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(MS) The Power and Importance of Being Eccentric

(MS) The Power and Importance of Being Eccentric

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Let me give you permission to be a little bit crazy.

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Best Quote:

We're a bunch of dabblers. We dabble in this, we dabble in that, we dabble in that. And I look at my life and I look at the things that I've been successful with, and none of them came from dabbling.


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What's up everybody? This is Russell. Welcome back to the Marketing Secrets podcast. I'm doing a short version today, because I'm in my car right now and I'm not driving, so don't worry, no one can stress out or yell at me, but I just have something top of my mind. And most of my podcasts now have been more formal and we have filming and people and it's a big thing. And I just want to talk to you guys real quick because I'm excited about something the top of my mind and I want to share with you, because I think it's important. And so anyway, I'm sure I'm going to get some people to disagree with this one, but that's okay, I don't mind. But what I want to talk about is the power and importance of being eccentric, of being obsessive, of going crazy on things. I think that we are in such a world right now where everybody in this world is dabbling.

We're a bunch of dabblers. We dabble in this, we dabble in that, we dabble in that. And I look at my life and I look at the things that I've been successful with, and none of them came from dabbling. They came from me being obsessive compulsive. They came with me being eccentric. And it's funny, I never thought I was eccentric until, I don't know, a year or so ago, Dan Usher on my team said something about me being eccentric. I'm like, "What are you talking about? I'm not eccentric." Looks at me like, "Are you serious?" He's like, "Think about it." He's like, "Look at your wrestling room. Look at how many books you bought this year. Look at all things." And I was like, "Oh, I guess I am sometimes." And today I was thinking about that, because it's a couple of things. Number one, I think it makes more life more fun, more alive, more, I don't know how to explain it other than that.

I think about things in my life, like wrestling. When I found about wrestling, I started doing it. It wasn't like, "Oh, I'm going to go to wrestling practice every single day." It was like, "Okay, I like this, therefore I will try to become the greatest who's ever done this?" And I killed myself. It was morning practices, night practice, practice after practices. My friends come to my house and we'd wrestle on the back deck. We would work lifting weights, we were running, we were thinking about, it became an obsessions. Everything I thought about, everything I dreamt about, that's what it was. And because of that, I became successful and I never hit the goals I wanted to. I wanted to be national champ. I wanted be an Olympian. I wanted these things and I didn't, but it got me really, really far.

I was a state champ, took second place in the nation, was an All-American, went into college, did well, didn't reach my goals in college, but my obsession, being eccentric, not just like, "Oh, I'm going to be a wrestler," but like, "No, I'm going to be obsessed with this. This is my life. This is what I'm going to be doing. I'm going to be eat, sleep, drink, breathing that." That obsession's what made me great. I look at my business too. I've been in this business now 20 years. 20 years ago is when I started playing this game. And back 20 years ago, there were a lot of people who were better than me at this game, way better. We were all doing it together, and they all had more success than me. I literally was one of the smallest guys, with the least success. But the difference between me and the rest of them, because the rest of them aren't around anymore, just so you know, is obsession.

They did it because they made them money. They didn't do it because they were obsessed with it. I'm been obsessed with the art, I'm been obsessed with the understanding of this whole thing. I'd go to seminars and studies. Everyone's from stage speaking and selling what they were doing and how they're doing it. I funnel hacked thousands of funnels. I was looking at upsells, and downsells, and copying what they were doing. I look at ads and reverse engineering things. I became obsessed with it to the point where some people probably say it's unhealthy. I'm kind of eccentric, but man, because of that obsession for an extended period of time, I became really good at the art, the craft, and I was able to teach the art and be able to help other people.

And even again, 20 years doing this, I look at how many spikes. Even the people when ClickFunnels first came out, I brought into the world and I helped in, they grew big, huge companies. A lot of them already sold, or exited, or ended, or they're already out, already, and they've only been around for three, or four, or five, or 10 years. But I'm still here every single day. Why? Because obsession, passion, I love this stuff. Every single day, about two years ago is when I started collecting old books. And most people go and collect an old book and they get one or two, and that's kind of where the hobby ends. But for me, I'm apparently, I'm eccentric and obsession. As of a month ago, I'd had bought over 5,000 books in the last two years. But then I just acquired, and I'll talk about this later, and I can't tell you all the details, I just acquired somebody's library that literally just double it.

So I have twice as many books now. So in the last two years, we're close to 10,000 books. These aren't just like, "Oh, books on Amazon." These are old rare first edition, first made in the world right now. Or if you're listening to podcast, you can't see it, but I'm holding it. Here's the manuscript of a book that Napoleon Hill wrote that never went live. It's called The Secrets of Master Salesmanship. I've got the documents, the originals, it cost me insane amounts of money for these things, but I'm obsessed. And you'd be like, "Well, this obsession's going to make you bankrupt, Russell." But I'm also obsessed with the business, so I know exactly how this is going to turn to a huge revenue business. In fact, I love it because in two years from now, you guys are going to be like, "Oh, now I know what Russell's doing. It makes total sense." Like, "Yes, of course, that's what he did. This makes total sense." But right now you all think I'm a little crazy, okay?

When I started wrestling, I was just obsessed. Everyone thought I was a little bit crazy and then boom, state champs, second place in the nation, All-American. When I started my business people like, "You're crazy, why are you doing this?" Obsession. I remember on a wrestling trip, I was on a wrestling trip and we had a 12-hour van ride up to this wrestling tournament and a 12-hour back, so 24 hours in a van. And before I left, I had found a whole bunch of teleseminars, this is how far back it was, of Armand Morin interviewing people on how to start businesses. So I took all the teleseminars, burned them on CDs, and I brought me this huge case of CDs, and I sat in the back of the van listening to these CDs for 12 hours there, 12 hours back, all these people talking about how to make money and what they were doing.

And one of my friends, his wife is in the same industry as me, but he came up to me and he's like, "Man, when we're on those long van rides, everybody's sleeping, listening to music. I look in the back and you got this something you're listening to. Your eyes are wide open and you're so excited." He's like, "We all thought you were going to kill us. We all thought you were going to be the psychopath murderer, because you were so excited never sleeping." And he's like, "I didn't realize you were learning how to start a business and how to make money." I was like, "Yeah." And so again, people think you're crazy until you execute on it.

Right now, I can't tell you how people, my staff, even my business partners are just like I heard them whispering one time like, "Should we get help for him? Does he need help? This is getting crazy. It's kind of obsessive compulsive, he doesn't make any sense," but in two years from now, they're going to be like, "Oh, yeah, well, this is the vision. Russell's had it forever," but in the moment they think you're crazy. You think about the people who are their greatest in anything they do in the moment when they're not good and they're obsessed. Everyone thinks like, "Oh, this person's crazy. It's not healthy for them. This is not going to be good. This can't end well," all the different things that come with that, but where does greatness come from? Greatness comes on the backside of that obsession, on the backside of being eccentric about something.

And I think that one of the biggest disservices you can do for yourself, for your mission, the thing you're supposed to be doing, you're calling, whatever you want to call it, is you're not obsessed enough. You're not eccentric enough. You're just dabbling. You're doing the least or the least viable. I haven't been in this game for money for a long time, so most people are in it for money, and so they worked at the least common denominator. So they made X amount of money then I'm done. I'm going to stop trying. Whatever. And for me, it's never been maximizing it for money. I've been maximizing for different things, maximizing it for the art. For me, I'm an artist. This is my art, and wrestling was the first art I had, and business is my second art. Entrepreneurship is the second art.

Now I'm moving into this personal development and books, and this is my third art, and it's a massive obsession with it. I think for most people, we don't become obsessed because we're like the world doesn't appreciate that. People look at you like you're crazy. But I would almost argue and put out there with the fact that if they aren't looking at you like you're crazy, then I don't know if you're going to have the capacity that you're going to need to actually be successful, at least not to the level where you're going to be able to really have the impact that you want.

So anyway, I know these are random rants and ramblings of maybe of a crazy man, and I understand that, and I'm okay with that, because even when all is said and done, if this whole book project fails and makes me $0 or I lose tens of millions in the process, which is totally likely to happen, or totally not likely, but possible could happen. It's giving my life color, it's giving me a texture and excitement and passion, and hell, stimulates my brain and my mind and all those things make it worth it.

Wrestling, I never hit my goals, but the pursuit of it was everything. The pursuit of my goals, the pursuit of being a national champ, pursuit of those kinds of things, even though I didn't ever hit it, is what made my life have color. It's the reason why I look back at my high school and my college career as the most magical thing ever. I want to write books about just for myself to remember what I experienced during the time. Like starting my business, growing ClickFunnels, all the chaos, pre-ClickFunnels, trying to figure this stuff out and having success, and failing, and losing everything and the ups and the downs of that. Yeah, it was crazy, it was hard, it was horrible, but man, it gave my life color, and contrast, and excitement, and all those things.

So anyway, I guess I'm here to tell you, you have my permission to be a little eccentric, to be a lot eccentric. You have my permission to do some crazy things. You have my permission to do things that the rest of the world, the rest of people around you do not think are normal and they're going to think you're crazy to even attempt. But man, if you don't, then you're living in black and white. You're missing the purpose. You're missing what could be, and I don't want any of you guys to miss it. So anyway, there you go. There's your permission. Be a little crazy. Be a little eccentric. I promise you're not going to hurt you. Well, it might a little bit, but sometimes that pain is what again gives life meaning.

So hope this helps you guys. I appreciate you all. Thanks for listening to the podcast. If you enjoyed this or any episode, please let me know. I look at those comments when you take a screenshot of your podcast and you post on social media like, "Thank you, Russell, that was awesome," or whatever. I see those when you tag me, and it means the world amazing. So please keep doing that. I love it. Also, we have a Q&A line, which we've been doing more Q&A you've seen, if you go to, you can go submit to the Q&A line, and this year's going to be crazy, guys. If you watch what I'm doing over the next 6 to 12 months.

Anyway, I'm going to write books about it someday, but make sure you're paying attention. We're doing some cool, fun, crazy, insane stuff. All right, with that said, peace. I'm been back to the office to go get to go read some old books, because that's what crazy people do. All right, love you guys. Appreciate y'all, and we'll talk soon. Bye.


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