Have you ever noticed how Hollywood promotes ALL of their most successful movies the same?

Several weeks before a new movie hits theaters, you’ll see the core cast of the movie doing tons of interviews — they’ll be on The Today Show, The Tonight Show, Good Morning America, etc.

Usually it goes something like this…

Step 1. → They talk about their experience filming the movie, share some stories, and answer some questions.

Step 2. → Then the interviewer shows a clip from the movie and promotes the movie to their audience.

It’s the exact same playbook every time Hollywood releases a blockbuster.

And it’s not a coincidence!

They do this because it works.

If you think about it, these “today shows” and “tonight shows” really just act as mediums for virality — whatever gets shared on those programs will get massive attention.

Why does this matter?

Because you can use the exact same playbook to sell your products, offers, or services!

Heck — I watched Tony Robbins during his last book launch, he scheduled 260 interviews… and sure enough it became a New York Times Bestseller.

You probably won’t get on these same stages in front of millions of people. But you don’t need to. If you can just get in front of a few thousand or even a few hundred people in your core target market… that’s enough to have a 7-figure launch!

So ask yourself…

What are the Podcasts you can get an interview on in your niche? There are so many small-to-medium podcasts today with audiences in your target market who would love to interview you.

Make a list. Reach out. Schedule as many interviews as you can.

This is the main “secret” behind virtually every successful launch I’ve ever done… free publicity.

If you want to learn more about this — I call it the “dream 100” strategy — check out my book, Traffic Secrets (get a free copy here).

- Russell Brunson