Another wrestling life story for ya…

So last week I was on a podcast with Andy Elliott and got talking about my first ever win.

I remember getting to the end of the match and I wasn’t sure how I’d done.

And then the ref held up my hand…

And it was the most amazing feeling ever to me.

It wasn’t that there was a lot of people there. I think there was like three – and one of them was my dad. But I remember thinking ‘this is it’.

That feeling of winning was the moment that changed everything for me. I became obsessed with chasing that feeling, no matter what.

When the grind gets difficult…I think back to that moment.

So what about you? What moments in your life inspired you to chase after your dreams?

Let me know in the comments!

Are you trying to grow your business or coaching career?

It can be really overwhelming at first.

You have an amazing idea…but turning that idea to sales is something else.

Last week Russell sat down with Richmond Dihn who has an incredible approach to skyrocketing sales for coaches.

It’s called the Tiny Challenge Model.

Here’s how it works:

1. Launch a One-on-one Challenge

A lot of coaches start out with running group coaching offers. But group coaching can be hard. Instead, Richmond teaches coaches to launch one-on-one challenges for just 5 days. Instead of trying to pitch the perfect offer to a group of say 20 people…you learn to pitch your offer to just one person, 20 times over.

2. Get Them to Commit

Because many coaches struggle to make sales, they end up doing free consultations or a series of pro bono calls. Tiny Challenges are different. Because it’s a challenge, you can charge for it. It can be a small amount when you’re starting out but it means you get a 100% show-up rate and can get great results for each person.

3. Pitch Them on Day 5

When you get to the end of the five days, you make a pitch. What’s great about Tiny Challenges is you get honest feedback on your offer. Instead of getting no response from a group of 20 people…you get direct feedback from one person, 20 times over.

Richmond says his students always sell at least one of their first ten Tiny Challenge participants. But even if you don’t sell, you get data to learn how to improve your offer.

4. Increase Your Prices

Tiny Challenges is they don’t take a huge amount of time.

Richmond suggests getting your first leads organically, through your network. But at soon as you’ve done 10 you just keep doing the same Tiny Challenges but start increasing your prices.

Richmond says some of his students have made over $100,000 just from Tiny Challenges.

It’s a very smart way of making sales as a coach or business owner…

If you’re Funnel Hacking Live International…then Richmond will be one of the presenters.

But you can also check out the full interview with Russell and Richmond on YouTube – just search for “russell brunson richmond dinh”.

​That’s a wrap for this week’s newsletter.

Remember, you’re just one funnel away...


- The ‘Marketing Secrets’ Team