Blog Posts

Watch the Journey

Quick Intro to Claude Hopkins


What if your most effective ad campaign is hiding in plain sight?

Let me introduce you to Claude Hopkins.

In the early 1900s, Schlitz Beer was the number 8 beer brand on the planet. They’d hired tons of different agencies and companies to help them advertise their beer without success.

Then they hired Claude Hopkins.

Hopkins wasn’t familiar with the beer making process so they sent him to their manufacturing plant.

He was amazed and inspired by the process. So he created a series of ads that explained the beer making process…

Here’s one of those ads…

The owners of the Schlitz thought it was odd. They said, “But that’s what every beer making company does…”

But Hopkins knew the other companies weren’t sharing their process…

So they ran the ads.

And Schlitz Beer went from the number 8 beer company… to the number 1 beer company.

Sometimes the best marketing campaign… is the most obvious marketing campaign :)

- Russell Brunson


Recent Posts

Here’s My Text Message To Steven Pressfield…

Are You Serving People Who WANT To Be Served?

Want Me To Write Your Webinar...? (2 People Only!!!)

10 Easy, Cheap Ways To Drive Traffic To Your Website!

Gary Vee and I got in a fight…

Let’s talk about something different…

A Crash Course in Public Discourse: Giving an Effective Presentation

You need to do a webinar ASAP

What’s the FIRST step? & the NEXT step?

How to Sell to Your List Using a Soap Opera Sequence

Change Is Coming… Can You Feel It?

9 Immediate Actions to Improve Your Blog Readership

How We Tripled Our Sales

How to Tell One Story a Minute!

A Lindt Truffle or a Hershey’s Kiss?

How Jimmy Could Make Your First Million


Blog Categories