Behind the scenes call with Myron Golden and Russell Brunson.
On this episode you will hear Myron Golden talk about the reason’s people make a lot of money versus a little money. He goes through the four levels of value for creating income and explains each level.
-- What each level of value is and what resource is used.
-- Why each level of value is where it is, even though it may not seem fair.
-- And why there are actually two resources in the highest level of value.
So listen here to find out what the four levels of value are and how much money each level is worth.
The lowest level of value is implementation. That’s the lowest level of value. That is the people who do the thing. So if you do the thing, you’re the person who does the thing, you make the least amount of money. I basically tell people in the presentation if you’re an implementer, I know how much money you make. You make somewhere between minimum wage and $80,000 a year. You make minimum wage if you’re working as housekeeping staff at a hotel, or McDonalds. You make $80,000 a year if you’re like a mechanic that works on Rolls Royce or Bentley’s or something. That’s your income window.
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What’s up everybody, this is Russell Brunson. Welcome to a very
special impromptu Marketing Secrets podcast. I just got off of an
inner circle call and it was so awesome I wanted to share it with
you.
So I’m on an inner circle call, and the inner circle are my 25k
members and there’s 100 of them and we have a group closed at 100
people. Once a month I do consult calls with all of them and one of
them today was with Myron Golden, who is one of the coolest people
in the world. And in the middle of this thing he dropped, I don’t
know 10-12 minutes of the coolest thing about how income and the
different levels of income, it was so good I wanted to share.
After he ripped on it for like 15 minutes I was like, “Can I put
that on the podcast?” and he was like, “Sure man.” So I’m doing
this really quick before I jump on the next call. I’m going to plug
this clip in here. This will help you understand the levels of
income and if you’re stuck where you need to shift and what those
changes are for you to get to where you want to be from an income
and finance standpoint. It’s awesome. So listen right now and I
hope you enjoy this episode of the Marketing Secrets podcast.
Myron: There’s a reason people who make a lot of money, make a
lot of money. There’s a reason people who make a little money, make
a little money and it’s because income is the result of value
created and offered in the marketplace. So value is what creates
income and there are four levels of value and if you’re operating
on one of the lower levels, you can only make so much money. I will
just tell what the four levels of value are so you can just kind of
wrap around that.
There are four levels but there are five resources. The top
level of value, you have two resources you can use. So every level
has one resource, the top level has two resources. The lowest level
of value is implementation. That’s the lowest level of value. That
is the people who do the thing. So if you do the thing, you’re the
person who does the thing, you make the least amount of money. I
basically tell people in the presentation if you’re an implementer,
I know how much money you make. You make somewhere between minimum
wage and $80,000 a year. You make minimum wage if you’re working as
housekeeping staff at a hotel, or McDonalds. You make $80,000 a
year if you’re like a mechanic that works on Rolls Royce or
Bentley’s or something. That’s your income window.
And then the next level of value, and by the way, the resource
you use at that level is your muscles. You use your muscles to make
money. By the way, I shouldn’t show that on camera, but it’s here
to protect, not to harm you. Anyway, pardon my corny, I’m a corny
dude. What can I say? So the resource you use, your muscle to make
money. The whole premise of the concept is that money is spiritual
in nature, it is not materialistic in nature. So if you’re using a
physical resource, like your muscles to make money, then your
income is going to be limited. If you want to make more money then
you have to operate at a higher spiritual level. Does that make
sense so far?
The next level of value, which is the second to the lowest…
Russell: The two resources there were muscle and what was the
other resource?
Myron: There’s only one resource at that level, that’s your
muscle. The top level has multiple resources, the bottom levels
only have one. Does that make sense? So the lowest level is
implementation. The second to the lowest level is called
unification. That is you use, your resource is your management
skills. You use your management skills to make money. You don’t do
the thing, but you manage the people who do the thing. So you make
more money than the people who do the thing, but you still have a
limited income. You’re going to make somewhere on the low end,
between $40,000 a year, on the high end a quarter of a million.
$40,000 if you’re a manager at Taco Bell, high end, quarter of a
million, you’re a middle manager, vice president or something
at Lock Heed Martin.
That’s your income window. If you want to make more money than
that, like working harder in the same level doesn’t make you more
money. So the next level is called communication. It’s the second
to the highest level of value. Communicators are some of the
highest paid people in the world. I’m not talking about people who
communicate a message from their head to somebody else’s head, but
people who communicate a message from their heart to somebody
else’s heart. They can make, they use their words to make people
feel something. You know exactly what that looks like because you
do it all the time.
So you’re communicating a message. When you use your mouth to
make money, on the low end you’re going to make $100 grand, on the
high end you might make 100 million. Low end, 100 grand you sell
cars. You make $100,000 a year. High end, 100 million, You’re an
actor. You’re an A-list actor, you might make a $100 million
dollars a year. You’re Robert Downy Jr. You’re a Denzel Washington.
You’re an A-list actor, you’re a singer. You’re an A-list singer,
you produce albums. You’re a Jay-z, Usher, Beyonce. You are
communicating. You’re either an author, a speaker, an actor, a
songwriter, a playwrite, or a sales person.
You launch this business called Clickfunnels even though you
don’t know how to program, but you do know how to communicate the
message. #justsayin. So communication is the second highest level
of value and people who get really good at communicating can make a
lot of money. People who resist communicating, and if I quote a
friend of mine who lives out in Boise, Idaho, they just hate
money.
So communication is the second highest level of value and you
use your mouth to make money. That’s the resource, you use your
mouth. And it almost doesn’t even seem fair, because fair is not a
real concept. It doesn’t seem fair that people who talk make more
money than people who move things, who have a hammer and nails, or
dig holes. But they do.
I have these guys come out here and look at my roof today and
the guy told me he’s working for this roofing company for 40
something years and his skin was all leathery and he had sores on
his hand. I was like, oh my goodness. It’s so painful. He uses his
muscle to make money and he’d been doing it for 40 years. I just
thought about that just now. Sometimes people will be physically
diligent so they can maintain a state of mental laziness. They
won’t work hard at learning a new thing, but they’ll work hard at
doing what’s already not working. That’s the kind of progression
I’m taking people through.
And the highest level of value, are you ready? Drum roll please.
Highest level of value is imagination. You use your mind to make
money. That’s one of the resources, you use your mind. The other
resource with your imagination to make money, is money. So those
are the two resources you use your mind to make money with. Are
there people who make money trading stocks and options and
commodities and all that stuff? Are there people who do that?
Absolutely.
Are there people who lose money doing the same thing? What’s the
difference? The difference is how they use their mind. So your mind
is your greatest resource for creating wealth. But most people,
we’ve been programmed our whole life not to think. Most people
don’t think. They think they think. They just think they think, but
what they really do is they’re really regurgitating pre-programmed
responses that were programmed to them while they were plugged into
the matrix and they think they’re having a thought.
So Mind Over Money Mastery is a program where I teach you how to
use the three highest level resources and the two highest levels of
value and teach you how to use your mouth, mouth mastery. I teach
you mind mastery and I teach you money mastery. That’s why it’s
called Mind Over Money Mastery. Thank you.
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