In this week’s episode, Russell Brunson dives a little deeper to talk about why putting out so many “hooks” is one of the key marketing strategies for your business. Set in the backdrop of Russell’s Mastermind (with Brendon Burchard, Dean Graziosi, and Trent Shelton to name a few) and the Dream 100 con, Russell explains why testing your headlines allows you to see what is capturing attention in your audience.

One of our best content marketing tips comes back down to creating an irresistible offer. Many entrepreneurs find themselves stuck when it comes to sales funnel marketing and don't think internet marketing works. However, one of the best ways to get unstuck is just to follow these principles of marketing. as you can. Test your audience and you will see what lands. And, for a little entrepreneur motivation, Russell admits, many of his hooks fail too and it’s ok. Going from the Jackson Hole Mastermind hanging out with Brendon Burchard to the Dream 100 Con with Dana Derricks. You’ll see just how much Russell is throwing out hooks!