What if your most effective ad campaign is hiding in plain sight?

Let me introduce you to Claude Hopkins.

In the early 1900s, Schlitz Beer was the number 8 beer brand on the planet. They’d hired tons of different agencies and companies to help them advertise their beer without success.

Then they hired Claude Hopkins.

Hopkins wasn’t familiar with the beer making process so they sent him to their manufacturing plant.

He was amazed and inspired by the process. So he created a series of ads that explained the beer making process…

Here’s one of those ads…