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145 - My Big Take-Aways From 50,000 Feet In The Air

My Big Take-Aways From 50,000 Feet In The Air

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Episode Recap:

After SalesForce, the Pruvit jet, and Grant Cardone’s plane; I’m seeing things a little differently now… On today’s episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode:

-- Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days.

-- Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales.

-- And why spending time with people who are where you want to be can help you get there.

So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams.

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Best Quote:

And I’m looking at that like, man I keep thinking I’m thinking big, but my belief had been capped at a certain level. I was hanging out with Brandon Poulin a couple of weeks ago and Brandon said that there’s a leadership cap, like whatever the leader believes is how far they can go. And they’re capped by their skill set and by their belief level. So sometimes you have a leader that hits a certain spot and they can’t grow so you have to find a new leader. Or the leader learns how to develop himself and raise his ceiling and raise that ceiling higher and higher and higher.


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Good morning everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. Today I’m going to share with you guys my big aha’s from the San Francisco, Chicago, Palm Beach, Miami, Chicago, Boise trip.

Alright everybody, so I dropped my last episode while we were at the Golden Gate Bridge and shared with you guys some of the stuff I got from Dream Force, but after that moment life turned into pure chaos, so I wanted to share with you guys some of what happened and the big lessons that came.

So like I told you before, we did the whole Sales Force thing which was amazing, and I had some big eye opening aha’s where it was just like, “Oh my gosh, what they’re doing is amazing, but it’s not impossible. I can see it now. I can see the vision, I can see what’s possible.” Which is really exciting. You know, I think they’re on track this year to do 13 billion, their goal is 20 billion by 2020.

It was interesting though because you look at companies are on a path right. You grow a company and then you take on VC money, and then you get….there’s all these different things, try to sell the company. But Sales Force it was different. Instead of doing all that path, they went public instead. It was interesting watching a business from that side where they went public, they got insane amounts of money, and then the way they’re growing is through acquisition. So they’re buying companies to grow.

We saw a sign, I think 270 companies or something like that, that Sales Force has bought in the last 8 years. What’s crazy is Sales Force was the same size that Clickfunnels is right now when they went public. Anyway, it was just king of fascinating and fun.

Anyway, we did Sales Force day number two, and then went to the Metallica concert and then we had a midnight flight because we had to be in Chicago, because what was supposed to happen is Grant Cardone was going to pick us up in Chicago. He was speaking in Chicago that morning and then we were going to fly back to Boise and build a funnel in the air.

And I had to be home because the next day, Friday, I was supposed to be in Boise to meet with Brian Underwood, who is the founder of Prove It. And so that was kind of what’s happening. So we jumped on the redeye, flew all the way to Chicago, we got almost no sleep in the plane, so tired. It was like 3 days of no sleep. And we get to Chicago, we get in our room, we’re getting cleaned up and stuff and Dave gets a call, or Dave texts Grant Cardone’s business partner Jared, and Jared is like, “What are you guys doing in Chicago now, it’s not until tomorrow?” We’re like, “no, it’s today. We flew our whole team out here. It’s today.” And they’re like, “We’re not there until tomorrow.” And we’re like, “What?”

And I went on Instagram live and Grant’s like, “Yeah, I’m flying down to Orlando and I’m going tomorrow to Chicago and then to Boise.” And we’re like, “What no. That has to happen today. I have to be in Boise tomorrow.” It was one of those things where I had like 30 minutes of sleep before this problem was dumped upon me and I’m trying to figure out what to do and how to do it.

So I called Brian who is the owner of Prove It, who I was supposed to be meeting in Boise the next day. I’m like, “Dude, I don’t know what to do. I know we’re supposed to meet in Boise tomorrow, but I’m stuck in Chicago right now. I don’t know what to do.” And he was like, Brian also happens to have a private plane, actually I think Prove It has 4 private planes. And he was like, “I’m going to Palm Beach right now. I can swing by.” As if it’s driving by my house in the neighborhood, “I can swing by and grab him if you want.”

And I’m like, “Wait, you’re in Palm Beach? Grant’s in Miami which is like a 2 hour drive from Palm Beach. What if you fly by, pick me up, fly us to Palm Beach, and then I’ll drive from Palm Beach to Miami, and then Grant can fly in from Miami back to Chicago.” And he’s like, “Okay, cool. I’ll be there in an hour.” I’m like, “Ah!”

We were like an hour away from the airport. So we were cleaning up, re-packing our bags, racing to the airport, and he actually beat us to the airport. We get there and he picks us up in his private plane, which is insane, and he flies us from Chicago to Palm Beach. So I was in Chicago for like 3 hours total time before we had to head to the next thing.

And we’re sitting in this plane and it’s crazy because Prove It was launched the same time that Clickfunnels was, some of you guys know that I was the one that wrote the explainer video, the campfire video that kind of launched Prove It, but also launched the keto movement. If you look at before campfire video nobody was talking about ketosis, it wasn’t a thing, and now it’s like every ad on Facebook is keto whatever.

But the category king of ketosis is Prove It. They will do half a billion dollars in sales this year. And we’re sitting on this private plane flying with Brian and everyone, and I had the next big vision of just like, man, I keep thinking that I am a big thinker and I’m sitting here in this plane with Brian who started the company the same time we launched Clickfunnels, and Clickfunnels is doing well, we’ll do 100 million this year, but they’re gonna do a half a billion.

I was like, “Oh my gosh. Why am I slacking so much?” It was just the next big eye opener. And we hung out with Brian that whole night in Palm Beach. He picked us up in a Bentley and a Lamborghini, so we got footage of us driving these things all over town, which was crazy. And then we jumped in an uber and drove from Palm Beach down to Miami, and we got like 4 hours of sleep, had to wake up and then we met Grant Cardone at 5 o’clock at the airport. And he pulls in his 50 million dollar Gulf Stream Jet, it was just crazy.

And we’re like, we’re trying to film this whole funnel. So we filmed him like getting onto the plane, getting out of his Bentley, getting onto the plane and then we got on the plane and we filmed all the funnel videos before it took off, and we took off in the air and we filmed a whole bunch of other videos. And then we built Grant’s funnel while we were 50,000 feet in the air, which was crazy.

And then we had, he was trying to get us to do it and I was like, “I want you to do it.” So I forced him to jump in there and he was building a funnel, he was writing copy, he was moving things around. It was fun because he was like, “Oh my gosh, Clickfunnels is easy.” I’m like, “I know, that’s what we keep telling people.” He had a good time building his funnel.

And then we landed and he had to take off to an event, and then we had to head to the airport and we had to fly home. And my whole flight home was just this weird thing of realizing that, and this is the lesson of this podcast, realizing that our ability to grow, and our ability from where we can go has 100% to do with our belief’s between our ears, our brain. What we believe is possible. But a lot of times we don’t believe something, so it’s not possible.

I believed initially when we launched Clickfunnels that we’d be a $10 million dollar a year company, I believed it and then we hit. And then we saw the next tier and I believed it. I believe we can actually hit 100 million. And then we did.

But I was stuck for a while, you guys have heard from some of my podcasts, I’ve been stuck like, “I don’t know what the next level is. How do we get to a billion? How do we get beyond?” I couldn’t see it. And now because I went to these events and saw these people and I experienced these things, people who are my peers and my friends, I’m like, “Oh my gosh, they’ve already done it.” I think they said Grant wrote a $50 million dollar check for his plane. He didn’t finance. He just wrote a check and cashed the check for his plane.

And I’m looking at that like, man I keep thinking I’m thinking big, but my belief had been capped at a certain level. I was hanging out with Brandon Poulin a couple of weeks ago and Brandon said that there’s a leadership cap, like whatever the leader believes is how far they can go. And they’re capped by their skill set and by their belief level. So sometimes you have a leader that hits a certain spot and they can’t grow so you have to find a new leader. Or the leader learns how to develop himself and raise his ceiling and raise that ceiling higher and higher and higher.

And for me I think this was really, the whole last week was this thing where I suddenly believe that more is possible. And now that I believe it, it’s like I gotta up my skill set to that new level of belief. But I believe it’s possible now, whereas before I couldn’t see it as clearly.

So for you guys, I’m saying this because if you’re not where you want to be at yet, the problem is between your ears, that’s it. It’s just a mentality, it’s just a belief. And if you don’t know how to get that belief and how to shift it, then it has all, 100% to do with getting around people who have already done it, because as soon as you see people who have already done it, you’re like, “Oh my gosh, they did it.” Are they better than me? No, we’re all humans. But they figured it out. What do I need to do, what do I need to shift in myself to be able to get to that level? And it’s a shift in belief and a shift in skill set.

For me it was going to Dream Force, it was going and hanging time with Brian from Prove It. It’s hanging out with Grant Cardone, it was hanging out with these people who are kind of the next tier to increase my belief.

So for you guys, this is my random pitch. I’m seeing now the parking lot at the Clickfunnels headquarters, looking through the window and I can see through the window, I can see that we have a big TV screen that streams 24 hours a day just all the videos from all the Funnel Hacking Live events and I’m looking right now at all these things from Funnel Hacking Live from the first one, the second one, the third one, the fourth one. And right now we’re preparing for the fifth one, which is coming up very, very soon. And in this room you will see, there’s going to be, as of right now, it’s like 350-400 people who have hit Two Comma Club, they’re going to be in the room.

If you’re sitting here and you’re like, “I want to be in the Two Comma Club, I want to be a millionaire.” and you’re not sure how to do it. It’s because you’re not around people who have already done it. So I recommend coming to Funnel Hacking Live. Come and experience it and be around those people and increase your belief.

And if you’re at a million dollars and you’re trying for that next level, I think this year we’ve got 35-40 people now that have hit 10 million dollars in sales. So come and those people will be sitting here in the room. If you want to get to 100 million, I’m sitting in the room. We’ve got other people there as well that are going to be in the room.

If you want to grow, there’s two things, number one you have to increase your belief, which Funnel Hacking Live will increase your belief of what’s possible for you and for your company, and number two you have to increase your skill sets to match that belief, and that’s the next phase of it.

At Funnel Hacking Live you’ll get the skill sets you need to be able to grow as well. So if you don’t have your tickets yet, go to, I’m sitting here watching the last year’s events through my windshield, through the window to the TV back behind it, and I’m remembering what I feel like when I’m there. I’m remembering the radical shifts and chases in people’s lives and I want that for you as well.

So if you don’t have your tickets yet, go to, tickets have been selling out like crazy. We’re about to, I think we’re either doing a price increase soon, or pulling away some of the bonuses. I know we’re almost done with the first tier of ticket sales, which is exciting. This year will be amazing, it’s going to be in Nashville, Tennessee. So it’s just going to be a fun thing. I put together an amazing event for you guys that will change your life, I promise you that. If you make the commitment and you come, you will not leave the same. Your belief will increase, your skill set will increase and you’ll be able to actually get to the next level of where you want to go.

I did it this week. I invested in myself, I invested in events. I went to go find the people, to hang out with people, to network with people, to learn with people and that’s the same thing you need to do as well. I do not tell people to do things I’m not willing to do myself. And you’ve seen the whirlwind of my week last week, which will be similar to the whirlwind of your week at Funnel Hacking Live, when you come to it.

So do not miss it, it’s going to be amazing. With that said, I’m going to bounce. I’m heading into the office to go plan world domination. I got now the blueprints to go from 100 million to a billion, so I might as well start on it. So that’s the game plan for today guys. Appreciate you all, have an amazing day and get your tickets at Thanks everybody, we’ll talk soon.


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