I built ClickFunnels (and all my other businesses, for that matter) without VC funding.
Now… nothing against entrepreneurs who get funding.
But bootstrapping your business means you don’t have a financial safety net. You have to work a lot smarter.
You have to DO THINGS that are proven to work — and then iterate upon those proven methods.
How do you know what’s proven to work?
By “funnel hacking” your competitors.
In fact, here’s the basic 3-step process I use whenever I’m creating a new offer or funnel!
Step 1: Identify Your Competitors 👀
Write down a list of your top 5 competitors. These are businesses that share your target audience and offer similar products or services.
Step 2: Dive Into Their Sales Funnel 🏊♀️
Explore their websites, sign up for their newsletters, buy their products if you can. Get a feel for their user journey - from first touch point to conversion. Take notes on their sales process, how they build trust, how they communicate, what upsells they offer, and how they follow up post-purchase.
Step 3: Analyze and Apply 🧠
Now, it's time to put on your analyst hat. What are they doing right? Where are they falling short? How can you apply these insights to your own business? Remember, this isn't about copying. It's about understanding the psychology behind what works and then adapting it to your unique business.
Here’s a complete guide on the topic.
And here are 7 of my favorite funnel hacks condensed into an 11-minute video.
If you want to learn more about funnel hacking, snag my book, DotCom Secrets for free over here (just pay S&H).