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(MS) Behind the Scenes of CF 2.0 and "Your First Funnel" Launch...

(MS) Behind the Scenes of CF 2.0 and "Your First Funnel" Launch...

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In this episode I break down everything that happened during the 2.0 launch..!!!

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I still have nightmares about that night. I went to bed that night just in tears, wanted to cancel the entire event, canceled everything, cancel 2.0, Russell's going to run away and just be done because it was just tough. And in the Facebook group, it turned into this negative thing of where I logged in and it's crashing. I can't get my login and da, da ,da. Thing after thing. And it was just ... it was all encompassing where the end, I couldn't sleep that entire night.


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Russell Brunson: Okay, today we're going to talk about your first funnel challenge, which was the relaunch of ClickFunnels 2.0. So I'm going to walk you as behind the scenes of what it is, how it worked, why we did it this way, and some of the results when we launched ClickFunnels 2.0. Okay. So I want to talk about this launch. Cause this is one that obviously I thought about a lot for a long, long time. We had been working on ClickFunnels 2.0 for two years and it's like, how do we bring this into the world right now? The obviously answer is we need to use a funnel because we know that, right? But which one? Right? A funnel is like a tool. There's so many of them and we're good at all the tools. I'm really good at webinars, we're really good at product launch. We're really good at challenges, really good at book funnels, really good at whatever it is.

We could do them all, but it's like what's the tool that's going to be most useful for us to launch 2.0? So that was the question. And there's so many different things, so many different variables that go into this. Not only were we trying to launch a funnel to launch 2.0, it's like we're still trying to build 2.0, which we're still, we're eight years into one point and you're still fixing things and tweaking things and stuff. And so 2.0 is like this massive undertaking, which is the software is 10 x what ClickFunnels 1.0 is right in 2.0. It's like you scroll down, you find the funnels tab and it's like, oh, here's funnels. And that's the one thing that it does, which is all click funnels 1.0, but 2.0 does everything else. Those websites and shopping carts and stores and blogs and a billion other things, again, think the top of my head.

It does all different things. And so we're trying to get all these things done as quick as we can to be able to launch. But as we're launching it, if you've launched anything, and this is true with info products, but even more so with softwares, as you get closer and closer to launch day, there's things like, this isn't going to be done, this isn't going to be done. So you have to make these decisions. We're not going to do this, we're not going to do this. Whatever those things might be. And so just knowing as we're going through this, there's these two things we're juggling. It's just like we have this product we'll be working on for the next two decades of our life. That is always going to be a work in progress, but at some point it needs to go live. At some point we have to launch it.

And when is that and how do we get it where it's good enough that people can start coming in. And then it's also the same thing as when you test something yourself a million different times. As soon as you get, and I'll show you the stats and the numbers, but 16,932 people to sign up in a week for it, they're going to find a lot more bugs we couldn't find on our own. And so then how do you handle that? And so there's a lot behind this. And so I want to tell you guys, just lift the curtain and share everything because it was a fun process, it was stressful, it was anxiety, it was amazing, it was all the things. And so hopefully you guys will enjoy this episode as we kind of dive into them. So it all started with realizing the type of funnel we wanted to use for the launch 2.0 was a challenge funnel.

Obviously last year's funnel acting live, Pedro came and spoke about challenge funnels, which was amazing. And then so many of Pedro's students are in our coaching programs now because they use challenge funnels, they blew up their business and then they're looking for what's the next step. So they want to learn other funnels and other stuff. And so in fact, one of them joined our Atlas group, which is a 250,000 a year group to be in. And they basically launched a challenge funnel and then did it, I can't remember, 18 times. And they were making insane amounts of money, not going to talk about income claims, but enough that they were able to pay to be in the 250,000 group. And so I keep seeing these people killing with challenges. We've done a couple little challenges, never one that was really big scale before.

A couple months prior to our launch Dean Graziosi and Tony Robbins did their big challenge. And so we participate in that. We were one of the top five affiliates again, I think every year they've ever done it for a lot of reasons. One, make good money. Number two, you got to go hang out with Tony Robbins either in Fiji or in Florida or there's a lot. And I love Tony, I love Dean and just wanted help support them. But also I wanted to be able to see at a deep level behind the scenes of what they did and why they did it so I can understand it. Because I knew that we were going to use a similar model to launch ClickFunnels 2.0. And so that was the decision which we're going to do. We're going to do a challenge funnel. So the next question is, what's the hook going to be?

And this one, this was a painful one for me because it shifted a lot initially. We're like, what's the big premise of ClickFunnels? The fact that you can bootstrap a company, you don't need VC money and things like that. This year funnel, we did the bootstrapped Entrepreneur of the year award. I bought I'm writing a book called Bootstrapped to tell a ClickFunnel story. I just knew that was the hook bootstrapped, that's going to be the hook that we're going to use. And as we started talking about though, we realized that most small entrepreneurs, like new entrepreneurs coming into the world, they don't really relate to bootstrapping the way that traditional people are, right? Someone who reads one of my books and they're like, I got to go raise venture capital money. That's not what they look at bootstrapping is. And I was like, what do they ... you think about bootstrapping.

What is it a small entrepreneur coming into our world think about? I was like, well, the thing they think about is Shark Tank that's closer what they think. Oh, if I get a good idea, I go on Shark Tank and pitching, get some money to fund this business. That's probably a closer analogy than I'm going to go to San Francisco. We're going to pitch the top five VC firms in the world trying to get cash that happens, but it's so foreign from the world that we serve as a whole. And so it's like, hey, bootstrapping. But the Shark Tank angle is the most interesting. Now most of the sharks actually use ClickFunnels for some of their businesses. And so we have good relationships with a bunch of them. But there's one specifically who is probably one of the biggest proponents of ClickFunnels, and that's Daymond John.

And I've talked to D, it's funny, me and Daymond have spoken at different events. In fact, at 10 x in Vegas where we set the world record for the most sales ever from stage I spoke and then I sat in the hallway taking pictures with people for three hours afterwards. And I feel bad because Daymond spoke right afterwards and most of the people were in the hallway getting pictures with me because they bought our packet and missed his presentation. But we both spoke there, but we didn't see each other. And we spoke somewhere else. We didn't, we've crossed paths, but we never actually had met. But we talked on social a couple times. And so I thought, man, he'd be a really cool person to have. And one of the guys on his team told us, they said, when we do Shark Tank deals, if the product we're buying, if it makes sense to do with in ClickFunnels, we build in click funnels and launch it over there.

And so I thought of this really funny hook. I was like, what if the hook was basically that this Shark, right? Daymond John, he's the vision of what bootstrapping looks like on a small entrepreneur. I'm going to come to a shark, he's going to be money. We're going to launch this company together. And what if Daymond, you came to Daymond like, hey, will you fund my company? Will you invest in my company? And Daymond's like, we got two options. Number one, I can invest in your company, but I'm just going to go open a ClickFunnels account and launch it and take half your company or you could just open a ClickFunnels account and launch it yourself. And so I was kind of premised, I messaged him, I'm like, Hey, I had this idea for a hook that'd be kind of funny. Would you be interested in doing this or just kind of out of bounds?

It was kind of embarrassing. I was nervous just to ask him anyway. But I asked him, I kind of pitched him on the hook and he wrote back, he's like, actually that's pretty cool. Hit my manager and let's figure it out. So I was like, oh my gosh, he's cool with it. Ah, this is so cool. And so that began it. And so initially it was going to call the Bootstrap Challenge and we were going to talk about a bootstrapping company, but you bootstrap it instead of bootstrapping with the Shark, you bootstrap with the funnel. And that was kind of the initial hook. And so we started moving forward towards that. We wrote scripts towards that. We had Daymond on calls and we mapped out what it was going to do and what the scripts are going to be. And he was bought off on everything.

The point where it's like scripts were locked, everything was good. And then we're supposed to go film, fly down and film all the videos with him. And then fast forward to my mastermind. So I'm with my Category Kings, which is one of the groups, my inner circle we're at Pirates Cove. So you guys know Barry Baumgardener, she's the one who runs Funnel Hacking Live, runs our virtual, runs our events. She runs events for most people, for Tony Robbins, for everybody. And she was kind of behind the scenes running Tony Dean's launch. And one thing she said was interesting as we were talking and day number one of Pirate's Cove, she was like, before Tony Dean launched their thing, they tested 10 different titles through ads. And she said, the titles that out converted were the titles that rank an action. So if you look at Tony's, that's like, what are some examples?

He has Own Your Future Challenge. It's an action word. You're going to own your future or whatever they are. If you notice any Dean's or Tony's are always based on something like that. And they tested a bunch and that was what worked the best was something like Own Your Future. And so I was looking at ours. Ours is the bootstrapped, the Bootstrap Challenge, which is more of a noun, right? It's like, ugh, it's just a thing. And I was like, we have to come up with a different name. And I couldn't think what it was. And I sat there for three days at Pirates Cove stressing out about this. Because I knew if I make this change, everyone's going to kill me, especially Dan who's sitting right there because he's like, I wrote the scripts, we got everything locked. I have a plan. And I was like, but we have to change it.

And it was also confusing because we're going from the Bootstrap Challenge. Then the MIFGE on the thank you page was your first funnel kit, which gives people access to ClickFunnels and the whole kit. I was like, there's this weird disconnect of bootstrapped and then your first funnel challenge, click Funnels, two point, these weird branding things. I was just like, ah. I was stressing out about it. And towards the end of that week I was like, I think for this to work, we have to change it to, and my thought was it's almost so simple. It's like Your First Funnel challenge. Own Your Future Challenge. Your First Funnel Challenge is action, something that we're working towards, right? Bootstrapping, you're not working towards, it's just a thing versus Your First Funnel is something you're working towards. I'm going to get my first funnel done. And then what's cool is then I was like, the MIFGE is the Your First Funnel Challenge box.

And so it was like, there's congruency between the landing page message and the hook story offer and then the thank you page hook story offer. And so I kind of called an audible, somebody wanted to kill me, but we did it and we made that shift. And then we went back to Dave and John, hey, we're still doing bootstrap, but kind of bootstraps the secondary message, Your First Funnel Challenge, you could bootstrap. It became this still the same message, but we had to shift it a little bit to make it fit into this new kind of framework that we were doing. On top of that, we'd also asked all the speakers, a lot of speakers to speak based on this whole bootstrap thing. So I had to go back to all the speakers, hey, everything you talked about, we're shifting it all. And the days you're supposed to be speaking, you're moving.

And some speakers are like, what you were going to say no longer fits? I'm so sorry, but we're going to have to pull you out. And it was just kind of a lot of stress and anxiety. But I was, I feel like this is the thing that we have to do to actually be, for this to be successful, that's what we have to do, the shifts we have to make. And so that's kind of what happened. And so we made those decisions and then it was off the races. We got back in Pirates Cove, and then it was a week later, we're jumping in a plane, we're flying to LA to go film with Daymond John, which by the way, I'm introverted and shy and awkward and I was so scared to meet him. And he is like, I mean, come on, he's Daymond John.

He's way cooler than me or you combined. He is one of the coolest people of all time, right? We ran one of those sound stage warehouses with green screens and white screens and all sorts of stuff. We had all these scripts and teleprompters and all this stuff. And I'm nervous anyway. And I get there before he got there. So I'm seeing things, everything, and we're just waiting for him to show up. We're waiting and we're waiting. And all of a sudden they're like, all right, Daymond's in the building. I'm like, oh man. And so it's the first time I ever met him in person. So went over there and it was just like, I don't know, I'm always awkward, especially first time meeting people. And anyway, I was true to form. Very awkward. But we met and he's like, so what are we doing today?

I'm like, well, you've seen the scripts, right? We're doing that. He's like, oh yeah, yeah, whatever. And he was really cool. He was fun to work with and was, you can tell he does stuff like this often because it wasn't like he didn't have scripts memorized, but he's like, it's a teleprompter. I'm going to do it. And so we got out there, got him all dressed up, went out there, and a whole bunch of the first ones are just him to camera. So we had lines and scripts and he's reading him and doing his things, and it was just kind of fun watching him. But in the back of the mind, I was stressing out, sitting back. So I was like, I know that me and him, a whole bunch of ads were filming together. And some of the ads, I don't know if we'd gotten them completely approved through him.

And I was like, what if he doesn't want to say them. Dan had written these scripts, some were so funny, but it's just also he's making fun of himself in these things. And we're like, is he going to be okay with that? Is he going to? And so he filmed all the ones he did first and then it was me and him have to go out there. And the other thing that stressed me out is Daymond John is like, he's Daymond John. He's the founder of Fubu, one of the best dressed people in the world. I'm a T-shirt and jeans guy who dresses once a year for funnel hacking live. And so I'm like, I have to dress to match him or to be like, I don't want to look like, so I'm trying to dress where I'm not a suit and tie, but I'm the cool internet nerd version of that.

And it was so stressful. We were shopping and buying all sorts of stuff. And anyway, so got all dressed up and then it was me and him on camera together and we're doing it. And the first, anyway, it was really hard for me. I really struggled through that because I'm trying to deliver a line, but then he's sitting right next to me and it's like, anyway, it was hard, but we did it. And we kept going back and forth and eventually we got all the lines in and all the scripts done. And there was this one that, hey, we have another script we wrote. Just want to see if you're okay with it. So possibly a teleprompter. And David's reading, he's like, he's like, oh, seriously, you guys are going to like, oh, all right, whatever, let's do it. And we're like, oh. And anyway, we're so excited, but I was so stressed.

He's going to hate me when this is all over. So we filmed that one as well. And from that, we got all these amazing ads for the registration page, for the ads, for the retargeting ads, for all the stuff around this challenge with Daymond, by himself, with me and Daymond together. Some of the ads are hilarious if you haven't seen them. In fact, let's cue up one or two of the funny ads with me and Daymond, because the whole joke was just like they can invest in, they can give him you or they can build a funnel. And so he played along, had so much fun. So here's a couple of the ads to show you guys the fun we had with this.

Daymond John: Funnels. Are they a website? Oh, are they a strategy, a utensil, a delicious, deep fried piece of cake? Or is it a software that can change your life and business forever? Let's talk about it.

Russell: Hello Daymond, the people shark, my name's Russell Brunson. And I'm here today seeking no money really, but I'd love for you to be in a commercial,

Daymond: Commercial for what?

Russell: For the Your First Funnel Challenge. It's a free five day challenge teaching people how to launch a business without needing investors like banks or family members or ...

Daymond: Me.

Russell: So, you in?

Daymond: Why don't you let me invest?

Russell: No

Daymond: 5%.

Russell: Nope.

Daymond: 6%. That's my final offer.

Russell: No.

Daymond: Oh, you want to play possum on me? How about 8%.

Russell: What?

Clapper: Take one marker.

Russell: Sign up for the Your First Funnel challenge today and learn how to launch your business without any investors.

Russell: You're supposed to go down at equity, not up.

Daymond: Whatever, 9%.

Daymond: Listen, you want to learn how to build a business without my money or the banks or your parents? I'm talking about anyone's money. How about with no money whatsoever. No? All right. Keep scroll. Bye.

Russell: All right. Those ads are pretty great, right? We had so much fun. And then the end of it is basically we wanted Daymond to present at the challenge, but again, with timing and stuff, it was just difficult. So we decided to film his session of the Challenge as an interview while we were there. Set up some couches got all the lights perfect, and then I had a chance to actually interview him there at the end of that crazy day. And the whole thing was, it was just one of those things where it's like your nerves are high anxiety, stressful. You're moving a million miles a minute, you're having a lot of fun. You're meeting somebody you looked up to for your whole life and just all the things and all the anxiety. And by the time it was done, I was just wrecked. I was so tired just and as fast as it all started, he was gone and he took off and he was onto the next Daymond John thing.

Who knows what he was doing? And that was kind of the end of it, and it was amazing. So that was the filming session of getting all this, the stuff for that. And then we had to fast forward back and Dan and his team's editing all the videos as fast as they could because we're a week away from the challenge now from the launching of it. And then we're coordinating with the speakers and the curriculum. And honestly, it was tough because even what I was going to teach kept changing and shifting and changing and shifting. If you've studied Expert Secrets book or the perfect webinar, any of the things that, the way that I teach, the way I structure things, you'll see it in everything I do. You see it in the webinars we do. Obviously you see it from Funnel Hacking Live. You see it in our retargeting, our email sequences.

Everything follows the same sales process and principle. The perfect webinar in a nutshell is like there's a big domino. There's an origin story about how you discover the big domino. And there's three secrets. Each one is tackling the false belief that's holding back from success. The first is belief about the vehicle that you're trying to get them into, the opportunity. Number two is the internal false beliefs and the external false beliefs. And you transition to the stack and the close. There's perfect webinar in a nutshell. And again, I can do a three day event on that or you can read the book or whatever, but that's kind of what it is. And so if you look at the way the challenge framework looks, people are like, oh, how do you run a challenge? It's the same selling structure, right? Day number one is all about introducing the opportunity, the origin story, how you found this opportunity.

Day number two is teaching the framework about that and telling the stories that prove that this opportunity is the best opportunity for them the next day. Number one, two, day number three is the internal false beliefs. Day number four is external false beliefs and the stack of the clothes and then your re pitch. So it's the same framework, just plugged in over five days. And so I knew where I needed to go, but I couldn't figure things out. I knew what the offer was going to be. We knew what the re pitch was going to be, but it's like how do we structure day one, two, and three? Actually, I said that wrong. Day number one is origin story and secret number one, basically. Day number two is internal, external stacking the clothes and re pitch. So that's the five days. Anyway, so it kept shifting and changing, shifting and changing.

And even the week before the launch, I think on Wednesday or Thursday before the training started, I was shifting it again and moving where the speakers were at. I was like, luckily for me, a lot of speakers had come for multiple days, so I was able to move them around and didn't have any issues. But when all said done, we had it mapped out where it's like this was perfect, right? People were coming in, we're helping build the very first funnel, get it done and launched and live. Break the false beliefs on why they couldn't do it, give them beliefs and why they could do it and how they could be successful and make them a very special offer. And that was kind of the structure of the actual challenge. And so after finally hard coding and hard coding the speakers, getting it all done, traffic was going, launches were going, we started getting a lot of leads.

And so I'm going to go through just a couple of numbers real quick just on the front end. So from the promotion, we had 221,101 people registered for the challenge during the promotional thing, which is amazing. Now, on the thank you page, if you've been studying the linchpin with me, I taught this funnel live. I'm teaching a lot, if not go and Google Russell Brunson's Lynch pin Model. I'm sure there's a video or training somewhere about it. But the linchpin works on the thank you page. You have a MIFGE offer that pushes people into continuity. So we had 16,932 people who signed up for ClickFunnels 2.0 on the thank you page, which is pretty amazing. And so that's kind of step one before the event ever happened, right? So 221,101 opt-ins and 16,930 people took the VIP upgrades. And then what happens is then everyone gets in there, day number one happens and we do the training.

And it went, the training went awesome. And then we had two guest speakers who spoke afterwards. And at the end of that, we made a pitch for people who weren't VIP basically saying, hey, if you're a VIP member, first off, you get ClickFunnels trial for 30 days for free. Number two, you got to be on these live Zoom calls with the speakers. And so we did a pitch right then after day number one training. And I think from there, I can't remember the exact numbers, it was like another thousand, 2000 people or so went and signed up for VIP and got ClickFunnels trials at the end of day number one because they want to be in the VIP training happening afterwards, which was amazing. And so the VIP training's just for people who upgraded.

So we did VIP training. Then day number two, and the biggest headache we had was honestly is having almost 17,000 people join ClickFunnels 2.0 in one day in a couple days. And then day number one, giving them all homework assignment and all 17,000 people logging into ClickFunnels and doing that homework. And we had all sorts of issues with the software crash and the template's not working and the themes and oh, I still have nightmares about that night. I went to bed that night just in tears, wanted to cancel the entire event, canceled everything, cancel 2.0, Russell's going to run away and just be done because it was just tough. And in the Facebook group, it turned into this negative thing of where I logged in and it's crashing. I can't get my login and da, da ,da. Thing after thing. And it was just ... it was all encompassing where the end, I couldn't sleep that entire night.

And the day number two woke up, I was sick to my stomach all day and I decided on day number two, I needed to reframe this. Because we're losing the audience, we're losing everybody. Everyone's upset and frustrated. They have a 30 day trial, they're going to be upset. Doesn't work for me. They can cancel. I'm just, give us ... We're doing these things right? Come in here and we're building this stuff together. Worst case scenario, it's not costing you anything. It's we're trying to get you to do this. It's the whole chicken and the egg thing. Perfect the software before we give it to them or give it to them while it's being perfected, if you wait till it's perfect, it'll never be live. We never launched ClickFunnels 1.0 Waiting for it to be perfect because it's still not perfect to this day.

It's like there's this thing. And so by giving it to everybody, we started finding out what the mistakes were very, very quickly. And so all night long, I was in the Facebook group, I think for five or six hours responding to questions, getting things, sending to the dev team and going back and forth and back and forth and back and forth. I didn't sleep that whole night. Next morning I was struggling. I got in there, I said, they take control of the audience. We got 221,000 people and it's just chaos right now. And so if you look at my presentation on day two, if you watch a replay or whatever, day number two, I started by changing people's attitudes and shifting from oh this is not working. To you guys, you're not stressed, you're worrying about the wrong things. And I did a big reframe that went really, really well.

And then I did the teaching for day number two. And it was crazy. My two guest speakers day two were Garrett White and Annie Grace and Annie went first and she gave an amazing presentation, but she also kind of re-shifted people's perception, helping them understand how big this mission is and what each person individually is called to do and focusing on that. And it was amazing. And then Garrett came, and as Garrett just yells a lot, and he did a good job though, I got him to not drop a single F-bomb the entire time, which was amazing. But he also had people take accountability. Yes, software's being worked on, things are like, we're fixing bugs as fast as possible, but quit trying to figure out ways to prove this wrong. Take ownership. This is your life, this is your future. Get in there and just do the things.

And they're like, if it doesn't work right now, it's okay. Just keep working on it. It's going to like we're here for you. And by day number two, it shifted. The tone in the Facebook group went positively. Everyone's excited. It just, it's shifted everything in a powerful fast thing. And from that point forward, the rest of the event was amazing. Day number three, training went great. Day number four, the stack and the clothes, the guest speakers were perfectly, everything was perfect. Day number five, we did the logical re pitch. And then there we had a chance to watch the actual interview with Daymond John, and that was the first five days of the challenge and what's crazy behind the scenes people didn't know is that as soon as the challenge got done, every single day we brought in a whole bunch of amazing guest speakers because we were trying to film something that still hasn't launched yet, and that's maybe a story from the other day.

But I brought in Jeff Walker and Todd Brown and Perry Belcher and Dan Henry, all these amazing people. And when the challenge got done, we filmed these videos of them teaching their best funnel. And the plan was as soon as the launch was done, is to send people these videos. Here's Jeff Walker teaching the product launch funnel and then giving them a share funnel of the product launch funnel, exact same way it Jeff taught it and unlocking it for free for people. And then here's Dan Henry teaching his membership site funnel. Then here's Gabe Schillinger teaching his viral challenge model, teaching each of these different funnel types and giving people the things. And again, as of the recording of this, it still haven't gone live, which is killing me. But that was also happening during the challenges. We have challenge of the day happening, that happening. And then I literally had to run to my kids' wrestling practice right after that.

It was just so much chaos. And then at the end of the week, we had all the affiliates fly in for things. We had 40 or 50 affiliates flying in the office. It was just so much chaos. And after the Friday day challenges done, we decided to do this bonus live event day, which was kind of crazy where Jenna Kucher was going to speak and Grant Cardone was going to speak and Myron Golden and all these huge speakers were flying in for this last day. And it was almost like having a mini FHL at the end of this thing. It was the most chaotic, stressful, tiring, emotional rollercoaster week of my entire life. In fact, I still remember Friday night leaving the office like 11:30 at night. I'm driving home and I'm messaging to make sure Grant's going to be here in the morning. So I'm messaging Grant's business part, hey, Grant's, here tomorrow, right? And he's like, yeah. And he's like, Grant doesn't want to give a presentation. He wants you to interview him. And I'm like, no, dude. I was like, no, you understand? He has to do a presentation.

Anyway, it threw a whole wrench. Anyway, I won't go through all the emotions, but I was so stressed. I'm like, I thought you had a presentation on a certain topic and now he was coming without a presentation. I'm like, this could go anywhere. I have no idea what Grant's going to say, I love Grant, but you have no idea what Grant's going to say. And it's just so much chaos. And so anyway, next day starts. I kick it off. Jenna comes in and Jenna, I mean, she's amazing. She does her stuff. It was amazing. Grant comes in the backstage and we're outside before he gets on and asks a couple questions and then he's like, hey, you're going to interview me. And so I jump on stage. We bring him in and we start interviewing him. And it was crazy. I've always liked Grant Cardone, I love Grant Cardone.

He stepped up and delivered for us in a way that was amazing. His presentation was, it was powerful, it was funny, it was hilarious. We did ClickFunnels, he said the word ClickFunnels like 4,000 times. He told the story about how when he was on Undercover Billionaire, they're like, they give him basically a hundred dollars. And he said, I took a hundred dollars put it in the bank and the first thing I did, I went and got a ClickFunnels account and just all these amazing things he did. Anyway, it was amazing. And then every other speaker, Myron spoke. That day was amazing. We did a re-pitch at the end, sold a whole bunch more people into it and it was crazy. It was amazing. It was so tiring. That night, I remember laying in bed and I was like, I cannot believe we did this and put in perspective, we had fun.

Funnel Hacking Live was like two weeks earlier. So this is, we did Funnel Hacking Live. Had a week where we did a two day linchpin event for my Inner Circle members and then we had the launch week the next week. So it was a month of insane chaos and it was kind of one of the last, well, it wasn't the last we had Inner Circle. We had four days of Inner Circles the next week, but it was almost the last, but it was the last big stressful, huge thing. Again, total numbers from this whole thing. 210,000 people registered for the challenge. 16,000 people signed up for, 16,130 people signed up for ClickFunnels trials. We pushed people to a certification offer. We had a big uptake on the certification offer. Again, if you studied the linchpin model, you know at the end of the challenge, you make an offer for bulk version of your subscription.

So we sold a six month account in ClickFunnels 2.0. And here's the stats. After the entire challenge was over people that bought that offer, we had 3,896 people bought that full priced offer, which gave them ClickFunnels, 36 people paid in full to become certified funnel builders and 436 people paid for the Funnel Builder certification plan over a payment plan, which is all the offer that happened at the end of the challenge, which is pretty awesome and it keeps going from there. Now obviously the dust has settled a little bit. I looked at the stats yesterday to kind of get an update and of the 16, 17,000 people who joined ClickFunnels 2.0 during that time, obviously there's going to be attrition and cancellations and churn, all those kind of things. But even right now we have over 10,000 people that came in during that segment during the challenge who are still active ClickFunnels 2.0 members, which is amazing.

It's what we did year number one of ClickFunnels the entire year. And we were able to do that in a week, which is a cool way to kind of kick off the Click Funnels 2.0 and we have so many updates over this year. I'm going to share updates on all the things we're doing because I know a lot of you guys are curious, what are all things you're doing to grow your SaaS company? But the big beginning part was this. It was kind of like the launchpad to get it into the world. It's been fun because the dev team is all the issues and bugs been coming and they've been smashing, smashing them, getting them rid, adding new features, getting things since the platform's getting better and better and better every single day, which has been fun. More and more people coming in. We have the new sales page, new sales video, which we'll do a whole other episode talking about that as we discuss the difference between branding versus direct response and, which one's better.

We all know which one's better, but we'll discuss that in a future episode. But it's been fun. It's been a lot of stress, a lot of headaches, a lot of work. But it's also like the fruits of now, it's done. We were talking about in building ClickFunnels 2.0 for two years. We worked on the launch for six months. We did the launch over a 6-7 day period of time, and now it's a month or two later. It's like, oh, it worked like it's out there in the world. Like our vision, our dream is now being used by tens of thousands of people around the world and just going to continue to grow every single day. So that's some of the stories behind Your First Funnel Challenge launch, how we got ClickFunnels back out, ClickFunnels 2.0 into orbit, and hope you guys enjoyed this episode.

If you did, let me know in the comments down below. We'll keep sharing more cool stuff behind the scenes of how we're doing all this stuff. Right? You've probably noticed the change format in the Marketing Secrets show. We're doing less of me talking about marketing principles and more just kind of showing like here's the practical application of all the stuff we're talking about happening in all the different businesses we own. And I hope you're enjoying it. If you are, let us know. Go, if you're watching the podcast, listening to the podcast. Go rate and review. Let me know your thoughts on the new show format. If you're watching on YouTube, let us know in the comments down below and also make sure that you subscribe and turn the notifications that way when the next video comes out, you get it in your feed as soon as it comes out. Thank you guys again so much for listening. Hope you enjoyed this episode and we'll see you on the next episode of The Marketing Secret Show.


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