Almost half the speakers at this year’s Funnel Hacking LIVE are talking about e-commerce, and there’s a reason why! First, we’ve made some incredible advancements in ClickFunnels' e-commerce engine with the groundbreaking partnership with Zendrop. This partnership allows ClickFunnels users to seamlessly add over a million products to their stores or funnels, revolutionizing the way we approach ecommerce and dropshipping. To highlight the focus on e-commerce at this year’s Funnel Hacking LIVE, I inquired from two remarkable speakers for this year’s first-time virtual event, Trey Lewellen and Alison Prince.

Trey Lewellen, one of the top e-commerce sellers on the ClickFunnels platform and a co-trainer in the One Funnel Away Challenge, joins me to share his journey and strategies. Trey, who has been with ClickFunnels since the beginning, recounts how he went from struggling to sell a hundred flashlights to generating (truly) unbelievable sales in just a few months (you have to hear the number to believe it - trust me). His story is proof to the power of the spirit of being a #funnelhacker and the power of using ClickFunnels. Trey also gives a sneak peek into his FHL presentation, where he will delve deeper into the tactics and secrets behind his e-commerce success.

Then I’ll bring on Alison Prince to share her phenomenal repeatable successes in the world of physical products. Having generated over eight figures in sales on repeat, Alison's expertise in creating and selling simple, yet highly profitable products is unparalleled. She provides a glimpse into her methods and the unique challenges she has developed to help others succeed in e-commerce. Both Trey and Alison will be delivering powerful sessions at Funnel Hacking LIVE, offering invaluable knowledge for anyone looking to scale their e-commerce business.

Key Highlights:

Tune in to this episode for a wealth of information and inspiration to take your e-commerce business to the next level!

I remember sitting in the audience that very first time, and I watched Kaelin Poulin and stand on stage and I looked at her and I was like, 'Huh, she can do it. I can do it.' And then the next thought I had was, 'Oh my gosh, Russell’s going to ask me to speak on stage. Oh no.' I was so scared—But it’s so interesting how that one event changed everything for me. It gave me the belief that I could get a One Comma Club Award, and then go on and get the next one and the next one and the next one

Russell Brunson:
What's up, everybody? It's Russell Brunson. Welcome back to the Marketing Secrets podcast. I have another FHL preview show for you guys today. I hope you enjoyed the last one. The last episode that we did the preview show, you had a chance to hear from Richmond Dinh on Tiny Challenges, as well as Pace Morby about building community. I got some other exciting things for you guys as well.

As you guys know, one of the big updates in the brand-new ClickFunnels is we've been working on our e-commerce engine and it is insane. We can do stores now, you can do e-commerce stuff, you can do sizes and all the shipping and all the cool stuff you want in e-commerce store and it's powerful. In fact, we're launching a new T-shirt company. We're launching a whole bunch of other e-commerce products. In fact, we just announced a brand-new partnership we are doing with a company called Zendrop. Where literally you can log into your ClickFunnels account, add Zendrop, and you have access to over a million products. You click a couple buttons, they add it to your ClickFunnels store or your funnel and you can start dropshipping in real time. It is insane. I'm going to be doing a whole webinar and a challenge and a whole bunch of stuff around this because it's literally going to change the entire industry for me and for you and for everybody.

But for right now, this episode, I just wanted to go deep and share some information from people who are at this year's Funnel Hacking Live are going to be talking about e-commerce. You'll notice this year's FHL is kind of interesting. Half the speakers are e-commerce, half are info product and expert, kind of going back and forth at each side for both business models. If you've been to Funnel Hacking Live in the past, you're like, "I want to learn more about e-commerce, how to grow in scale to an e-commerce business." This year you're in luck because half the speakers are literally talking about that.

So during this podcast interview, you could hear two preview shows. One is with Trey Lewellen. Trey is the number one e-commerce seller on the ClickFunnels platform. He is one of the co-trainers in One Funnel Away Challenge, just me and him. I'm teaching the expert path, he teaches e-comm path. Trey is brilliant, one of my favorite marketing minds of all time. He was ClickFunnels account number three or five or something crazy like that. He's been doing this for a long time. He's going to be showing you guys during this preview how he's building e-commerce funnels and then at Funnel Hacking Live, he's going to go really deep and share you guys behind the scenes of everything he's doing and it's going to blow your mind. So that's number one.

And number two, Alison Prince is going to come speak. A lot of you guys don't know, I guys you'll see Alison, and she's got some really cool challenges to teach people e-commerce. But what most people don't know is she's literally made over nine figures selling physical products on the internet. There are very few human beings who have ever done that. She's done that and she's nonchalantly just drops it in casual conversation, doesn't brag about it. But she's one of the most talented people I've ever met in my entire life. So she's speaking Funnel Hacking Live this year, teaching us how she creates products, physical products to sell. And they're simple things like a block of wood or a french fry holder. It doesn't make any sense, but during the previous show she actually talks about that. So you guys will get a glimpse of what that actually looks like. And then in Funnel Hacking Live this year, she's going to go deep on it. It's going to be a lot of fun.

That's the game plan. If you don't have your ticket yet to Funnel Hacking Live, I hope you heard the announcement in the news, is that we are doing a really special offer pricing right now for you guys on the podcast where basically you can go to funnelhackinglive.com, put your credit card in and it won't bill you anything. Then you can have a chance to go through the entire Funnel Hacking Live, the three and a half days of the event. Then when it's over, you decide if it's worth it or not. If it's worth it for you, we'll bill your credit card for under 200 bucks and if you're like, "Ah, that wasn't worth it for me," you let me know and we will not bill your credit card. You have a chance to literally sample Funnel Hacking Live and then pay for it afterwards if you love it. How crazy is that? Nobody's ever done that before.

Most people can do that because most of their stuff's not that good, but I know that Funnel Hacking Live will blow your mind. And so again, you go to funnelhackinglive.com right now you can go put a credit card in, you don't pay anything, and then when the event's over, then you let us know if it's worth it. It's kind of like going to a movie and like, "I'm going to watch the movie first and then if it's worth it, I'll buy a ticket." Or going to a restaurant, eating the entire dinner. Then afterwards you're like, "That food is pretty good, I'm going to pay for that." Or if you're like, "That was not that good," you don't have to pay for it. Same thing's happening now. Let us serve you first. Prove this stuff is work. So if you want to get your tickets to this Funnel Hacking Live, if you don't have them yet, go to funnelhackinglive.com and go get your tickets.

All right, with that said, this is our next preview episode. You're going to have a chance right now to hear from Trey Lewellen and then Alison Prince, both talking from their different perspectives on how to use e-commerce to grow a business using ClickFunnels. I hope you guys enjoy this episode. It's a lot of fun. With that said, I'm going to pass it over to Trey and Alison teach you guys some really cool stuff about e-commerce.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets podcast.

Russell Brunson:
Man, I'm so excited to have you speaking at this year Funnel Hacking Live. I think is this year's third time, fourth time speaking? You spoke at the first one in Vegas and then it was like, I think number three. I can't even remember.

Trey Lewellen:
I think it's my second. I think it's really my second possibly.

Russell Brunson:
No, I know two for sure.

Trey Lewellen:
You know two for sure? Okay, then it's my third. Third time. The first was great. The second was the obviously so good that…

Russell Brunson:
Obviously memorable.

Trey Lewellen:
Yeah. And now we're back. So I'm excited.

Russell Brunson:
So cool. Well, I'm excited because me and you were talking, I don't even know, six, seven months ago and I was showing you what we're doing in ClickFunnels, e-commerce and stuff like that. Then you proposed the idea of what if you came back and started training all the ClickFunnels people on e-commerce funnels. It's been cool as hopefully everyone in the community knows, we launched the new one Funnel Away Challenge inside, there's two tracks. There's me teaching the expert business and you're teaching the e-commerce business. It's been fun because the feedback has been insane. There's a whole 10-day challenge everyone can go through. Then after that, me and you both have been going live every single week. You're going live every single week answering questions and the feedback people have been going crazy. Our community's in love with you. They're like, "Trey's the best." So of course you got to speak at Funnel Hacking Live. You're the face of e-commerce now, which is exciting.

Trey Lewellen:
Let's go. We'll take it.

Russell Brunson:
Will you tell us the story, the shorter version. There's a long version, but when you got started in ClickFunnels, you were trying to do a bunch of stuff and then after a bunch of funnels, one blew up. Can you tell kind of that story. Because I tell people this concept, your one funnel away, all the time, but you literally were, and you write a bunch of them, one just exploded. I want people to hear that story, because it's so powerful.

Trey Lewellen:
That funnel, we can go directly into it. So basically that was a flashlight funnel, and a little show and tell for you.

Russell Brunson:
You have it right there.

Trey Lewellen:
Basically, this is the flashlight. We had a hundred of them in my closet and we were working from home and I tripped over it one day because I wanted to go fly remote control airplanes. I was like, "Ah, we need to sell these stupid things."

Russell Brunson:
Why did you have them initially? Were you trying to sell them prior or you just had a hundred flashlights?

Trey Lewellen:
Yeah, we were trying to sell them prior through this guy was going to build us a website and he charged us 10 grand back then. That was 10 years ago. Still, we went to run it and it didn't even work. It was like, "Wow." And then Kim Doyle was actually the one who referred me to ClickFunnels. She's like, "Hey, Russell Brunson." I was like, "Who's that?" She's like, "He's a great guy. He's building this software. You need to check it out." And so I went to clickfunnels.com, beautiful website, signed up. Who knew that I was like the third guy.

Russell Brunson:
I was like me, Kim, you.

Trey Lewellen:
So freaking hilarious. But I didn't know. I'm just sitting back there hoping to make money. Anyways, I built a ugly, ugly, ugly. If we're talking ugly, this is ugly, funnel. It was a one pager and it was to sell this flashlight for $12.95 cents because we bought them for five bucks, I think. I don't know if we sent an email or if we ran into Facebook, I don't know what we did, but we sold a hundred within three days, three or four days, so we got rid of the box. That box had been there for two years. I remember being like, "I think we should buy some more flashlights." We're like, "Ah. We're kind of selling them, so let's try it."

Well, the question is, well how much is it on Amazon? Amazon sell these for $5 and we were selling for $12.95, so we're already twice as much as Amazon. I remember talking to ClickBank at the time, because they wanted to take our ClickFunnels account and put it on ClickBank. I remember talking to Nick Coates who was kind of the guy there at the time, and he's like, "Dude, you should try selling it for $26. I was like, "Man, going from 12 to 26, are you sure?" He's like, "Dude, I don't know. For whatever reason it goes to 26. Sometimes some things work." I was like, "All right, let's try it." So at 26, people bought it just as much as they bought it when it was $12. I was like, "Holy cow." I'm like, "Well, I wonder if that'll work again." So we started raising 36, 46, 56, we got that bad boy up to $56 for this flashlight that we're buying them from Chichi for $3 and they're listed on Amazon for five, but people were buying them from us at 56. We did $30 million selling that flashlight, just one product, of just getting at it.

Russell Brunson:
In what period of time too? It was a very short period of time, that's what's so crazy about it.

Trey Lewellen:
Oh yeah, like two and a half months. Two and a half months.

Russell Brunson:
How many flashlights was it that you sold? Do you remember the volume, how many flashlights you sold?

Trey Lewellen:
I would just take 30 million divided by 56. What's that? 30 million? How many zeros? That's a lot of zeros. 56. That was a little over 500,000 units.

Russell Brunson:
That is insane. You probably had a whole production in China, just people cranking out flashlights for you. Anyway.

Trey Lewellen:
Yeah, we had two factories just zinging, zinging. They put them in these big boxes and they wrapped them with this net, this green net, so it was a mess. It was a mess getting them in and figuring all the logistics. You just don't know when something like that's going to take and you realize that systems are really important to have. I actually went to... What's that place in Las Vegas that we go to? The Pirate Cove. We went to Pirates Cove. I remember Alex being like, "Dude, you're a 30 million racehorse." And I was like, "Whoa." That was a really cool mind shift for me. Because instead of looking at all the things we went through and the victories and the non victories and the pain, when he said that, I was like, "That's really, really great." It landed really well because I received a 30 million education, how to go build a hundred million dollars company. That was powerful and I wouldn't have been able to do it without ClickFunnels. Hands down. That made it happen.

Russell Brunson:
So cool. Someone's asking why did you stop at 30 million? The answer, you just have to go listen to my podcast, because I interviewed Trey on this, the ups and downs. Imagine it went from zero to $30 million in sales in two and a half months. Imagine the hiring and the firing and the chaos and the shipments and the logistics. It burned to the ground a little bit from too much success. So it's worth listening to the interview. We won't talk about right now because it's crazy, but the cool thing he said, you got a 30 million education and since then now he does funnel after funnel after funnel. What's cool is Trey's got such a cool way. In fact, those who are in the One Funnel Way challenge e-commerce edition, you've seen the process of how he does things, but it's cool because he done it so many times. I don't want to share all your funnels and stuff, but will you tell the story about the butter knife? I can't remember the name of it.

Trey Lewellen:
This one?

Russell Brunson:
You got all the products right there.

Trey Lewellen:
I like…

Russell Brunson:
Where'd you come up with this idea? What's it called, Better Butter...

Trey Lewellen:
This is the Better Butter Spreader. This is the Better Butter Spreader. So this one, this is a sweet little gig right here, but how'd that one come? I think I saw it on Facebook. I saw somebody advertising on Facebook and I was like, "Oh, that's a really..." But they weren't doing it right. It's like someone has a good idea but they don't know how to market it. I was like, "Man, that's a really cool product." So I went and grabbed a few, tested them out and came up with a clever name, a marketing way, and just built a nice sales page around it. And really the image, there's one image that makes that thing sell. It's like this image with bread and butter and then this string cheese coming out of the knife coming across the butter stick. That's the image that sells the product.

That comes from my uncle where he gave me this really good thing to know. He goes, "Presentation without demonstration is just conversation." So without demonstrating your product, you're just having a conversation. We're just talking right now. We can talk about Better Butter Spreaders all day long, but until I demonstrate it for you, that's when the real sale happens. That's in our sales phone in the OFA training, we talk about demonstrating your product and making sure that the user on the other side sees how they can use it themselves and how it can better their life.

Russell Brunson:
So cool. What other e-commerce products you have on your desk right in front of you?

Trey Lewellen:
I got this one.

Russell Brunson:
Oh, I got that one too. I bought that from you.

Trey Lewellen:
This one's a cool one. This, we did I think around a little under 3 million on this. This is a beautiful Christmas ornament. This worked really well because it was a mockery of Covid-

Russell Brunson:
In 2020.

Trey Lewellen:
Yeah, 2020. So basically it's a little Santa hat and then people will write their names on the hat like Julie, Steven, whatever, mask. Because we all had to wear masks, who forgot that. Then you got 2020 with the toilet paper, because obviously people run out of toilet paper, and then hand sanitizer, because that was out of stock. Then we had the little Covid, see the little Covid ring right here? You didn't see that, did you? That right there?

Russell Brunson:
There's the virus right there.

Trey Lewellen:
So we sold one head, two head, three head, four head, five, six. That was going really great. That went really, really well. We buy these, I think we bought these for 60 cents, 40 cents maybe landed. They're bendable, so they're plastic so they don't break. And we sold them for $12.95. Then Ty Lopez calls us and he is like, "I want to sell those on linen things." Then we start selling to him, they're selling them for $16.95. They sold just as many units as we sold with all of our traffic. So they literally doubled our sales by just connecting ourselves with them. It is absolutely incredible of what we were able to do. Anyways, this is how you win with product sales is you listen to your customer. How crazy is that? So in the comments, kind of like what you guys are doing right now, we're watching the feed.

I would watch the comments and look at what people are asking for. And so someone's like, "Oh, I love it, but it doesn't have a dog. Because a dog, that's my child." Or, "It doesn't have a kitty cat, that's my kid." So I was like, "Oh, I guess we got to get dogs and cats." What we did was, I want to call it an invisible order bump, because we made it a selection when choosing how many of these they wanted. This is crazy, I don't even know if you know the stat, but it was 102% take rate per order. Basically, I've never seen... It wasn't auto-checked, it wasn't already in their cart, they were selecting this. They might buy three ornaments, but then they'd add one dog. Every order a dog and a cat or one of the other was going out.That added, we sold those for I think $3.95 or $4.95, but they cost us like 10 cents. They're like this little pin, so the pin goes through it back, pops it in and attaches itself, so they could have 12 dogs on here if they wanted to.

Russell Brunson:
Someone say they have a llama, could you get a llama on there too?

Trey Lewellen:
That's what happened. That's what happened is people were like, "Do you guys got chickens? Do you have llamas?" And I'm like, "Okay, we're getting really extreme, really niched out. I thought dogs and cats was good enough, but now we're in the chicken... We're in the farm niche." Then there was all kinds of different things that people wanted that was just like, "That's a little far." But we did three mil with it and it was a great product that worked out really well for us.

Russell Brunson:
It worked for season and then it was gone. Cyclical, right, sometimes?

Trey Lewellen:
That was a flash in the pan. You only know that's going to last until the end of December and then pretty much you're out.

Russell Brunson:
It's a good Christmas present for you and your family.

Trey Lewellen:
Dude, that's what's crazy though, is to think, okay, this flashlight, which is a $5 flashlight, is a $30 million flashlight. This ornament, which is a, I don't know, 40 cents item, it's a $3 million Christmas ornament. When we're walking around and looking at products, it's kind of somewhat surreal to think like, "Oh man, that product right there that could make me 3 million bucks," or, "That product right there could make me 6 million." Just by selling a lot of those to a lot of people and making the best of it. Or the Better Butter Spreader, I don't know what the numbers on this one is, but that one's done really well too.

Russell Brunson:
So cool.

Trey Lewellen:
So it's cool. You want to talk about this one?

Russell Brunson:
Yeah, let's go for it.

Trey Lewellen:
I always take more time than I'm allotted and I love it.

Russell Brunson:
We got eight minutes till we got to be off.

Trey Lewellen:
That's what I'm saying. This one-

Russell Brunson:
Then we're done.

Trey Lewellen:
All right, we'll talk about that one on the next one.

Russell Brunson:
Dude, I think it's awesome. This year's Funnel Hacking Live, obviously you're going to come because there's a lot of people to talk about e-commerce, but I think you've got the most fascinating business model. Because you're finding these little things, you create the funnels, you have a very specific way you create different funnels, design them for maximum cart value, order value, every single one. I love watching what you do all the time. It's been fun watching just the One Funnel Way Challenge and watch you doing it. I'm pumped to have you come to Funnel Hacking Live to show people how to do this, how to find the products, how to create them. My question for you is, what are you going to be talking about Funnel Hacking Live this year? Do you know for sure or you're still kind of putting it all together?

Trey Lewellen:
Dude, man, I'm putting it together right now. One thing that I was going to think about doing was how we find winning products. I think that would be a pretty stellar-

Russell Brunson:
That's probably a question a lot of people, "How do you find these products? Where do you buy them from? How do you..." Like the Christmas ornament, how would you have known that? How would you find it?"

Trey Lewellen:
I think that'd be good. I think another thing though, dude, I was talking to a couple of people was like, "Russell's such a great interviewer. I would almost be up to having you and me just there." It's not Trey's speech, it's whatever Russell pulls out of me and that's the speech. Because every time we do a call or a podcast, I go into it like, "Oh, I hope this goes well." Then I leave I'm like, "Damn, that was really good." You're a great interviewer. You're just so good asking really great questions and you pull the things out of me that I'm like, "Oh yeah, I probably should tell them that." I don't know, maybe we should take a vote.

Russell Brunson:
Yeah, here's the vote. Who wants Trey to prepare something, who wants me to work hard and prepare something on my side?

Trey Lewellen:
Yeah, I'll put more on your plate. That's what we should do here, right?

Russell Brunson:
It's going to be awesome. Okay. Well, as you know, all of our speakers who are speaking this year are throwing in some kind of speaker bonus flows who have tickets. I know we talked, before we jumped on, a couple cool things. Do you know what you want to get people for a bonus for those who get their tickets today at funnelhackinglive.com?

Trey Lewellen:
Well, I think a really cool name would be a Trey bundle.

Russell Brunson:
The Trey bundle. We got some cool Trey stuff we could bundle up and put together.

Trey Lewellen:
We could bundle up... Because I know we got a couple of things that we've done together in the past that I don't if I don't even know if they made it to market honestly. They might just be in the archive still that's like, "Ooh, this just never made to production." So we could even pull that stuff out. But what do you thinking the four advanced trainings?

Russell Brunson:
Yeah, when Trey filmed the OFA stuff, afterwards he's like, "I want to film some advanced stuff for those who are more advanced in e-commerce." Those turned out to be insanely good. Do you want to talk about what those are? Because I think there's something unique if someone has an e-commerce business, they want one, to how to grow and scale it, right?

Trey Lewellen:
Yep. Yeah. Let me get my... You catch me off guard. I love it. Let me grab my notes, make sure I don't tell you the wrong thing here. Advanced trainings. Good thing I have this stuff on speed dial. Hold on one second. I'll tell you-

Russell Brunson:
He's got his e-commerce products. He's got his outlines. He's got everything right there.

Trey Lewellen:
Yeah, I do. I do. I'm like a source of information. What do we talk about? So we talked about... Oh, that was our accelerator stuff. Basically we talked about one big thing. One big thing is one product, one offer, one traffic source. How to find winning products, which is obviously a big piece of it. But then we went into e-commerce expert accelerator advance. That's right. Oh yes, this was good stuff. I talk about the difference between a profit center and a debt center. Dude, I have shared this with, I don't know, maybe a handful of people from when I learned it.

I remember this couple that came to me and they were doing the same thing or whatever and they had their own fulfillment in their facility back home, they both came to me. I was like, "So who's watching over the fulfillment right now?" They're like, "Oh, we got this really great manager, she's awesome." I was like, "Okay, so you got cameras or anything that we could check in on them?" "Oh yeah." So he pulls up his phone and we look at him and they're all on their phones. They're all... One lady was eating lunch, this lady's kicked back watching TikTok. I looked at them, I was like, "So how's that going?" And they're like, "We are obviously naive." So they went back and they fired everybody. They had a construction crew come in and destroy the whole fulfillment center and they turn it into office space.

What we realized with some quick math was, obviously that was a debt center in their facility and how to take that and become a profit center. I go over that. That's one thing I go over in the advanced training and then I go over doubling your productivity, which is really cool. How do I get so... I think someone asked you that one time, like, "Russell, how do you get so much stuff done in such little time?" I kind of illustrated that of how I do it. Then, ooh, this one's a really powerful one, is our quarterly meetings. So how we structure quarterly meetings and make sure everybody's on the same track and listening to the same drum beat. Because you and I, we're fast-paced runners. I don't know about you, but I know everything that's going on in my business up here, but it's really hard for me to know if everybody knows what I'm talking about, including my wife.

Russell Brunson:
You assume that your team knows everything you're thinking. They're like, "What are you thinking?

Trey Lewellen:
Yeah, bad assumption. So these quarterly meetings, the way they're structured, we do it the same every single time. Dude, our business... It is hard to describe. It's kind of maybe like marriage counseling. So you think your relationship's going great and then you go to marriage counselor, you're like, "Oh my gosh, we are missing so many things, but we're so well more bonded and connected now." This is how we do it. That's what we do every quarter, is we make sure everybody's synced up, everybody's bonded the right way. That's what I go over in that advanced training.

Russell Brunson:
That's cool.

Trey Lewellen:
The other one was the flow charts. Building out... Oh yeah, flow charts. Basically when we build a funnel, I always thought that every funnel was different, which it is with the product, but I felt like the way we build it is just completely different and whatever. So I learned this from Ryan Dice from one of his masterminds and how he used his sticky notes to build this flow chart and then how he puts that flow chart into a Trello board or a clickup or a monday.com, and follow that flow chart and then you can hand that flow chart off to somebody else and they know exactly what to do. So I go over that of how to create that system inside your business so that way you can just hands tasks off and then go do what you're really good at and let someone else do that work, which is delegation right there. I don't know if you wanted me to go through all those, but I just did.

Russell Brunson:
I think that's cool. Can I throw one other bonus too from you that I have on my side that I think it'd be really cool?

Trey Lewellen:
If that wasn't enough, sure.

Russell Brunson:
I think that's amazing. I think for those who want to understand e-comm fast, when we launched ClickFunnels 2.0, you flew to Boise and you did a training. You went through the structure like, "Here's the e-commerce funnel, here's what this..." You gave the perfect blueprint, that was insane. Then we built an entire funnel in 2.0 based on your framework and your template.

Trey Lewellen:
Oh wow.

Russell Brunson:
So if anyone wants to e-commerce, like, I would love to also like to put that in there like, "You watch this video, you'll see exactly how to do it. You get a template and then you just plug in your e-commerce product and they can hit the ground running." You cool if I throw that in too?

Trey Lewellen:
That'd be awesome. Yes.

Russell Brunson:
The beginners, you get that funnel install and the template and then the advance, you get all the other stuff to help grow and scale your businesses and that's Trey's gifts. You guys cool? That's a good offer.

Trey Lewellen:
That's a great offer.

Russell Brunson:
Then like I said, we're doing these speaker announcements every couple days here. And when all the speakers are announced, all the speaker votes is out, we're going to be raising the price. So now's the time to get your tickets at the lowest possible price. Again for virtual tickets, just $297 to go through this entire Funnel Hacking Live from the comfort of your own home, which is insane. Again, we're streaming it September 4th through seventh. So after you go to funnelhackinglive.com, you come here.

And if you want to, we also have Funnel Hacking Live 10 happening in February. You could upgrade and for the ticket, the price of one, you can get both of them right there if you'd like to. Plus, if you buy the tickets to both, you get all the replays from all the past years and everything. Or if you just want to do virtual internationally, you can click right there and just get international. And that's kind of what it is. So if you don't have your tickets yet, now is the time you guys, and if you want to get Trey's bonuses, the only way to get it is by going to funnelhackinglive.com and getting it right now.

Anyway, thanks Trey. I'm pumped. First off, be grateful for all you're doing inside the ClickFunnels community with One Funnel Away, with literally every ClickFunnels member every single week can jump on and ask you questions, which is insane. So if you're an active ClickFunnels member, log in, click on the live training schedule, Trey. You go live, you're Tuesdays, right?

Trey Lewellen:
Yeah, I'm Tuesdays.

Russell Brunson:
Tuesdays Trey goes live, every Friday I go live. You can go ask me and him any questions you want every single week, just jump in there. So log into ClickFunnels and just click on the thing and you'll see the schedule when we're going live, and then come hang out with us and get your questions answered. But I'm pumped you're going to be coming to Funnel Hacking Live and really serving our audience at that level and helping people launch their e-comm funnel, so it going to be awesome.

Trey Lewellen:
That’s what it’s all about. I'm excited too. I'm excited too. Thanks for having me.

Russell Brunson:
The next speaker, I'm going to announce someone who I have had a chance to get to know over the last five or six years. I have so much love and respect for this person as an entrepreneur, but also just a great person, a great human being who I've learned so much from and just excited to have them here.

She's built multiple eight figure brands, selling e-commerce stuff, doing funnels, doing stores, doing all. She's spoken at Funnel Hacking Live in the past sometimes on how to get traffic from not Facebook, sometimes on physical products. This time we're going to have her talking about some other really cool things. So with that said, let's put our hands together for Alison Prince. Let's go. We're going to a backtrack so everyone can clap with me as I'm doing it. What's up Alison? How are you doing?

Alison Prince:
I'm just imagining the steam from the stage going off right now.

Russell Brunson:
Walking through the smoke, try not to pass out.

Alison Prince:
That's right. Oh my gosh, that video got me so excited. I have been to seven Funnel Hacking Lives. The first one I didn't even know existed. Then the last one I was moving, gosh darn it. Gosh darn it. Why did I move that weekend? But they have been-

Russell Brunson:
Worst weekend ever.

Alison Prince:
... absolutely worth it. Can I just ask a question real quick to the audience listening right now?

Russell Brunson:
Yeah.

Alison Prince:
For those of you that are not coming, why not? Why not? Let's knock that out of the park. This is a life-changing event. I remember sitting in the audience that very first time, and I watched Kaelin Poulin and stand on stage and I looked at her and I was like, "Huh, she can do it. I can do it." And then the next thought I had was, "Oh my gosh, Russell's going to ask me to speak on stage. Oh no." I was so scared-

Russell Brunson:
I wouldn't to do that.

Alison Prince:
I was so, so scared. But it's so interesting how that one event changed everything for me. It gave me the belief that I could get a One Comma Club Award, and then go on and get the next one and the next one and the next one. But it all started with I had to have a belief and I had to be surrounded with people who were doing it and on that same journey. So if you're not going to Funnel Hacking Live, I'm scratching my head, "Why not?" Let's get you there. You don't have to fly anywhere. You can just listen to it on your phone while you're walking, getting your steps in your neighborhood. Russell has made it so easy to come to this year. You just got to come. You just got to come.

Russell Brunson:
That's so cool. Can I tell people... Can I brag about you for a few seconds?

Alison Prince:
Maybe, I might go red, but-

Russell Brunson:
I know who you are, you're like, "I hate this." Here's the problem for everyone, Alison and I had the same personality profile, so we're basically the same person. So I understand exactly how she feels right now that I'm going to do this and make her feel uncomfortable. She came into our world and then they talked about the goal is one comic club, whatever. So we have the One Comma Club, the Two Comma Club Award, and then Two Comma Club X, Two Comma Club C.

But then one of the awards we announced a few years back was the Two Heart Award. It was the very first time we created this award. It was for anybody who donated over a million dollars to charity. I was like, I don't know if this is ever going to happen, if everyone's going to ever win this. I think the things I was most proud of, after watching you and your journey, everything, the thing I was most proud of was when you and your entire family came on stage and you guys got the Two Heart Award, which is the coolest thing. Making a million dollars seems really, really cool. Giving a million dollars to charity, it's so much cooler. The goal with that whole award is to make this as aspirational for other people be like, "Man, that's the goal. That's what I want to do." The fact that you did it is... Anyway just one of the coolest things ever. So there's me bragging about you.

Alison Prince:
You had to-

Russell Brunson:
I know.

Alison Prince:
You had to talk me into it. I was like, "No, that feels like bragging. I like to give and not post it all over the place." And he's like, "No, who did you learn how to do this from?" I'm like, "Oh, I watched the Hormozi's do it. And he's like, "Did that inspire you?" And I was like, "Yeah." And then you said, "Well, don't you think you would inspire other people?" I'm like, "Gosh, darn it Russell."

Russell Brunson:
Fine. Fine, I'll come on stage. I wish I would have thought of this ahead of time the picture of, I'm laying out, your whole family's holding me while you have the award on stage. It was amazing.

Alison Prince:
Yeah, that was so fun. I actually donated it in my family's name instead of the business's name. Because my whole family, they have been there for me. The other day I was doing a live and I didn't have any water and I was starting to get the scratchy throat. So I text my son and he comes bounding in. He's like, "Mom, I got your drink. I got your water. What else do you need?" And I was like, "Oh, that's so cool." Because getting these awards on stage really takes a community, whether it's your own family, maybe it's your parents, maybe it's a significant other, maybe it's your dog. You need a support system, and my family was it. So I put the Prince family on the award.

Russell Brunson:
They're so cool. Oh, it's amazing. All right, let's talk about e-commerce for a little bit. Do you want to tell people, because obviously you've coached people and then train them in info products, but your background is selling physical, actual products, simple products. Can you talk about your background and what you do and how it all works?

Alison Prince:
I was a junior high school teacher, math and science. Shout out for all the teachers out there. I worked for an entire month. They handed me my paycheck and I looked at it and I said, "That's for a week, right?" And they said, "Oh no, that's for the month." It was right then and there I knew that I qualified for government assistance. I was like, "I did not go to school for four years to get government assistance." So I had to figure out what I needed to do. And everything I read out there said you had to have big bucks, big inventory, all the things, and I didn't have it. So just looked around, I'm like, "What can I do now?" So I took some leftover crafting supplies, put it out online, made my first two to $300, and I literally felt like I had won the lottery even though I never have. But if I could imagine, that's what it felt like. Because it was an idea that turned into actual cash and I was like, "Oh, this is so great."

Russell Brunson:
You got addicted. You got into it.

Alison Prince:
I did. I did. It was the biggest high ever. But guess what, Russell? Day two and day three, I sold nothing and I almost quit. I almost walked away. Then I believe in God, if you don't believe in God, that's fine, universe, whatever it is. I think it's kind of cool how we can all believe in something else but yet still have same goals. I believe God was like, "Alison, I just showed you that it worked. How dare you quit?" I was like, "Okay." So I got back up day four and then I sold again. It was in that moment I had to decide whether I was going to be in the front of the roller coaster ride of entrepreneurship or I wasn't even going to get in. So I got in and then we ended up growing that business to almost 50 million in sales.

I can't even say that without laughing, because I was a school teacher on government assistance before I started this. It was just such this big crazy aha moment. Then I'm like, "Oh, it worked for me. I wonder if it can work for my daughters." They made six figures before they stepped foot into junior high and high school. I showed my sister and then I showed my friends. Then God comes back and was like, "You need to teach other people." I'm like, "Uh-huh, Uh-huh. I'm just going to keep selling my stuff, selling my stuff." Then that's when God put Russell in my life and I'm like, "Gosh darn it." Now I know the direction. Now I know what I need to do. Then you gave me a community, which is so key to running an online business, and then it's just gone up from there. It's been a wild, crazy ride.

Russell Brunson:
That's so cool. I think when someone hears that sometimes from startups like 50 million, it's overwhelming. When we talk about with tons of clients, people you help with right now, what are the types of products that you're creating with them? Because it's not like they're going to China and they're sourcing these huge... It's not this insane thing. It's pretty simple. I'd love if you can explain that part of the process so people understand, "Oh, anybody could actually do this."

Alison Prince:
I think that's the number one question that people ask me. Then they talk themselves out of it really quick. They're like, "Oh my gosh, I need to come up with a brilliant shark tank idea." Then they start going down this rabbit hole of, "Wait, I need to get a patent, I need to get a trademark. I need to get copyrights." Then they talk themselves out of it before they even get started. Some of my first products are laughable. Like Mr. Wonderful on Shark Tank, he would give me two thumbs down, Russell. It would be embarrassing. One of the things that I did, I actually pulled it up on Google because Google never forgets anything. I went to a wholesale restaurant company and I bought french fry boxes. My husband comes walking down the stairs and he's like, "You're going to sell french fry boxes without the french fries." And I said, "Uh-huh."

Russell Brunson:
It's going to be huge, I promise.

Alison Prince:
He said, "Aren't they crumpled up in the back of every single minivan across America?" I was like, "Oh yeah, I didn't think about that." Sometimes we overthink things. I just knew that containers that moms were putting snacks in, were trending. People were buying those. I don't know if you've ever been in the baking world. I think baking was made to make me feel like a failure. So when I would go to bake cells, I was like, "I can't do this." I saw other people get those mother's cookies with frosting sprinkles on it, and then put them in cute containers. I'm like, "Oh my gosh, this would go so cute in french fry boxes." Then I could walk in and feel like queen of the bake sell when all those sold.

I knew the vision of it. I knew how to solve people's problems with just simple stupid stuff like a french fry box. It ended up becoming one of our biggest hitters where we ordered containers full. But it didn't start like that, I just went to a wholesale company, got white french fry boxes, took a picture of it, and then sold it. Then I've done that with cupcake liners that you can get locally within, I don't know, three hours now with Amazon. Then I sold blocks of wood, like stupid blocks of... They were naked blocks of wood, which hopefully I didn't say that. It doesn't get us taken down on YouTube.

Russell Brunson:
We can bleep it.

Alison Prince:
We bleep that word. But it was just like a little one and a half by one and a half inch block of wood, and I showed what you could do with a block of wood. So when I show people the simplicity of what they can sell, it's a game changer. It's a game changer. You can sell anything. I learned this from Steven Larson, as long as you don't go to hell and you don't go to jail, you can sell anything you want to. You just have to learn how to solve people's problems with it. What I love having people do is just look around your house. What stuff do you have at your house to help you to get that first sale? Get the belief that you can create money online and then that next step is easier, and then the next one, and then that's how you grow a ginormous business. It's just little tiny things every single day.

Russell Brunson:
How many of us have blocks of wood a home or has a french fry container in the back of your minivan? If so, you got everything you need. And for your daughter, when she was in middle school and she made six figures, wasn't it pillowcases? Am I remembering the story right?

Alison Prince:
It's scarves.

Russell Brunson:
Scarves. Okay. It was something very simple.

Alison Prince:
So simple. Why? Because scarfs kill sell every fall. So they're like, "What can we sell?" I'm like, "We'll just sell what people are buying." And they were buying scarves. When people get so complex with it, Russell, you do that too, I do that too. When things get complex, I know I just go watch Netflix and eat chocolate. I need-

Russell Brunson:
It’s too much, too much…

Alison Prince:
Just rocking. I just need it simple. And you can make e-commerce so incredibly simple. Our brain just goes to, it's got to be harder than this. You just have to say no, just put those thoughts in time out. It can be simple and you just solve people's problems. That's it. That's it.-

Russell Brunson:
I know one of the key things you said-

Alison Prince:
That's what you do.

Russell Brunson:
One of the most simple things you said that I hope everyone got this, because it's the most simple statement, but the most powerful statement in business. You're like, "You just got to sell what people are buying." If that's what people miss, try and be creative. I got to figure out this new thing no one's ever thought of before. Or you could just sell what people are buying. That seems a lot easier, so what if we just did that instead.

Alison Prince:
Totally. Go watch Shark Tank. You watch Shark Tank lately?

Russell Brunson:
I have not watched Shark Tank in a couple of years, actually. No.

Alison Prince:
So many people are going with new ideas, new inventions. They're spending hundreds of thousands of dollars. Some people tens of thousands, but they're getting denied and-

Russell Brunson:
All that work and effort and money up front. It's like, "All right.

Alison Prince:
Yeah. Or you can sell scarves or we did a business on pillow cases. We did that one as a case study because people were like, "Well, it's because you're Alison Prince, you can do this." And I'm like, "All right, watch me." So we built pillowcase without my name, without my social, without any Facebook ads and we grew it to a million-dollar business. Then we used that as a case study. That that's where you're bringing in the pillowcase.

Russell Brunson:
I remember pillowcase somewhere, so that's amazing. So cool. All right, so for everyone who's at home, listen right now, what is your plan of Funnel Hacking Live? What are you are going to be sharing with everybody, so that it makes them make... Want to make sure that everybody gets their ticket. What's the thing that they're going to learn from you specifically so they make sure they get their ticket right now?

Alison Prince:
I want them to leave knowing that they can pay off their ticket within a couple of days. I think the other speakers what I've got to offer, let's get you cash fast where you're not waiting months for a product to come in. We don't need to do that anymore. With the technology that we have today, ClickFunnels, hello, we can go so much faster than we could when I even started. We can just go so much faster. I want to show you tactical things on what you can do to get going with everyday stuff to help you to sell even faster. I've got some secret formulas that I'm going to spill the beans and share on stage, but you got to be there or you won't know it. And if you do it wrong, it's going to get all... Uh-huh. I'm literally giving you copy and paste on stage so that you can make this happen. No more excuses, we're going to do it. We'll do it together.

Russell Brunson:
So cool. I know, was it two years or three years ago we did the coaching program together and we used to try to race the, who can get our person to make the money the fastest. Your goal was in the first seven days to get people to make their money. It was so crazy how fast when people implemented what you said, it went from having nothing to making the first sale, second sale. I could never beat it with what I was doing, which is still frustrating to me. Someday I'm going to catch up to you, but it's crazy. With e-commerce, if you do it the correct way, like you said, within a couple of days afterwards, you could at least pay for your Funnel Hacking Live ticket, and then now you have a skillset to do it over and over and over again and keep moving forward with it, which is really exciting.

Alison Prince:
I love e-commerce. I know, we did a little bit of debate on stage where I think I took you down, but whatever, we won't bring that up. But love language. One of the five love languages is gifting. And it's not gifting a digital product, it's gifting a physical product. People love to buy, there're shopping therapy. People have good feelings. Like Russell, think about your daughter just had a birthday. If you sent her a digital file of something and said happy birthday, what would her reaction be?

Russell Brunson:
She go, "Bruh, what's this?" "I don't know."

Alison Prince:
Okay, now if you sent her a gift, she got to open up the box, look at it, touch it, feel it, smell it. I don't know, whatever you're giving her, what would her reaction be?

Russell Brunson:
Oh, a hundred percent different. It'd be meaningful.

Alison Prince:
So that's why getting into this physical space, this online world, selling physical products, I think is so incredibly fast. That's why when I talk, when I teach, especially Funnel Hacking Live, I'm so excited to share with you just some little tiny things you can do to start getting that money to build your confidence, to know that you're going in the right direction. Just little tiny things.

People... I think of it, I heard this story from my good friend Ana McFarland. Ana is the worst. She said, "When people are building businesses, they get in there and it's like the radio is..." Remember radio's in a car? Okay, some people are going to go way back. It's staticky and you're like, "Oh, the radio doesn't work." You don't throw the car away. You just go in and you just turn the dial a little bit. A lot of times that's what you have to do in a business. You don't throw the whole business away, it's just these little tiny dial turns that make it so much more clear. Then that's where success happens. I just want to show you those dial turns to help you to be successful, gain that confidence to help you to keep moving forward. Does that sound good?

Russell Brunson:
I love it. I love it. Okay, Alison, I'm pumped for you to be at Funnel Hacking Live. We're two months away, which is crazy to me. It's going to be so much fun to hang out with you again and to share this stuff and to give the whole ClickFunnels community just more stuff to e-commerce. Again, we have some really cool things on the platform coming out in the next week or so around e-commerce. I think it's such a great opportunity for most people, that most people are missing. So I'm excited for this. Thank you so much for putting it all together. Okay. I heard rumors, you may have a speaker bonus for those who make... Is this true? If so, what is the bonus to get people off fence and into the game?

Alison Prince:
Okay, so if you're on the fence, let us know in the comments. It says, it's all about timing. Gabriel wants your background, Russell, by the way. Holly says, gifting a physical product is one of the love languages. Yes. Then people are saying, "Bruh," in the comments. So if you're on the fence... All right, we got people coming in, I'm in, I'm in. So what I wanted to do was put together... You know how Russell's big on swipe files? Have you guys seen his... Russell, maybe, do you have it? Do you have the cookbook? All the swipe files around... Look at all of his books. Do you think he can find it?

Russell Brunson:
Somewhere in here...

Alison Prince:
Right off the top. Probably not.

Russell Brunson:
This swipe file is right here. What? All my swipe files.

Alison Prince:
Yes. I was like, "How cool would it be to bring together a swipe files of stupid products that are making huge amounts of money and show you really what can happen." Russell, do you know what a Stanley mug is by chance?

Russell Brunson:
Yes. I happen to know. My daughter and my wife and everyone in my family has tons of them.

Alison Prince:
Do you have one?

Russell Brunson:
No.

Alison Prince:
I'm just wondering. Okay, so Stanley mug, it's a mug with a straw and a handle. They went from $70 million business all the way up to what? $740 million with this mug as their main sell. It's a stupid mug. I went to a jazz game, they were charging $150 for this mug. Part of me was cheering and the other part was like, "Seriously, people pay 150 bucks for a mug." And I love those examples, because it shows us it's possible. Okay, then here's another one. I know you know this one because I actually, I'm 99.9% sure I saw it in your fridge when I was there a couple of weeks ago in your office. Liquid Death. Do you know what Liquid Death is?

Russell Brunson:
Yes, I do.

Alison Prince:
It's water.

Russell Brunson:
Water.

Alison Prince:
How some of these products-

Russell Brunson:
Is it good? Is it bad? It’s water.

Alison Prince:
It's the most like duh, just duh product. And they're about to hit a billion-dollar business and it's water in a can. Again, when people are like, "I got to think of something new and creative and trademark worthy." I'm like, "Why do you have to do that? Mugs sells, water sells." Then I was reading, Stance Socks. Russell, do you have any socks?

Russell Brunson:
Yes. And actually Stance are awesome. I do have some Stance Socks.

Alison Prince:
Right? They're socks. So really it's just about what can we do to help sell products that people are already buying? It's so much easier, so much quicker and faster when people already want the product versus trying to convince them of something new. I'm putting together... Well, I just text my team right before I'm like, "Is it ready? Is it ready?" I will send that over to your team. I think we just have to add a title to it, because I haven't added a title to it, but it has got so many dumb ideas of businesses that have grown ginormous, all physical products.

Russell Brunson:
So cool.

Alison Prince:
You good with that?

Russell Brunson:
The idea is the wheel spinning in your head. That's so cool. Okay, so if you already have a Funnel Hacking Live ticket, when you go to funnelhackinglive.com, click on the members login and we'll throw Alison's bonus in there as soon as we get back from her. It's funny, I had someone messaged me the other day on Instagram like, "Hey, where do I get tickets for Funnel Hacking Live?" And I was like, "Funnelhackinglive.com." That's the site in case you're not familiar with it. You go there and get your tickets. Like I said, for Funnel Hacking International, it's the lowest we've ever had tickets. I want everybody to be able to come to this one. We've never done that before.

Alison Prince:
Oh my goodness gracious. You guys, if I was there, I'd be pushing you off the fence. Go sell stuff on, I don't know, Facebook marketplace to get the money to join this. These are life-changing events. Life-changing events. I thought your cheap was like, I don't know, $797, but $297. Oh Gall. That's amazing. That's amazing. Good job Russell and team.

Russell Brunson:
Well, thank you. I love it.

All right everyone, hope you enjoy the episode with Trey and Alison. Got you guys fired up. Again, there's so many cool things happening inside the ClickFunnels platform related to the e-commerce. It is going to blow your guys' mind. I cannot wait to reveal all of the cool stuff that's happening. And the integration with Zendrop where basically you can click a button and have over a million and a half products added to your ClickFunnels account. You're like, "Ah, I want to start a yoga store." You let Zendrop know, it pulls the products in and boom, you have a yoga store. "I want to start a pickle ball store. I want to sell T-shirts." So you can literally click a couple buttons and you have entire e-commerce platform behind you printing and shipping out whatever it is you're selling. It is insane.

So again, we'll go deep into it at Funnel Hacking Live sharing how to do it. If you don't have your tickets yet, go to funnelhackinglive.com and we do have a special offer right now where you can get your tickets and only pay for the event afterwards if you thought it was worth it. So literally, you come, sign up, put your credit card in, we won't bill you anything. And then when the event's over you let us know if it's worth it. If it's worth it, do nothing and we'll bill your card. If you don't love it, let us know and won't bill you for anything. Okay? That way you can experience it first and then let us know afterwards how it feels. With that said, thank you guys so much for being on this episode. I hope you enjoyed it and I cannot wait to see you guys all at funnelhackinglive.com. Thanks, you guys.