Every year at Funnel Hacking LIVE I present a unique Keynote presentation, which is then put on the podcast and on social media. So as we gear up for FHL Online this week, I wanted to share something special: my keynote presentation from last year's Funnel Hacking LIVE. This session is close to my heart, not just because of the content, but because it marks a significant moment in my personal journey of growth and discovery.

During this keynote, I dive deep into the concept of "The Calling vs The Resistance," exploring how we all face internal battles that either propel us toward our goals or hold us back. I share my experiences and insights from treasure hunting for personal development wisdom, uncovering the powerful philosophies that have shaped my approach to success.

So whether it's understanding the New Thought Movement or embracing the importance of having a definite purpose, this episode is packed with actionable strategies to help you overcome your own resistance and stay driven on your entrepreneurial journey.

Key Highlights:

Tune in to get a preview of what’s in store at Funnel Hacking LIVE this year and how you can apply these powerful concepts to elevate your business and life.

Napoleon Hill said, "You got to take this. You got to write down your definite purpose, print it on your wall, and read it every single day. Otherwise, it's so easy for resistance to slip you back into this." Right? You got to be able to see it and see it. Just see it over and over and over again.

Russell Brunson:
What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. We are in Funnel Hacking Live Week this week, which is crazy. So by the time you're listening to this, I'll probably be in the air, flying to Las Vegas. This is the first Funnel Hacking Live we've ever done virtual.

I rented Eric Worre's studio. It's this insane studio, and we're going to be streaming it from there. All of my Inner Circle will be in the room. So we have an in-house studio audience, about 300 people. It's going to be insane. All speakers are flying in, and we're going to be streaming from this amazing location directly to your homes, which will be amazing.

I'm assuming you have your tickets by now. By the time you're listening to this, we'll have raise the prices. We had it for a while where you could get a ticket for $0 and pay it afterwards if you loved it. Ticket price is only 147 bucks. We got rid of that offer because if you didn't get a ticket now you're delaying. So, this is your punishment for inaction, but if you still want to come, now's the time to go get your ticket. You can get one at FunnelHackingLive.com. It's just $147 to get a ticket right now and experience a four-day event with me and all the greatest speakers on the planet.

To kick off this week, since it's Funnel Hacking Live week, I thought it'd be fun to play my keynote presentation from last year's Funnel Hacking Live. I'm not going to lie, I was halfway proud of that session. I didn't finish preparing. I was so stressed. I had this idea, this vision I wanted for that session. I had a whole bunch of thing I was doing on it, and it turned out good. At least the first 70% was really, really good and the last 30% my ideas kind of fell apart.

This one, I'm going to cut out the last 30% because I don't want you to hear the stuff that wasn't fully flushed. I'll be doing a lot of it now with greater detail. There's a lot of changes and stuff. Just some cool stuff this year that'll add to this. But this will give you guys just get you in the mindset of Funnel Hacking Live, get you in the mindset of personal development and change, and a bunch of cool things. So that's the game plan. So, I hope you enjoy this episode.

Again, this is the good part of my opening keynote from last year's Funnel Hacking Live. Again, you're going to be getting this on Monday, which means we're like, what? Wednesday? Wednesday, I'll be doing my next session. Thursday morning, I'm doing my actual big keynote I'm excited for. So if you haven't got your tickets yet, go to FunnelHackingLive.com. With that said, welcome to Funnel Hacking Live week. I hope you guys are pumped and excited. We're going to queue up this episode right now, and I hope you enjoy this keynote. And then I hope you enjoy even more of the keynote coming in this year over at FunnelHackingLive.com. Thanks, you guys. I hope you enjoy this one.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets podcast.

Oh man, what's up, everybody? All my people. I love you guys all. Thank you so much for coming. I cannot tell you how excited, how anxious, how nervous, how all the things I am right now. Standing behind this before the wall goes up. You guys have no idea. Half of me is like, "I want to run away and go hide and hide under a rock," and the other half is so excited for everything that's about to happen. And anyway.

Audience:
We love you, Russell.

Russell Brunson:
Oh, I love you, too. We have so much fun stuff planned for you guys over the next four days. So many amazing guests, so many of your peers, funnel hackers, a lot of them who were in the audience a year ago listening to stuff who now are going to be on stage sharing with you exactly what they've done to have success. We have so many cool people come in and just, I can't even wait to have you guys all experience this. It is the honor of a lifetime to be able to put together an event like this and have 5,000 crazy people from around the world all fly here to be part of it. So, thank you guys so much for your commitment as well coming here.

As you guys checked in, you all got a T-shirt, right? If we can throw my slides up real quick. So, on the back of the T-shirt, there's a quote. Did you guys all have a chance to read this quote?

Audience:
Yes.

Russell Brunson:
Can we throw the slides up real quick, everybody? From last mic live to this year, I'm always keeping my eyes open for cool things. And all of a sudden one day, I heard this quote and it was super powerful. It's from T. E. Lawrence's Lawrence of Arabia. And when I heard this, I got chills, I got all the feelings, and everything. And so, I want to read it to you guys. I want this to be something that every single time you put that shirt on, you read it, that you remind you of who you are.

This is what it says. It says, "All men dream; but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find it was a vanity. But the dreamers of the day are dangerous men. For they may act their dreams with open eyes to make it possible." When I heard that I was like, "Dreamers of the day, that's who we are, right?"

Everyone dreams, everyone thinks about stuff. Everyone talks about stuff. There's so many people who are talking and talking and talking, but the people who are here in this room, you guys are the dreamers of the day. Funnel hackers are the dreamers of the day. And I even think about this with our community. We have over a hundred thousand active ClickFunnels members. We've got millions of people on our email list and social, but you are the 5,000 who are the most excited, the most passionate, the ones who were willing to leave everything, leave jobs, leave family, everyone to come here and be part of this because you have a dream. Am I right?

My goal over the next couple of days is to help you give you the tools and the assets and everything you guys need to make those dreams become a reality. That's our entire goal. It's what we do here at Funnel Hacking Live, give you guys the tools and resources you need to take these ideas, these feelings, these things you want to do, and give you everything you need so you can be successful. So that's what I'm going to be deep on over the next four days, which will be fun.

Before we go too deep into it, you guys cool if I tell you guys a couple of stories about what I've been doing last year? Okay. This year's been a little crazy, but one of the things I started doing is this year I started treasure hunting. Do we have any treasure hunters in the room? Okay. If not, you're going to become a treasure hunter, I think, because this really, really fun.

This is a picture. This happened shortly after the last Funnel Hacking Live is I decided to go treasure hunting. This is the picture of me and my son Aiden. And I went treasure hunting because I was trying to find something, I don't even know how to explain it. I remember Tony Robbins said one time, Tony Robbins said that if you look at success, success is like 20% tactics, like the actual skills of doing the thing. And 80% psychology." It's the things happen between your brain, right? And so, for me, I spend so much time on the tactics like, "How do I do this? How do I do this? What's step one? What's step two?" Those kind of things.

I still love that. In fact, 80% of when I can live will be focused on those things. But what Tony said is 80% is psychology. It's the things happening between our ears. I don't typically spend a lot of time talking about that with you, with my people, with funnel hackers. I'm always talking about the next funnel and the next way to drive traffic, all that kind of stuff. I wanted to spend some time today going into the psychology of success.

And so, a year ago I started treasure hunting. This is actually a little over a year ago, but I started become obsessed with personal development. How can I help myself be more successful, but in return help all of you guys be more successful as well? And so, I started searching the world for everything I could find on success. I don't know about you, but if you open up your phone, you scroll through Instagram or YouTube, everyone's got success stuff happening. There's success quotes. Quote after quote after quote. I look at some of these quotes and there'll be like 10, 20, 50, a hundred thousand of people who like these quotes and things like that. But then there's no substance. It's just like, "Oh, I feel really, really good." And it kind of ends.

And then I had put out a video. I see people who have these amazing videos about going deep on something and they don't get very many views with things like that. And I was like, "How do we make this? I want to get past this light, fluffy motivation of, 'You can do it.'" But really understand this at a deeper level. And so, it started me on this journey and I started trying to figure where did this all begin? What was the foundation of this stuff? And so, I started looking and started collecting old books and manuscripts. And so, this was one of the first treasure hunts.

Like I said, Aiden and I, we jumped in a plane and we started flying around the country. We went to Little Rock, Arkansas, because there was a man there who had been collecting old Napoleon Hill stuff for over 20 years of his life. He had books and manuscripts and all sorts of stuff that nobody had ever seen before. And so, this started the treasure hunt. We flew out there. I ended up buying his entire 20-year collection. We packed it back in this plane, we flew back home. I didn't even know what most of it was.

I remember going to our office, we had laid it all out. It was thousands of books and magazines and manuscripts, and all sorts of stuff. And I started going through them, started reading them. I started reading from people who were at the very beginning of this success movement, people who were discovering these things for the very, very first time. And it was so much fun for me. And so, that was the beginning of treasure hunting.

Last year, after Funnel Hacking Live, we went home and then we had our Inner Circle meeting. And then as soon as the Inner Circle meeting got done, we had a chance to go treasure hunting some more with a couple of our funnel hackers. So these are some of the guys here at the top, guys and gals. We got done with the Inner Circle meeting and then Justin Benton there, he had a plane lined up and we all jumped in a plane from Inner Circle. I literally left the building, went to the airport, jumped in a plane, and flew to Wise, Virginia. Any of you here been to Wise, Virginia before? Me and Justin, the only ones who... Wise, Virginia is where Napoleon Hill grew up. I was becoming obsessed what he was talking about, what he was writing. I was like, "I want to learn more about it."

We went to the town where Napoleon Hill grew up, and this is actually where Don Green, who's the head of the Napoleon Hill Foundation where he lives. He had a chance to come out there and actually see the Napoleon Hill Foundation, see the archives, see all the stuff that he had. Literally had a chance to go through and see the original manuscript for Outwitting the Devil. We saw the original manuscript from another book called Outwitting the Beast. Any of you guys read Outwitting the Beast yet?

Audience:
No.

Russell Brunson:
Oh, nobody has. It's an unpublished manuscript. We found all these amazing things. Don let us look at them and read them and start looking at them. Over the last couple of months, he's been sending me these things. It's been just the most exciting journey in my life, learning these things from Napoleon Hill. And I'm like, "Who did Napoleon Hill learn from? Then who did he teach? And where did it go from there?" I started going down this rabbit hole trying to understand this movement.

And so, for me, I've become obsessed with a certain time period. In fact, the era that fascinates me the most is called The New Thought Movement. This actually started about 1850 and has gone on until today. Most of you guys probably didn't even know about. I didn't even know about it until I started diving deep in the history. But about 1850 is when this movement started. What's interesting is prior to 1850, people didn't think about the fact that you can think and change your life. You can think and grow rich. You can think and change your situation, right? 1850 is when this movement began.

The New Thought Movement, you see here, the focus was on the fact that our thoughts and our beliefs could directly influence our life's outcomes. Prior to that, for thousands of years of history, that wasn't something people talked about, thought about, even understood. People had different things they were doing, but no one ever thought like, "Hey, if I think I can change my life." And they started getting deeper into thinking like, "What am I thinking about? Where do the thoughts come from?" And so, back then they all started happening.

There's a whole bunch of really cool people that kind of popped up during this time. In fact, I'll show you some of my favorite authors. Actually, let me go back. So, it's interesting because I think there's a lot of people who have studied other eras of time. For example, there's the Stoic era from about 300 B.C. To 200 A.D. This was the Stoic era, and this era focused a lot on personal virtues and self-control. How many of you guys are a little obsessed with stoicism? Yeah, it's amazing, right?

Ryan Holiday has taken this era and he's made it popular, made it huge again, made it exciting, and everything he's done through his work. Another era is like the Renaissance from 1300 to 1600. They focused on creativity and exchange of ideas. Another era was Enlightenment from 1600 to 1700 with focus on critical thinking and reasoning.

But The New Thought movement started about 1850. "Oh, I can think and I can change my life." And so, a lot of people know about the Stoic philosophers. People have heard of some of these people. Like on the left-hand side, there's Seneca, there's Epictetus, there's Marcus Aurelius. On the right-hand side, there's Ryan Holiday, who I think is the modern-day Stoic. This is actually a painting I had commissioned for my live brand building and I put Ryan in there. That's actually a picture of Ryan from Funnel Hacking Live on stage. I don't think he's actually seen this yet, but he is one of my favorite Stoic philosophers.

A lot of people have heard of the Stoic philosophers, but very few people have heard of any of The New Thought philosophers, which is a tragedy because these guys and gals are brilliant and some of my favorite people in the world. They've become my friends. And as I've read their works and listened to the things they put out, it's personally changed my life. I want to bring some of these people and these thoughts and I ideas to you guys today, and honestly, over the next couple of years because I'm so excited.

And so, The New Thought Movement started in 1850 with this guy right here named Samuel Smiles. Samuel lived in the UK and he was the very first person ever to write a book on personal development. The book was called Self-Help. Isn't that a creative title? But if it was the very first one, it made a lot of sense. So he wrote this book called Self-Help and people reading it and it was like, "Oh my gosh, you can think and change your life." That wasn't something in our vocabulary. It wasn't something people thought about. So he wrote that book, 1850s.

40, 50 years later, one of his books got here to America and it was in an attic. There was this young kid named Orison Swett Marden, who was minding his business in the attic. He finds this book called Self-Help. He's like, "What is this book?" He starts reading the book and he freaks out. He's like, "Wait a minute, I can think and change my life? This is amazing." Orison Marden reads this book and then he goes and he's like, "I want to do this. I want to help people in here in America to change their life, just like Samuel Smiles is doing over in the UK." And so, Orison Swett Marden starts writing his very first book.

He starts writing a book and he's putting his entire life, he spends almost a decade writing this book, right? Page after page and he ends up getting a manuscript, I think it was like 1,000 to 1,500-page manuscript he had written, and this was going to be his first book teaching philosophy of success here in America. He has this book and he owned some hotels at the time. He left the manuscript in the hotel, and guess what happened? Hotel burned to the ground. This manuscript he spent a decade on was gone and he literally was in the ashes looking at the hotel burning down. He's like, "My life's work is gone. What do I do?" Part of him probably wanted to go hide, but instead, guess what he did? He walked back to the store and bought a pad of paper and started again.

He wrote the very first book here in America called Pushing to the Front, which is the very first personal book here in America. Shortly thereafter, Orison Swett Marden started a little magazine you may have heard of called Success Magazine. He was the one that brought the success philosophy, The New Thought Movement here to America. Success Magazine is still around today. I almost bought it a couple of years ago but I didn't because of a whole bad business deal. But someday I will own that magazine just because Orison Swett Marden is the man.

There's these amazing philosophers that no one ever talks about. How many of you guys knew who Orison Swett Marden was before today? Nobody. You think the owner of Success Magazine would let people know about this guy because he is insane. He wrote like 40 books on personal development after that one. This guy's one of the greatest thought leaders I've ever met. Napoleon Hill came from this lineage. I love Napoleon Hill. We're going to talk more about him today.

Also, Robert Collier. How many of you guys know who Robert Collier is? The marketers in the room know because he wrote a book called The Robert Collier Letter book, one of the greatest books on copywriting ever written. But what most people don't know is he wrote like 30 books on personal development that were even better than that. One of the greatest New Thought philosophers ever.

Then, Elsie Lincoln Benedict. Anyone heard of her? She is literally one of my favorite people on the planet. In 1919, she spoke to over three million people around the world. And this was rare. In 1919, there weren't women speakers, women authors, but she was out there on the forefront speaking. She's one of the most brilliant minds I've ever heard.

And it goes on. Earl Nightingale, Elizabeth Towne, Charles Haanel, P.T Barnum, Elbert Hubbard, W. Clement Stone, Maxwell Maltz. These are the people I've been studying on who I'm obsessed with. I'm going to try to bring some of these ideas and these principles from these guys to you guys today that we can use to help get our psychology correct so that the rest of the days we're giving you guys all the tactics and the techniques, and all the stuff we need to be successful. You guys will be able to have more success with. Does that sound fun?

As I've been studying all these people, I don't know, I'm such a nerd. So I have a separate office with my books that I go to and I can just look at them and smell them and stuff because the old ones smell so cool. It's kind of weird. It's like there's something special about it too. And so, I go there and as I'm reading these books, one of the thoughts I have a lot is whenever I'm here is I think about this clip from a really cool movie some of you guys have heard. Not my favorite movie, but this is one of my favorite clips.

How many of you guys have seen the movie Dead Poets Society? Okay. The movie's great, but there's this one clip that literally changed my life. Every time I'm reading these books and learning from these people who have passed on, this clip rings in my head over and over and over again. So it's like a two-minute video. I'm going to show you guys really quick. If you watch nothing else in the movie, just watch this piece because it's really powerful. Does that sound good? All right, here we go.

VIDEO:
Thank you, Mr. Pitts. "Gather ye rosebuds while ye may." Latin term for that sentiment is carpe diem. Now, who knows what that means?

Carpe diem. That's seize the day.

Very good, Mr.?

Meeks.

Meeks. Another unusual name. Seize the day. "Gather ye rosebuds while ye may." Why does the writer use these lines?

Because he's in a hurry.

No. Ding. Thanks for playing anyway. Because we are food for worms, lads. Because believe it or not, each and every one of us in this room is one day going to stop breathing, turn cold, and die. I'd like you to step forward over here and peruse some of the faces from the past. You've walked past them many times. I don't think you've really looked at them. They're not that different from you, are they? Same haircuts, full of hormones just like you, invincible just like you feel. The world is their oyster. They believe they're destined for great things just like many of you. Their eyes are full of hope just like you. Did they wait until it was too late to make from their lives even one iota of what they were capable? Because you see, gentlemen, these boys are now fertilizing daffodils.

If you listen real close, you can hear them whisper their legacy to you. Go on, lean in. Listen. You hear it? You hear it? Carpe. Carpe diem. Seize the day, boys. Make your lives extraordinary.

Russell Brunson:
"Carpe diem. Seize the day, boys. Make your lives extraordinary." As I learned from these people who have passed beyond, I'm like, "Man, we all have this little time we're here on this planet." And I honestly think for every single one we come into this world, we have a chance to be here for however long we're here, and then we leave. I feel like for all of us, one of the things we should be doing is when we're here, we're learning, we're growing.

Everybody should have a chance to write their philosophy on success. What did you learn while you were here? What were the things that you were able to gather to help make you more successful? So, someday I'm going to start a whole movement to get all you guys to write your own success philosophy, but for me, as I've been studying people, I've been studying each of their success philosophy, what they were doing, why they believed it, and from there, trying to develop my own to help me to get to higher levels, try to get to the next phase and evolution of my life.

With that said, I'm going to jump into my formal presentation, which I'm excited for. Last year, the intro presentation, I gave a presentation called The Drifters vs The Driven. You guys, who here had a chance to be here for that presentation? Okay. If you missed it, I actually just recently, I think two or three days ago, we put that episode on the podcast. If you listen to Marketing Secrets podcast, you can go back, you can listen to that one. It was all about the drifter versus the driven. And this is going to be basically part two of that presentation. I wanted to take it a little bit deeper. The title of this presentation today is The Calling vs The Resistance, and that's where we're going to go. So, you guys excited for that? All right, so am I.

The first thing I want to talk about is the actual calling. What is the calling, right? You guys heard me talk about this before. The call to adventure. You guys have been called. I tell you all the time, everyone who is in this room has been called to serve a certain group of people. We have this calling. I've had people ask me in the past like, "What do you mean, Russell? You say you heard a call, you have a calling, did you hear something? Does somebody tell you something? How does that work?" Right? How many of you guys ever wondered that? "Do I have it? Is this even a real thing? What's Russell talking about? Is this woo-woo weird stuff or is it an actual thing?" Okay.

I strongly believe that every single one of you who are in this room have been called of God to do something amazing. You came to this planet, you were given the gifts, the talents, and he's like, "Look, you're here today. Now, you got to go and do something with the gifts I've given you." And so, there is a literal calling. But a lot of times it's not like what you think it's going to be. I think when I first got started in this, I heard people talk about like, "Oh, you're going to feel like this call to do something." I thought it was going to be like a phone call like "Hey, Russell, your job is to go and you're going to gather a bunch of funnel nerds together and start a movement called Funnel Hacking Live. You're going to have all these people, you're going to help them to serve them, right?" It wasn't that ever. There was no phone calls, there's no nothing.

I started thinking like, "What was the calling? What was it? Because it wasn't something like a huge thing hitting me up in the head." I started thinking back in time, started trying to remember, and as I started trying to remember, I realized it was just a feeling. A feeling placed in my heart. It was desire. The desire, I didn't know where it was going to lead me to. The desire came and it was just like, "Hey, Russell, here's something that you're going to be interested in." And that began with some desire. And then I started pursuing that desire and then got more and more exciting. For me, the way that the desire began was back, man, over 20 years ago now.

My beautiful wife and I, Collette, have been married now over 20 years, which is insane. Give her a round of applause. Can you imagine being married to me, by the way? It would be a nightmare. She's lasted over 20 years and it's been amazing. Anyway, so I love her. And 20 years ago we got married. About this time was when I was trying to figure out this whole business stuff. I don't think I had a desire at the time. I used to be like, we're getting married. I didn't have a job. I wanted to wrestle. She had a job. I was like, "I got to figure out something because I didn't want to quit wrestling, but I didn't want her to have to support me." So I was like, "I got to figure out something to do." About that time, that was where this desire was placed in my heart like, "You need to go and create something."

I didn't know what to create. I remember I started listening to business stuff. I went to Google, typed in how to make money on the internet. How many of you guys ever did that? That's how you got here. That's the beginning of the funnel in case you're wondering. So all of us did it. You can admit it. You wrote that. So I typed how to make money, and all of a sudden we started this process. I was trying this and that, and all sorts of just chaos and everything. Eventually, I stumbled into people who were doing business correctly. They were doing some really cool stuff. And I started listening to them. And for some reason when I listened to them it was exciting to me. Which is funny because I was the kid who I struggled in school.

I remember my mom taking me one time in high school to a bookstore. I was like, "Why would anybody in their right mind want to go to a bookstore ever? This is the stupidest thing in the world. Books are so boring," says the man who has boughten 15,000 books in the last 12 months. But I was like, "This makes no logical sense. I go to school, I don't understand my teachers. I learned stuff, I thought it was stupid." I really, really struggled. And then for some reason, out of the blue, I find these guys on the internet who were talking about business and marketing. All of a sudden I had this spark. I was like, "Whoa, this is really, really cool." Why did I have that desire? I don't know. Why was I excited? I have no idea why. But that's where it begins. It begins with a little spark, with a little bit of desire. You start pursuing that and you start getting more and more excited.

I remember for me, I was wrestling at Boise State University and I remember sitting. We would go on these road trips. So we have 20 wrestlers jammed in a van. We're all on top of each other, on top of our bags because Boise State was too cheap to get multiple vans. So everyone's on top of each other. We're cutting weights. We haven't eaten in three or four days, all sorts of stuff. We have these 12-hour van rides to Oregon or to Arizona to go and wrestle. And so, all my buddies would be listening to music and stuff and I would go and I would download teleseminars.

Who here remembers what teleseminars were? Okay. Prior to Zoom and before webinars, there were these things called teleseminars where you would dial in and you would listen. And so, most of the teleseminars happened while I was in school. So I would export them and I would burn them onto a tape player at Radio Shack. This is how it really worked. So I go to Radio Shack, I bought a tape player. We downloaded a thing and we'd record onto this tape player and I would put these tapes. And while we'd be driving in these long things, I listened to the tapes in the car. I'd listen to people like Armand Morin, and Alex Mandossian, and Marlon Sanders, and all these guys who were the first generation of internet entrepreneurs talking about what they were doing. It was so exciting. Everything they said, I just got sucked into it.

That calling kept coming. I'm like, "Why am I so excited about this? I can't stop thinking about this. All I want to do is just learn about this and learn about it and learn about it." But I had no ideas. I had no business, I had no product, I had nothing, right? And all of a sudden, one day I get this idea like, "What if you created a product?" And it's not going to make a lot of sense nowadays, but back then I had the first idea it was like, "I want to create a product that will take a file and it will brand it." So somebody opens a PDF file, the first thing they'll see is my ad before they actually get into the thing. That was the big idea. That's what started this whole thing, by the way.

I had said, "I'm going to call this ZipBrander. It'll zip the file, it'll close it. When you unlock the zip file, it'll show you an ad and then it'll get them into the thing they unzipped." That was the very first idea I had. ZipBrander. And so, I go and I buy the domain name. I try to put it all together. I tried to hire these programmers. Whole long story short, eventually I found somebody who would build this product for me. I paid this guy named Cyprian in Romania $120 to build this and it became my very first product. I had something to actually sell.

Now, all these things I was listening to, I could apply it to something. I have something I can actually do marketing with. And so, I have this product. Now, what do I do? Well, they talked about writing a sales letter. So I learned about that. So I'd go and I'd start writing a sales letter. And then I needed to drive traffic and all the different pieces. And I just became obsessed with applying all this knowledge to this thing. It started me down this process, getting closer and closer and closer, right?

I look at that now and I'm like, "That was probably the dumbest idea maybe ever." I think total, I probably sold 20 copies of ZipBrander. Do we have any ZipBrander customers in the audience? There's usually one. Okay. But I was like, that was my first big idea. I tried and I tried and I tried, everything. But it gave me something to apply to. That was this calling happening like, "You need to create something." Right?

Now, I want to tell you how callings work. What happens is God gives you an idea. He's not going to give you like, "Hey, Russell, you should go build ClickFunnels, right? He gives me that, I'm like, "I don't know how to do that." And if I would've tried it, I would've got crushed under the weight of it, right? He's like, "I'm going to give you a little idea. It's a dumb idea, but here's this idea. It's called ZipBrander." He places the thought in your head and you're like, "Oh, ZipBrander. This is a good idea." And he's going to watch. He's like, "What's he going to do with that? Is he going to be a good steward of that idea? Is he going to do something with it or not?" So, he gives me an idea and I go and try something. And if I do, he's like, "Oh, my gosh, Russell actually took the idea and did something with it. I'm going to give him a better idea. Can't give him a worse idea. I'll give me a better idea." Right?

Next idea. So, then for me, the next one was this little software product called Forum Fortunes. I was in these forums answering messages. I was like, "I can create a software to do this." And God gave me a little bit better idea. And so, I went and found a programmer, made this thing called Forum Fortunes. Any Forum Fortune customers out there? Probably not. I sold that and that one sold more stuff. I was like, "Oh." And God's like, "Oh, my gosh, if I give Russell something, he does something with it. Here's another idea." He gave me the next one and the next one.

I remember one day he gave me this idea up for potato guns. I'm like, "What? Potato guns makes no logical sense." But I was like, "All right." So we made a product selling potato guns. You guys have heard that story before, right? I sold a couple copies of that I think. But it wasn't like this huge thing, but it's like I sold some. Okay. I was like, "Why was that a big deal? Why was that important?" I don't know. At the time. Looking back 20 years ago, it's like, "Oh, Russell, you need to make this potato gun product not because it's going to make you a bunch of money, but you need a story that's relatable so that in the future if you keep doing what I'm asking you to do, you'll be prepared and you'll have something to tell people. Something to give them hope and give them understanding, give them belief. Have these little ideas, these little things. Every time we do something, it gets a little bit bigger."

And so, first thing to understand, that's how the calling happens. It's not just like, "Russell, here's Click Funnels." It's like a little idea. And then are you going to be a good steward of that or not? If you are, okay, here's another idea, here's another idea. And eventually what happens is you get better at what you're doing. You get better at what you're doing, your capacity increases. You can handle it until eventually it's like, "Okay. Now, Russell will be able to build ClickFunnels." It's like, "Oh, I don't know how."

"Well, here's Todd."

"Oh, what's up, Todd? Todd, build ClickFunnels." He builds it and now we've got this thing, right?

But it all works in a process like that. It was interesting because I was doing research for this presentation. I found a really interesting story about Michael Jackson. Did you guys know that Michael Jackson and Prince hated each other? They were competitors back and forth. And so, there was this story where Michael Jackson was doing this big huge concert. They already spent $24 million. He was trying to make it better and better and better. And he goes to his manager. He wakes up one morning at three o'clock in the morning and his manager's name's Kenny.

This is what the story says. He says, "God channels this through me at night. I can't sleep because I'm so supercharged." And then Kenny's like, "Well, Michael, we can't do that idea. We've got to finish this thing. Can't God take a vacation?" Without missing a beat, Michael said, "You don't understand it. If I'm not there to receive these ideas, God might give them to Prince." I think that's how this whole thing works.

How many of you guys have ever seen something like, "Oh, I had an idea for that. Crap."? I know when we were building ClickFunnels, there were five or six other people who I knew who were actively building the exact same thing. It wasn't unique. It was like, "Okay. Well, here. We need some funnel-building software." And everyone's trying to sprint this thing, right? Well, who is the one who's going to finish it? Who's the one who gets it to the finish line? Who's the one who's going to make it to the end? And so, that's what the calling looks like. It's these little ideas. It's you saying, "Look, whatever you want me to do, I'm going to do it." And if you do it and then He gives you something else and it starts growing, it starts growing. That's what the calling is.

If you do that, what'll happen is in a year from now, five years now, 10 years, 20 years from now, you look back and you're like, "Look at where I am." I look back at 21-year-old Russell who's sitting on a bus in the back of a car listening to tapes about how to make money on the internet, right? I look at that, it's like, "How did that lead me to here?" But it was the first step and the second step and the third step. So, that's what the calling looks like. Most people I've talked to it has been very, very similar. It's not just this big light bulb moment. It's these little things where you're going to take something and you move with it. Okay?

Here's a picture of you and here's the calling. Okay? It's like a voice that points you in a direction. Right? The goal of this calling is to make you driven. My presentation last year is all about being a driven, being someone who isn't just sitting there in silence, but who's driven to move forward, to change things, to move things, right? And so, that's the path. So the voice here. I'm going to call the voice The Calling and it moves you towards some kind of goal. So this is a picture of a mountain. There's a goal. Okay.

So then, the opposite side of that. So we have The Calling and then we have the other side. There's a lot of different names which you can call it. The adversary, you can call it Satan, you can call it whatever you want. But recently I was reading a book by Steve Pressfield called The Art of War. Anyone here... Sorry. The War of Art. Okay. If you guys haven't read it, it's a pretty fast read. It's amazing. But in the book, he calls this the resistance. And when I read that, I was like, "Oh, that's what it is. That's the feeling of what it is. It's the resistance, it's the enemy. It's the thing that's holding you back." Right? The resistance is all the things as you are trying to be driven, as you are trying to move forward towards something. The resistance is all of this stuff that's keeping you from doing that.

So, I read the book, and this is probably a month ago. As I was preparing for Funnel Hacking Live, I had this idea. I was like, "What if I start documenting every time I feel the resistance?" Okay? Every time I'm supposed to be doing something, but I feel the opposite like, "Don't do that, Russell." And so, I got my phone and I started recording myself. What was interesting is I realized I felt that resistance so often over and over and over again. So let me explain what resistance is, fellas who don't quite understand it.

How many of you guys in the morning you wake up, you're laying in bed and you know you're supposed to get up and go work out, and you're like, "Oh, I don't want to," and you turn the alarm off? That's resistance. How many of you guys are like, "Oh, I got to write a blog post," or, "I got to record a podcast," or something. You're about to do it and you're like, "Oh, I don't want to, I'm tired. Oh, I'm going to go check my email real quick. Oh, I'm going to do this. I'm going to..." That's resistance. It's coming from inside. It's your brain trying to get you to anything except for the thing you're actually supposed to be doing. Okay?

Resistance hits us all the time in every single situation. I mean, even today, for example, I think I probably hit it 12 or 13 times before I came on stage. In fact, right before that thing went up, resistance is like, "Get out of here, Russell. You are not ready for this. There are so many people out there who are going to make fun of you. What if you trip? You're wearing a jacket, you don't even like jackets. You feel..." Like all the... Freaking out, right? It's a beautiful jacket though.

My son told me I look like Star-Lord today. So I'm still pretty pumped about that. If you can address me as Star-Lord for the next couple... Anyway. Okay, so the resistance, that feeling. How many of you guys have felt resistance before in your life? Okay, so a month ago, I read this book, The War of Art. He's talking about the resistance. He goes through a million different ways that you see it and it shows up. And I was just like, "Okay, I want to be aware of this now." So I start recording myself.

I wake up in the morning getting ready for Funnel Hacking Live. So, two weeks ago is when I started prep for Funnel Hacking Live for all my presentation. So I remember Monday morning waking up, I'm laying in bed, my alarm goes off. It's like five o'clock in the morning or something. I was going to get up. I was going to get a couple of hours in before my kids woke up and everything. Five o'clock goes off and I'm like, "Whew. Dude, turn it off. 10 more minutes." Goes off again, "10 more minutes." 10 more minutes, and I'm asleep. Then I wake up, I'm like, "Oh, dang it.

Okay, it's six o'clock. I could still get up if I needed to. If I don't get sleep though, I'm going to be hard for me to actually function during the day. So if I get one more hour sleep, I get more done during the day." And I'm like, "Okay, I'm going to go and go back to sleep another hour." Right?
Resistance is fighting me. I finally get up. I'm like, "Okay. I'm going to go." And I get everything ready. Drive my son to school, drop him off, go to the office. About to get out. I'm like, "Okay, now I'm going to finally get to work." And all of a sudden I'm like, "Oh, I'm going to check my email real quick." Pulled my phone out. "Oh, I'm going to check social. Oh, I got to check Facebook. Oh, Instagram. Oh, I wonder if anyone messaged me on Slack. Oh..." And all of a sudden I'm doing this and this and this and this. All of a sudden, I'm like, "Oh, crap. Resistance got me again. Put the phone down."

And then I go to the next thing and the next thing, and I'm realizing this thing is hitting me every 15 seconds. Boom, boom, boom, boom, boom. I was like, "How do I get anything done? How do any of us get anything done?" Right? And so, the resistance is the opposite. We have the calling, the thing that's driving us, and the resistance is the other side over here. Okay? I'm going to draw. I'll make this guy look a little evil. This is the resistance. And the goal of the resistance is to get you guys to slide off the track, to get into what Napoleon Hill called hypnotic rhythm, to get into this thing where you're stuck into this spot and you're not moving forward. Okay?

It's interesting. I'm curious how many of you guys feel this. Hypnotic rhythm in my mind is this feeling where you're stuck, right? You're stuck in a rut. Have you guys ever felt this before? You're stuck in a rut, right? This is what drifters go to. They're stuck in this thing where they just can't seem to get out. They're just drifting and drifting. Versus the driven are all about moving forward. There's times where I was like, "I want to move forward, I want to move forward." But then the resistance is always pulling us back, trying to get us to drift. Right? "No, I got to move forward. I got to move forward, and we're drifting." Where like this constant battle back and forth.

If you think about this, the majority of people, especially outside this room, the majority of people live their life in resistance. They're living in this life where it's just like this circular thing. Okay? I don't know about you, but I look at those people and it makes me so sad. I'm like, "Do you know what you're capable of? If you would put your mind towards something, you could change so many people's lives." It's frustrating. In fact, when we were in Kenya, Eileen asked me, she's like, "Why are you so passionate about this kind of stuff?" I was like, "I think the reason why is because I see people. I can see their potential. I know what one human being is able to do. If they're able to get their message out, they can change an army of people." And so, when I see somebody who's got so much potential, so much they could be doing and they're not, it drives me nuts. It's really hard for me.

Where was I going on this? Sorry. And so, hypnotic rhythm is like this feeling like this, right? This is where most people spend their life. We're always trying to get out of these ruts and start moving forward to be one of the driven. And so, that's kind of where resistance hits us. And so, I wanted to give these names because I want, as a community, for us to be able to talk about these things. Like, "I have this calling, I have something I'm working towards. I have a vision where I'm trying to create and then the resistance is this thing that I'm fighting against." And so, we have that battle back and forth. It's the key. Okay?

Now, one of the interesting things about the calling that a lot of you guys have probably noticed is that sometimes we'll see way over here, you'll see the end goal like, "Oh, that's where I want to get to. I'm trying to get to that thing over there." Right? But all the way from here, there's all foggy. Kind of like when they open the wall here, all the fog came out. It's really, really foggy, right? "I don't know how to get from here to here." And so, our job is to take steps forward in faith. You take a step forward, "Oh." And then the fog clears a little bit. You're like, "Oh, I see where to go. Okay, I'm nervous, I'm scared. I'm taking another step forward in faith." Boom. And then fog clears and you keep going forward, right? Faith is such a big part. Just taking these steps of faith towards the goal, towards the calling it's driving you towards. Okay, so the calling and the resistance.

Now, one thing I want to point out that I think is really interesting that has helped me so much in my life ever since I first... I read this in a book a couple of years ago and it was powerful. How many of you guys struggle because you have a lot of voices happening inside your head? Come on, you guys, I know it's true. How many of you guys have more than one voice in your head? Okay. And you're like, "Is that me? Did I think that or is it somebody else? What's happening?" In the book that I read, they explained it. It was so powerful. They said there's basically three voices inside your head.

The first voice is actually your brain. And what this voice says, this voice asks questions, asks a lot of questions like, "Should I do this or should I do that? Should I do this or should I do that?" Right? That's actually your brain. Your brain is the thing that's asking questions back and forth. That's how our brain functions. "Should I go this way or should I not? Should I sign up for the program or should I not? Should I go to school?" Our brain's always asking questions. Okay? That's how you know it's coming from you. So that's the first voice is you.

The second voice is this calling. Now this voice is different. This voice is not something that's ever questioning. This voice tells you things. Okay? And usually, it's quiet and usually it's one thing. It's like, "Hey, Russell, go do this. Hey, call that person. Hey, go over there, talk to that guy." That's what the calling feels like. The calling doesn't typically repeat itself over and over and over again. It asks you once like, "Hey..." Or sorry, it doesn't ask you. It tells you once. "Do this thing." And then it waits to see what you do. "Oh, he's a good steward of this idea. I'll give him another one. Do this, try this."

We have to learn how to be in tune with that. But it's hard because the resistance is the third voice. The resistance is annoying. The resistance is loud. Typically, it speaks in absolutes. You guys remember Star Wars when they're like, "Only Siths deal in absolutes"? Okay? It's weird how Star Wars fits almost every situation. Anyway. Okay, the resistance speaks in absolutes. This is the one that says, "Hey, Russell, you're not ready. Hey, you're not worthy. Hey, you look funny. Hey, you talk too fast. Hey, no one's going to pay attention to you. They're going to mock you on social media." Blah, blah, blah. Thing after thing, after thing after thing. Okay? And it's not quiet. It's loud and it berates you over and over and over again, right?

These are the three voices we have in our head. And we start understanding that's what's happening. You say, "Look, this voice of resistance is coming and it's talking. And it's not nice. It's direct, it's absolutes. You are not good, Russell, you're not good enough. You're not ready, you're not worthy. No one's going to love you." That's coming from here. When I'm aware that that's not me thinking, that's coming from external things, it gave me freedom. I realize that this is not me. This is something I've got to be listening for.and when I hear it, I got to move forward.

And then the questions are your mind. And so, I started paying attention to my thoughts that are happening because sometimes we hear this over and over and over again. We think it's us. We're like, "Man, I must not be ready. I must not be worthy because I keep telling myself that." It's not you. It's resistance trying to get you to not take your calling. Or you're like, "Wait, am I supposed to call that person? Am I supposed to do that thing?" All of a sudden you're doing the questioning thing. Okay, if you're doing this questioning thing, you're like, "Wait, was that me? Was that someone else?" If it came as a quiet direct telling you what to do, then yes, it's coming from the calling. Okay. All right, that's the first thing I wanted to talk about.

The second thing I want to talk about, and this is the part that I have been geeking out on the most. I'm having so much fun talking and thinking and learning about this. I'll adjust my slides to it. Just talking about conscious versus subconscious, how our brain works. The more I've started to understand how my brain works, the easier it is for me to be successful in any area of my life. These are simple concepts. Obviously, there's a deep side to this. You can go deep into the science and all that kind of stuff. That's not my goal. My goal is to give you guys a usable model that's simple, that's easy to help you understand how our brains work. Okay?

The first thing to understand is that there is a conscious and a subconscious mind, and I know most of us know this. This is something that back in the early 1850s, back when The New Thought Movement was happening is when they were discovering this stuff like, "Oh, my gosh, there's a conscious mind, there's a subconscious mind. And they're different how they work together." So when you start reading all the books from The New Thought Movement, this is what they're just discovering in the very first time. You see how excited they are and they're freaking out. They're testing things and trying things and learning all these crazy things during this journey, which is so much fun to read about. And so ,for me, it gets me excited. And now there's so much more science on that, that we can even understand it better. But there's the conscious and the unconscious.

The first thing I want to talk about, in fact, I'm going to draw a picture of a brain. I think a brain looks kind of like that. There's a brain. Okay? There's like little squigglies in the brain. So, we also have that part. Okay, so here's our brain. Now, first thing I want to talk about is our conscious mind. So the conscious mind is up here in the front of our skull, right? This is the part that we're having conversations with every single day. Okay, let's say this is the frontal lobe part. And if you look at this, there's two voices that are happening inside your conscious mind. Okay? I talked about the conscious mind is they ask all the questions, right? It's your brain asking questions.

I think it was Buddha who said that this conscious brain is like monkeys. And when you do more research, actually there's two monkeys. How many you guys went to Unlock the Secrets two years ago? Yeah, that's our young entrepreneur event with kids and stuff. And I brought monkeys and elephants and lizards. We had a bunch of fun with it. I didn't do it for today, but I do want to bring back one of the slides, which is this. So, understanding that there's these two monkeys that basically are sitting up here on the front. There's monkey number one. I've never drawn a monkey. They got tails. I don't know. There you go. Okay. But they are here on your conscious mind, right? And this is the conversation you're having, right? Every single person's having this conversation consciously, every single day. Emotional logic. Emotional logic. Okay?

For example, let's say I go to the grocery store and I'm hungry. Emotion. "I'm hungry, I need to eat something." Or I go to the drive-thru, right? And so, I'm emotionally driven to go do something. I go to the drive-thru, I look at all the menu like, "Oh, this is amazing." And my emotion's like, "Oh, you want the milkshake for the appetizer." Emotionally, I want that, right? And the logic comes and like, "Wait, you're really going to drink a milkshake for breakfast?" I'm like, "But I really want one." Like, "Yeah, but that's a lot of calories, and then you're going to feel sluggish throughout the day." Boom. Here it is. Emotional logic. This is the two voices that are questioning each other in your head every single day.

Some of you guys, your emotion is way louder, and some of you guys, your logic is way louder. How many of you guys do you think are more emotional? You hear the emotion more often? Okay. How many of you guys are more logical? Okay. The reality is we've got both of these things, right? When we're questioning is emotion questioning logic, emotion questioning logic. This is the debate that's happening in your brain all the time. Again, Buddha called it the monkey brain because it's like this chattering, chattering, back and forth, back and forth, back and forth, back and forth. It can be exhausting sometimes, right? So we have these two things, emotional logic happening all day long, right? And so, this is what's happening here in your conscious brain. It's the first thing to understand.

So our conscious brain's got these two things. This is the questions going back and forth, right? Now our conscious brain's got some very important things it needs to do, and I broke it down into like five or six different steps that our conscious brain is responsible for. Okay? The very first thing our conscious brain is supposed to do is to figure out our definite purpose. What is the thing that we are trying to do? What is the result we're looking for? What is our purpose? Okay.

When you start reading Napoleon Hill and read all his books, his manuscripts, it's interesting because almost every single one of his books, he has different... Laws of Success, and that we have Think and Grow Rich, all these different books, but almost every single time he starts the book talking about this one principle, which is having a definite purpose. You have to have a definite purpose. If you don't have definite purpose, you're just wandering around, doing nothing, right?
The reason why most people don't succeed in life is because they have no definite purpose. So because of that, they're in this hypnotic rhythm. They're just going circular, they're not moving towards anything, right? It's not until you have a definite purpose like, "This is the thing that I'm trying to do. This is the thing I'm trying to accomplish. This is where I'm going." That's when everything changes for you. Okay?

I started thinking about myself in my life. When I was growing up, all you guys know I was a wrestler growing up, and I wasn't a great wrestler. You can ask my dad or my brothers. I wasn't a great wrestler. We went to wrestling practice, we tried stuff. I was just kind of just there. I was with my dad. I was just like, "Okay, I'm wrestling." I was just doing the motions, right? Wrestling my first year I won half the matches, lost half the matches. And then the next year I started and I wasn't that good.

And then I remember my dad took me to the state tournament. I'm sitting in the state tournament and there were two kids from our high school who were actually in the state finals. I remember watching the first guy was a guy named Matt Woods. Matt was the state finals. He wins the state title. He was already a two-time state champion. Became a three-time state champ. I remember watching him as the ref raised his hand. I saw that. I remember saying like, "That. That's what I want to do." I had a definite purpose. "I want to be a state champ." It wasn't like, "Oh, I want to learn how to be better. I want to get a good workout." It was like, "No, that. That is the thing I want to do."

It was definite. It was not just a purpose. "I want to wrestle. No, no, I don't want to wrestle. I want to be a state champ. When do I want to be a state champ by? I want to be a state champ as soon as possible. I want to be a state champ by next year," right? So I told my friends, "I'm going to be state champ next year." Like, "You're not even good." I'm like, "I know, but I'm going to be state champ next year." Definite purpose. Okay? When I had a definite purpose, I had something to run towards. Before that, I was just circular, just in the spot, just like, "Oh, I'm showing up to practice. I'm doing something." As soon as I picked a purpose, and I had that purpose, a definite purpose, then I had something to run towards.

Same thing happened in business. Okay? When my wife and I got married, I had this business. I was trying to sell some stuff. We were joking because I think I had probably five customers maybe when Collette and I got married. I was so nervous like, "What if one of my customers emails me? I'm going to be in trouble." So I brought my laptop to our honeymoon just in case one of our customers would have an issue. I could fix it on the fly. But I remember I was trying to figure out this business, but it was just kind of like I was doing this thing. I was just kind of going around.

It wasn't until John Reese, and some of you guys have heard me tell this story before. John Reese, I think it was August of, I can't remember the day off the top of my head, but he did what nobody done prior. He sold a million dollars worth of his course in an 18-hour period of time. Made a million dollars in a day. I remember sitting there as this young entrepreneur just doing this thing, and all of a sudden I was like, "That. That's what I want to do." Definite purpose. "I want to make a million dollars." In my head, I'm like, "This is not possible for me to do it in a day, but if he did in a day, I think I could do it in a year."

I remember he had a thousand-dollar course, sold a thousand copies. I'm like, "Okay, I just need to make a thousand-dollar course, and I got to sell a thousand copies in the year. That's three a day. If I can do that, then boom, I made a million dollars." So now I had a definite purpose. It wasn't just, "I'm in business to be in business." It was like, "I want to make a million dollars in a calendar year." And so, literally, it wasn't just in the year, random. It was like, "In calendar year. Starts January 1st ends December 31st. I have to make a million dollars in that window." But it was a definite purpose.

Now, you may be like, "Oh, Russell, that seems really, really easy." But back then you have to understand, I maybe made $15,000 total, like five years in business prior to that. All of a sudden I'm like, "Oh, I'm going to make a million dollars in the calendar year." But what happened? It took me out of this rut of drifting and resistance and just like, "Oh, I'm just here doing the thing." To getting out of that and saying, "This is where I'm going." Driven. Definite purpose. So I picked a definite purpose and I started running towards that.

It started in January 1st. Went through the whole year, the end of year did not make a million dollars, but man, I got close. It's like six, $700,000. I'm like, "Okay, December 31st, it starts over again." Started the next year, set a goal. Calendar year, got really, really close that year. I think I got to 800,000 or something like that. Missed it again. I'm like, "Dang it." Next year, started the goal, boom, and by I think October 17th was the day that I broke a million dollars. Okay. Thank you. Three years prior, I was making one or two sales every other month, right? Because I was just drifting to like, boom, definite purpose. The first step is our conscious mind has to figure out what is the definite purpose? What is the thing that I am trying to do? Okay?

I remember, man, 12 years ago, going to ClickBank. I remember walking to ClickBank. They have big huge offices and everything. They had employees, they had staff, they had this wall with clocks on the wall for every time zone they had customers in. I remember sitting there like, "That. That." You have understand. 12 years ago, I didn't have a business. I had a couple offers. I had a couple of funnels that are out, and that was it. But I didn't have a business. But I saw ClickBank and I was like, "That. I want that. Okay, how do we build a business?" Well, building a business, we need more than just selling a product. We started going through and like, boom, 10 years later, ClickFunnels, right? For you guys, the first key is do you know what your definite purpose is?

I think my next slide here is Napoleon Hill. So Napoleon Hill said, "There's one quality which one must possess to win, and that's definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it." Okay? So do you guys know what your definite purpose is? Not like, "I want to make money. I want to win a Two Comma Club Award." Like definite. Like, "I want to do this by this certain time."

In fact, as I was doing research for this, one of my friends sent me this. Bruce Lee was a huge Napoleon Hill fan. In fact, in his day planner, you see the times that he was studying Napoleon Hill throughout the day. This is a document that went up for auction and it got sold before I found out about it otherwise I would have it because it's insane. But he had his definite chief aim, his definite purpose document, and this is what it looks like right here. In fact, if anyone knows who bought it, and you can connect me with them, I want to buy this. I want this frame because this is the coolest thing in the world.

This is Bruce Lee picking his definite purpose. And some people think like, "Oh, Bruce Lee was like the greatest karate guy of all time." He wasn't. It was not his purpose. His purpose was not to be the greatest karate person of all time. Okay? This is his purpose. He said, "I, Bruce Lee, will be the highest-paid oriental superstar in the United States. In return, I'll give the most exciting performances and render the best quality in the capacity of an actor. Starting 1970, I will achieve world fame, and from then onward until the end of 1980, I'll have in my possession, $10 million. I will live the way I please and achieve inner harmony and happiness." Definite purpose.

This is what I'm talking about. Napoleon Hill said, "You got to take this. You got to write down your definite purpose, print it on your wall, and read it every single day. Otherwise, it's so easy for resistance to slip you back into this." Right? You got to be able to see it and see it. Just see it over and over and over again. Again, this is the one that Bruce Lee wrote and had on his wall. Once again, if any of you guys can help me find this thing, I really, really want it. But it's pretty cool, right? And so, my question for you guys is this is what is your purpose? What's your chief aim? What are you doing? You have to be specific. What exactly do you want and when? What are you willing to do to achieve that? Okay?