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Watch the Journey

Fixing Unprofitable Campaigns, Breaking Records and much more...



I spent 18 months building my first-ever funnel…

And it made about $67.

18 months of hard work. I launched. And I was making about a penny an hour…

Most people would have given up…

But I was obsessed.

I knew if I could master this ONE skill set… that it’d change my life forever.

My next funnel was finished in a month. The next was done in 3 weeks. And the next was finished in just 5-6 days.

I was determined to make it work.

And then, FINALLY, I had my first $1,000 day. It changed everything. I realized, with this skill set, I could accomplish anything. The sky was the limit. And I wanted to share it with others.

Maybe you already have a business and it’s not where you want it to be. Maybe you want to build a business but haven’t taken the leap. Maybe you dream of quitting your day-job to pursue your passion.

Here’s the truth. And I know it’s the truth because I’ve seen it displayed over and over again. You’re only one funnel away from those dreams — one single funnel.

That’s what “one funnel away” means.

You’re only “one funnel away” from building the business that will change your life forever. I know this because I’ve watched 2,331 everyday people just like you… build a single funnel that drove over a million dollars in revenue and join the Two Comma Club.

This isn’t some pie in the sky.

It’s real. You just need a dream customer, an offer, and a funnel.

Ready to change your life?

We’ve just revamped our One Funnel Away Challenge with two paths…

​1. Expert (taught by me) — if you want to sell your knowledge.

​2. Ecomm (taught by Trey Lewellen — meet him here) — if you want to sell products online

​Just 10 days to build a funnel.

10 days to change your life. 🙂

​See you inside!



Here’s a crazy story.

In the early days of ClickFunnels, for the first few months, it was exciting because new members were joining. And they were making money. In fact, on the backend Russell and his team could see how much money members were driving through their software.

And then about 3 months in, all of the sudden members started making way more money. They were driving upwards of $20k to $40k per day! This went on for months…

But it wasn’t until about a year later that Russell discovered about 95% of those sales were driven through a single funnel built by Trey Lewellen.

In fact, they did $30 million in two and a half months. And he still today holds the record for building the fastest growing funnel in ClickFunnels HISTORY!

He’s since gone on to build a lot more ecommerce funnels… just as successfully.

Wouldn’t it be cool if he taught you how to do it?

Well, that’s exactly what you’re going to learn in our new variation of the One Funnel Away Challenge.

Here’s what he said on a Facebook Live video with Russell

“We’re gonna change people’s lives, man.

"We’re gonna build a foundation. Show them how to build products. How to find products. How to validate those products. Then we’re gonna show you how to build a funnel that converts. And one traffic source to scale those products just like we’re doing… Basically I’m giving you our playbook on how to build a business selling ecomm.

"There’s still hiccups… people get stuck and then they go do something else. So we’re gonna make sure that doesn’t happen. We’re gonna come in, we’re gonna coach you, we’re gonna have live calls with you guys that answer your questions, that help you combat those roadblocks. If you have questions, you get on the call, we’re doing that weekly.”

You don’t want to miss this.

If you’re a ClickFunnels member already, then you’ll get access to the training at no additional cost!

If you aren’t, then sign up for our One Funnel Away Challenge here.



Struggling to make your paid ads profitable?

You’re not the only one.

According to a survey by NP Digital of 13,350 marketers, 78.2% aren't able to make their paid ads profitable.

But there’s good news! That same survey found commonalities among the 21.8% of marketers with profitable campaigns.

Here’s what the profitable campaigns did differently…

Funnels — Websites are dead. You need a funnel if you want to survive. Map out, page-by-page, the exact experience you want people to have. Join our One Funnel Away Challenge and we’ll help you build your first (or next) funnel.

Multiple Payment Options — Ever go to the ice-cream store, order, and then find out they only take cash? Ya. Me too. The same thing happens online. Give people different payment options and more people will convert.

Email Drip For Non-Buyers — Ads are disruptive. People might not have the time or gumption to buy *right now*. So create an automated email sequence to follow-up with non-buyers. You can create a soap opera sequence.

Multi-Step Checkout — Unless you’re Amazon, multi-step checkout is more effective than just one-step. Why? Because people like to ease into their purchase. And because multi-step provides more opportunities to capture additional revenue. Get their name and email, have a side-bar that reminds them why they’re buying, offer upsells, downsells, and order bumps. This is how Russell makes $15 every time he gives away a book for free through Facebook ads.

Copy Optimized For a Specific Persona — An offer for anyone is an offer for no one. You need to know who you’re targeting if you’re going to be successful. Here’s how you define your dream customer.

Use of Video — Videos perform better than text or images. This is an easy way to increase the performance of your paid ads.

Long/Descriptive Landing Page — There’s a reason most of the landing pages that Russell writes are super long… because long works! It gives you the space you need to address objections and tell your story. Here’s how to use the "epiphany bridge" script.

​That’s a wrap for this week’s newsletter.

And remember...

You’re only one funnel away,

- The ‘Marketing Secrets’ Team


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