Blog Posts

Watch the Journey

The Two-Step Funnel Script [SAVE THIS EMAIL]

CUSTOM JAVASCRIPT / HTML

You know me.

I ❤️ long landing pages & long webinars. :)

But there’s a time and place to keep things simple.

If you’re selling something, for instance, that’s a frontend offer and relatively inexpensive, you don’t necessarily need thousands of words of copy or a 30-minute video.

In fact, I created a simple script to selling simple offers.

Here’s the simple, super effective script I use when I’m selling inexpensive front-end offers. I call it the “Who, What, Why, How” script.

CUSTOM JAVASCRIPT / HTML

Who: Who are you? Introduce yourself very briefly.

Hey there! I'm Russell Brunson, co-founder of ClickFunnels and author of the bestselling book "DotCom Secrets."

CUSTOM JAVASCRIPT / HTML

What: What do you have? Introduce your product or offer briefly.

Today, I'm excited to share with you my revolutionary book, "DotCom Secrets" - your ultimate guide to building a profitable online business through sales funnels.

CUSTOM JAVASCRIPT / HTML

Why: Why do they need it? Explain the benefits of the offer.

"DotCom Secrets" will teach you the strategies, tactics, and principles that have helped thousands of entrepreneurs grow their online businesses exponentially. It's perfect for anyone looking to start or scale their online venture, regardless of their experience level.

CUSTOM JAVASCRIPT / HTML

How: How can they get it? Walk them through the order process so they know what to expect.

To get your copy, simply head over to DotComSecrets.com, click on the "Get Your Free Copy" button, and enter your shipping information. We'll send you a physical copy of the book right to your doorstep.

CUSTOM JAVASCRIPT / HTML

The Catch: Tell them why you’re offering this product for such a low price. People always think there’s a catch. So instead of avoiding the topic, let them know, in clear terms, that there is no catch

You might be wondering, "Why am I offering this book for free?" The truth is, I want to help as many people as possible succeed in the digital world. All I ask is that you cover the small shipping and handling fee to get the book to you.

CUSTOM JAVASCRIPT / HTML

Urgency: Explain why they should order this product right now.

Don't wait! This free book offer is only available for a limited time, and I don't want you to miss out on these game-changing strategies.

CUSTOM JAVASCRIPT / HTML

Guarantee: Reverse any risk in ordering the product.

If, for any reason, you don't find "DotCom Secrets" valuable, simply let us know within 30 days, and we'll refund your shipping and handling fee - no questions asked.

CUSTOM JAVASCRIPT / HTML

Recap: Remind them what they are getting and why.

Remember, you're getting my bestselling book, "DotCom Secrets," for free! All you need to do is cover the shipping and handling fee. Learn the proven strategies that have helped countless entrepreneurs succeed online, and start scaling your own business today.

You can see a real-world example of this on my DotCom Secrets landing page — the video at the top (and get that book for free if you don’t have it… it provides tons of other great scripts & tips for selling your offers!).

Talk soon!

Russell Brunson

Comments

Recent Posts

Hope for Abandoned Carts: Retargeting Strategies to Reconnect

Fixing Unprofitable Campaigns, Breaking Records and much more...

The New ‘One Funnel Away Challenge’: Is It Worth It?

Building ClickFunnels to $200M a Year & The Future of Marketing with Ryan Pineda

The Ups and Downs of Entrepreneurship with Trey Lewellen

Begin a Digital Marketing Career

This AI Funnel Builder is Crazy — Try it For Free!

How To Change Your Business with Funny, Inexpensive Ads, with Kristine Mirelle

Correctly Leverage Facebook Groups with Christina Rowe

Boost Conversions with Video Marketing

Unleashing Free Instagram Traffic with Edward Collins

Break Even To Get Rich, 13 Habits To Become A Millionaire, And Much More...

10 ChatGPT Prompts For Knock-’em-Dead Copywriting!

Taylor Swift’s SECOND Marketing Tactic!

“Tay Tay” Is A LEGEND At Marketing

This Is Going To Make Me Sound Old…

Podcasts

Blog Categories

#funnelhacker.tv