepreneur learning these things, going out there and gathering and learning and studying. And I remember after 10 years of me doing my business, then I sat down and I was like, "I've learned all these things. I want to teach other people." And I had a framework, and the framework became my very first book, which is Dotcom Secrets. It was just all the frameworks I had gathered over time.
So for you guys, it's the same thing, is you are an entrepreneur, right? First thing, you have this origin story of how you got into whatever it is you do. Second step, just like Napoleon Hill's, now you're building your framework. This is the thing that you're going to be sharing with the world to change other people's lives. And so that's step number two. Any questions on that? You guys have all the frameworks? If not, that should be the focus point. I always tell people, framework creators are the people who are liberating and freeing other people. That's what entrepreneurs do, is we create frameworks that make other people's lives simpler and easier.
I'm going to go deeper into Napoleon Hill's frameworks because he created the framework initially, it was 15 Laws of Success, and then eventually he added a couple other things on over time. But the frameworks became the foundation for everything else. All of this you've seen in the foundation, everything else is based on the same frameworks he developed at the very beginning of his journey, which is cool. And it's funny, you look at my world, almost everything I teach or do is based on the original Dotcom Secrets frameworks that I spent the first 10 years of my business gathering and developing. And the next 10 years, that's what we do. Our software, it's a practical application to build the frameworks from the book. Our masterminds are us teaching the frameworks from the book. Our live events are us teaching the framework. Everything comes back to the same core frameworks. So you build your frameworks and then you just use it over and over and over again.
Okay, one fascinating story because this was fascinating to me. Henry Ford, who built Ford Motor Company, so in the Wheel of Fortune book, he was saying that Carnegie was like, "There's this guy, you need to meet him. He's not going to seem like much when you meet him, but this guy's going to change the world and he's going to be huge." So he goes and he meets Henry Ford, and he's like, "That guy had no personality. He was boring. He was rude. He looked like a typical car mechanic." And he was like, "I don't know how this guy's going to be successful." And he kept interviewing him, he said, "What does Carnegie see this guy? It made no sense."
And then Napoleon said, "Because he was so perplexed," he said, "even the interview with Ford was really weird," so he's like, "I interviewed 50 of his friends," and he is like, "and all 50 of them are like, 'That guy's never going to be successful either.'" And he's like, "But Carnegie knew something that nobody else did." And then he became Ford. So it was interesting to see him just talking trash about Ford.
Okay, so number one, your origin story. Number two is building out his own frameworks. Number three, and this was one of the coolest things about it, I didn't realize this, and this comes back to the gift we gave you guys with Truthful Advertising. So number three is you have to become a student of advertising and marketing. So you think about this, so Napoleon Hill... What year was Think and Grow Rich published?
Audience:
'37.
Russell:
1937. Okay, so timeline, so 1937, Think and Grow Rich got published. 1917, Napoleon Hill created this advertising course, Truthful Advertising. He goes to the universities, he's teaching this thing. So what's 1937 minus 1917? 20 years?
Audience:
20 years.
Russell:
So 20 years before his work that went viral and sold tens of millions of copies, he was studying and teaching advertising. I always tell people this who come to my world who they're the greatest in the world at their thing, it could be health, it could be finance, they're the best in the world at their thing and they're broke. They're like, "I can't figure this out. My products are so much better than everybody else's." And they can't figure it out. What I always tell them is, "You have to become more obsessed with the marketing of your thing than you are with your thing if you actually care about it, because that's how you get it out to the people, right?"
Napoleon Hill could have wrote Think and Grow Rich and it would've sat there, but he had spent 20 years prior to that learning, understanding advertising and marketing. So when his big opportunity came and this book that he wrote came out, he had the ability to write copy, to write sales letters, to get media, all these kind of things because he had become a master of advertising and marketing 20 years prior to this thing happening, which is so fascinating.
It's been cool because I've been trying to collect every ad that I found from Napoleon Hill. In fact, we were talking yesterday about potentially putting together a book because we found so many ads for not just Think and Grow Rich but all his books. He was a great copywriter. His headlines are amazing, sales letters. He wrote courses on how to write... They didn't call them sales letters, they called them correspondence letter or something, but letters that actually would sell things, their sales letters back in the day. And so he had focused on that.
So the third thing is that he became a master of studying advertising, which is same for all of us. If you want your message to go beyond you, you have to become a master at advertising. I ain't going to coat it, Lloyd was the master marketer. He took Earl's great personality, great voice, and then Lloyd came in and he was... I mean, Dan Kenny told me, he's like, "He's probably one of the best marketers I've ever seen in the history of all time." He took that company and blew it up to... I don't even know how big it was. And it's funny, we went to the archives there, they had filing cabinets with thousands of sales letters of every... I was just like, "Ah." The coolest thing in the world, right? So without both of them, it's hard to grow. You have to become obsessed with the advertising and marketing, and that's how you get your message out to the world. And Napoleon Hill definitely did that, he spent 20 years prior to Think and Grow Rich coming out learning, understanding, and mastering it for himself. That's step number three, the studying of advertising.
All right, step number four. So that was 1917 that he was teaching the advertising course. Two years later, 1919, is when he came out with his very first magazine called Hill's Golden Rule, which is one of the coolest magazines ever. There's a whole bunch of them at the foundation. So it ran for a year and eight months, a year and 10 months, I can't remember, with Napoleon Hill in charge. It was called Hill's Golden Rule. And then by the end of year two, him and the business partner got in a fight or something. I can't remember the exact details, but he ended up leaving and it shifted from Hill's Golden Rule to just Golden Rule Magazine. But I have a copy of every single issue that was Hill's Golden Rule, and it was one of the coolest magazines ever.
One of the cool stories about it, if you get a copy of the magazine and have a chance to read it, there's a whole bunch of different authors in there. It was funny because I was reading these authors, I was trying to find other works by them. There's no other thing they ever published. And then I was reading one of the books, and it turns out Napoleon Hill when he started the magazine, he couldn't afford to hire other writers, so he just sat down and he became 10 different writers. He'd write each article under a different pen name and then put it all together as a magazine. And they were all him. I think he said for the first year and a half he couldn't afford writers. The first year and a half, every article is just Napoleon Hill under different things, probably typed on this typewriter, which is one of the coolest things in the world.
But it's interesting. Look at the progression in his mind. The next thing is he needed is he needed distribution. He needed a list. He needed to be able to get his message out to people. So next thing he focused on two years after the advertising course, he transitioned to building his own distribution channel, building his own magazine. Which same thing for all of us, if you want to grow a business, we all know in this room the way you grow a company, the way you grow a business is you have to have a list. That's the focus point. And back then, obviously there weren't no email lists. How did people get distribution? They did it through magazines. That's how you got out there into the world.
In fact, Whitney was doing the book club yesterday with Elizabeth Towne, and it was the first book we've done with Elizabeth Towne. I'm like, "Whitney, you know about Elizabeth Towne, right?" She's like, "No. What about her?" Anybody here know Elizabeth Towne, by the way?
Okay. She's one of the most important people of this New Thought movement that no one even knows about. So she had a magazine called The Nautilus that ran from the 1800s all the way up to I think 1960 or '70 it continued to run. But she was the distribution channel for this thing, for the entire New Thought Movement. I think I have over 1,000 copies of Nautilus. I don't have the complete set, but I'm working on it. Eventually will have them all. But if you read The Nautilus, you open it up, and what's fascinating is, inside, every single author that you've heard about in this world, they either wrote an article in that or an ad or both. In fact, most of them are both. So it's you open it up, and it's one of the most fascinating things. She was a distribution channel. Her magazine was going all across the entire country, and everyone who had a book or a course, something they wanted to teach, they were buying ads and writing articles in this magazine. It was the distribution channel. It was the email list. She had the biggest email list in the thing, and she was the one that got the messages out to the community.
So Napoleon Hill, he's starting Hill's Golden Rule because he's building a list, building a distribution channel where he can send these things out and then eventually he can go and he can start selling courses or whatever else he wants to do, but he's building a distribution channel. I don't know if he knew that's what he was doing, but it's 100% what he did. So he ran that for a year, almost a little less than two years, and then the business partner and him fell apart. And then a year later he launched a new magazine called the Napoleon Hill Magazine and ran that, I think, for about three years if I remember right. And right now I have a complete set except for three missing issues we cannot find anywhere. Twice at 10:30 at night, we're in the archives, and I thought I found the missing one. I was freaking out and I realized it was the wrong year.
So anyway, but they're beautiful too. They're some of the coolest magazines. I think there's some that you probably see over there. But it's Napoleon Hill Magazine, same thing. He comes back, loses the list, starts building the distribution channel, again getting it out there, so now he has the ability to get access to people through this newsletter.
And then also what's cool, is through this magazine he's publishing, it's giving him the ability to start teaching his frameworks. So he's got these articles and you notice in there these things keep popping up. A lot of these principles that he's developing, these frameworks, he's testing, he's practicing them in the newsletter here, practicing over here. And you keep seeing these articles popping up where you can tell he's refining the message and getting better at telling it and better at telling it. Which is similar to us, right? When you guys go out there, at least for me, it's like I have something I want to teach, the first time I teach, it's the worst. So I'll go and on my own podcast I'll talk about it. Then I'll get on someone else's podcast and talk about it. Every time I talk about it, the message gets clearer and more refined. It gets better and better to eventually I'm on stage with 5,000 people and I tell a story and everyone's like, "That was the best story ever." It's like, "I know, I've told it 45 times." But I got it mastered now.
And that's what he was doing, he was practicing these stories and practicing things through this newsletter. And you can tell his writing style gets better and better over time as he keeps retelling stories and refining them and getting them tighter and getting them better. So anyway, so that's number four in my lessons from Napoleon Hill as an entrepreneur is building out a distribution channel. Okay, is this good so far?
Okay. All right, because I'm way over... No, I'm doing good on time. Okay, cool. All right. I have no context of time, so I get confused sometimes and sometimes it's like four hours later I'm like, "I should have stopped talking a long time ago."
All right. Okay, because almost halfway there. Okay, so distribution channel. After the distribution channel, so again, that's 1917's the advertising, 1919, Hill's Golden Rule launches. It goes for almost two years and it ends. It's now what? It's 1921. Napoleon Hill Magazine ran '22 to '24-ish. And about this time, Napoleon Hill is putting together his actual, I wrote here number five, the core doctrine.
So he's taking all these principles, all these things he's learning, he's creating the doctrine of success, the philosophy of success, his core thing he's putting together. And so about this time is when he puts together his first real actual thing, which is the Law of Success. And you guys will have a chance to see one of the coolest things I saw in the foundation is they had the actual manuscript for Law of Success. When it was actually published, it was eight books? Each book's got two lessons I think. I think it's eight books, the first edition's eight books.
Some of you have seen the video, I have a pre-first edition that he did, the very first one, but you'll see the actual manuscript here. It's this huge book, it's this fat. They bound it in a book and then around the sides they made it like gold. So it looks like a Bible or something. Anyway, the original manuscript's over here. But that was the first thing, he took all these things he's been learning from Carnegie and from Ford and from Alexander Graham Bell, all these people he's been interviewing, and he put it all together. He said, "This is my frameworks. These are the 15 Law... " I always say Laws of Success, but it's 15 Law of Success." Singular law, plural, success. So he adds that and that became the very first thing. So he puts it together and this becomes the core doctrine or the core philosophy on success he created.
So for you guys, the lesson from this is, after you've been building these frameworks and putting things together, there's got to be a time you come out like, "This is my philosophy on the thing," or whatever it is you're teaching or you're selling. Again, I thought about that with Dotcom Secrets was my philosophy on marketing. Expert Secrets is my philosophy on story-selling, my doctrine on story-telling. Traffic Secrets is my philosophy on traffic. The new book I'm writing right now is the philosophy on... I'm not going to tell you a title, I just changed the title, but it's going to be amazing. So that's the next step, is as you guys are learning and you're gathering all these different frameworks, it's like, "This is where I'm going to introduce to the world like this is me spending 10 years of my life figuring this thing out. This is where I built Dotcom Secrets." He spent now... I don't know what year we're on right now, but 20, 30 years of his life putting all these things together.
Also, he's like, "Here's my philosophy. This is the Law of Success," and put it out there into the world. And now he has the core frameworks in a spot that he can start sharing with the world.
So that was number five. And if you guys haven't looked at it through that lens of just like... Because think about this, Carnegie told him, "You need to build a philosophy on success." And so what was the philosophy? It was these 15 principles. Each principle's got stories, examples, case study. For you guys and for us, for me, for all of us, it's like we need to create our philosophy on blank. It could be a philosophy on weight loss or philosophy on winning the stock market. Whatever your thing is, what's your philosophy?
Anyway, I always thought philosophy was boring, but through this lens I'm like, "This is so cool." Every one of us should have our own philosophy on something. If you're a content creator, it's what you're literally doing, it's like, "This is my philosophy on how to do..." Anyway, so build the philosophy, number five.
Okay, number six, after the philosophy is done, he didn't just put it out there in the world and hope people would sell it, right? Number six, it came back to promotion. So what's fascinating during this time, you start seeing articles and ads popping up where he's promoting Law of Success. And they're showing up everywhere. So as soon as the doctrine, the core beliefs of philosophy is done, then he transitions back into selling and marketing and putting himself out there. And again, so many cool ads and articles and things of him talking about Law of Success, promoting it, getting people to buy it. And so number six in this is promotion.
Now, number seven, this part gets really exciting for me. I'm not sure, again I wasn't there, I'm assuming Law of Success was hard to sell because it's huge. It was also a book set. I may understand this right, but if I remember reading in the biography book, the Lifetime Works... Oh, not Lifetime Works. What's the book that tells his whole life we were talking about earlier?
Audience:
Lifetime Riches?
Russell:
Yeah, Lifetime Riches. Lifetime Riches, correct me if I'm wrong, but they said that the book set would be in the bookstore, but someone could go and buy just a book number one and they go home and read it. And they come back and they buy book two. So it wasn't like they're buying a book set of all these books, because that'd be overwhelming like, "Here I'm going to buy his whole books." So they'd buy one and they'd be good enough for them come back and buy book number two and book number three.
And so I just imagine that selling that's hard. Law of Success was very much like, "This is for everybody in the world." It's very general. It's like everyone wants to be successful... I'm talking too fast. Everyone wants to be successful in anything, this is the frameworks. And so what's interesting is if you start looking at the transition, is it 10 years later or so, he comes out with Think and Grow Rich. And the question for me is, what is Think and Grow Rich? If you read this book, he went from Law of Success, had 15 principles, eventually there's 16, 17 principles. But Think and Grow Rich is boiled down to just 13 principles that he pulled from here. If you look at this, what is this actually? He's taking this huge book set this fat, making a smaller version, and he's niching it down to a very specific audience.
And so I look at this, what Think and Grow Rich is for in my mind is this is helping entrepreneurs to be successful. I'm going to teach you how to think and grow rich. That's who this is attracting, that's who he's niching down. So my number seven point is niching down, taking your core frameworks, and then finding niches that you can affect. Because it's always easier to market to the niches than it is to market to the masses. Way less expensive, way cheaper. So Think and Grow Rich was basically taking Law of Success, taking his core frameworks and making a version very specific towards entrepreneurs.
There's another book we don't have here, but it's called Raise Your Own Salary. Anyone here read Raise Your Own Salary? Probably not many of you guys because you're the entrepreneurs. You got excited about this book, you're like, "I want to to be rich." But all of your employees, Raise Your Own Salary was basically Think and Grow Rich for employees. It's teaching them the same laws of success, same principles, but for employees to help them make more money inside of their business.
You start looking at all the different things that he was coming out with afterwards. It was taking the same core principles, but then wrapping them in different things. So it was a different hook, same frameworks, different stories. So there's a different hook on this one that's going to have a different audience. Bring them in, inside there, you have the exact same framework, but then different stories that relate it to the entrepreneur versus the employee versus the salesman versus the insurance salesman. Look, all these places, they re-niched his philosophy in tons of different markets in areas and things like that.
I think this is fascinating. So it's a different hook, same frameworks, different stories. And from that he was able to, and you see this in his work, was able to go and hit so many sub-markets. So prolific because he's not rethinking, "I need 12 new principles." They know principles haven't changed, but how do I apply this to this market and this market and this market and this market? When I did my very first acquisition of Napoleon Hill things, I bought the whole library from JD, who had been collecting for 20 years. It was funny because he was like, "Napoleon Hill's my favorite author." But he's like, "I noticed something," he's like, "I read all his books and he just plagiarizes himself over and over and over again." I was like, "Well, you can't plagiarize yourself."
But what he meant was just it's the same principles in every single book, they're just spun for whatever audience that he is speaking to at the time, which is so cool. So my next point here, number seven, was niching down. How do we take our core frameworks as we're going to different markets, different hook, same framework, different stories and relate back to that audience? So that was really, really cool.
In fact, Matt and I recorded a whole YouTube video in the foundation like 10:30 at night. We pulled out as many different versions of this, like, "He did it here and then here and then here and then this." And just showing different hook, same framework, different stories and how prolific he was because there were so many different ways he was able to teach the same frameworks, which I thought was really cool.
Okay, that's number seven. Number eight, we come back to what number six was. Number eight, promotion. He creates this stuff, doesn't stop. Somebody creates something like, "Hey, hopefully the world likes it. Oh, they didn't like it." No, he'd create something and then he would go out there and aggressively market and promote, market and promote. We found examples of Think and Grow Rich, after it was done, he did radio shows. Nowadays, we do podcasts, we jump on and no one comes prepared and we all just jump on and ask each other questions. We found manuscripts of these radio shows, so they would pre-write the entire radio show. So you could read it. You're like, "Okay, the host says this. Then Napoleon Hill reads this." It's like a 25-page document. That's episode one. He would do these series where it's like eight or 12 radio shows talking about the principles, all promoting the book. So it wasn't just, "Hopefully people buy it." It's like, "I'm going to dedicate myself to writing a 12-radio show series to get on radio to keep telling the stories, to keep promoting it, pushing back the book."
I thought it was fascinating too, when we were at Nightingale-Conant, they have these filing cabinets and the filing cabinet, we were pulling out these huge manuscripts. I'm like, "What are these things?" They're like, "Oh, this is the radio show." Earl wouldn't just jump on without preparing and just talking. It's like everything was pre-written out. They were so much more thoughtful back then than we are nowadays. And same thing, so they'd go write radio shows to go promote Think and Grow Rich. He was doing articles, they were doing ads. It was fascinating, when How To Raise Your Own Salary came out, he was like, "Okay, this is for employees. The employees most likely to buy are probably salespeople." So then he wrote this book called The Secrets of Master Salesmanship right here. All the Secrets of Master Salesmanship, guys, if you read, it's like 20 articles or 10 articles or something like that. And every one of these articles at the end pushes people back to go buy How To Raise Your Own Salary. And then we compiled it into a book together.
But all it was was basically all these articles and he was putting them out there and he was sending them to newspapers, to outlets, all sorts of places trying to get them picked up these articles and how to become a great salesman, right? Salesmen would see that, they would read it, and then the pitch at the end of every single article was go back and get How To Raise Your Own Salary. So anytime he created a book, it wasn't just write the book and be done. It's like he's writing articles, newspaper shows... or radio shows, buying advertising, just mass promotion on every single thing to get the message out to more people. So he knows two of these things are promotion, because again, I think most people in the world, they forget that step. Most important step.
Creating the thing is not what changes the world, it's the creation and then the promotion of the thing. Like I said earlier, you got to become as obsessed with the marketing of the thing as you are about the thing. Otherwise, it'll never change people's lives. Okay, so that was number eight. I got two more.
Number nine, if you look at Napoleon Hill's, the timeline... Someday, I heard you got a whole timeline and everything. I can't wait to see how everything fits in. But looking at Napoleon Hill's timeline, see, he somewhat retires from this whole thing and then he goes to speak in an event. I think it was in Chicago. I might be wrong on the details though. And in the audience is W. Clement Stone. If you don't know W. Clement Stone, he built a huge insurance company worth over a billion dollars, I believe, at the peak of his business. He's there and he sees Napoleon Hill. He goes to the event because he's heard Napoleon was talking and he had read Think and Grow Rich when he was a kid, changed his life. And from the backside of that builds this huge insurance company, he becomes the wealthiest man in America.
I think W. Clement Stone, I think he wanted to be Napoleon Hill. This is me reading through the lines. I may be wrong, but I think he's like, "I want to be Napoleon Hill." So they end up becoming partners together and they re-kick off Napoleon Hill's career and put them back out there into the mainstream. And they're writing books together. They wrote a book together, and then Clement Stone wrote a couple of books separately and they created a business together. But it was this partnership. In fact, when you guys go to the foundation, you notice as you walk in the back door, on the left-hand side of the door you walk in, there's going to be a picture of Napoleon Hill and the right-hand side will be a picture of W. Clement Stone. Anybody here ever seen W. Clement Stone before? A few of you guys... Is he here?
Oh yeah, this is him right here. This picture's not goofy. Anyway, he had this little tiny little mustache like this. It was funny, we've seen videos of him on camera. And again, it was funny because as big of a personality he was and big of a business he built, he was great salesperson, trainer, he seemed so nervous on camera, I don't know, versus Napoleon who seemed very comfortable in these kinds of things. Anyway, it was just fascinating. But you'll see W. Clement Stone's picture as well when you walk in. So if you don't have context of him, that's who he was. He became business partners. I think he was really good for Napoleon Hill because he wanted to sell his book and the guy had tons of money, so he was putting money and effort into things like promoting the books they did together and other people's books and gave Napoleon Hill this second lease on life, it felt like, to get this message back out.
And from there, they started taking the same frameworks and repackaged them in different ways. So they had courses called The Science of Success, and it was basically Napoleon Hill's frameworks plugged into the thing called the Science of Success. Clement Stone was like, "There's one Law of Success you forgot, Napoleon Hill, that's the most important one, it's called PMA, positive mental attitude." And so that became known later as the 17th Law of Success, which was positive mental attitude, which was an addition from W. Clement Stone. There's the book they did together, called PMA, which is all about positive mental attitude. Anyway, so W. Clement Stone was such a big part of this. But look at the way that Napoleon Hill was going to be able to come out of semi-retirement and have this second lease in life and blow the business back up was through partnerships, finding people that had what he didn't have, finding people with the money, with the distribution, with the desire to get this message back out and put Napoleon Hill back on the map and started growing.
And again, but what they did is they didn't come back and just launch Think and Grow Rich again. They came back, "Here's the same frameworks, how do we wrap it differently?" Okay, Science of Success, same framework, different hooks, different stories. Build out home study courses, live events. They were trying to franchise it. They were going big trying to take this message out to the entire world. And it was through partnerships initially with W. Clement Stone that made this whole thing possible. So for all of us, that's the next question, in our businesses, we're promoting ourselves, where are the partnerships? How can we find other partners to help take this message to more people? Which obviously for us, all of you guys are our partners in this, right? Secret of Success, I've got a big list, we can sell a lot of stuff ourselves, I can buy ads by myself, but I'm always looking at it's so much more fun and I think more fulfilling working through partners.
And again, so thank you, guys all, for being our partners. That's a big part of it, right, is how do you find partnerships to help extend your message and get out to more people? All right.
And then lesson 10, and this is one that weighs heavy on my heart a lot because I always think about this. As I became obsessed with this stuff over the last few years and I've been buying every book on personal development I can find, it has the word unconscious, success, secrets, any of the words, I bought all of them, right? So you can ask Jenny, on the average-
Jenny:
You guys, no lie, literally every book that has those words in them.
Russell:
On eBay I have alerts for all those things. And then every author I've ever found. And then anytime I read some, it's like I'm reading Hill's Golden Rule and he will quote three different authors, I'm like, "Oh." So I buy all their books.
In fact, at the foundation, I found three authors that I'd never heard of before. I'm like, "Matt, I found another author," and I'm on eBay, I was like, "They got so much stuff." I was like, "I just bought 32 more books." And then, yeah, it's bad. I mean, Jenny's been there for the whole...
I mean, probably eight, 10,000 books have been delivered one by one from eBay to the post office to our office. I remember John was like, "I think we should have an intervention or something. This is not healthy." I was like, "Are you sure? It feels really healthy." Anyway, but this weighs heavy in my life. We're here doing our work. We're obsessed with what we do. We're changing people's lives, we love it. The thing that I always get stuck with is, there's all these authors who had the same thing, and almost all of them, none of you guys have ever heard it before. Elizabeth Towne, in fact, none of you guys have ever heard of her before. It's like that is insane. Not only was she the distribution channel for that thing, she wrote probably a dozen books on her own that are all amazing. She was the Nightingale-Conant of the early 1900s. She published 30 or 40 other authors.
You see a lot of the authors you know, if you open it up, on the front it says Towne Publishing, she published those people, and no one even knows who she is. How do you go from that big to nobody knowing who you are?
And then you look at the people just around, like Napoleon Hill is still around, you look at Nightingale-Conant is still around. Look at the companies that are still around. What do they do differently? And so this part for me has been very, very interesting, I think a lot about it. So number 10 here I wrote is leaving a legacy. Succession plans, how do you structure so that when you're gone it's not gone? Most authors by the time their life ends, six months to a year, the world's forgotten who they are, which is devastating. Isn't that the saddest thing in the world? And so I've been studying what happened.
Napoleon Hill before he passed, they built a foundation, they put things together, they had things in place, they had people to run things. There was stuff in place. I think for me, and for all of us, it's just thinking about that because I don't think most people think about it. Most people are so excited about the here and the now, they're not thinking like, "Okay, when this is all done, I feel like I've been called to change people's lives, I'm here on this earth, I'm doing these things, but how do we extend our lives past when we end?"
And so I look at what Napoleon did setting up a foundation and having a mission and having these things, having partners with W. Clement Stone. I think W. Clement Stone I think was the first head of The Napoleon Hill Foundation. Then when he was gone, then there was somebody else and somebody else. See, he died in 1970, right? What year are we in? 2020. So 50, 60 years ago. It's still here. It's still happening were most everyone else is you ask a year, year and a half. How did he do that? So for me, it's like the last thing Napoleon Hill did was he knew the worth of what he had created, what he was doing, and he figured out a way to live beyond that by creating something that left a legacy behind.
And so for me, I don't know the answer to this, I know this is my mission right now, this is why I am building an event center, why I'm trying to do these things. I figure for myself like, "If I can figure out a vehicle that'll help to extend these authors' lives that have changed my life, I'm hoping that by creating and discovering what that vehicle is, it'll be able to extend my mission and my message out for longer too." And so that's my last obsession. So Napoleon Hill did it. I mean, of the hundreds and hundreds of authors I purchased, he's the one that's here the longest that people still know. Most people haven't heard of any of the other people, but you can walk into the food court at the mall and say, "Who's ever heard of Think and Grow Rich?" and half the hands will go up versus any other author.
Even in rooms of entrepreneurs who should know these things, they don't know what they are. And so figuring out how to leave your legacy is the last step that Napoleon Hill did so great. You look at him as an entrepreneur. So I'm going to go through the 10 points again real quick just so we have a recap of him. Number one is having an origin story that you tell over and over and over again, even when you are beyond tired of telling that story. Number two is the building of your framework, spending time acquiring the principles and the things to make your framework and your philosophy a real thing. Number three, studying the advertising, becoming more obsessed with the marketing of your thing than you are with the actual thing. Number four is focusing on building a distribution channel. For us it's typically email lists and followings. For them it was magazines.
Number five is creating your core philosophy or your doctrine, taking all the frameworks, all the principles, and turning it into something that you can then put out there into the world as an actual philosophy. Number six, after the philosophy's done, is focusing on promotion of the philosophy, getting it out there to the world so people are aware of it. Number six, figuring out ways to niche down so that you can take a big philosophy like Law of Success and break it down into entrepreneurs or small business owners or life insurance salesmen or employees. So niching down to get your message out to more people where you have different hooks, same frameworks, different stories.
Number eight is, after you do that, then doing more promotion, getting out there and promoting even harder. Number nine is looking for partnerships to help extend your message out to the masses. And number 10 is figuring out ways to leave the legacy so the work we are doing today doesn't die when we die. They can live beyond ourselves. And so those are the 10 things I think Napoleon Hill did an insanely cool job as an entrepreneur that just the last two or three days has crystallized in my head I thought was really fun and I wanted to share with you guys today. So I hope that was valuable, and hope you guys enjoyed that.
Comments