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135 - The Loneliest Job In The World...

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The Loneliest Job In The World...

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Episode Recap:

But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in “The Loneliest Job In The World”. On today’s episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode:

-- Why it’s hard to find support and others like you when you first get into the business of being an entrepreneur.

-- Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn’t.

-- And why it’s so important to go to Funnel Hacking Live, especially when you are first getting started, and why it’s one of the best events in marketing ever.

So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live.

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Best Quote:

My family, my brother who is editing this and his wife who is transcribing this, will laugh at this part. When I was a kid growing up I used to order all the junk mail, and I would read all the junk mail of people out there making money, and I was like, “This is the greatest thing in the world.” And I would always tell everyone, “I’m going to be a millionaire. I’m going to be a millionaire so soon.” And my brothers and sister and everyone would tease me, “Oh Russell, are you a millionaire yet? Are you a millionaire yet?” and I’m like, “No, I’m still working on it. I’m 13, give me some time.”

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Transcripts:

Good morning everybody, this is Russell Brunson and we’re about to start a Marketing Secrets podcast episode. I’m heading to the airport, I almost just got in a wreck, literally live on radio. But here we go, let’s have some fun.

Alright everybody, so I’m heading to the airport. I’m about to go do a secret meeting, there’s ten people who got invited to this secret meeting, and I’m not allowed to say anything about it. Is that crazy? I’m the worst secret keeper in the world. People are like, “Hey Russell, can you keep a secret?” No, why would you tell me? I’ve written two books that literally all they are is me sharing every secret I’ve ever heard my whole life. So don’t trust me with secrets, and this is killing me.

But I’m going to tell you everything I’m allowed to tell you without getting in trouble. So Brendan Burchard set this whole thing up, I wonder if I’ll get in trouble for that? Crap. Anyway, he messaged a bunch of people and he’s like, “This is a secret meeting of a bunch of titans of different industries, all moving together to plan world domination.” It’s kind of like the illuminati I think, or maybe the Bilderberg group, or I don’t know. Something cool or ninja like that, maybe not.

Anyway, so I’m meeting all these cool people and I’m like the internet, software nerd dude who is coming and then there’s all these other legit people who are coming. One of them is like a multibillion dollar a year supplement company, there’s …..I can’t tell, I’m going to be in trouble. Anyway, I’m excited. I’m heading there right now, to the airport to go fly out and hang out with those dudes for a couple of days. And from there I’m flying to Dana Derricks Dream 100 Conference.

Dana did me a little favor last year when we were doing the viral video launch, we redid the sales page for Clickfunnels and he flew in and spent a week, actually, he didn’t fly in, he’s scared of planes. He literally found a dude who is like a retired truck driver and paid the guy to drive him to Boise, which is I don’t know, a 30 hour drive. So then he sat in the back of the car and worked on stuff while this dude just drove him, which is insanely cool.

Anyway, I love Dana, he learned how to fly since then and he was like, “Oh my gosh, this is way faster and easier.” But a year ago he was scared of airplanes. So he drove to Boise, spent a week with me working on the sales letter, got me in overalls, doing the whole goat dance thing, and it was funny. And in exchange he wanted me to speak at his event this year, which is now next week. So I’m flying out there, talking about some cool things.

His whole thing is about the Dream 100, which is exciting. And I’ve been working on the Traffic Secrets book which is coming out, and there’s a whole foundational layer of Dream 100 and how it ties into all the different marketing channels, and I’m going to be sharing that for the first time, live onstage, which I’m excited for. It’s kind of me testing out the concepts from the book and getting people’s feedback for the first time. So it’ll be fun. I’m looking forward to that.

So that’s what’s happening with me now, and in that vein, I want to talk about something interesting. I’m heading to this event, why do I still do events? Why do I still go to events? Why do I run events? And the reason why is because my life was changed by going to live events.

So I was an internet nerd who sat behind my computer all day thinking I was the stuff, right. I don’t about you, but entrepreneurship is the loneliest job in the world, especially when you’re first getting started because nobody believes in you, depending on who you are. But most of the time spouses don’t believe in you, friends don’t believe, your coworkers. I literally was building my first internet company, I was also painting at a paint place during the summer breaks. And the owner of the paint company was a friend. And I remember I would tell him all the stuff I’m learning about and I was so excited.

And at first it was a cool thing, and then I believed it was going to work, so I would talk about my dreams and my visions and what I was trying to create and do, and it’s funny because you think that people would be supportive of that and be like, “Oh, that’s amazing. You should do that.” But guess what? They’re typically not. It got to the point where I would come into work and the owner of that company and other people would start teasing me. They’d be like, “Hey Russell, why are you hear today? I thought you were going to be retired by now. I thought you were going to be a millionaire. Why are you here?” All sorts of stuff like that.

My family, my brother who is editing this and his wife who is transcribing this, will laugh at this part. When I was a kid growing up I used to order all the junk mail, and I would read all the junk mail of people out there making money, and I was like, “This is the greatest thing in the world.” And I would always tell everyone, “I’m going to be a millionaire. I’m going to be a millionaire so soon.” And my brothers and sister and everyone would tease me, “Oh Russell, are you a millionaire yet? Are you a millionaire yet?” and I’m like, “No, I’m still working on it. I’m 13, give me some time.”

But it’s just funny because you expect initially that everyone is going to be all pumped for you, but you find out that at first they’re not. They’re skeptical, and I think a lot of times it’s because they love you and they care about you and they don’t want you to get hurt, because it’s a scary road. So typically people aren’t like, “Sweet, you should chase these entrepreneurial dreams.” They’re more like, “Dude, you should just do what everyone does, and do the normal path.” They have good intentions, but that’s typically what happens.

So entrepreneurship at first is a very, very lonely road. So for me, I still remember I was doing my thing, behind my computer. And back then, this is pre-Facebook, it was hard, there were some forums that you could talk to people. But it was still really, really lonely. I didn’t have anyone to talk about, I was just reading and learning and I’d explain it to my wife and she would look at me and be like, “I have no idea what you’re talking about.” I’m like, “Ahh.” I’d tell other people and they’re like, “That sounds awesome.” But it was just tough.

So I remember the very first event I ever went to, I went there and a couple of amazing things happened. First off, I went there and got to the room and I think there was about 4 or 500 people in this room. And I got there and instantly I was just like, “Oh my gosh, there are other people on this planet that think like me. These are my people.” I remember thinking that. I remember sitting in the hallways talking to people and staying up late at night in the hotel rooms until 3 or 4 in the morning, and I was like, “I can’t believe I’m having these discussions with other people who actually care about the same thing I’m talking about.”

And we’d geek out on it, talk about the ups and the downs and the struggles and ideas and concepts. It was like plugging in life in my body as I was going through this process. I found my tribe of people and I finally had these connections. And when I left the event it was amazing because I had friends. I had people I could call on the phone and skype and talk about, and it was cool. So that was the first thing, I found my people.

Number two is I started finding vendors. I didn’t know where to find people to do all these different things. And I’m in this room with, at the time 500 or so people and I’m meeting people. And some guys like, “Yeah, I do whatever.” And I’m like, “What? I need that.” And then someone’s like, “I do this, I do this.” And I built out my rolodex of people that are able to help me in all the different aspects. And it dramatically sped up my process.

And what was cool is because I met them face to face, it wasn’t like I went to their website and I contacted them through a contact form and they didn’t know who I was. It was like, “Hey, remember the other day when we were hanging out?” It was funny for me, they always went to the bar afterwards and I’m like the clean cut Mormon kid who’s like, “I don’t know what to do at a bar.”

So I’d go to the bar with them, because I wanted to keep talking with everybody. And it was funny because they’re all drinking and the first time I ordered a water, and again I know nothing about drinking. And the guy came back and is like, “Hey do you need another scotch?” and I’m like, “I don’t even know what that means.” Or vodka, I don’t even know, whatever the drinks are. And I was like, “Oh my gosh, people here think I’m drinking. This is awkward. I don’t want people to think I’m drinking.” Because again, I’m the clean cut Mormon kid.

So I was like, I started ordering milk at the bars. It’s so funny. They’d bring me out this big old cup of milk because I was like, “I don’t want people to think I’m drinking.” And so I had this big cup of milk and people would come to me like, “What are you drinking?” I’m like, “Milk.” They’re like, “what?” I’m like, “Well I’m Mormon, so I don’t drink.” And they’re like, “Why would you order milk?” I’m like, “Because I don’t want people thinking I’m drinking.”

So I’d have this connection point though. So I’d call people up and be like, “Hey, this is Russell.” They’re like, “Russell?” and I’m like, “yeah, I’m the dude who was drinking milk with you at the bar.” They’re like, “Oh yeah, you’re the Mormon guy.” I’m like, “Yes, I am.” And we had instant connection and rapport so it was easy to start doing deals because they had that connection point, because I had connected with people and met them. So that was the next huge, huge benefit.

Number one is I found my people. I had friends now who I could communicate with about this thing I was geeking out about. I had relationships. Number two was I was able to meet with vendors and find all the different pieces that I needed to help grow my company.  Number three is I had a chance to go to an event and actually learn from people, which was really, really cool.

So for me it’s like, it was interesting because I would focus on one thing, but the event promoters had brought in different speakers and different topics and it helped round me out and I started to understand. I remember I didn’t know what copywriting was and at my very first event there was this dude, Michael Fortin, who is a great copywriter, talking about copy and conversion. And I’m like, “What? I didn’t even know that was a thing. Who knew I needed a headline? I didn’t.”

I remember him talking about conversion and it was funny, I had never split test….I didn’t even know what split testing was at the time. But he was showing all these different split tests like, “I did a red headline versus a blue headline and this is what happened. And I did this versus that….” And I was like, oh my gosh. And I’m taking notes and all the sudden, I went home and I was able to take the tests that he’d figured out and I just modeled it.

I remember one of his tests was a red headline out converts a blue headline. I was like, are you serious? So I went back to my little funnels back at the time, I wrote a headline and made it red, and sure enough, guess what? It increased conversions. And I gave myself a raise and I was like, this is amazing.

So I started learning these amazing things, coming back and implementing back into my little funnels I had at the time. We didn’t call them funnels back then, we called them mini sites. So I went back and edited all my mini sites.

Oh crap, this happens when I’m not paying attention. I’m late to the airport already, I’m podcasting, oh dang, and the freeway is completely jam packed. Alright guys, you are going to be part of a live experience to see if Russell can make it to the airport in time to go to his top secret meeting with the Blilderberg, or the Illuminati. Anyway, we’ll podcast the whole process, because if I don’t make it then we’ll just keep going. It’ll be fun.

Alright so anyway, where did I leave off? I met friends, met connections, started learning really cool things in different areas I wouldn’t have ever assumed and thought, brought new concepts and strategies to my mind. Number four amazing thing that happened, and this event is different than Funnel Hacking Live, this event was a multi-speaker event where every speaker spoke and then they sold. This was the first time I had ever seen something like that. Some of you guys have heard me tell this story before about how I got into becoming a public speaker, but I was a shy awkward, nerdy kid who never talked to anyone ever, super introverted. Still am.

Anyway, so I’m sitting there at the first event, the first speaker gets up and talks for 90 minutes, I still remember it was Mike Lipman, if you guys don’t know who Mike Lipman is, the dude’s awesome and I still remember to this day, that he taught this concept about amateurs focus on the front end. And I was like, what? And he’s like, “Yeah, these cd’s we sell, it costs me $30 to sell a cd. But guess why I’m winning?” I’m like, “Why?” and he’s like, “Because amateurs focus on the front end. I have this back end thing.” And he started talking about, “Everyone who buys the cd, I call them on the phone and sell them coaching.” I was like, “What?” My whole world just shattered.

And he was telling this whole thing and I was like amateurs focus on the front end, my whole business up to this point I’d been focusing on the front end. I don’t want to be an amateur, I want to be a professional. And he’s like, “Professionals need to go in the hole on the front end so they can make their profits on the back end.” And it was like, boom, paradigm shift. And at the end of it he sold a program where he’s like, “Hey, I’ll teach you guys how to do this whole thing I’m doing. Free plus shipping cds and then calling them on the phone and selling them coaching.” And he sold it for like $2 grand and I watched as people in the room started jumping up and running to the back of the room. And I was doing the math, 2, 4, 6, 8, 10, that dude just made $65,000 in an hour. I was like, I have never even experienced something that….that dude made more money in an hour than I’d made in the entire last year.

And the next guy gets up and he starts speaking about something and I get these epiphany’s and aha’s and he sells something and I’m doing the math, and that guy sold like a $5000 thing. I’m like, 5, 10, 15, 20….that guy made $100 grand, and my whole world, I saw how people were selling it.

It’s funny to me now days when people are like, “I went to an event and somebody sold and I was all upset.” And I’m like, “What event was it?” and they’re like, “It’s a marketing and selling event.” And I’m like, “So you went to a marketing and selling event, you had a chance to experience somebody sell something and you got upset about it?”

At the 10x event this year, it’s funny because I, some of you guys have heard this story, I went to the event, there were 9 thousand people and I sold 3.2 million dollars in products in 90 minutes. And it’s funny, this event was there to teach people how to sell and I had a couple of people I saw in Facebook afterwards, “I went to the 10x event, but Russell’s presentation was good but then he sold something at the end.” I’m like, “Dude, you paid to learn how to sell and you watched somebody orchestrate a 3.2 million dollar hour. That was worth more than the price of admission. You should be studying and dissecting and diagramming everything I did.”

So for me, I’m watching each speaker get up on stage back here. And I’m watching it, and it was seeing behind the scenes of everything I’d dreamt about doing. And that’s how I went on this whole path of I have to learn how to sell from stage and doing these closing techniques and how to tell stories. I learned watching people as well.

For those that came to last year’s Funnel Hacking Live, some of you may or may not know this, we only sell one thing at Funnel Hacking Live. So it’s not a multi-day everyone’s pitching and selling, there’s only one thing for sell. And the only thing we sell is the actual Two Comma Club X coaching. We only open it once a year, it’s at the event, it’s the only way to buy it, at the event. So at last year’s event, for those who were there, I did $12 million in sales at the event. So it’s like, if you want to learn how to sell coaching or consulting or anything like that, if you watch the process we orchestrate of the thing, that alone is worth the price of admission times 100.

So at the event I learned how to sell. I started watching this thing, I started learning how to break down presentations. So that was another unintended benefit that I had. And it went on and on and on, and the event literally changed my life.

So why am I sharing this with you guys? A couple of reasons, one is I’m going to an event this weekend, and I go because I know that transformation happens at events, faster than anywhere else. So I love going to events because I love seeing people have that transformation. If I wasn’t married and didn’t have kids, I would be going to three or four events a week. That’s how important and how impactful they are, both for me as an attendee but also as a speaker. I can have more impact with someone there face to face in a room, than I could ever in a million years on a podcast or webinar, or any virtual means.

So that’s a big part, and number is we have Funnel Hacking Live coming up, and this year is going to be amazing. The first year we did it, we had about 600 people come, the second year was 1200, third year was 1300, we sold out in a month. So I was like, we should probably make it a bit bigger. Last year we had about 3000ish, and this year we’re going to have about 4500. We’ve already sold almost 2000 tickets, so there’s not going to be a lot more. But what’s interesting to me, as of today we have 65000 active Clickfunnels members, we have less than 5000 tickets, so it’s like less than 5%, is that the math? I don’t know, whatever the math is, it’s like 5% of all active Clickfunnel members will have a chance to come to it. Yet, it’s a thing that of all the things we do, it’ll have the biggest impact on somebody’s business and on somebody’s life.

It’s interesting, and we were talking about this yesterday in the office, we were looking at the Two Comma Club wall. And if you’ve ever seen my pictures, we’ve got the entire bathroom hallway is wallpapered in Two Comma Club awards, now the kitchen is completely wallpapered, there’s so many people that have now hit the Two Comma Club, it’s something like, I don’t 3 or 400 people now. We have the Two Comma Club X program, which means they made over 10 million dollars, and we have a whole wall of just those. I think we have 25 or so people that have hit that now and it’s going up every single day.

We were sitting there talking and as we were reading the names off, we know most of the people. And I’m like, “How do I know all these names?” and the interesting thing behind the majority, not all of them, but the majority of all the people who are on the wall is they come to our events. It’s weird. What are the top 1% doing? I’m a big believer in modeling. I look at what is the top 1% doing, they’re going to live events. So what should I do? I should go to the live event.

When you come to Funnel Hacking Live, just to understand it, and again our event’s is not like any other event. Ours is closer to a rock concert than a marketing seminar. I’ve gone to a lot of marketing seminars, it’s hard to stay awake at pretty much all of them. Honestly, I don’t mean to be rude, but it’s insane. I don’t know, marketing for whatever reason, people have not done a good job. And I’ve tried to be the person to make marketing fun again and sexy and exciting and bringing the energy and making it what it should be. This is the most exciting topic on planet earth. We should be freaking out, going crazy, jumping and screaming and dancing because we learned something and two things happened.

Number one, we make a crap ton of money. Number two, we change somebody’s life. What is more exciting than that? So I think the last, I don’t know, decade or two decades or since the pony express began and we had direct mail, marketing events have always been boring, and I’m trying to make these things exciting so people like me will actually come to them. Because if there’s entertainment and it’s exciting and fun, it’s awesome.

So that’s number one, Funnel Hacking Live is different than anything else you’ll ever experience, I promise you that. The speakers we bring, people are like, “I’ve never heard of these speakers, why not?” and I’m like, “Because I don’t bring the dudes and the ladies who are on every single stage speaking. The people who come to our events are the people who are actually doing it. They’re Clickfunnels members, they’re our Two Comma Club winners. They’re people who are doing unique, interesting things that you would never have a chance to see unless you had the bird’s eye view like I do. I’m watching everybody, I’m watching 65000 members like, ‘What are the funnels that are interesting, that are different?” So I’m able to bring those out, so those are the speakers you’re going to hear from.

People in different markets and different industries who are doing the most fascinating things that you can look at and you can learn and then bring it back to your specific business. So the learning is second to none because again, most of these people aren’t polished stage presenters, these are people who are your peers, people who last year were sitting in the audience who are now looking at you.

For example, I’m excited for all our presentations, one that I’m really excited for, some of you guys know Jamie Cross, Jamie Cross came to Funnel Hacking Live two years ago at the bottom of her journey, struggling financially. She came to Funnel Hacking Live, she had a mission, she had literally a revelation, “I need to start this soap company.” So she starts this natural soap company. She hears a voice in her head saying “You need to do this thing.” And she’s going and she’s doing it and she’s moving forward, but she doesn’t know what to do. She comes to this thing, and she’s out of money and I’m talking about perfect webinars and she’s like, “I’m selling soap, I can’t do webinars for soap. But I was led to come to this thing, so I’m going to do a perfect webinar for my soap.”

And she does a webinar and the first one bombs, the second one bombs, the third one bombs, the fourth….she keeps trying and trying and trying and she’s like, “This doesn’t make any sense.” I get tons of people who are like, “Russell, I read Expert Secrets, but I’m selling physical products. It doesn’t make sense.” But she didn’t say, “This won’t work for me.” She said, “How can this work for me? How can this work for me?” And she kept doing the webinar, doing it and doing it, and she kept tweaking it and modifying it, until eventually she came to..she made a five minute webinar, following the exact same process in the perfect webinar, it’s insane. She did a facebook live with this 5 minute webinar, selling a physical product, soap, natural soap that she creates in her basement (well she used to, now she’s big time as it’s been growing really fast) but she did it and finally boom, one of the webinars she did hit. It’s a five minute perfect webinar, selling soap, and it hit. Within like 6 weeks it did $130,000 and it was like boom, off to the races.

It’s funny, after that she joined the inner circle, she was all in and what’s crazy, this is the coolest thing in the world, the next year’s Funnel Hacking Live, so exactly a year later, she’s at Funnel Hacking Live, I believe, if I remember this story right, I think it was her anniversary. It’s either her anniversary or her birthday, I think it was anniversary and it was the day at Funnel Hacking Live when we were delivering Two Comma Club awards on stage to everybody, and that morning she came in and she’s like, “We hit, we crossed Two Comma Club, today we literally passed it. It’s our anniversary and it’s this huge thing.” I was like, “Are you serious?” And she’s like, “Yeah, but it’s probably too late to get the award.”

I’m like, “Are you freaking kidding me? This is the best time on earth to get the award.” So she went and submitted all the financial numbers, we found it and it was like, oh my gosh she literally hit it to the day that the Two Comma Club awards were being handed out. So we had the chance to have her and her husband onstage and give them this award onstage.

So I’m excited because again, two years ago she was an attendee, last year literally at the event during the Two Comma Club awards she earned Two Comma Club, and this year she’s going to be showing, “Hey if you’re selling physical products, here’s my 5 minute perfect webinar.” And she’s going to talk about it, and then she’s literally going to do her 5 minute webinar onstage. How cool is that? And you guys are going to see it. Here’s somebody who did a thousand perfect webinars for physical products to crack the code on how it actually worked, and we’re going to have her explain the concepts behind it, how it worked, what her funnel looks like, and then she’s actually going to do it live for you and you will see her do the webinar.

And if you’re selling any product, physical product, digital product, anything, how valuable is that? You’re not going to get that anywhere else on planet earth, and she’s going to come and share it.

So for me, I have this bird’s eye view of what’s the fascinating, interesting things that are happening inside our community and we bring those people to share what they’re doing. So that’s what’s going to happen at Funnel Hacking Live, you’re going to learn from these people that are, I can’t even tell you how excited I am for the people that are coming.

So that’s number 1 or 2. After that, what’s going to be really, really cool is we’ll have, we’re launching our new Funnel Rolodex, some of you guys already know about that. If you are a service provider and you want to be in our rolodex go to funnelrolodex.com, we’re building out the thing right now, but we’re having literally a network meet up with everyone in the Funnel Rolodex. If you’re like, “I just don’t know how to write copy or do my images or my design. I don’t know how to build a funnel.” All the different sticking points you’re stuck with, cool come with those sticking points and we’ll introduce you to every single person in our community that can do those things for you.

It’s like here are the top ten best copywriters, hire any of them. Here’s the best designers, the best programmers, the best funnel builders. They’re all going to be there and you can come and just build your network, build your own rolodex of people that are going to build your funnels for you. So all those excuses you’ve had in the past, why you couldn’t make it work, they’re obliterated. We just exploded them by handing you my entire rolodex of providers you can use, which is awesome.

You’re going to be inspired, you’re going to have the chance to watch the new OUR film. Last year we showed an OUR film and then we raised over a million dollars for OUR while we were sitting there in the room. But we have the second documentary, it’s going to be live and we’ll have a chance to view that with you guys at the event. I promise you that will shift your perspective, it will shift your mission, it will shift your life work. That’s going to be amazing.

I’m going to be sharing stuff I’ve never shared before. The new things we’re doing, the new up and coming things. We’re going to be releasing new features. Last year at Funnel Hacking Live we gave features to a whole bunch of people that are still not live in the app for anybody else. So you get features about 6 months ahead of time before everybody else does, which is exciting.

We will sell one thing, so “Oh Russell, is it going to be a pitch fest?” No. But I am going to sell one thing, I’m going to sell the Two Comma Club X program. You’ll have a chance to see how did Russell sell this? Let’s see Russell do a perfect webinar live, and let’s see what happens. Does he get a table rush? Does he bomb? What happens, what doesn’t happen? You’ll have a chance to see that. If you want to get in on our high end coaching program and be a part of the Two Comma Club X program, the only way to do that is to actually, this is the doorway that you have to go through to be able to come. We don’t allow people any other time throughout the year, except for through this door. So you’ll see those things.

We’ve got so many cool things. Lindsey Sterling, if you guys know Lindsey Sterling, she was someone on America’s Got Talent, she made it two or three rounds in and the judges were like, “You don’t have enough talent, you’re never going to make it.” She’s a dancing violinist. She’s an artist who creates and does these unique things, but what she does is so different that no one’s ever heard of it. No one’s ever heard of a dancing violinist on America’s Got Talent, that after a little while they’re like, “You’re just not going to make it. Sorry.” And they kicked her off.

And instead of being all bummed, she’s like, “You know what, I’ve got something unique here, I’m going to do something.” So she went out there just like any of us and started doing what? Building her following, building her tribe. She had a YouTube channel, she stared doing music videos, started doing some stuff and very quickly she built a following of millions of people and now she’s one of the highest sought after artists in the world, doing dancing violinist. It’s insanely cool.

She also has a part with OUR, so there’s this really cool tie-in. So we have Lindsey Sterling coming and I’m going to interview her onstage talking about how she built her whole empire, and then she’s going to do a private concert for us. You are going to see Lindsey perform

And I’ve actually seen her in concert before and it is insane. And the fact that we have her coming is, it’s not just like we could have done a concert and we’ll bring someone in to come sing to you. No, it’s someone who’s, she’s from the same foundation that we’re from. Somebody who is an entrepreneur who has a vision and a dream and was told no, yet she said, “I got told no through all t he typical means, but how do we build this thing online? Let’s leverage YouTube and join ventures and traffic and generation and following and subscribers and let’s do it the grass roots way.” The same way that we’re doing it and she built a huge following and it’s been a huge, successful business. So we’re going to find out how she did that, and then she’s actually going to perform. We’re going to have a chance to see her art up close and personal. I can’t even tell you how excited I am for that, it’s going to be insanely cool. It goes on and on and on, there’s so much stuff you guys.

Anyway, I just wanted to tell you that because tickets are for sale right now. They won’t be for sale for long. We will sell out, we’ve sold out every year in the past. The first 2000, and I think we only have 2 or 300 left this morning, so this may not be for everyone. But for the first 2000 tickets sold, what we’re doing is, I took all of the last four years of Funnel Hacking Lives, I took all the presentations and I put them on a preloaded MP3 player. And then we got this dude, Tim Castleman who comes to every single Funnel Hacking Live and he takes notes of every presenter, and his notes are insanely good, and then he sells them afterwards for a couple hundred bucks every year. So I went back and acquired the rights back to all the last four years notes, and I put them in this spiral bound binder, it’s 4 or 500 pages of notes of all the speakers.

So for the first 2000 people, especially for you guys who love podcasts, because you’re listening right now, it’s literally four years of our events, you listen to the MP3 player, and you have all the notes predone, so you can take notes on his notes of all the last four years. And I want you to do that because I want you to binge listen to it, so when you show up to Funnel Hacking Live, you’re up to speed and you’re able to hit the ground running. So much magic inside the MP3 notes.

Literally we had the first binder shipped to our office yesterday and I was holding it. I’m holding this fat, huge binder of all the notes and this MP3 player and I was like, “I would have paid conservatively $5000 for this alone.” And we’re literally giving it to the first 2000 for free. So if you’re coming, you should get that gift because it’s just insane, but there’s just 2000. And we pre-sold it, 755 tickets sold before the event started, and I think we’ve sold like 6 or 700 now, maybe it was 800. Whatever the numbers are, but we only got 2000 physical copies, so the first 2000 people will get that shipped out as well.

So if I were you and you’re like, “Dude, I want to listen to 800 hours of funnel building stuff.” Even if you didn’t come to the event, go buy a ticket to the event just for that alone, but you should come to the event because it’ll change your life.

Anyway, that’s the process you guys. The last thing I want to mention is so far before the event has actually started, I’ve already spent over a million dollars to put this party on for you. Now if I had a friend who was obsessed with marketing and funnels, and you’re obsessed with it as well, and he spent a million dollars to throw a party and all you gotta do is cover the thousand dollar ticket cost to just come to the party, I would totally come. And that’s not some kind of exaggeration guys. We feed you guys at all the events. I had to prepay for the food. I had to prepay for Lindsey, she doesn’t come free. I had to prepay for the speakers.

We’re at a million dollars right now before the event’s even started just to throw this party for you. So if you’re trying to convince your spouse or your company or your friends, be like, “This is the deal. One of my friends, he’s this insane funnel building, marketing nerd and he’s throwing a party. He spent a million dollars on this party so far, I have to go experience it.” If you tell somebody that, if they don’t say, “You definitely should go to that.” They’re crazy, right.

So for you guys, hopefully you hear that and you’re like, “Yes, I’m in. I’m going to go to this party because one of my friends, (because I’m your friend), my friend Russell, he spent a million dollars to throw a party, I’m not going to miss it.” We only throw a couple of parties a year, and they’re worth coming to. Last year we had Funnel Hacking Live, which was insane. And then we did, we threw a bubble soccer, we set a Guinness book of world record event and we had people at that one too. We only do one or two parties a year and this is the big show you guys.

I promise you that if you come and you play full out and you experience it, this will change your life. I know people throw that around all the time, but I’m not kidding. Ask anyone who came last year, ask anybody who has been to any of our Funnel Hacking Live events, it’s not a typical event. I have friends with events that are happening at a similar time, and their events you will learn good content, I promise you will. But this is more than that. This is a life transforming experience and we do it different. We do it special, we make it worth your time.

So that’s it you guys. It’s going to be in Nashville Tennessee this year. I promise that we will put on a show that you will never forget, and it will change the trajectory of your life. It’s funny, when I went to Tony Robbins date with destiny, he said something kind of similar, and I didn’t know if…I was like, “cool, yeah. I’m going to go to an event.” And what’s interesting as he talked about it, he’s like, “This event will make a shift where the focal point where you’re going is just different. What’s going to happen, if you look at a year from now, 5 years from now, 10 years from now, your entire destiny…” You know those things where small hinges swing big doors, this little small hinge will change your trajectory.

Then you look at where you end up a year from now, 5 years from now, 10 years from now, a decade from now and beyond, it’ll radically shift the trajectory of your life from this point forward and forever. I promise you that. And if not, let me know, I’ll give you your money back.

Because seriously, I’m not in this for the money, hopefully you guys know this at this point. I’m in this because of the transformations. If I can get you to the event and I can give you the same transformational experience that Jamie Cross had, where she’s struggling and a year later she’s got a Two Comma Club award, and now a year later, she’s getting picked up by, her company is growing so fast, and it started with the shift, the date with destiny, the thing that we’re going to be doing at Funnel Hacking Live.

So this is your official invitation guys, I want you there, you need to be there, you want to be there. Make it a priority, if you’re getting married that weekend, tell your spouse, “We need to move it. We can get married any weekend, but Funnel Hacking Live only happens this weekend.” If you’ve got some other thing happening, shift it, move it, you need to be here and if you’re not I guarantee you’ll be kicking yourself as you’re watching the four or five thousand people that are  with me experiencing this, as you’re seeing them on social media crying and shifting and changing and growing. And then you’ll see as their businesses explode. I promise you will be kicking yourself forever if you are not there.

So this is your official invitation, now is the time. I’m almost to the airport, I went on back roads, which I’m actually going to get there almost an hour early. So we did pretty good. So there you go guys. Funnel Hacking Live tickets are on sale now. Go to funnelhackinglive.com, go get your tickets. Get one for you, get one for your spouse, get one for your community.

We have a lot of people right now who are bringing their entire communities. They got their tickets and they go into their Facebook group and they’re like, “Hey guys, we’re all going together.” And they’ll get 10, 15, 20 people all come with them together, that way it makes the experience even more fun. I highly recommend that. Find other people who are just like me, just like you, people who are trying, who are entrepreneurs, your friends that have the same vision as you, bring them.

If you’ve got a spouse that doesn’t have the vision yet, bring them. I promise you, by then end of day number one your spouse will be so brought into your vision and your mission that moving forward everything else will become easier for you. I know a lot of us who get involved in this, that’s the hardest thing, getting your spouse on board. But if you have them in the room and they see the impact that you can make with your talents and your hobbies, it’ll get them onboard as well. So bring your spouse.

If you want to bring your kids, bring your kids. I have actually something really exciting for…anyway, I can’t talk about that yet. I’m so bad at secrets, I’m the worst. Anyway, if you’ve got kids, something cool is coming soon. And just a bunch of other cool things.

So please go to funnelhackinglive.com, I promise you guys, you will love it. Get your tickets at funnelhackinglive.com. Alright guys, I’m at the airport, I gotta bounce, appreciate you all. Thanks so much for all you do, for your support, for listening, for subscribing, for sharing, for commenting. Please go leave feedback and comments, I love to hear them and read them. With that said, I will see you at the Funnel Hacking Live, get your tickets now. Bye everybody. Funnelhackinglive.com. See you guys soon.

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