I got this question the other day: “What’s the quickest way to learn internet marketing?”

Now, I’m not gonna lie to you and say there’s some ‘hack’ that will get you to X amount of dollars in X amount of time.

There’s no shortcut like that.

But there is a shortcut to mastering Internet marketing that very few people actually put into practice.

If you read this email you will be miles ahead of the competition.

But I had to start this email this way otherwise you’ll see the shortcut below and think… That doesn’t look like a shortcut at all, Russell.

So just suspend judgment for a moment, okay?

Ready?

Okay, so a couple of years ago I got a message from someone complaining they didn’t feel they got the marketing knowledge promised from one of my books.

You might know I offer refunds on all the free books in my Marketing Secrets trilogy.

This person wrote me a certified letter for that refund. 🤦

So I asked where he bought it…

The guy said “I bought it on Amazon because I didn’t wanna get stuck in the funnel.”

It made me think… Wow, he’s really missed the whole point!

Here’s something crazy for you.

I buy so many marketing courses and materials and I never read them.

Why?

I buy them so I can see the upsells and the cross sells and the email sequences… I’m interested to see SO much more than the actual content.

But this process of analysis will give you amazing benefits.

You can learn much more by watching what a top marketer does rather than what he or she says in their courses and books.

So anyway…

This guy was expecting to find some secret formula that would magically work and he got so hung up on that he missed the entire reason why I give those books away for free on my websites.

He wanted to avoid the funnel!

He had no idea that that particular funnel was for a long time my best-converting funnel ever… because for every free book I shipped out I made $80 since so many people bought the upsells!

That meant I could spend $80 on advertising a FREE BOOK and still break even!

Isn’t that insane?

I mean, I’m crazy about the content in my Marketing Secrets books…

But this guy literally had an amazing bit of marketing in front of him and he couldn’t see the wood for the trees!!

(Couldn’t see the funnel for the front-end offers, maybe?)

So I really want you to observe the selling process – not just the course material – and respect the funnels... because the funnels are where you’re gonna make a lot of money.

Ask yourself these questions: