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The Two-Step Funnel Script [SAVE THIS EMAIL]


You know me.

I ❤️ long landing pages & long webinars. :)

But there’s a time and place to keep things simple.

If you’re selling something, for instance, that’s a frontend offer and relatively inexpensive, you don’t necessarily need thousands of words of copy or a 30-minute video.

In fact, I created a simple script to selling simple offers.

Here’s the simple, super effective script I use when I’m selling inexpensive front-end offers. I call it the “Who, What, Why, How” script.


Who: Who are you? Introduce yourself very briefly.

Hey there! I'm Russell Brunson, co-founder of ClickFunnels and author of the bestselling book "DotCom Secrets."


What: What do you have? Introduce your product or offer briefly.

Today, I'm excited to share with you my revolutionary book, "DotCom Secrets" - your ultimate guide to building a profitable online business through sales funnels.


Why: Why do they need it? Explain the benefits of the offer.

"DotCom Secrets" will teach you the strategies, tactics, and principles that have helped thousands of entrepreneurs grow their online businesses exponentially. It's perfect for anyone looking to start or scale their online venture, regardless of their experience level.


How: How can they get it? Walk them through the order process so they know what to expect.

To get your copy, simply head over to, click on the "Get Your Free Copy" button, and enter your shipping information. We'll send you a physical copy of the book right to your doorstep.


The Catch: Tell them why you’re offering this product for such a low price. People always think there’s a catch. So instead of avoiding the topic, let them know, in clear terms, that there is no catch

You might be wondering, "Why am I offering this book for free?" The truth is, I want to help as many people as possible succeed in the digital world. All I ask is that you cover the small shipping and handling fee to get the book to you.


Urgency: Explain why they should order this product right now.

Don't wait! This free book offer is only available for a limited time, and I don't want you to miss out on these game-changing strategies.


Guarantee: Reverse any risk in ordering the product.

If, for any reason, you don't find "DotCom Secrets" valuable, simply let us know within 30 days, and we'll refund your shipping and handling fee - no questions asked.


Recap: Remind them what they are getting and why.

Remember, you're getting my bestselling book, "DotCom Secrets," for free! All you need to do is cover the shipping and handling fee. Learn the proven strategies that have helped countless entrepreneurs succeed online, and start scaling your own business today.

You can see a real-world example of this on my DotCom Secrets landing page — the video at the top (and get that book for free if you don’t have it… it provides tons of other great scripts & tips for selling your offers!).

Talk soon!

Russell Brunson


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